---
title: 'Customer Adoption Manager at Altura'
canonical: 'https://feeny.ai/job/customer-adoption-manager-altura-amsterdam-b54m3v0e4kb2'
type: 'job'
last_seen: '2026-09-07'
---

# Customer Adoption Manager at Altura

- **Company:** Altura
- **Location:** Amsterdam, Netherlands
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.ashbyhq.com/altura/0c58b73d-f0e5-46f0-9516-77e95a482902

## Job description

WE'RE ALTURA, AN AMBITIOUS AI SAAS STARTUP!

We help organisations win large, multi-stakeholder tenders and RFPs. Altura turns bid management from a tactical bottleneck into a strategic capability, so commercial teams can pursue the right deals faster, respond with confidence, and compound the knowledge they build with every bid. Our platform runs on AI workflows purpose-built for bid management, paired with in-platform collaboration and enterprise-grade foundations. We're building the category, not catching up to it. With fresh funding, big ambitions, and a fast-growing team, we're just getting started. If you value innovation, thrive in collaboration, and want to make real impact, we'd love to have you on board.

Let's work together!

The opportunity Europe’s governments spend €2 trillion a year through 700,000+ public tenders, and in the private sector, RFPs account for roughly 40% of B2B enterprise revenue, with the average bid team defending nine figures in annual revenue across ~150 responses a year.

The companies competing for that money still run their bid process manually, over email, and without automation built on institutional knowledge. We’re building the AI bid management category that changes that.

The time for growth is now. We have recently rebuilt our entire product from scratch and revamped our GTM process, both of which are now fully AI-native.

## THE ROLE

This position owns the most critical stretch of the customer journey: the moment between signing and thriving.

You will own every new customer onboarding and implementation end-to-end. You take customers from a signed contract to a fully working setup where the product is embedded in their daily workflow. Once a customer is live, your job doesn't stop there. You monitor usage and adoption signals across our full portfolio — as well as what's shipping in the product — and act on what you see: re-engaging customers who are drifting, re-onboarding where needed, driving adoption of new product capabilities, and spotting expansion opportunities.

Think of it in two modes:

- Defensive: catch disengagement early. If usage drops or a customer never fully adopted a workflow, you notice first and intervene.
- Offensive: two distinct motions. You push newly shipped features to the customers who'd benefit from them, driving adoption yourself. And separately, you spot commercial expansion opportunities — a new team, a deeper use case — and tee those up for the sales team.

Your first months are designed as a fast ramp: you'll run platform migrations for existing customers alongside the CS team, learning our product and our customers from the inside. The playbook you build there becomes the one you own for all new customer implementations.

## WHAT YOU'LL DO

- Own all new customer onboarding and implementations, from kickoff to go-live
- Join CSM-led discovery sessions to understand each customer's workflows, then translate that diagnosis into a working setup in the product
- Build customer workflows in the platform (no deep technical background needed, we'll teach you in a day)
- Monitor adoption and usage signals across the customer base using our tooling (Impact Pilot, PostHog, Hubspot, Gong, our own GTM-Operating System) and turn signals into action
- Flag at-risk accounts and run re-onboarding or re-activation plays
- Find upsell and expansion signals and execute on them
- Build and continuously improve our onboarding and implementation playbooks: you'll shape how this function works, not just execute it

## WHO YOU ARE

We care about skills and drive, not your previous job title.

- Early in your career and hungry – you want real ownership, and you move fast
- Entrepreneurial: ambiguity energises you rather than paralyses you. You'd rather write the playbook than inherit one
- Highly communicative: you'll be the face of Altura during the most formative weeks of every customer relationship, comfortable driving customers to a deadline and training groups
- A process thinker: you see how work flows through a team, spot where it breaks, and can map it into software
- Analytical enough to read usage data, form a hypothesis about what's happening, and turn it into action
- A consulting or similar diagnostic background is a strong plus: much of this role is understanding how a customer works before building anything
- Fluent in Dutch and English: our portfolio works across Dutch-speaking markets, and we operate internally in English

## HOW SUCCESS IS MEASURED

Your bonus is tied directly to the two outcomes this role exists to deliver:

- Implementations delivered successfully within the target timeframe
- Customers hitting predefined usage and adoption metrics post-launch

## COMPENSATION

- Competitive base salary
- Performance bonus tied to the outcomes above

Interview Process:

1. People & Talent Lead Interview
2. Sr. CSM Interview
3. A Day at Altura:
4. Case Study
5. 1:1 with VP, Revenue (Hiring Manager)
6. On-site CEO Final

We offer:

- Work - Build the future of SaaS at a moment when the way software gets made, sold, and used is being rewritten. We're an AI-built scaleup moving with it, still figuring out what world-class looks like — and there's real room here to do the most meaningful work of your career 🦾
- Time - 40 hours per week ⏱️
- Compensation - Competitive salary and Virtual Stock Units (VSUs) 💸
- Free - 26 vacation days 🏖️
- Tech - All the tools and tech stack you want 🛠️
- Ownership - Take the lead on your work with the autonomy and trust to make calls without waiting for permission, drive real impact, and help shape where Altura goes next 🚀
- Culture - A flat, direct, feedback-rich team that values judgment over hierarchy and outcomes over hours. We give feedback openly, skip the red tape, and trust each other to act like owners 🤝
- Fun - Speed at the go-kart track or bowl your colleagues out during our company outings 🏎️
- Development - Grow your skills with a budget you can unlock by presenting a case to leadership tied to our OKRs💡
- Laptop 💻
- Hybrid working model - 2 days/week in our beautiful Amsterdam office 🏫

