---
title: 'Customer Insights & Strategy Lead - Affiliate Marketing (f/m/d) at Awin'
canonical: 'https://feeny.ai/job/customer-insights-strategy-lead-affiliate-marketing-f-m-d-awin-amsterdam-yysghjs66bw3'
type: 'job'
last_seen: '2026-09-13'
---

# Customer Insights & Strategy Lead - Affiliate Marketing (f/m/d) at Awin 

- **Company:** Awin 
- **Location:** Amsterdam, Netherlands / Berlin, Germany / Iași, Romania / London, United Kingdom / Madrid, Spain / Manchester, United Kingdom / Milan, Italy / Warsaw, Poland
- **Posted:** 2026-09-01
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/awin/jobs/7983527003

## Job description

Purpose of Position

As a Customer Insights & Strategy Lead, you will act as a trusted strategic advisor, helping customers solve complex business challenges through data-driven insight, analysis, and consultancy. By combining Awin's unique data assets with channel expertise, you will drive customer growth, retention, and long-term partnership value.

## Key Tasks

Strategic Insight Delivery

- Deliver advanced analysis and strategic recommendations that solve customer business challenges and drive measurable growth.
- Translate complex data into compelling narratives that support executive decision-making.
- Develop affiliate, measurement, attribution, and full-funnel growth strategies tailored to customer objectives.
- Track the impact of recommendations and identify opportunities to maximise implementation and results.

Customer Consultancy

- Act as a trusted strategic advisor to assigned customers and internal stakeholders.
- Leverage Awin's network, platform, and market intelligence to uncover opportunities for growth and optimisation.
- Support high-priority commercial situations including customer retention, renegotiations, GP growth initiatives, and complex customer challenges.
- Expand customer understanding of the affiliate channel through insight-led consultation.

Commercial & Business Support

- Partner with Managed Services and Commercial teams on pitches, RFPs, strategic reviews, and new business opportunities.
- Provide market, sector, and competitor insights that strengthen commercial proposals.
- Serve as the "expert in the room" for data, analytics, and affiliate strategy conversations.

Capability Development

- Provide guidance and mentorship to Customer Insights & Strategy Executives and less experienced team members.
- Support the delivery of training and capability programmes across Managed Services.
- Champion best practices in data storytelling, customer questioning, strategic thinking, and presentation delivery.

Product & Service Evolution

- Identify recurring customer challenges and insight gaps to inform product and reporting development.
- Gather and communicate customer feedback to Product, Reporting, and Leadership teams.
- Contribute to process improvements that increase efficiency, scalability, and impact across the Customer Insights & Strategy function.

## Key Responsibilities

- 5 or more years of online marketing professional experience
- At least 4 years experience in affiliate marketing across a range of verticals with a strong understanding of digital marketing and performance marketing channels.
- Experience in mentoring junior team members
- Advanced analytical and problem-solving skills with experience interpreting large and complex datasets.
- Ability to convert data into actionable commercial recommendations.
- Excellent stakeholder management and presentation skills.
- Demonstrable experience delivering strategic consultancy to customers or senior stakeholders.
- Ability to manage multiple priorities in a fast-paced environment.
- Knowledge of attribution, incrementality, measurement, and marketing effectiveness
- Experience using BI and visualisation tools such as Tableau, Power BI, Databricks, or similar.
- Experience supporting commercial pitches, proposals, or strategic growth initiatives.

Our Offer

- Flexi-Week: We prioritise your mental health and wellbeing by offering you a four-day Flexi-Week (with one lighter or completely disconnected day per week) at full pay, with no reduction to your annual holiday allowance.

- Flexi-office: We offer an international culture and flexibility through our hybrid/remote working scheme which is designed to foster a culture of mutual trust and working flexibility.

- Work Expense Contribution & Remote Working Furniture: You will receive a monthly allowance to cover part of your running costs, as well as a furniture package to support you in setting up a comfortable workspace when working from home.

- Health and Wellbeing: With our support and access to various initiatives and sports offers, you can focus on your mental and physical wellbeing.

- Development: We’ve built our extensive training suite, Awin Academy, to cover a wide range of skills that support your professional and personal growth, with trainings conveniently packaged to help your overall development.

- Appreciation: Thank and reward colleagues by sending them a voucher through our peer-to-peer recognition programme.

We are hiring in multiple countries for this role. Additional benefits, including health and wellbeing offerings, will be discussed during the initial interview.

Established in 2000, Awin is proud of our dynamic, social and inclusive culture.

Like all businesses, we’ve had to adapt and nurture our culture in a virtual environment. Our virtual ‘Life @ Awin’ hub brings our colleagues from across the globe together for various social activities.

Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members. We champion uniqueness and authenticity; this is who we are at our core. Our network of affiliate partnerships are diverse and transparent, as are the employees powering our vision to build the world’s leading open partner ecosystem. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know.

Awin is part of the Axel Springer group. Learn more at [axelspringer.com/en/](https://www.axelspringer.com/en/), and explore the Axel Springer Essentials here: [axelspringer.com/en/inside/the-essentials-what-we-have-adapted-and-why](https://www.axelspringer.com/en/inside/the-essentials-what-we-have-adapted-and-why)

Apply now to begin the next stage of your career at a progressive company that supports both your professional and personal development.

