--- title: 'Data Analyst (Marketing) at Salmon Group' canonical: 'https://feeny.ai/job/data-analyst-marketing-salmon-group-philippines-wz53cn8k8rap' type: 'job' last_seen: '2026-11-03' --- # Data Analyst (Marketing) at Salmon Group - **Company:** [Salmon Group](https://feeny.ai/companies/salmon-group) - **Location:** Philippines - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-10-29 - **Last confirmed live:** 2026-11-03 - **Apply:** https://jobs.ashbyhq.com/salmon-group/15ba25dc-ad77-4ddc-9272-b911a6a7b41d ## Job description 🌍 Remote | UTC+8 | Core collaboration hours: 12:00–6:00 PM Manila Time Salmon is a technology-driven financial company building a banking and lending platform across Southeast Asia, starting in the Philippines. We combine global fintech expertise with deep local market knowledge to make financial services simple, accessible, and useful for millions of people across the region. 7M+ app downloads. 2M+ monthly active users. 7,000+ partner stores. US$310M+ raised from leading global investors. Manila-based, globally distributed, and hybrid-first — our team spans 45+ countries. If you want to solve complex problems at scale and impact how millions of people access and manage money, come build with us. Southeast Asia’s fintech moment starts here. About the role: You’ll turn marketing and product data into clear answers on launches, audiences, and acquisition channels, so teams decide faster and put budget where it works. What you’ll do: - Build and maintain analyses, datasets, reports, dashboards, and data pipelines for marketing and product teams. - Interpret trends, performance drivers, and data quality issues behind launches, campaigns, and acquisition. - Work with business, technology, product, and risk teams to turn data needs into insights they can act on. What you’ll own: - Run experiments for product and ad campaign launches, from large releases to small iterations. You’ll design and set them up, calculate the economics, track progress, and analyze results. - Segment our existing customer audience, assess its quality, and enrich segments with additional data and likely customer profiles, then feed them to retargeting, CRM, and other channels. - Run BI reporting: structure the data, keep data quality in check, and make sure every report holds up. - Back up the performance marketing team when data breaks, attribution needs fixing, or the core analysts need extra capacity. - Assess potential acquisition channels, put numbers on ideas and experiments, and pull internal data for go-to-market plans, so launches rely on real figures. - Document definitions, assumptions, data lineage, and recurring outputs so other teams can reuse them. What makes you a strong fit: - 1.5+ years of experience in data analytics - Strong SQL - Hands-on A/B testing experience, including multi-group designs or advanced methods - Close attention to detail - Comfort setting your own priorities and working through unclear requests - Clear communication with stakeholders, acting as a partner to the product team rather than only executing requests What we offer: Ownership and flexibility - Stock option plan — four-year vesting with a 25% cliff after the first year - Fully remote work with core collaboration hours from 12:00 to 6:00 PM Manila time (UTC+8) - Company-provided tools and equipment Health and time off - Medical insurance support for you and your family through co-funding or reimbursement, depending on your location and subject to policy limits - Access to an internal mental health support specialist - 22 vacation days, Philippine public holidays, and 15 sick days Growth and team experience - Opportunities to learn and share your expertise through internal expert meetups, external conferences, speaking opportunities, and industry publications - Company-sponsored trips to Manila to meet and work with your team in person - High-performing teams can earn a dedicated beach house week in Southeast Asia We believe strong teams are built by people with different backgrounds, experiences, and points of view. Salmon is an equal opportunity employer, and we make hiring decisions based on skills, experience, and potential. ## About Salmon Group ## Company Overview - **One-liner**: Salmon Group is a Philippine financial technology company that provides responsible consumer lending, digital banking, and credit products through its licensed rural bank and financing companies. - **Entity Type**: Private (Series B, $179M total funding) - **Headquarters**: Taguig City, Metro Manila, Philippines - **Founded**: 2022 (corporate group formed; underlying Rural Bank of Sta. Rosa traces to 1963) - **Founders**: Derrick Low, Pavel Fedorov, George Chesakov ## Core Business - **Primary industry**: Financial services / Fintech / Digital banking - **Target customers**: B2C – Filipino consumers seeking accessible credit, installment loans, and banking services; also B2B partnerships with merchants. - **Mission or purpose**: “To build