---
title: 'CRO Specialist | DTC E-commerce | 100% Remote EU at Foxelli Group'
canonical: 'https://feeny.ai/job/cro-specialist-dtc-e-commerce-100-remote-eu-foxelli-group-lithuania-t0a19my354a8'
type: 'job'
last_seen: '2026-09-10'
---

# CRO Specialist | DTC E-commerce | 100% Remote EU at Foxelli Group

- **Company:** Foxelli Group
- **Location:** Lithuania
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/foxelligroup/abfe005c-c162-42ae-be26-b0bb3f888727

## Job description

At Foxelli, we’re building more than e-commerce brands - we’re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them. If you love to learn, experiment, think boldly, make decisions, and build things that matter - you’ll feel at home with us.

WHY JOIN FOXELLI? Foxelli is a place for people who think deeply, learn quickly, automate repetitive work, enjoy spending time together, and build things that matter. We work hard, joke often, and don’t take ourselves too seriously. If you’re excited about AI, eager to learn, and want to create work that genuinely means something with people who care, you’ll feel right at home with us - no matter where you are in your career.

## THE ROLE

We are looking for a CRO Specialist to own and grow conversion performance across one to two e-commerce brands. This role focuses on running structured experiments, improving conversion rate, increasing AOV, and driving overall profitability. You will lead optimization efforts while working with a dedicated team of designers, developers, and web designers who support execution.

Also, you will own the execution of tests end-to-end, handling the fundamentals independently, while partnering with designers, developers, and web designers who are available to support on more complex needs.

## RESPONSIBILITIES

- Own conversion rate optimization for e-commerce brands
- Plan, prioritize, and run split tests across key pages and funnels
- Drive continuous improvement in conversion rate, AOV, and overall profitability
- Analyze user behavior, funnel data, and test results to identify opportunities
- Build clear test hypotheses and maintain a structured testing roadmap
- Work closely with designers, developers, and web designers to execute tests
- Monitor experiment performance and turn insights into next actions
- Share learnings and recommendations with stakeholders

## SKILLS & EXPERIENCE

- Proven experience running A/B or split tests in e-commerce
- Strong understanding of CRO metrics, AOV, and profitability drivers
- Comfortable working with data, analytics, and experiment results
- Experience collaborating with design and development teams
- Ability to take ownership and make decisions based on performance outcomes
- Strong communication skills and clear thinking

## THE RECRUITMENT PROCESS

- Apply - A simple form that helps us know who’s stepping into our world.
- Ribbon AI Interview - Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space
- Test task - A short test task to give you an idea of the real challenges you'd work with in the position.
- Interview - A conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together

## FIXED SERVICE FEE

2,000 - 3,000 euros after taxes depending on your skills, competencies, and experience.

- We’re open to discussing your expectations based on your skills, competencies, and experience.

## PERKS & BENEFITS

- Full flexibility with your schedule in a fully remote setting, while Apploye ensures transparency and fairness.
- Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check.
- A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously.
- Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested.
- A budget for your home office setup so you’re comfortable working how you like and where you like.
- Strong company culture and a network of unique individuals that celebrate you.

## ELIGIBILITY & LOCATION REQUIREMENTS

❕This role is 100% remote.

- Our tribe works primarily in the Eastern European Time Zone (EET - UTC+2/UTC+3). We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.
- For full-time roles, we ask that you’re available for at least 5 hours during typical EET working hours - it keeps collaboration smooth and communication easy.
- (This doesn’t apply to part-time roles.)

## About Foxelli Group

## Company Overview
- **One-liner**: Foxelli Group is a remote-first e-commerce company that builds and scales subscription-based direct-to-consumer (D2C) brands across multiple industries.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: Amsterdam, Netherlands
- **Founded**: 2015
- **Founders**: Armantas Bakas (Co-founder & CEO) and Alex Bake (Co-founder & CMO)

## Core Business
- **Primary industry**: E-commerce / Direct-to-Consumer (D2C) Subscription Boxes
- **Target customers**: B2C consumers in the US market, spanning niches like mindfulness, crafts, food & beverage, fashion, and pet care.
- **Mission or purpose statement**: To build a world-class e-commerce enterprise by developing innovative brands that significantly enhance customers' lives and deliver real value.

