---
title: 'Customer Data & Marketing Analytics at Amar Bank'
canonical: 'https://feeny.ai/job/customer-data-marketing-analytics-amar-bank-jakarta-5dnwxvg7cywr'
type: 'job'
last_seen: '2026-09-23'
---

# Customer Data & Marketing Analytics at Amar Bank

- **Company:** Amar Bank
- **Location:** Jakarta
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-22
- **Last confirmed live:** 2026-09-23
- **Apply:** https://jobs.lever.co/amarbank/0f2205ff-7f62-4bc9-9152-164f1a77ccb4

## Job description

Responsibilities:

- Driving customer data strategy, lifecycle analytics, BI dashboarding, and end-to-end funnel optimization to fuel growth and retention.
- Architect, scale, and maintain the enterprise digital MarTech stack (CDPs, Server-Side GTM, AppsFlyer/MMPs, Tag Management, and Webhooks) across all app, web, and paid channels.
- Design and deploy automated data pipelines merging high-volume digital ad data (cost, impressions, clicks) with downstream business databases (Telesales CRM, CRP retention databases, and Affiliate portals).
- Enforce robust tracking standards-including first-party cookies, dynamic UTM taxonomies, event-naming conventions, and fraud-prevention protocols-across internal campaigns, affiliates, and external agencies.
- Eliminate manual reporting workflows by engineering centralized data models within cloud warehouses (BigQuery, Snowflake), serving as the single source of truth for marketing operations.
- Build and maintain automated, real-time BI dashboards (Looker, Tableau, Power BI) tracking end-to-end funnel metrics-from ad impression to Telesales conversion, CRP repeat loan/purchase, and Affiliate payout.
- Develop multi-touch attribution (MTA) and incrementality frameworks to measure true digital ROI, monitor affiliate traffic quality, and accelerate digital-lead-to-telesales conversion speed.
- Analyze digital user journeys to identify drop-off points across all placements, providing technical optimization insights that reduce CAC and improve overall funnel conversion.

Requirements:

- Education: Bachelor's or Master's degree in Computer Science, Data Analytics, Information Systems, Statistics, or a related quantitative field.
- Experience: 6+ years of experience in Marketing Analytics, MarTech, or Revenue Operations with exposure to both digital and offline/partner channels.
- Data & Technical Skills:
- Advanced SQL proficiency (BigQuery, Snowflake, PostgreSQL) for joining complex online ad data with offline CRM/Telesales databases.
- Expertise in Bl tools (Looker, Tableau, Power BI) and advanced modeling in Excel/Google Sheets.
- Deep knowledge of Google Tag Manager (including Server-Side GTM), CDPs (Segment, RudderStack, etc.), and Webhooks/APls.
- Domain Knowledge:
- Digital Channels: Hands-on understanding of major ad platforms (Google Ads, Meta Ads, TikTok, Ad Partner and Programmatic).
- Telesales & CRM: Familiarity with telephony/dialer integrations, CRM, (Moengage), and retention/loyalty tracking mechanics (Tada, Xoxoday).
- Affiliates & Agencies: Solid understanding of affiliate tracking platforms (HasOffers/Tune, Impact, Everflow, CJ), postback URLs, conversion pixel integration, and agency reporting standards.
- Soft Skills: Excellent cross-functional communicator capable of aligning technical data workflows between internal tech teams, media agencies, affiliate managers, and telesales leaders.

Bonus point if:

- Experience implementing multi-touch attribution (MTA) or Marketing Mix Modeling (MMM).
- Having certifications on digital marketing trainings / bootcamp / other similar relevant professional or expertise recognitions.
- Agency, F-commerce, banking or financial services knowledge or experience is a plus.

## About Amar Bank

## Company Overview
- **One-liner**: Amar Bank is an Indonesian digital bank offering AI-powered savings, deposits, and lending services, focused on financial inclusion for unbanked and underbanked individuals and MSMEs.
- **Entity Type**: Public (IDX: AMAR)
- **Headquarters**: Jakarta Selatan, Indonesia
- **Founded**: 2014 (digital banking operations began)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Digital banking / consumer finance
- **Target customers**: B2C (individuals, especially unbanked/underbanked) and B2B (MSMEs, corporate lending)
- **Mission**: Empower individuals and MSMEs through financial health and genuine inclusion, creating smiles for 200 million people.

## Products & Services
- **Tunaiku**: Digital lending platform offering personal loans up to IDR 30 million with flexible tenors up to 30 months. Served over 14 million applicants and disbursed over IDR 9 trillion in loans as of 2023.
- **Celengan**: Flexible savings account with 5.5% p.a. interest, credited daily.
- **Deposito**: Time deposit with competitive rates up to 9% p.a.
- **Corporate Lending**: Business loans and financing solutions for enterprises (indicated by job postings for Corporate Lending Circle Lead).

