--- title: 'Customer Marketing Manager at OpenLoop Health' canonical: 'https://feeny.ai/job/customer-marketing-manager-openloop-health-united-states-47f010b065ze' type: 'job' last_seen: '2026-09-17' --- # Customer Marketing Manager at OpenLoop Health - **Company:** OpenLoop Health - **Location:** United States - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-09-16 - **Last confirmed live:** 2026-09-17 - **Apply:** https://jobs.ashbyhq.com/openloophealth/6339cc08-b412-4cfe-8ce9-0805129c45f0 ## Job description ## About OpenLoop OpenLoop was co-founded by CEO, Dr. Jon Lensing, and COO, Christian Williams, with the vision to bring care anywhere. Our telehealth support solutions are thoughtfully designed to streamline and simplify go-to-market care delivery for companies offering meaningful virtual support to patients across an expansive array of specialties, in all 50 states. ## About The Role OpenLoop is looking for a Customer Marketing Manager to design, operate, and lead end-to-end customer marketing campaigns that work hand-in-hand with our Sales and Customer Success teams. In this role, you will play a leading part in helping our customers discover, understand, and deploy new opportunities for their business to better serve patients. This is a chance to help lead the next phase of OpenLoop's growth by expanding the reach and adoption of our broad, rapidly growing portfolio of program offerings — building the strategy and infrastructure to turn existing customers into long-term, expanding partners. ## What You'll Do - Strategic Account Planning: Partner with Customer Success on one-to-one account planning for strategic accounts, identifying and pursuing expansion opportunities tailored to each customer's business. - Broad-Based Customer Campaigns: Work with Customer Success to build broad-based customer campaigns that drive awareness of best practices and new programs that can expand a customer's offering or business. - Customer Education Content: Collaborate with the Content team to develop best-practice and program-level educational materials that help clients visualize the path to expanding their business. - Integrated Campaign Execution: Set up and execute integrated, end-to-end customer marketing campaigns across email, events, content, and other lifecycle channels. - Product-Led Growth: Run product-led growth campaigns that drive awareness and adoption of new products across the existing customer base. - Data-Driven Opportunity Identification: Dive deep into customer and usage data to uncover and prioritize cross-sell and upsell opportunities across accounts and segments. - Reporting & Insights: Own customer marketing data and reporting, regularly reporting out to cross-functional stakeholders and the executive team on the progress and impact of customer education and marketing efforts. - Program Leadership: Regularly bring new customer expansion ideas to the Marketing and Customer Success teams, taking a leadership role in this function from ideation through execution and reporting. ## Who You Are - 3-5 years of professional experience, including 3+ years in customer or lifecycle marketing at a B2B company. - Proven experience working closely with Customer Success or Account Management teams, spanning both one-to-one account planning and broader, campaign-based customer marketing. - An AI power user. You use AI to analyze data, ideate, draft first pass copy, and feed success back into your ideation models. - Strong command of lifecycle marketing across email, events, content, and other channels. - Proven experience diving deep into data to uncover and determine cross-sell and upsell opportunities. - A builder mindset with a high degree of ownership, speed, curiosity, and attention to detail. - HubSpot experience preferred. - Experience in healthcare or health tech is a plus, but not required. Our Company We have a relatively flat organizational structure here at OpenLoop. Everyone is encouraged to bring ideas to the table and make things happen. This fits in well with our core values of Autonomy, Competence and Belonging, as we want everyone to feel empowered and supported to do their best work. Sound like a good fit? We’d love to meet you. ## About OpenLoop Health ## Company Overview - **One-liner**: OpenLoop Health provides end-to-end, white-label telehealth infrastructure that enables healthcare and non-healthcare organizations to launch and scale digital health services. - **Entity Type**: Private - **Headquarters**: Des Moines, Iowa, United States - **Founded**: 2020 - **Founders**: Dr. Jon Lensing (CEO & Co-Founder) and Christian Williams (COO & Co-Founder) ## Core Business - **Primary industry**: Digital Health / Telehealth Infrastructure - **Target customers**: B2B — Digital health companies, hospitals & health systems, health plans, employers, retail & pharmacy, and non-healthcare entities looking to add virtual care offerings. - **Mission**: To bring healing anywhere, anytime to anyone across the nation. - **Vision**: A world where healthcare is accessible, efficient, and tailored to individual needs—delivered wherever the patient may be. ## Products & Services OpenLoop offers a full-stack, white-labeled suite of services: - **Technology Platform**: HIPAA-compliant EHR with flexible API integrations, scheduling, booking, payments, and support for both synchronous and asynchronous care. AI-powered operations to streamline clinical workflows. - **Provider Staffing & Credentialing**: Access to a nationwide, NCQA-credentialed network of clinicians across 30+ specialties and 15+ languages, with full 50-state coverage. Includes licensing, credentialing, and onboarding management. - **Payer