a future where every Filipino has access to transparent, fast, and flexible financial services that have a human touch.” ## Products & Services - **Salmon Credit**: Revolving credit line up to PHP 100,000, accessible via a prepaid Mastercard. Can be used for shopping, emergencies, and everyday expenses. - **Salmon Access Card**: Prepaid card linked to Salmon Credit, accepted worldwide via Mastercard. - **In-store Installment Loans**: Point-of-sale financing for gadgets, appliances, clothing, and other items at partner merchants (e.g., SM Store, Vans). - **Cash Loans**: Direct consumer loans offered through the Salmon app and offline channels. - **Auto-Debit Payments**: Seamless recurring payment service for loan repayments. - **Rural Bank Services**: Traditional deposit accounts and lending through Rural Bank of Sta. Rosa (Laguna), with deposits up 439% since acquisition. ## Market Standing - **Valuation**: Not disclosed - **Key Metric**: Total funding raised – $179M (last round: $60M, ~May 2026) - **Notable Investors/Partners**: International Finance Corporation (IFC, World Bank Group), ADQ/Lunate (sovereign wealth fund of Abu Dhabi), Bangko Sentral ng Pilipinas (BSP) as regulator, Mastercard as card network, ECPay for payment channels, AllBank for QR Ph payments. - **Growth Signals**: Deposits at Rural Bank of Sta. Rosa grew 439% since acquisition; launched multiple new products in 2023-2024; expanded merchant network (SM Store, Vans); became a licensed bank in January 2024; received ₱4.4B capital injection from new shareholders. ## Competitive Advantages - **Licensed bank status**: Salmon Group controls a BSP-regulated rural bank, giving it a regulatory moat and trust advantage over unlicensed lenders. - **Strong investor backing**: Backed by IFC and a sovereign wealth fund, providing capital and credibility. - **Omnichannel distribution**: Combines digital app, physical merchant partnerships, and a traditional bank branch network. - **Customer protection focus**: Adheres to BSP, SEC, IFC, and SPTF/Cerise Customer Protection Pathways frameworks. ## Strategic Focus - Expand product suite (credit lines, cards, auto-debit) and deepen merchant partnerships. - Drive financial inclusion in the Philippines by reaching underserved consumers. - Grow deposit base and lending portfolio through the rural bank subsidiary. - Continue building AI and data analytics capabilities (e.g., Head of AI Banking appointed). ## Why Work Here - **Culture**: Emphasizes “dependability,” innovation, and a human touch. Employees describe an agile, open environment where Day One employees shape the company. - **Work model**: Mostly office-based at the Taguig City headquarters (Four/NEO Building, Bonifacio Global City). Some field roles (collections, housekeeping) are site-specific. - **Notable perks**: Competitive salaries (e.g., PHP 30k-40k/month for junior roles; PHP 15k-25k for field roles). Popular roles include Credit Investigator (PHP 28k/month) and Collection Agent (PHP 16k/month). - **Engineering culture**: Strong focus on AI, data analytics, and technology innovation; the CTO and SVP of AI and Data are part of senior management. ## Sources 1. [salmon.group](https://salmon.group/) – Company overview, leadership, press releases 2. [salmon.ph](https://salmon.ph/our-story) – Company story, products, values 3. [cbinsights.com](https://www.cbinsights.com/company/salmon) – Funding, stage, headquarters, total raised 4. [ph.indeed.com](https://ph.indeed.com/cmp/Salmon-Group-Ltd-1) – Job listings, salary estimates, industry 5. [ge.linkedin.com](https://ge.linkedin.com/company/salmonphilippines) – Company LinkedIn page (employee insights) ## Other roles at Salmon Group - [iOS Developer](https://feeny.ai/job/ios-developer-salmon-group-kazakhstan-07vh15tsm41y) — Kazakhstan - [Data Analyst (RCL)](https://feeny.ai/job/data-analyst-rcl-salmon-group-philippines-zfa0d037fhcs) — Philippines - [Field Collections Manager](https://feeny.ai/job/field-collections-manager-salmon-group-philippines-vzrcvxrnkpj1) — Philippines - [SME Cash Loans Sales Manager](https://feeny.ai/job/sme-cash-loans-sales-manager-salmon-group-philippines-djk10qrbd5rd) — Philippines - [Senior QA Automation (Recon Platform)](https://feeny.ai/job/senior-qa-automation-recon-platform-salmon-group-metro-manila-749g6qgmxgk4) — Metro Manila - [Non-Financial Risk Officer](https://feeny.ai/job/non-financial-risk-officer-salmon-group-metro-manila-6a028379230k) — Metro Manila - [Field Collections Officer](https://feeny.ai/job/field-collections-officer-salmon-group-philippines-skejg1t4p4x0) — Philippines - [Trainers Team Lead](https://feeny.ai/job/trainers-team-lead-salmon-group-taguig-gnmthrdb6s9c) — Taguig, Philippines - [Project Manager, Regulatory Licensing](https://feeny.ai/job/project-manager-regulatory-licensing-salmon-group-metro-manila-khj3n22q7x1c) — Metro Manila - [Staff Quality Engineer (MSME)](https://feeny.ai/job/staff-quality-engineer-msme-salmon-group-remote-7d50gsggs9zj)