## Market Standing
- **Valuation/Market Cap**: IDR 3,184,525 million (approx. US$199 million) as of May 2025 (Reuters).
- **Key Metric**: Annual revenue not publicly disclosed in USD; Price-to-Sales ratio (TTM) of 1.90 implies revenue around IDR 1.67 trillion (~US$104 million). Total loans disbursed via Tunaiku exceed IDR 9 trillion.
- **Notable Investors/Partners**: SBI Group (post-IPO equity 2025), Investree (post-IPO secondary 2022). Regulated by OJK and participant in LPS deposit guarantee.
- **Growth Signals**: 464 employees (+3.2% YoY); 83,614 LinkedIn followers (+26.4% YoY); active hiring across multiple roles; Tunaiku’s strong loan portfolio growth.

## Competitive Advantages
- **Pioneering digital bank in Indonesia**: One of the first fully digital banks licensed and supervised by OJK.
- **AI-powered personalization**: Uses AI and cloud technology to tailor savings, payments, and financial management.
- **Strong brand in inclusive lending**: Tunaiku has a proven track record of serving the unbanked/underbanked, with wide geographic reach.
- **Deposit insurance**: Customer deposits are guaranteed by LPS up to IDR 2 billion.

## Strategic Focus
- **Deepening digital banking**: Expanding AI-driven features for savings, payments, and lending.
- **Scaling MSME and corporate lending**: Building out corporate lending teams and products.
- **Geographic expansion**: Hiring field collection and customer experience roles across multiple Indonesian cities (Surabaya, Makassar, Palembang, etc.).
- **Talent acquisition**: Actively recruiting for technology, finance, commercial banking, and retail banking roles to support next growth phase.

## Why Work Here
- **Culture**: Emphasizes “Unlimited Innovation” and a highly collaborative team environment.
- **Work model**: On-site positions in Jakarta and other Indonesian cities.
- **Engineering focus**: Multiple Head of Engineering roles and tech teams; use of AI in products and hiring processes.
- **Growth opportunity**: Public company with strong headcount growth and expanding product lines.
- **Employer rating**: 3.7/5 on LinkedIn (57 reviews), with culture rated 3.6 and career opportunities 3.4.
- **Perks**: Not explicitly listed, but the bank offers competitive financial products and a mission-driven environment focused on financial inclusion.

## Sources
1. [amarbank.co.id](https://amarbank.co.id/)
2. [jobs.lever.co/amarbank](https://jobs.lever.co/amarbank)
3. [linkedin.com/company/ptbank-amar-indonesia-tbk](https://id.linkedin.com/company/ptbank-amar-indonesia-tbk)
4. [reuters.com/markets/companies/AMAR.JK](https://www.reuters.com/markets/companies/AMAR.JK)
5. [amarbank.co.id/karir](https://amarbank.co.id/karir)

## Other roles at Amar Bank

- [Business Analyst (MSME)](https://feeny.ai/job/business-analyst-msme-amar-bank-jakarta-w5dcch1xfpfr) — Jakarta
- [Funding Team Lead - Branch Satrio](https://feeny.ai/job/funding-team-lead-branch-satrio-amar-bank-jakarta-nnybbm2rfy2n) — Jakarta
- [Customer Experience Retail (Kurir/Surveyor) – Semarang](https://feeny.ai/job/customer-experience-retail-kurir-surveyor-semarang-amar-bank-surabaya-p928apyfhdv1) — Surabaya
- [Customer Operations Intern](https://feeny.ai/job/customer-operations-intern-amar-bank-jakarta-4swrz1hmc72c) — Jakarta
- [Area Partnership Development Team Lead - Semarang](https://feeny.ai/job/area-partnership-development-team-lead-semarang-amar-bank-semarang-bvxa6bmskaby) — Semarang
- [Credit Reviewer - Commercial & Corporate](https://feeny.ai/job/credit-reviewer-commercial-corporate-amar-bank-jakarta-q49wffmqxbea) — Jakarta
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- [Corporate Funding Function Head](https://feeny.ai/job/corporate-funding-function-head-amar-bank-jakarta-d2541v9bzw75) — Jakarta
- [Corporate Funding Circle Lead - Department Head](https://feeny.ai/job/corporate-funding-circle-lead-department-head-amar-bank-jakarta-pxwdar54ynhy) — Jakarta
- [Corporate Funding Officer - Jakarta](https://feeny.ai/job/corporate-funding-officer-jakarta-amar-bank-jakarta-ckw7mzc0v50j) — Jakarta