---
title: 'Customer Journey & App Analytics Apprentice at Back Market'
canonical: 'https://feeny.ai/job/customer-journey-app-analytics-apprentice-back-market-bordeaux-xf7s8qz69ymb'
type: 'job'
last_seen: '2026-09-25'
---

# Customer Journey & App Analytics Apprentice at Back Market

- **Company:** Back Market
- **Location:** Bordeaux, France
- **Employment:** internship
- **Work type:** hybrid
- **Posted:** 2026-09-21
- **Last confirmed live:** 2026-09-25
- **Apply:** https://jobs.ashbyhq.com/backmarket/bdd15e60-60f0-4282-bf87-f789ae7501ad

## Job description

Hi, we’re Back Market. We’re here to help make tech reliable, affordable, and better than new. We're a global marketplace for refurbished devices, helping lower our collective environmental impact by providing trustworthy, affordable tech with 92% less carbon emissions than new. Yep, you read that right. Turns out refurbished tech is way better for the planet than new. In fact, With every device purchased on Back Market, our positive impact on the planet grows. From our Customer Care representatives to our software engineer, every individual at Back Market cuts the planet — and consumers — a break. Our mission is simple: to do more with what we already have. Are you ready to join us?

## JOB DESCRIPTION:

Back Market is on a mission to make refurbished tech the new norm. To achieve this, we use data to better understand our customers, improve their experience, and make smarter product and business decisions. Within the Data Division, the Customer Experience Analytics team supports teams working across the customer journey, CRM, and Services. We help the business understand customer behaviors, identify opportunities to improve the experience, and measure the impact of new initiatives.

As a Customer Journey & App Analytics Apprentice, you will primarily support the Customer Journey and App Analytics scope. You will work closely with Product, Tech, UX, and Business teams to analyze customer behavior, support experimentation, and turn data into actionable insights. This apprenticeship is a great opportunity for a curious, structured, and business-oriented student who wants to develop strong skills in product analytics, experimentation, customer journey analysis, and mobile app analytics.

## YOUR MISSION (IF YOU ACCEPT IT): 🥇

- Support the analysis of customer journeys across Back Market’s website and mobile applications, from discovery and purchase to delivery, return, and after-sales service
- Contribute to the preparation, analysis, and monitoring of Customer Journey experiments, including A/B tests and other experimentation initiatives
- Help formulate analytical hypotheses, define success metrics, analyze experiment results, and identify actionable recommendations
- Investigate customer behavior across different touchpoints, segments, markets, and devices
- Support the analysis of mobile app usage, including engagement, conversion, and retention metrics
- Explore app analytics data to identify opportunities for improving the customer experience and app performance
- Build and maintain recurring dashboards, reports, and analyses for key stakeholders
- Help investigate unexpected trends, data quality issues, tracking gaps, and inconsistencies in customer journey or app data
- Contribute to the improvement of event tracking plans and analytics documentation
- Translate business and product questions into relevant analyses, metrics, and data requirements
- Present findings and recommendations in a clear and accessible way to both technical and non-technical stakeholders
- Participate in Customer Experience Analytics team rituals, including planning, knowledge sharing, peer reviews, and documentation

YOU ARE IN THE RIGHT PLACE IF: ⭐

- You are pursuing a Master’s degree, or equivalent, in data analytics, data science, business analytics, economics, engineering, marketing analytics, or another quantitative field
- You have a strong interest in customer behavior, product analytics, experimentation, and digital products
- You have solid SQL skills and are comfortable writing, reviewing, and improving analytical queries
- You have an analytical mindset and enjoy investigating the reasons behind changes in customer behavior or business performance
- You understand the main principles of A/B testing and experimentation, or are motivated to learn them
- You are interested in mobile app analytics and want to understand how users interact with digital products
- You are comfortable working with data from different sources and are attentive to data quality and consistency
- You can turn complex analysis into clear insights and practical recommendations
- You communicate clearly in written and spoken English
- You are curious, rigorous, organized, and willing to ask questions
- You are autonomous and comfortable collaborating with both technical and non-technical stakeholders
- You enjoy working in a fast-paced, international, and collaborative environment

Bonus point if :

- You have experience with analytics tools such as Amplitude, GA4, Mixpanel, or similar platforms
- You have already worked on A/B testing, experimentation, or product performance analysis
- You are familiar with mobile app analytics, event taxonomies, or tracking plans
- You have experience working with BigQuery or another cloud data warehouse

## ABOUT THE APPRENTICESHIPℹ️

- Starting date: January 2027
- Duration: Ideally for 12 months (24 months to be discussed).
- Location: Bordeaux, France
- Contract: You must already be enrolled in a work-study program in a French school (contrat d'alternance / d'apprentissage)

## RECRUITMENT PROCESS: 📅

- Skills fit/Tech interview with the direct manager
- Cultural fit interview with another person in the team
- Video-call Interview with the Campus Talent Acquisition Specialist

## WHY SHOULD YOU JOIN US ? ✌🏼

At Back Market, we’re committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives — it’s one of the reasons we’re such a high-scoring certified B Corp company (93.2). No matter your role and seniority level, you’ll enjoy impact-driven work with hands-on career development in an innovative, driven, and fast-paced environment — with benefits to match, like:

- A mission driven work environment where your day to day makes an impact on the planet. Seriously.
- Hybrid work environment, with 2 remote days a week and 1 remote work week per quarter, plus 3 flex days.
- Employee Resource Groups, including mentorship programs, comprehensive accessibility policies, and cultural competency training. At Back Market, we strive to create a workplace that embodies the world we’re trying to change. We’ve embedded our diversity, equity, and inclusion principles into our DNA — from dedicated staff to employee resource groups to our company values. We know that the perfect background for a role doesn’t mean the perfect fit — we encourage you to apply for a role even if you think you may not have all the qualifications. If reasonable accommodations are needed for the interview process, please do not hesitate to discuss this with the Talent Acquisition Team.

