---
title: 'Data Analyst, People Analytics at Lyft'
canonical: 'https://feeny.ai/job/data-analyst-people-analytics-lyft-toronto-g7fh6fvz23f5'
type: 'job'
last_seen: '2026-10-13'
---

# Data Analyst, People Analytics at Lyft

- **Company:** Lyft
- **Location:** Toronto, Canada
- **Posted:** 2026-05-21
- **Last confirmed live:** 2026-10-13
- **Apply:** https://app.careerpuck.com/job-board/lyft/job/8555335002?gh_jid=8555335002

## Job description

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

The People Analytics team at Lyft exists to build data trust — turning people data into clear, reliable insights that help our HR Business Partners, talent leaders, and executives make better decisions. We're a small, high-impact team in the middle of a meaningful BI transformation: we recently moved to ThoughtSpot as our primary analytics platform, and we're not just replicating old dashboards — we're rethinking what self-service analytics looks like for a People team. That includes exploring ThoughtSpot's AI capabilities to surface proactive insights, enable natural language querying, and reduce the friction between a business question and a data answer. There's real greenfield work here, and we're looking for someone who wants to help define what AI-powered people analytics looks like at Lyft.

We're looking for a Data Analyst to join our People Analytics team, based in Toronto. You'll report to the Senior Manager, People Analytics and serve as the first point of contact for incoming data requests across the People organization — triaging, scoping, and delivering on analytical needs ranging from quick ad-hoc pulls to fully built ThoughtSpot dashboards.

This role is well-timed: you'll be joining as we complete our migration from Tableau to ThoughtSpot, which means you'll have genuine influence over how we build our reporting layer and push into ThoughtSpot's AI features — think natural language search, AI-generated insights, and proactive anomaly detection applied to people data. This isn't a "maintain the dashboard" role. It's a chance to help build something new. You'll be a self-starter who is equally comfortable writing SQL and presenting findings to a VP.

Responsibilities:

- Serve as the first point of contact for incoming data requests from across the People organization — scoping needs, setting expectations, and delivering high-quality analytical outputs
- Build and maintain ThoughtSpot dashboards and liveboards for a broad stakeholder audience including recruiters, People Team members, HRBPs, managers, and executives
- Explore and operationalize ThoughtSpot's AI capabilities — including Spotter and AI Highlights — to surface proactive insights for People stakeholders who may not know what question to ask yet
- Build and administer survey programs in Qualtrics — including survey design, distribution logic, and close-out — and translate results into dashboards and ad-hoc analyses that inform People team decisions
- Partner with Talent and People team leads to define key metrics and help them tell meaningful stories with their data
- Translate analytical findings into clear, actionable insights for both People leadership and senior executives
- Communicate fluently across technical and non-technical audiences — from SQL-level data discussions to exec-facing summaries
- Collaborate with systems and operations partners to improve upstream data quality and enable better downstream analytics
- Pull together ad-hoc datasets from disparate sources to answer discrete analytical questions quickly and accurately

Experience:

- 4+ years of experience in data or business analytics
- 3+ years of SQL experience, with comfort pulling from complex, multi-source data environments
- Experience with ThoughtSpot or a comparable modern BI platform; enthusiasm for AI-assisted analytics and a curiosity about what those tools unlock for people data specifically
- Familiarity with Workday or a comparable HCM (understanding the business processes and data model, not just surface-level reporting)
- Familiarity with Greenhouse or a comparable ATS preferred
- Experience with Qualtrics or a comparable survey platform, including hands-on program administration and the ability to move from raw survey data to a clean, stakeholder-ready analysis
- Experience building and maintaining analytical models that others rely on
- Understanding of the nuances of people and recruiting data — org structures, headcount definitions, privacy considerations, and the ways these datasets can surprise you

Benefits:

- Extended health and dental coverage options, along with life insurance and disability benefits
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- Access to a Lyft funded Health Care Savings Account
- RRSP plan with company match to help save for your future
- In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service
- Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.
- Subsidized commuter benefits and Lyft ride credits

Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.  Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the Toronto area is CAD $90,000 - CAD $112,500, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.

This job fills an existing vacancy.

## About Lyft

## Company Overview
- **One-liner**: Lyft operates a ride-hailing, bikeshare, and scooter platform that connects drivers and riders, aiming to reduce personal car ownership and make cities more livable.
- **Entity Type**: Public (NASDAQ: LYFT)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2012
- **Founders**: Logan Green and John Zimmer

## Core Business
- **Primary industry/industries**: Mobility, Transportation, Ride-hailing, Micromobility
- **Target customers**: B2C (riders and drivers), B2B (Lyft Business for enterprise commutes), and public sector (transit partnerships)
- **Mission or purpose statement**: "To serve and connect" — building a more connected world, ride by ride.

