---
title: 'CX/UX Researcher at Salmon Group'
canonical: 'https://feeny.ai/job/cx-ux-researcher-salmon-group-taguig-m8rkxxqcn72k'
type: 'job'
last_seen: '2026-10-20'
---

# CX/UX Researcher at Salmon Group

- **Company:** [Salmon Group](https://feeny.ai/companies/salmon-group)
- **Location:** Taguig, Philippines
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-19
- **Last confirmed live:** 2026-10-20
- **Apply:** https://jobs.ashbyhq.com/salmon-group/434cffcd-ea1c-42ba-9c0b-18a3b90dba67/application

**Skills:** Google Workspace, Microsoft Office, Docs, Sheets, Excel, Slides, Data encoding, Data cleaning, Trackers, Spreadsheets, Qualitative research methods, Quantitative research methods, Recruitment, Fieldwork

> The Research Associate coordinates research projects from kick-off to close, managing logistics, recruitment, and data encoding. The role involves conducting qualitative and quantitative studies, executing fieldwork, and collaborating with cross-functional teams to support market trend analysis and strategy developm...

## Job description

## About the Team

Research & Insights is the team that helps Salmon understand its customers, market, and business opportunities. The CX/UX Research team sits within it and works side by side with Product and Design, turning customer evidence into better product decisions. As Salmon continues to scale, the need for hands-on, in-depth customer understanding grows with it. This team works closely with Product, Design, Marketing, Strategy, and Operations to make sure decisions are informed by real user behavior, not assumptions. We're looking for curious, hands-on researchers who enjoy getting close to users, uncovering insights, and helping teams act on them.

## About the Role

As a CX/UX Researcher, you will expand hands-on research capacity across Salmon's product portfolio. You'll work closely with product designers and PMs to run studies from kickoff to readout, including interviews, usability tests, and journey mapping, and help teams make decisions based on evidence. This is a hands-on role. You'll run your own fieldwork, recruit participants, moderate sessions, and write reports. You'll also help build the research infrastructure: intake standards, a methods library, and a research repository the whole product team can use. This is an excellent opportunity for a researcher who wants to see their work shape products used by real customers, and to help build a research function from an early stage.

## What You'll Do

Research Planning & Execution

- Plan and run moderated usability tests, in-depth interviews, and quantitative/unmoderated studies
- Own assigned studies end-to-end: recruitment, moderation, analysis, and reporting
- Maintain a research backlog together with the research lead, and align priorities with product and design teams

Participant Recruitment & Fieldwork

- Recruit and screen participants, and manage logistics including panel vendors, screeners, and incentives
- Run virtual and in-person fieldwork and ensure a positive participant experience
- Conduct field research directly with users, which is expected and resourced

Collaboration with Product & Design

- Work closely with product designers and PMs: participate in team rituals, discuss research priorities, and align on study scope and timing
- Facilitate synthesis workshops, insight reviews, and journey mapping sessions with design and product teams
- Negotiate research priorities with stakeholders, and push back when needed

Journey Mapping & Insights Reporting

- Build and maintain customer journey maps for prioritized product areas
- Write clear, decision-ready reports and present findings to product teams
- Drive change based on research: track whether insights are actioned, follow up with teams, and escalate blockers to the research lead

Research Operations

- Contribute to research repository standards, the intake process, and the methods guild
- Help build the processes and tools that make research faster and more reusable across the product team

What Makes You a Strong Fit

- 2+ years in UX research for consumer products
- Track record of running moderated tests and in-depth interviews independently
- Experience facilitating workshops and collaborative sessions with design and product teams
- Ability to discuss and negotiate research priorities with PMs and designers, and comfort pushing back when needed
- Experience creating journey maps, personas, or service blueprints
- Proven ability to drive change based on research: you track whether findings are actioned, not just delivered
- Comfortable operating with limited process; you help build it rather than wait for it
- Clear, concise writing for non-research audiences
- Strong written and verbal communication skills in both English and Filipino/Tagalog

Knowledge & Domain Expertise Interest or familiarity with:

- UX and customer experience research
- Qualitative and quantitative research methodologies
- Customer journey mapping and service design
- Research operations and repository management
- Evidence-based product decision-making

Bonus

- Experience in credit, lending, payments, or fintech
- Exposure to banking, technology, or consumer-focused industries
- Experience working with panel vendors and research recruitment platforms

Why Join Us?