## About Awin 

## Company Overview
- **One-liner**: Awin is a global affiliate marketing platform that connects advertisers with over 1 million publishers to drive performance-based partnerships and revenue growth.
- **Entity Type**: Private (acquired by Axel Springer, part of the Axel Springer and United Internet Groups)
- **Headquarters**: Berlin, Germany
- **Founded**: 2000
- **Founders**: Not publicly available

## Core Business
- Primary industry/industries: Affiliate Marketing, Advertising Technology (AdTech), Performance Marketing
- Target customers: B2B (advertisers/brands, agencies, publishers/creators/influencers) across retail, telecommunications, travel, and finance verticals
- Mission or purpose statement: Not explicitly stated, but the company describes itself as a "people-first organization" focused on "connecting businesses with customers around the world" [linkedin.com](https://www.linkedin.com/company/awin-global)

## Products & Services
- **Awin Affiliate Platform**: A global affiliate marketing network that enables advertisers to partner with over 1 million publishers, creators, and influencers. Features include smart AI affiliate partner recommendations, advanced tracking and analytics, flexible commission structures, and tools for building, managing, and optimizing partnerships at scale. [awin.com](https://www.awin.com/)
- **ShareASale**: A complementary affiliate network (part of the Awin group) focused on the North American market.
- **Commission Factory**: An affiliate network (part of the Awin group) serving the Asia-Pacific region.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company). It was acquired by Axel Springer in 2007 for approximately USD $289 million.
- **Key Metric**: Annual Revenue of EUR 470 million (latest data) [linkedin.com](https://www.linkedin.com/company/awin-global). The platform generates over £15 billion in revenue for its advertisers annually [awin.com](https://www.awin.com/).
- **Notable Investors/Partners**: Parent companies are Axel Springer SE and United Internet AG. Awin acquired SingleView in 2021 and has also acquired Metrigo, AWIN SAS, and AWIN Ltd. [linkedin.com](https://www.linkedin.com/company/awin-global)
- **Growth Signals**: Employs 1,132 people (+13.7% year-over-year, +197 people) [linkedin.com](https://www.linkedin.com/company/awin-global). Operates in 25 countries with 17 offices worldwide. Active job postings have increased significantly (+372.7% year-over-year) [linkedin.com](https://www.linkedin.com/company/awin-global). The platform connects 30,000+ trusted brands and 1M+ approved partners [awin.com](https://www.awin.com/).

## Competitive Advantages
- **Scale & Reach**: A vast, established global network with over 1 million publishers and 30,000 advertisers across 14+ countries, providing a deep pool of potential partnerships.
- **25+ Years of Experience**: Longevity in the affiliate marketing space provides deep industry expertise and a robust, mature technology platform.
- **Comprehensive Tooling**: Offers a full suite of tools for partnership management, tracking, analytics, and AI-powered partner recommendations, catering to brands, agencies, and creators.
- **Part of a Stable Group**: Backed by major media and internet groups (Axel Springer, United Internet), providing financial stability and long-term strategic support.

## Strategic Focus
- **AI and Data**: Investing in AI/ML capabilities, as evidenced by job postings for "Senior AI Engineer," "Data Engineer - AI/ML," and "Senior Data Scientist AI/ML" [awin.com](https://www.awin.com/us/careers/vacancies).
- **Global Expansion**: Continuing to scale its global platform and local market insights to help clients grow internationally.
- **Platform Innovation**: Enhancing its technology to provide smarter partner recommendations, more flexible reward structures, and better analytics for sustained growth.

## Why Work Here
- **Culture**: Awin is described as a "people-first organization" with a strong focus on well-being, growth, and collaboration. It has an "A+" culture rating on Comparably [comparably.com](https://www.comparably.com/uk-UK/companies/awin). The company has active DEI and Priders groups to foster an inclusive environment [awin.com](https://www.awin.com/us/careers).
- **Work Model**: Offers a **Flexi-Week** (a "four awesome days" motto for a flexible work week) and **Flexi-Office** with hybrid/remote work possibilities [awin.com](https://www.awin.com/us/careers).
- **Benefits**: Includes extensive training through "Awin Academy," a global peer-to-peer rewards program, volunteering leave (2 days/year), annual holiday, insurance and health memberships (including fitness subsidies in some regions), and regular social events [awin.com](https://www.awin.com/us/careers).
- **Global Opportunities**: Operates in 17+ offices worldwide (Berlin, London, Amsterdam, Chicago, Sydney, etc.), offering an international culture and potential for mobility [awin.com](https://www.awin.com/us/careers/vacancies).
- **Recent Job Postings**: High growth in hiring (+372.7% YoY in postings) signals strong business momentum and opportunities for new joiners.

## Sources
1. [Awin Official Website](https://www.awin.com/)
2. [Awin Careers Page](https://www.awin.com/us/careers)
3. [Awin Global - LinkedIn](https://www.linkedin.com/company/awin-global)
4. [Awin Culture on Comparably](https://www.comparably.com/uk-UK/companies/awin)
5. [Awin Job Vacancies](https://www.awin.com/us/careers/vacancies)

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