## About Back Market

## Company Overview
- **One-liner**: Back Market is the world's largest pure-play premium refurbished tech marketplace, connecting consumers with professionally refurbished devices to fight electronic waste.
- **Entity Type**: Private (late-stage; raised over $1 billion from top investors) [backmarket.com](https://www.backmarket.com/en-us/about-us)
- **Headquarters**: Paris, France (with seven global offices) [backmarket.com](https://www.backmarket.com/en-us/careers/home)
- **Founded**: 2014 [backmarket.com](https://www.backmarket.com/en-us/about-us)
- **Founders**: Thibaud Hug de Larauze, Clément Petit, Quentin Le Brouster, Vianney Vaute [backmarket.com](https://www.backmarket.com/en-us/about-us)

## Core Business
- Online marketplace for refurbished consumer electronics (smartphones, laptops, tablets, gaming consoles, etc.).
- Target customers: B2C (individuals) and B2B/partnerships (e.g., PlayStation, Visible by Verizon, Google) [backmarket.com](https://www.backmarket.com/en-us/about-us)
- **Mission**: To make refurbished tech the mainstream choice by extending the life of devices and challenging today’s throwaway culture [backmarket.com](https://www.backmarket.com/en-us/about-us)

## Products & Services
- **Refurbished Device Marketplace**: Platform where certified refurbishers sell smartphones, laptops, tablets, headphones, and other electronics, each backed by the Back Market Promise (inspection and warranty).
- **Back Market Promise**: Guarantee covering device quality, functionality, and a minimum warranty for buyers.
- **Express Replacement**: Ship-first service for faster device swaps [backmarket.com](https://www.backmarket.com/en-us/about-us)
- **Partnership Programs**: Collaborations with brands like Google (ChromeOS Flex USB pilot) and iFixit [backmarket.com](https://www.backmarket.com/en-us/about-us)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company).
- **Key Metric**: Total funding > $1 billion (since 2014) [backmarket.com](https://www.backmarket.com/en-us/about-us). Reached profitability in 2024 (announced in press release) [backmarket.com](https://www.backmarket.com/en-us/about-us)
- **Notable Investors**: Not named individually in provided sources, but described as “top investors around the world” [backmarket.com](https://www.backmarket.com/en-us/about-us)
- **Growth Signals**: Launched “Express Replacement”; partnered with Playstation, Visible by Verizon, Google, and iFixit; became a certified B-Corp; global expansion with seven offices; declared “war on fast tech” with bold campaigns.

## Competitive Advantages
- **Market Leadership**: World’s largest pure-play refurbished tech marketplace, giving it scale and brand recognition.
- **Trust & Quality**: The Back Market Promise and certification of refurbishers reduce buyer anxiety.
- **B-Corp Certification**: Demonstrates commitment to social and environmental impact, aligning with sustainability-minded consumers.
- **Strategic Partnerships**: Collaborations with major tech brands and advocacy groups (U.S. PIRG, iFixit) amplify reach and credibility.
- **Circular Economy Focus**: Mission-driven approach differentiates from generic e-commerce players.

## Strategic Focus
- **Fighting “Fast Tech”**: Campaigns and initiatives to reduce overproduction and overconsumption of electronics.
- **Global Expansion**: Operating in multiple countries, with plans to deepen presence and enter new markets.
- **Right to Repair Advocacy**: Supporting legislation and consumer rights to repair devices.
- **Product Innovation**: Launching services like Express Replacement and partnering with Google on ChromeOS Flex USB pilots.
- **Sustainability Reporting**: Published 2024 Impact Report measuring environmental impact of devices [backmarket.com](https://www.backmarket.com/en-us/about-us)

## Why Work Here
- **Hybrid Working**: Work from home up to two days per week and remotely for one week per quarter [backmarket.com](https://www.backmarket.com/en-us/careers/home/why-join-us)
- **Generous Leave**: Minimum 25 days of PTO per year; fully paid parental leave (12–14 weeks for primary caregiver, 5 weeks for second parent) [backmarket.com](https://www.backmarket.com/en-us/careers/home/why-join-us)
- **Perks**: Stock options, comprehensive health insurance, mental health support, paid volunteer days (2 per year), annual all-hands retreat [backmarket.com](https://www.backmarket.com/en-us/careers/home/why-join-us)
- **Culture**: Mission-driven (certified B-Corp), inclusive, engaged, “non-evil geniuses” building products that do good [backmarket.com](https://www.backmarket.com/en-us/careers/home)
- **Teams**: Engineering, Product, Marketing, Supply, Operations, People, Finance, Legal, and internships available across seven global offices [backmarket.com](https://www.backmarket.com/en-us/careers/home)
- **Certified B-Corp**: High standards of social and environmental impact attract talent aligned with sustainability values [backmarket.com](https://www.backmarket.com/en-us/about-us)

## Sources
1. [Back Market About Us](https://www.backmarket.com/en-us/about-us)
2. [Back Market Careers Home](https://www.backmarket.com/en-us/careers/home)
3. [Back Market Why Join Us](https://www.backmarket.com/en-us/careers/home/why-join-us)
4. [Back Market LinkedIn](https://www.linkedin.com/company/back-market)
5. [Back Market Jobs on Ashby](https://jobs.ashbyhq.com/backmarket)

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