## About Altura

## Company Overview
- **One-liner**: Altura provides an AI-driven end-to-end bid management platform that automates and streamlines the entire tender and RFP process for enterprise teams.
- **Entity Type**: Private (Series A)
- **Headquarters**: Utrecht, Netherlands
- **Founded**: 2019
- **Founders**: Matthijs Huiskamp (CEO) and Jordi van der Hek (COO)

## Core Business
- **Primary industry**: Bid management software / Sales enablement / AI-powered proposal automation
- **Target customers**: B2B, enterprise bid teams, sales managers, commercial directors – primarily serving companies that handle complex, high-value tenders and RFPs across Europe.
- **Mission**: To make bid management a central, strategic function within companies by leveraging AI to automate analysis, risk detection, and response generation.

## Products & Services
- **[Altura Platform](https://altura.io/en)**: A single, integrated SaaS platform that covers the full bid lifecycle – from opportunity qualification and risk analysis to response drafting, collaboration, and submission readiness. Key modules include:
  - **Qualify**: Go/no-go analysis using configurable win-profile and delivery criteria.
  - **Analyse**: AI workflows that extract requirements, flag risks, and identify win factors from tender documents.
  - **Respond**: Draft responses linked to a verified Knowledge Library of past wins and internal standards.
  - **Manage**: Synchronised project workspace for cross-department collaboration, including clarification question generation and submission readiness tracking.
- **Custom Workflows**: Bespoke AI workflows built in partnership with Altura’s team for processes beyond the standard offering.
- **Enterprise Security**: ISO 27001 certified, GDPR compliant, and AI Act ready. Human guardrails ensure AI-generated content is reviewed before use.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Total funding of $12.9M raised across 3 rounds; latest Series A of €8M closed June 9, 2025 [tracxn.com](https://tracxn.com/d/companies/altura/__EYNAEsE5AZy_tJiGCAEr4rsJE5ww1slSa5vGQS3hxYk) [altura.io](https://altura.io/en/about-us)
- **Notable Investors**: Octopus Ventures, Fortino Capital, Curiosity (angel investors also participated) [tracxn.com](https://tracxn.com/d/companies/altura/__EYNAEsE5AZy_tJiGCAEr4rsJE5ww1slSa5vGQS3hxYk)
- **Growth Signals**:
  - Acquired Berlin-based AI startup Tendara in July 2025 to accelerate European expansion [tracxn.com](https://tracxn.com/d/companies/altura/__EYNAEsE5AZy_tJiGCAEr4rsJE5ww1slSa5vGQS3hxYk)
  - Employee count grew to 62 as of April 30, 2026 (up from earlier stages) [tracxn.com](https://tracxn.com/d/companies/altura/__EYNAEsE5AZy_tJiGCAEr4rsJE5ww1slSa5vGQS3hxYk)
  - Trusted by leading companies across Europe (names not publicly listed) [altura.io](https://altura.io/en)

## Competitive Advantages
- **AI-first, purpose-built**: Unlike general-purpose AI tools, Altura is built exclusively for bid management, with workflows that understand tender-specific language, compliance rules, and risk frameworks.
- **Connected workflows**: A single platform where each stage feeds the next, maintaining full traceability from document to response.
- **Explainability & control**: Every AI insight includes reasoning and source links; human approval gates ensure quality and compliance.
- **Domain expertise**: Founded and built by a team that focuses solely on bid management software, giving them deep understanding of complex tender processes.
- **Acquisition of Tendara**: Strengthens AI capabilities and expands footprint in the German-speaking market.

## Strategic Focus
- **European expansion**: Leveraging the Tendara acquisition to grow in Germany and broader EU markets.
- **Product depth**: Continuing to develop configurable workflows and custom solutions for enterprise clients.
- **AI leadership**: Maintaining a position as an AI Act-ready platform with emphasis on transparency and reliability.

## Why Work Here
- **Culture & values**: Altura operates on six principles: Innovate with Purpose, Own the Outcome, Grow and Succeed Together, Strive for Excellence, Champion the Customer, and Stay Connected [altura.io](https://altura.io/en/careers)
- **Team diversity**: 15 nationalities represented; pets welcome (dogs in the office) [altura.io](https://altura.io/en/careers)
- **Work environment**: Likely hybrid/office-based in Utrecht (headquarters) with global colleagues; freedom and responsibility emphasised [altura.io](https://altura.io/en/about-us)
- **Growth trajectory**: Series A funded, post-acquisition, scaling team – opportunity to shape a fast-growing AI SaaS company.
- **Engineering & product focus**: VP of Engineering role exists; the team is building complex AI workflows for enterprise customers.

## Sources
1. [Altura About Us](https://altura.io/en/about-us)
2. [Altura Careers Page](https://altura.io/en/careers)
3. [Altura Product Page](https://altura.io/en)
4. [Tracxn Company Profile](https://tracxn.com/d/companies/altura/__EYNAEsE5AZy_tJiGCAEr4rsJE5ww1slSa5vGQS3hxYk)

## Other roles at Altura

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