---
title: 'Data Analyst - Digital Marketing at LawDepot'
canonical: 'https://feeny.ai/job/data-analyst-digital-marketing-lawdepot-edmonton-fa04edmpddcs'
type: 'job'
last_seen: '2026-09-10'
---

# Data Analyst - Digital Marketing at LawDepot

- **Company:** LawDepot
- **Location:** Edmonton, Canada
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-22
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/lawdepot/cba3671a-688e-4c66-ab42-632943589187

## Job description

What the Role Does: Transform search engine marketing data into smarter campaigns and high-performing digital marketing strategies. As a Data Analyst - Digital Marketing, you will combine strong analytical skills with hands-on ownership of a large-scale search engine marketing portfolio. You will use campaign performance data, financial results, internal reporting, and AI-enabled tools to uncover opportunities and improve campaign profitability, quality, efficiency, and return on investment. You will also apply creative skills to develop clear, customer-focused advertising that helps more people around the world access modern legal solutions. This is a full-time, permanent position working 37.5 hours per week, with the option to work hybrid from our Edmonton, Alberta office. What You’ll Do:

- Plan, implement, and manage a portfolio of paid search campaigns across Google Ads and Microsoft Advertising to increase website traffic and drive conversions.
- Analyze campaign performance data, financial results, and key performance indicators to uncover actionable campaign change tactics
- Optimize and adjust campaign bids to maximize profitability and ensure peak performance
- Review campaign structures, budgets, targeting, and other performance levers to improve efficiency and maximize profitability.
- Utilize internal reports and AI tools to accelerate data-driven decisions that enhance campaign effectiveness
- Monitor data quality and campaign health, investigate variances, and implement solutions that support accurate reporting and dependable campaign management.
- Conduct keyword, search query, competitor, and market research to identify campaign optimization and growth opportunities.
- Build product level knowledge to evaluate advertising opportunities and tailor campaign strategies to customer needs.
- Review user level information to develop relevant audience segments and targeting strategies.
- Support creative work by writing compelling advertising copy, crafting brand messaging, contributing to landing-page updates, and coordinating image and video assets within the advertising platforms.
- Research paid search platforms, AI capabilities, new advertising formats, and industry developments to identify valuable new approaches and stay up to date on best practices.
- Communicate complex analysis and recommendations clearly to support informed decision-making.
- Collaborate with cross functional Legal, Product, and Development teams to execute projects.

What You Bring: The Essentials

- Post-secondary education in Business, Marketing, Finance, Management Information Systems, Operations Management, Data Science, Economics, Computing Science, or another analysis-related program.
- Experience analyzing large datasets to identify trends, patterns, and actionable insights.
- Advanced Microsoft Excel skills, including experience with complex formulas, PivotTables, data visualizations, and data analysis.
- Excellent time management skills and the ability to balance multiple projects.
- Experience using AI tools to support analysis, reporting, writing, research, and productivity.
- Strong written English communication skills, with the ability to develop concise, persuasive advertising copy and conversion-focused messaging.
- Sound judgement and strong data-driven decision-making ability.
- Ability to communicate findings clearly, synthesize complex analysis, and make actionable recommendations.
- Natural curiosity and a strong problem-solving mindset, with a track record of fast learning and adapting to new platforms or methodologies.
- A collaborative working style and the ability to contribute effectively across team projects.

The Nice to Haves (Great if you have it and we’ll help you learn if you don’t)

- Knowledge of PPC / SEM campaign management (Google Ads, Microsoft Advertising) and marketing KPIs.
- Proficiency with Power BI for data visualization and business intelligence.
- Experience with Adobe Creative Cloud, Figma, Canva, or other digital creative tools.
- Experience with Google Analytics, or other marketing analytics tools.
- Ability to learn Content Management System tools to update website content.
- Experience with Python, VBA, R, Task Scheduler, or related analytical and automation tools.

Why You Should Join the LawDepot Team:

- Excellent total compensation package
- Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account
- Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
- Three weeks paid vacation, plus bonus personal days
- Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
- Company share plan
- Free catered lunches for the entire office
- Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
- Work alongside talented, driven colleagues in a culture focused on quality, reliability, innovation, and growth
- Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
- Free and easily accessible parking
- Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
- Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office

Who We Are: Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence. Apply today and become a part of our exciting journey! How to Apply: Apply for this job here or submit your application through our Careers page at https://www.lawdepot.ca/career. We thank all applicants; however, only those selected for an interview will be contacted.

