---
title: 'Customer Lifecycle Automation Specialist at Omnisend'
canonical: 'https://feeny.ai/job/customer-lifecycle-automation-specialist-omnisend-vilnius-z4tyv698k91x'
type: 'job'
last_seen: '2026-09-07'
---

# Customer Lifecycle Automation Specialist at Omnisend

- **Company:** Omnisend
- **Location:** Vilnius, Lithuania
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-01
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/omnisend/23e0933d-35ea-4bab-b83b-fd5322241510

## Job description

Working at Omnisend is... kind of boring. Not the soul-crushing kind of boring — more like the “no drama, no chaos, just smart people doing great work” kind. The kind that lets you focus on what matters, without pointless meetings, micromanagement, or bureaucracy. We’re data-driven. We test, we iterate, we improve. Gut feelings don’t drive decisions — insights do. We trust each other. We’re transparent, give real feedback, and actually listen. No egos, no hand-holding — just a team of experienced professionals moving fast, adapting easily, and delivering impact. Omnisend is customer-funded and customer-driven. Our work is rooted in solving real problems that help ecommerce brands grow. No empty promises — we bring in results. And yes, we have fun. But the grown-up kind — workations, team gatherings, the occasional party. No forced fun, no awkward icebreakers. Just genuine moments with a team that actually enjoys working together. We’re looking for a Customer Lifecycle Automation Specialist to join Omnisend's Product Communications team that keeps our clients up to date on product updates, simplifies complex technical information, and develops educational content to drive product adoption and customer retention. In this role, you will build and optimize automated lifecycle flows that guide Omnisend customers through every stage of their journey — owning the logic, triggers, and personalization that turn customer behavior into timely, relevant communication.

What you’ll do @ Omnisend:

- Build and optimize automated lifecycle flows across customer lifecycle stages

- Design clear automation logic (triggers, conditions, delays) based on user behavior and product usage

- Create and manage transactional communication tied to key user events;

- Own the lifecycle communication shift to AI-driven personalization, tailoring lifecycle messages to each user, not just to segments.

- Implement segmentation using user attributes and behavioral data;

- Collaborate closely with product and data teams on events, triggers, and segmentation;

- Collaborate with design and content teams to create high-performing assets;

- Own reporting of automated lifecycle flows

Qualifications:

- 3 – 5+ years of experience in lifecycle / CRM / email automation marketing with a track record of driving measurable results

- Solid understanding of user attributes, behavioral events, and segmentation

- Hands-on experience building and managing automated workflows

- Familiarity with AI automation tools, API integrations, or light scripting/coding.

- Ability to connect data across tools and think in terms of systems and workflows

- Analytical mindset with strong attention to detail and data accuracy

- Strong communication and collaboration skills;

- Experience in SaaS environment is a strong advantage

What we offer in return:

- Gross salary starting at 3300 EUR/month;

- Quarterly salary reviews

- An unlimited learning budget for self-improvement complying with the best interest of Omnisend

- Private health insurance

- Unlimited access to psychotherapy

- Flexible working hours and remote work possibilities

- Workstation budget

- Personalised work anniversary gifts, such as house cleaning, spa treatments, international flights etc.

- Working methods and best practices inspired by the best tech companies in Silicon Valley

- Senior colleagues (over 70%) enable us to have a high-performing, productive environment where your growth will accelerate

- Attractive workations and team-led team-building events

## About Omnisend

## Company Overview
- **One-liner**: Omnisend is a marketing automation platform built specifically for ecommerce brands, helping them drive revenue through email, SMS, and other channels powered by AI and data.
- **Entity Type**: Private (Bootstrapped/Organic Growth, with minor funding rounds)
- **Headquarters**: Vilnius, Lithuania (with offices in Kaunas, Lithuania and Charleston, South Carolina, USA)
- **Founded**: 2014
- **Founders**: Rytis Lauris (Co-founder, CEO)

## Core Business
- **Primary Industry**: Ecommerce Marketing Automation / SaaS (Software as a Service)
- **Target Customers**: B2B; specifically ecommerce brands (SMBs to mid-market).
- **Mission/Purpose**: To make ecommerce marketing easier, more intuitive, powerful, and personal for the people behind every store. They aim to help online brands grow through smarter, more personal customer relationships.

