---
title: 'Data Analyst Lead, easyplant at Mixtiles'
canonical: 'https://feeny.ai/job/data-analyst-lead-easyplant-mixtiles-tel-aviv-nzdx8h991js2'
type: 'job'
last_seen: '2026-11-01'
---

# Data Analyst Lead, easyplant at Mixtiles

- **Company:** Mixtiles
- **Location:** Tel Aviv, Israel
- **Work type:** hybrid
- **Posted:** 2026-10-25
- **Last confirmed live:** 2026-11-01
- **Apply:** https://www.mixtiles.com/positions/8915138002?gh_jid=8915138002

## Job description

The Company

Mixtiles is a $350M profitable consumer brand reinventing how homes feel.

We build products people didn't know they needed, and now can't imagine living without.

Wall photos. Self-watering plants. Smart lighting.

easyplant started with a simple promise: plants that don't die. Two years of development created a self-watering system that helps plants live 6x longer. Today, a million plants a year find their way into homes. And we're just getting started.

## The Role

Every great growth story has someone who saw it first.

The opportunity hiding in a funnel. The customer behavior no one noticed. The bet worth making before anyone else believed in it.

That's the person we're looking for.

As our Data Lead, you'll sit at the center of the business, side by side with our GM, Marketing and Product. You'll see easyplant through both lenses: how people discover and choose us, and how they experience the product.

You'll spot what matters, put a spotlight on it, and point us in new directions. You'll shape where we invest, what we build, and how we grow.

Our business goals are your goals. You'll help us reach them, and show us how much further we can go.

## What You'll Do

- Find the opportunities that move easyplant forward, and bring them to the table
- Shape marketing and product strategy with a clear view of what drives growth
- Turn big questions into experiments, and experiments into decisions
- Build the tools and models that give every team a sharp view of the business
- Raise the bar on how easyplant thinks with data

## Who You Are

- A business partner first. You care about the outcome as much as the analysis
- Fluent in both worlds: marketing (acquisition, attribution, CAC, LTV) and product (funnels, cohorts, retention)
- Technically strong in SQL and Python, and you build your own tools, with AI as a natural part of how you work
- Curious and proactive. You raise the question before anyone asks it
- A storyteller who makes complex data clear and convincing

Big advantage: experience in e-commerce, DTC or consumer brands, and in advanced marketing measurement or statistical modeling.

## Why This Role

easyplant has proven people love plants that don't die.

Now we want to bring them into many more homes.

## About Mixtiles

## Company Overview
- **One-liner**: Mixtiles makes it easy to turn smartphone photos into removable, damage-free wall art and has expanded into smart plants, lighting, and AR home design.
- **Entity Type**: Private (Series B; $11M–$21M total funding per conflicting reports)
- **Headquarters**: Wilmington, Delaware, United States (operational HQ in Tel Aviv, Israel)
- **Founded**: 2016
- **Founders**: David and Eytan (two best friends)

## Core Business
- Primary industry: Consumer home decor / consumer tech
- Target customers: B2C – homeowners, renters, and design enthusiasts
- Mission or purpose: “We help millions of people create homes they love.”

## Products & Services
- **Mixtiles**: Photo tiles that stick to walls without damage, repositionable, offered in various sizes and frames. Core physical product line. [mixtiles.com]
- **Easyplant**: Smart, self-watering plants that “live forever.” [linkedin.com]
- **Oasis**: Lighting device inspired by the sun’s natural rhythm. [linkedin.com]
- **Around**: XR/AR app for home design (iOS). [linkedin.com]
- **Mixtiles Art Marketplace**: Curated artwork prints. [builtin.com]

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Revenue estimated >$250M annually (per company LinkedIn description). Total funding: conflicting reports – $11M (LinkedIn: $7M Series A in 2020, $4M Series A in 2021) or $21M Series B (CB Insights). [linkedin.com], [cbinsights.com]
- **Notable Investors/Partners**: C4 Ventures, Greenfield Partners, 83North (per CB Insights). Also includes unit 8200 alumni talent pool. [cbinsights.com]
- **Growth Signals**: 135 employees (+16.8% YoY); ships over 1 million physical products monthly; operates in 15 countries; expanding into adjacent product categories (easyplant, Oasis, Around). [linkedin.com]