Coverage & Revenue Cycle Management (RCM)**: A network of 600+ payer contracts including Medicare and Medicaid, paired with RCM services to streamline reimbursement. - **Regulatory, Legal & Compliance Support**: End-to-end legal, financial, and compliance setup, including ongoing regulatory maintenance and expert support. - **Clinical Pathways**: Over 100 repeatable, scalable, and vetted clinical protocols (e.g., medical weight loss, HRT, urgent care, mental health). - **Diagnostic Imaging & Labs**: A platform for diagnostic image ordering, referrals, and results, plus access to a network of pharmacy and lab partners for competitive medication costs. ## Market Standing - **Valuation**: Not publicly available (private company) - **Key Metric**: Trusted by 3M+ patients annually; serves patients in all 50 states; processes thousands of patient visits per month. - **Notable Investors/Partners**: Managing board includes Jack Berkowitz, Freddie Martignetti, and Ryan Morley. Client partners span digital health companies, hospitals, health plans, and employers. - **Growth Signals**: OpenLoop saw **700% YoY growth in 2024**, appointed key executive team members (including a Chief Medical Officer, CFO, CCO, and CPO), and integrated AI technology into its operations. LinkedIn followers grew 124.8% year-over-year. ## Competitive Advantages - **Full-stack, end-to-end solution**: OpenLoop is the only white-label provider that covers clinical, administrative, regulatory, and technological needs under one roof — clients bring their brand and patients, OpenLoop handles everything else. - **Nationwide scale**: 50-state PC network, 600+ payer contracts (including Medicare/Medicaid), and a network of thousands of clinicians. - **NCQA-accredited credentialing**: A streamlined, accredited credentialing process that reduces administrative burden for clients. - **Proven, repeatable clinical pathways**: Over 100 pre-vetted, scalable protocols allow clients to launch new programs quickly and safely. - **Deep Midwest roots**: Headquarters in Des Moines, Iowa, with a commitment to building local talent and positioning Iowa as a hub for healthcare transformation. ## Strategic Focus - **AI integration**: Embedding AI to streamline clinical workflows, enhance patient support, and guide optimized care pathways. - **Expansion of clinical pathways**: Continuously developing new, ready-to-use care programs (e.g., medical weight loss, HRT, anti-aging, mental health). - **Scaling partnerships**: Serving a growing range of organizations from digital health startups to large employers and health systems. - **National reach**: Deepening 50-state coverage and payer relationships to enable truly national virtual care delivery. ## Why Work Here - **Culture & Mission**: Driven by a mission to “bring healing anywhere,” with a strong focus on expanding healthcare access. The team is described as passionate, energetic, and focused on driving long-lasting results. - **Work Environment**: Hybrid work environment with a pet-friendly office in Des Moines, Iowa. The company is deeply committed to its Iowa roots and building a skilled local workforce. - **Benefits**: Competitive salary, generous PTO, medical/dental/vision insurance, and a 401k program. - **Growth & Impact**: Employees report feeling empowered to make a lasting impact on virtual care delivery. The company saw explosive 700% YoY growth in 2024, indicating a dynamic and scaling environment. - **Leadership**: Experienced executive team including a CEO/co-founder with a personal connection to healthcare access challenges, a COO/co-founder, a CMO, CFO, CCO, CPO, and General Counsel. - **Caution**: The careers page explicitly warns of fraudulent job postings and fake recruiter outreach. Candidates should verify any role or offer by emailing fraud@openloophealth.com. ## Sources 1. [openloophealth.com](https://openloophealth.com/) 2. [openloophealth.com/careers](https://openloophealth.com/careers) 3. [openloophealth.com/team](https://openloophealth.com/team) 4. [openloophealth.com/blog/who-is-openloop-health](https://openloophealth.com/blog/who-is-openloop-health) 5. [linkedin.com/company/openloophealth](https://www.linkedin.com/company/openloophealth) ## Other roles at OpenLoop Health - [Revenue Commission Analyst](https://feeny.ai/job/revenue-commission-analyst-openloop-health-united-states-gc36sysfk1pb) — United States - [Sr. Accountant](https://feeny.ai/job/sr-accountant-openloop-health-united-states-647xa7hr2cqq) — United States - [Talent Acquisition Partner, R&D](https://feeny.ai/job/talent-acquisition-partner-r-d-openloop-health-ontario-48vqj16pj2zf) — Ontario, Canada - [Sr. Staff IAM Architect](https://feeny.ai/job/sr-staff-iam-architect-openloop-health-united-states-q3bd1t5gda6y) — United States - [Manager, Payer Contracting](https://feeny.ai/job/manager-payer-contracting-openloop-health-united-states-590h6bbjfkwn) — United States - [Internal Audit Manager, Operational](https://feeny.ai/job/internal-audit-manager-operational-openloop-health-united-states-g8hznwj5dxwf) — United States - [Revenue Operations Manager](https://feeny.ai/job/revenue-operations-manager-openloop-health-united-states-mhhrsv4v3p90) — United States - [Financial Systems Administrator](https://feeny.ai/job/financial-systems-administrator-openloop-health-united-states-cvggq8edmw56) — United States - [Director, IT Operations](https://feeny.ai/job/director-it-operations-openloop-health-united-states-wa1c54enf29y) — United States - [Senior Strategic Account Executive, Health Systems](https://feeny.ai/job/senior-strategic-account-executive-health-systems-openloop-health-united-states-3y40f49v3agc) — United States