## What We Create

- Modern banking services for millions of Filipinos
- Cutting-edge financial products powered by global best practices and AI
- A licensed neobank on a mission to become a leading fintech company in Southeast Asia
- Backed by $200M+ from ADQ, World Bank Group, and leading global investors
- A company where products are built and launched in months, not years
- A platform with significant opportunities for growth and international expansion

## What We Offer

- Work on products used by real customers in a fast-growing Philippine fintech
- Direct access to users, with field research expected and resourced
- A small team where research has visible impact on product decisions
- The chance to help build the research function from an early stage
- Competitive compensation and support for professional development
- Medical insurance and wellness benefits
- A passionate, international team with opportunities for international exposure
- Modern office in Manila, Philippines
- Regular team events and activities

## About Salmon Group

## Company Overview
- **One-liner**: Salmon Group is a Philippine financial technology company that provides responsible consumer lending, digital banking, and credit products through its licensed rural bank and financing companies.
- **Entity Type**: Private (Series B, $179M total funding)
- **Headquarters**: Taguig City, Metro Manila, Philippines
- **Founded**: 2022 (corporate group formed; underlying Rural Bank of Sta. Rosa traces to 1963)
- **Founders**: Derrick Low, Pavel Fedorov, George Chesakov

## Core Business
- **Primary industry**: Financial services / Fintech / Digital banking
- **Target customers**: B2C – Filipino consumers seeking accessible credit, installment loans, and banking services; also B2B partnerships with merchants.
- **Mission or purpose**: “To build a future where every Filipino has access to transparent, fast, and flexible financial services that have a human touch.”

## Products & Services
- **Salmon Credit**: Revolving credit line up to PHP 100,000, accessible via a prepaid Mastercard. Can be used for shopping, emergencies, and everyday expenses.
- **Salmon Access Card**: Prepaid card linked to Salmon Credit, accepted worldwide via Mastercard.
- **In-store Installment Loans**: Point-of-sale financing for gadgets, appliances, clothing, and other items at partner merchants (e.g., SM Store, Vans).
- **Cash Loans**: Direct consumer loans offered through the Salmon app and offline channels.
- **Auto-Debit Payments**: Seamless recurring payment service for loan repayments.
- **Rural Bank Services**: Traditional deposit accounts and lending through Rural Bank of Sta. Rosa (Laguna), with deposits up 439% since acquisition.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Total funding raised – $179M (last round: $60M, ~May 2026)
- **Notable Investors/Partners**: International Finance Corporation (IFC, World Bank Group), ADQ/Lunate (sovereign wealth fund of Abu Dhabi), Bangko Sentral ng Pilipinas (BSP) as regulator, Mastercard as card network, ECPay for payment channels, AllBank for QR Ph payments.
- **Growth Signals**: Deposits at Rural Bank of Sta. Rosa grew 439% since acquisition; launched multiple new products in 2023-2024; expanded merchant network (SM Store, Vans); became a licensed bank in January 2024; received ₱4.4B capital injection from new shareholders.

## Competitive Advantages
- **Licensed bank status**: Salmon Group controls a BSP-regulated rural bank, giving it a regulatory moat and trust advantage over unlicensed lenders.
- **Strong investor backing**: Backed by IFC and a sovereign wealth fund, providing capital and credibility.
- **Omnichannel distribution**: Combines digital app, physical merchant partnerships, and a traditional bank branch network.
- **Customer protection focus**: Adheres to BSP, SEC, IFC, and SPTF/Cerise Customer Protection Pathways frameworks.

## Strategic Focus
- Expand product suite (credit lines, cards, auto-debit) and deepen merchant partnerships.
- Drive financial inclusion in the Philippines by reaching underserved consumers.
- Grow deposit base and lending portfolio through the rural bank subsidiary.
- Continue building AI and data analytics capabilities (e.g., Head of AI Banking appointed).

## Why Work Here
- **Culture**: Emphasizes “dependability,” innovation, and a human touch. Employees describe an agile, open environment where Day One employees shape the company.
- **Work model**: Mostly office-based at the Taguig City headquarters (Four/NEO Building, Bonifacio Global City). Some field roles (collections, housekeeping) are site-specific.
- **Notable perks**: Competitive salaries (e.g., PHP 30k-40k/month for junior roles; PHP 15k-25k for field roles). Popular roles include Credit Investigator (PHP 28k/month) and Collection Agent (PHP 16k/month).
- **Engineering culture**: Strong focus on AI, data analytics, and technology innovation; the CTO and SVP of AI and Data are part of senior management.

## Sources
1. [salmon.group](https://salmon.group/) – Company overview, leadership, press releases
2. [salmon.ph](https://salmon.ph/our-story) – Company story, products, values
3. [cbinsights.com](https://www.cbinsights.com/company/salmon) – Funding, stage, headquarters, total raised
4. [ph.indeed.com](https://ph.indeed.com/cmp/Salmon-Group-Ltd-1) – Job listings, salary estimates, industry
5. [ge.linkedin.com](https://ge.linkedin.com/company/salmonphilippines) – Company LinkedIn page (employee insights)

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