## Competitive Advantages
- **Proprietary wall-hanging technology**: Patented removable adhesive system that leaves no damage, enabling repositioning.
- **Vertical integration**: Combines software engineering (AI, AR/VR), industrial design, manufacturing, and direct-to-consumer marketing.
- **Scale & speed**: Deliveries of over 1 million units/month with a relatively small team (<100 core) – high efficiency.
- **Brand ecosystem**: Multiple consumer brands under one roof (Mixtiles, easyplant, Oasis, Around) cross-sell to millions of customers.

## Strategic Focus
- Deepen existing customer reach in the US and Europe.
- Expand into new product categories (smart home, IoT, XR).
- Continue leveraging generative AI, AR/VR/XR for product innovation.
- Bottom-up innovation culture where small teams drive new product ideas. [builtin.com]

## Why Work Here
- **Culture highlights**: “Work is also about relationships” – focus on friendship and fun; small, flat teams with high ownership; described as “one of the largest & fastest growing Consumer Tech startups in Israel.” [careers.mixtiles.com], [linkedin.com]
- **Remote/hybrid/office**: Hybrid model (most roles based in Tel Aviv, Israel; some remote options for US-based roles). On-site in Tel Aviv with some hybrid flexibility. [builtin.com]
- **Notable perks**: High employer rating (4.2/5 on Glassdoor via LinkedIn), compensation rated 4.6/5, culture rated 4.6/5. Bottom-up innovation, access to cutting-edge tech (AI, AR, XR), and the opportunity to work across multiple consumer products.
- **Engineering culture**: Heavy reliance on software engineering, generative AI, AR/VR/XR technologies, and manufacturing know-how. Engineers work closely with design and operations. [linkedin.com]

## Sources
1. [Mixtiles Careers](https://careers.mixtiles.com/)
2. [Mixtiles LinkedIn](https://www.linkedin.com/company/mixtiles)
3. [Mixtiles Official Website](https://www.mixtiles.com/)
4. [Built In Mixtiles Profile](https://builtin.com/company/mixtiles)
5. [CB Insights Mixtiles Profile](https://www.cbinsights.com/company/mixtiles)

## Other roles at Mixtiles

- [Bookkeeper](https://feeny.ai/job/bookkeeper-mixtiles-s84dnkxp43rs)
- [Head of Supply Chain, easyplant](https://feeny.ai/job/head-of-supply-chain-easyplant-mixtiles-tel-aviv-68sgbnwj5tpd) — Tel Aviv, Israel
- [GTM Builder (US) - Moving & Home](https://feeny.ai/job/gtm-builder-us-moving-home-mixtiles-new-york-6e5t3vhfh6y3) — New York, NY
- [General Counsel](https://feeny.ai/job/general-counsel-mixtiles-tel-aviv-byt1kaekn1gr) — Tel Aviv, Israel
- [VP Data](https://feeny.ai/job/vp-data-mixtiles-tel-aviv-0b1awh8zhjp2) — Tel Aviv, Israel
- [Engineering Manager, Oasis](https://feeny.ai/job/engineering-manager-oasis-mixtiles-tel-aviv-vdzr5p55w59x) — Tel Aviv, Israel
- [Quality Control Contractor for Plant Nursery (Part-Time)](https://feeny.ai/job/quality-control-contractor-for-plant-nursery-part-time-mixtiles-maryland-rkqzmkbs2jk2) — Maryland, United States
- [Data Engineering Lead](https://feeny.ai/job/data-engineering-lead-mixtiles-gddv693ng6fz)
- [Growth Lead](https://feeny.ai/job/growth-lead-mixtiles-tel-aviv-0s595hvg7ta9) — Tel Aviv, Israel
- [IT Manager](https://feeny.ai/job/it-manager-mixtiles-tel-aviv-wgn5cswh6790) — Tel Aviv, Israel