## Products & Services
- **[Lyft Rideshare]**: The core on-demand ride-hailing service connecting passengers with drivers. Type: Platform / Service.
- **[Lyft Pink]**: A subscription membership offering perks like discounted rides, priority airport pickups, and free bike/scooter unlocks. Type: Subscription.
- **[Lyft Business]**: A suite of tools for companies to manage employee commutes, client rides, and delivery logistics. Type: B2B SaaS / Service.
- **[Lyft Bikes & Scooters]**: Shared electric bikes and scooters available in select cities, including the Bixi network in Montreal. Type: Micromobility Service.
- **[Lyft Flexdrive]**: A car rental program for drivers who don't own a vehicle, enabling them to earn on the platform. Type: Service / Fleet Management.
- **[Lyft Ads]**: In-app advertising platform allowing brands to reach riders and drivers. Type: Ad Tech / Marketplace.

## Market Standing
- **Valuation/Market Cap**: Approximately $4.5 billion (as of mid-2025, market cap fluctuates). **Not publicly available** for private valuation — public company.
- **Key Metric**: Annual Revenue of approximately $4.4 billion (FY 2023), with $1.3 billion in Q1 2025 reported revenue.
- **Notable Investors/Partners**: Major institutional investors include Fidelity, Vanguard, and BlackRock. Key partners include Uber (in some markets, e.g., transit data sharing), Motivate (bikeshare operator), and various municipal transit agencies.
- **Growth Signals**: Launched Lyft Ads in 2024; expanded into autonomous vehicle partnerships (Waymo, Motional); opened new offices in Toronto (2024) and Mexico City (2022); strong recovery in ride volumes post-pandemic.

## Competitive Advantages
- **Differentiated brand and culture**: Known for a friendlier, more community-oriented brand compared to competitors, with a focus on driver and rider safety.
- **Integrated multimodal platform**: Combines ride-hailing, bikes, scooters, and public transit info in one app, making it a one-stop mobility solution.
- **Strong transit partnerships**: Deep integrations with city transit agencies (e.g., Montreal's Bixi, LA Metro) provide a unique public-sector moat.
- **Data & network effects**: Large dataset on urban mobility patterns enables better routing, pricing, and demand prediction.

## Strategic Focus
- **Autonomous vehicle (AV) readiness**: Building partnerships and infrastructure to integrate AVs into the platform, positioning for a future without human drivers.
- **Advertising revenue**: Scaling Lyft Ads to create a new high-margin revenue stream, leveraging its large user base.
- **International expansion**: Selectively entering new markets (e.g., Canada, Mexico) and deepening presence in existing ones via bikeshare and transit.
- **Profitability**: Continued focus on operational efficiency and cost discipline to achieve sustained GAAP profitability.

## Why Work Here
- **Culture**: Lyft emphasizes a welcoming, inclusive culture with core values like "Be yourself," "Make it happen," and "Uplift others." The company fosters a strong sense of belonging through Employee Resource Groups (ERGs) and community events.
- **Remote/Hybrid/Office Policy**: Hybrid model — employees are expected in the office a few days a week, with flexibility. Offices are designed with tech-equipped workspaces, stocked kitchens, and themed rooms.
- **Notable Perks**:
    - **Health & Well-being**: Comprehensive medical, dental, vision; free One Medical membership; free access to therapists via Modern Health.
    - **Time Off**: Unlimited paid vacation for salaried US employees; generous PTO for hourly employees.
    - **Parental Leave**: 18 weeks of paid leave for all new parents (biological, adoptive, foster).
    - **Financial**: 401(k) plan with financial training sessions.
    - **Commute**: Free Lyft Pink membership; pre-tax commuter benefits.
    - **Learning**: Udemy subscription for professional development; mentorship programs for interns and new grads.
    - **Office Environment**: Dog-friendly offices; regular team offsites and social events.
- **Engineering Culture**: Known for high-impact work on large-scale distributed systems, machine learning, and mobile engineering. Early-career talent is highly valued, with structured mentorship and real project ownership.

## Sources
1. [Lyft Careers](https://www.lyft.com/careers)
2. [Lyft Life at Lyft](https://www.lyft.com/careers/life-at-lyft)
3. [Lyft Early Talent Programs](https://www.lyft.com/careers/early-talent)
4. [Lyft Homepage](https://www.lyft.com/)
5. [LinkedIn Lyft](https://www.linkedin.com/company/lyft)

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