## About LawDepot

## Company Overview
- **One-liner**: LawDepot is a leading online publisher of do-it-yourself legal document templates, empowering individuals and businesses to create custom legal forms without expensive lawyer fees.
- **Entity Type**: Private (bootstrapped/founder-owned, no disclosed external funding)
- **Headquarters**: Edmonton, Alberta, Canada (with offices in the United States and the United Kingdom)
- **Founded**: 2001
- **Founders**: Ken Sawyer

## Core Business
- **Primary Industry**: Legal Technology (LegalTech) / Self-Help Legal Publishing
- **Target Customers**: B2C (individuals, families, small business owners) and B2B (businesses needing legal forms)
- **Mission Statement**: To modernize the legal experience for everyday people by empowering them with efficient, credible, and simple solutions.

## Products & Services
- **DIY Legal Document Templates**: A library of hundreds of customizable legal forms covering estate planning (wills, trusts), real estate (leases, deeds), business (LLC formation, contracts), family (prenuptial agreements, power of attorney), and more. Delivered as a self-service SaaS platform.
- **Legal Content Library**: A growing collection of articles, guides, and resources written by a dedicated team of legally trained professionals and writers to help users navigate legal topics.
- **Online Notary Public Services**: Remote notarization services offered in select jurisdictions (e.g., Virginia, USA).

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company; no disclosed valuation or funding rounds).
- **Key Metric**: Over **41 million legal documents created** by users; over **13 million users** served; over **$4.1 billion in estimated legal fees saved** for customers.
- **Notable Investors/Partners**: No external investors disclosed (appears to be bootstrapped). Operates in Canada, USA, UK, Australia, France, Germany, India, Ireland, New Zealand, Nigeria, and Singapore.
- **Growth Signals**: Over 23 years in business, strong user base growth (13M+ users), international expansion (10+ countries), and consistent hiring for technical and product roles.

## Competitive Advantages
- **First-Mover & Longevity**: One of the earliest companies to disrupt traditional legal services (founded 2001), giving it a massive, established library of templates and a trusted brand.
- **Legal Expertise In-House**: Templates are built and maintained by a dedicated team of legally trained professionals (lawyers, legal writers) who keep content updated with changing laws across multiple jurisdictions.
- **Scale & Data Moat**: Over 41 million documents created provides a deep understanding of user needs and legal form patterns, enabling continuous improvement.
- **Affordability & Accessibility**: Core value proposition of saving users billions in legal fees, making legal services accessible to everyday people and small businesses.

## Strategic Focus
- **Product Expansion**: Continuing to grow the library of document templates and legal content for new use cases and jurisdictions.
- **International Growth**: Expanding services into new countries (recently added India, Ireland, Nigeria, Singapore) to capture global demand for affordable legal solutions.
- **Technology & Innovation**: Investing in software development, product UX, and automation to streamline the document creation process and enhance the user experience (e.g., online notary services).
- **Content Leadership**: Building out a robust educational content library to drive organic traffic and establish authority in the legal self-help space.

## Why Work Here
- **Culture & Values**: Emphasizes a supportive, casual, and innovative work environment with a strong focus on work/life balance. Core values include Quality, Reliability, Innovation, and Growth.
- **Work Policy**: Offers **hybrid** (Edmonton, AB office) and **remote** (Canada-wide) positions. The Edmonton office has free catered lunches and free parking.
- **Compensation & Perks**: Excellent total compensation package, comprehensive health and dental benefits, healthcare spending account, three weeks paid vacation plus bonus personal days, and a company share plan.
- **Professional Development**: Continuous learning opportunities, paid training initiatives, and a subscription to LinkedIn Learning. Emphasis on challenging and meaningful work.
- **Team & Stability**: Over 140 employees with some who have been with the company since day one; low turnover culture. Rated 4.3/5 for Culture and 4.2/5 for Pay & Benefits on Indeed (based on 24 reviews).

## Sources
1. [LawDepot About Us](https://www.lawdepot.com/about/)
2. [LawDepot Careers](https://www.lawdepot.com/career/)
3. [LawDepot LinkedIn](https://ca.linkedin.com/company/lawdepot)
4. [Built In LawDepot Careers](https://builtin.com/company/lawdepot)
5. [SimplyHired LawDepot Reviews](https://www.simplyhired.ca/browse-jobs/companies/LawDepot.com)

## Other roles at LawDepot

- [Online Notary Public (Remote)](https://feeny.ai/job/online-notary-public-remote-lawdepot-virginia-fjkt4z4fyvf2) — Virginia
- [AI and Analytics Specialist - Digital Marketing](https://feeny.ai/job/ai-and-analytics-specialist-digital-marketing-lawdepot-edmonton-hvmastxh9jq2) — Edmonton, Canada