## Products & Services
Foxelli Group focuses on creating and operating a portfolio of digital D2C brands. Key verticals include:
- **Mindfulness & Well-being**: Subscription boxes promoting self-care, mindful living, and spiritual growth (e.g., Mindful Souls brand).
- **Crafts & Hobbies**: Subscription boxes for activities like crocheting, knitting, and quilting.
- **Food & Beverages**: Gourmet food subscription offerings.
- **Fashion & Lifestyle**: Apparel and lifestyle product subscriptions.
- **Pet Care & Wellness**: Subscription products for pet owners.

The company manages all aspects of these brands, from product sourcing and creative production to high-volume digital marketing and customer support.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (privately held, bootstrapped).
- **Key Metric**: The company states a goal of achieving $300 million in annual revenue. Current revenue is not publicly disclosed.
- **Notable Investors/Partners**: Bootstrapped; no institutional investors listed. Key platform partners include Shopify, Klaviyo, and Gorgias (Diamond-tier customer service tier).
- **Growth Signals**: The company aggressively invests in scaling via paid ads with 5-figure daily budgets. It has a high volume of active job postings (273), with a yearly job posting growth trend of +435.3% [linkedin.com]. The company operates in 15 countries with a team of 35 people.

## Competitive Advantages
- **Bootstrapped & Profitable**: The company was built from the founders' savings (€2,500) and operates without venture capital, suggesting a disciplined, profitable business model focused on sustainable growth.
- **Full-Stack D2C Capability**: The company controls the entire value chain in-house (product design, creative production via a large in-house team, ad buying, email marketing, and customer service), allowing for rapid iteration and high margins.
- **Data-Driven, High-Budget Marketing**: Foxelli runs large-scale ad campaigns (5-figure daily budgets) and leverages rigorous A/B testing and AI to optimize performance, a sophisticated level of marketing for a mid-sized company.

## Strategic Focus
- **AI Integration**: The company is actively integrating AI across its operations, as evidenced by multiple job postings for "AI Product Engineer," "AI Filmmaker," and "AI & Shopify" roles. They are also hiring for an "AI Product Engineer (Founding Member / High-Speed Builder)", suggesting the buildout of proprietary AI tools [builtin.com].
- **Portfolio Expansion**: The company is aggressively expanding into new verticals beyond its core crafts and mindfulness brands, including food, fashion, and pet care.
- **Remote-First Global Talent**: The company is doubling down on its fully remote, global operating model to hire top talent in marketing, engineering, and creative roles from anywhere.

## Why Work Here
- **Culture**: The company emphasizes a culture of "Freedom, Adventure, Customers, and Tribe." It promotes a high-autonomy, high-responsibility environment where employees are empowered and share in the company’s success [foxelligroup.com].
- **Remote-First**: The role is 100% remote, allowing employees to work from anywhere in the world with flexible hours [builtin.com].
- **Growth & Compensation**: The company has an employer rating of 4.0/5.0 on LinkedIn, with high marks for Compensation (4.2) and Career (4.1). The massive spike in job postings (+435% YoY) indicates a high-growth phase with rapid advancement potential [linkedin.com].
- **Engineering & Tech Focus**: The company is heavily investing in AI and tech roles, offering high-speed builders and engineers the chance to be "Founding Members" of new product initiatives, indicating significant technical challenges and ownership [builtin.com].

## Sources
1. [foxelligroup.com](https://www.foxelligroup.com/)
2. [linkedin.com](https://www.linkedin.com/company/foxelli-group/)
3. [cbinsights.com](https://www.cbinsights.com/company/foxelli-group)
4. [builtin.com](https://www.builtin.com/company/foxelli-group)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/foxelligroup)

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