## Products & Services
- **Omnisend Platform**: An omnichannel marketing automation platform that integrates email, SMS, and push notifications.
    - **AI**: AI-powered tools for copywriting, send-time optimization, and audience segmentation.
    - **Campaigns**: Create and send email and SMS campaigns, either together or separately, with on-brand assets.
    - **Automation**: Pre-built workflow templates (welcome, abandoned cart, post-purchase) that generate significant revenue on autopilot (claiming 70% of revenue comes from automations).
    - **Segmentation**: Customer segmentation based on behavior, purchase history, and engagement.
    - **Integrations**: Seamless integration with over 200+ ecommerce platforms (Shopify, WooCommerce, BigCommerce, etc.) and other tools.

## Market Standing
- **Valuation/ Market Cap**: Not publicly available (privately held, unlikely to have a public valuation from the last 12 months).
- **Key Metric**:
    - **Annual Revenue**: Estimated at ~GBP 26.5M (source: LinkedIn data).
    - **Total Funding**: ~EUR 186,000 (small, early funding; company is primarily customer-funded and profitable).
    - **Customers**: Over 150,000 online stores globally.
- **Notable Investors/Partners**: Partnership with Amazon Advertising. Key integrations include Shopify, BigCommerce, WooCommerce, Magento, and others.
- **Growth Signals**:
    - **Headcount**: Grown to 250+ employees from 208 in the previous year (+7.4% YoY).
    - **Recognition**: Listed in Deloitte’s Technology Fast 500 in EMEA and the Deloitte Technology UK Fast 50 (38th place).
    - **Global Footprint**: Distributed workforce across 19 countries, with hubs in Vilnius, Kaunas, and Charleston.

## Competitive Advantages
- **Ecommerce Focus**: A deep, singular focus on ecommerce allows for highly specialized features and integrations that general marketing platforms lack.
- **Unified Omnichannel**: True integration of email, SMS, and push notifications within a single platform, making it easier to manage multi-channel campaigns.
- **Customer-Funded Growth**: The company is largely bootstrapped and customer-funded, suggesting a strong product-market fit and sustainable business model without the pressure of venture capital demands for growth at all costs.
- **Cost-Effectiveness**: Marketed as providing up to 35% smaller invoices than competitors like Klaviyo, a key selling point for cost-conscious SMBs.

## Strategic Focus
- **AI Integration**: Deeply embedding AI into the core product to automate tasks like copywriting, audience targeting, and send-time optimization, allowing marketers to focus on strategy.
- **Platform Expansion**: Continuing to build out integrations and features to become the central operating system for ecommerce marketing.
- **Customer Experience**: Maintaining a focus on "real people" support to differentiate from larger, more automated competitors.

## Why Work Here
- **Company Culture**: Described as a place that values efficiency, autonomy, and delivering results. They emphasize a lack of "chaos and drama," focusing on "smart people doing great work together."
- **Work Policy**: **Hybrid & Remote-friendly**. Offers flexible working hours and the ability to work from home. Physical offices are available in Vilnius, Kaunas, and Charleston.
- **Engineering Culture**: Over 70% of product colleagues are reported to be senior, providing a strong learning environment for engineers.
- **Benefits**:
    - Unlimited learning budget for relevant resources.
    - Quarterly salary and performance reviews.
    - Private health insurance.
    - 3rd pillar pension investment options (for Lithuanian employees) or retirement plan matching up to 5% (for US employees).
    - Growth trajectory of a successful, stable company (11+ years of consistent growth).

## Sources
1. [omnisend.com](https://www.omnisend.com/about-us/)
2. [omnisend.com](https://www.omnisend.com/careers/)
3. [omnisend.com](https://www.omnisend.com/)
4. [linkedin.com](https://tw.linkedin.com/company/omnisend)

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