--- title: 'Data Operations Lead, B2B at Power Digital' canonical: 'https://feeny.ai/job/data-operations-lead-b2b-power-digital-ecuador-kb8sjxeg4mnf' type: 'job' last_seen: '2026-10-18' --- # Data Operations Lead, B2B at Power Digital - **Company:** Power Digital - **Location:** Ecuador - **Work type:** remote - **Posted:** 2026-10-09 - **Last confirmed live:** 2026-10-18 - **Apply:** https://job-boards.greenhouse.io/powerdigitalmarketing/jobs/5262551007 ## Job description Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another. At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today. ***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life: The Vertical Data Operations Lead (B2B & Lead Gen) is a senior individual contributor embedded at the intersection of new business, marketing measurement, and complex pipeline data delivery. This role serves three distinct functions: supporting the pre-sales process on large B2B and Lead Gen engagements, contributing to Power Digital's marketing measurement programs, and owning the data onboarding and integration experience for B2B and Lead Gen clients post-signature. You are a B2B and Lead Gen data specialist. You understand the full pipeline data landscape, CRM platforms (Salesforce, HubSpot), marketing automation tools (Marketo, Pardot), demand generation platforms (LinkedIn Ads, 6sense, Demandbase), call tracking and form capture tools (CallRail, Unbounce), and the messy reality of lead data that arrives in every format imaginable: CSV dumps, screenshot imports, manual spreadsheets, and custom-built ingress pipelines. You know how to bring structure to unstructured data, where pipeline attribution breaks down, and what it takes to connect marketing activity to revenue outcomes for clients where the sales cycle is long and the data is rarely clean. This role reports to the Director of Data Operations & Enablement and works closely with the Appraisal team, the Measurement team, Analytics Engineering, and client account leads. Responsibilities: B2B & Lead Gen Vertical Client Delivery: - Own the end-to-end data onboarding experience for B2B and Lead Gen clients post-signature — from scoping through integration validation and measurement readiness - Lead structured data intake sessions to document lead definitions, pipeline stage mapping, CRM field configuration, conversion logic, and any known attribution nuances - Coordinate standup of B2B and Lead Gen data pipelines — CRM connectors (Salesforce, HubSpot), MAP integrations (Marketo, Pardot), demand gen platforms (LinkedIn Ads, 6sense, Demandbase), and call/form tracking tools (CallRail, Unbounce) - Own the ingestion and normalization of unstructured lead data sources — CSV imports, manual spreadsheets, screenshot-based reporting, and custom ingress tooling — leveraging AI-assisted schema mapping and data extraction where applicable - Validate integrations are live and pipeline data is landing correctly before handing off to analytics engineering for modeling - Maintain living integration documentation per client, usable by any team member Pre-Sales Support: - Join sales calls and pitch meetings for large B2B and Lead Gen prospects — speak credibly to Power Digital's data capabilities, CRM integration experience, and onboarding process - Conduct pre-signature data audits: assess the prospect's CRM setup, lead data quality, attribution methodology, and integration complexity — flag custom data requirements and surface red flags before contract - Partner with the Appraisal team to scope data complexity into deal pricing — translate CRM fragmentation, unstructured data ingress, and pipeline attribution requirements into effort estimates - Produce pre-sales data profiles that set accurate expectations for what onboarding will require and what measurement programs are viable Measurement & Meridian Support: - Support the Measurement team's data readiness requirements for MMM programs, with specific focus on B2B and Lead Gen clients where offline conversion data and long sales cycles create unique modeling challenges - Own data input preparation for pipeline-focused measurement models — ensuring lead volume, qualified pipeline, and closed revenue data are reconciled, validated, and delivered to spec - Serve as the B2B and Lead Gen data subject matter expert for incrementality and attribution programs that require clean mapping of marketing touchpoints to pipeline and revenue outcomes - Employ AI technologies to enhance and optimize business processes - Utilize and leverage Power Digital's Nova ecosystem as it relates to your department Role Requirements: - 4+ years in data operations, marketing analytics, or marketing technology with direct client or stakeholder-facing responsibilities - Deep hands-on experience with B2B and Lead Gen data ecosystems — CRM platforms (Salesforce, HubSpot), marketing automation (Marketo, Pardot), and demand generation tools (LinkedIn Ads, 6sense, Demandbase) - Proven experience handling unstructured and non-standard lead data ingestion — CSV imports, manual data entry reconciliation, screenshot-to-data workflows, and custom ingress pipelines - Solid SQL skills and hands-on Snowflake experience — you can write queries, validate data, and troubleshoot without engineering support for day-to-day tasks - Comfort in client-facing settings: you can speak to data capabilities in a sales conversation and gather requirements from a non-technical marketing stakeholder in the same day - Familiarity with AI-assisted data tooling for unstructured data extraction, schema mapping, or data normalization - Familiarity with ETL tools (Fivetran, Funnel) and data pipeline concepts ## Key Performance Indicators (KPIs) B2B/CSV client data coverage: - Target: ≥70% at 6 months → 100% at 12 months - Measurement: % of active B2B/Lead Gen clients with validated data landing in novaCloud / Omega Data onboarding SLA: - Target: 95% of onboardings completed within 3 weeks of start date - Measurement: Tracked from contract-sign or kickoff date; exceptions logged with root cause Unstructured data ingestion success rate: - Target: ≥ 90% of non-standard sources (CSV, screenshot, manual) normalized, validated, and confirmed landing in novaCloud / Omega within 5 business days of receipt - Measurement: Tracked per-source, per client; re-submissions count against first-pass rate Most Important Things (MITs) - Data Depth: Be the go-to for any question about how B2B and Lead Gen pipeline data is structured, where it breaks, and how to make it usable — across clean CRM exports and messy unstructured ingress - Unstructured Data Ingestion: Own the hardest part of B2B data onboarding — bringing structure to data that arrives in every format imaginable, using AI-assisted tooling where applicable - Pre-Sales Credibility: Show up in sales conversations as a data expert who builds prospect confidence and sets accurate onboarding expectations Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/[.](https://powerdigitalmarketing.com/company/careers/) If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence. ## About Power Digital ## Company Overview - **One-liner**: Power Digital is a tech-enabled growth marketing agency that integrates data intelligence, channel expertise, and proprietary technology to drive profitable revenue growth for brands. - **Entity Type**: Private (backed by private equity) - **Headquarters**: San Diego, California, United States - **Founded**: 2012 - **Founders**: Not publicly listed on the website; Grayson Lafrenz serves as Founder & Chairman [powerdigitalmarketing.com](https://powerdigitalmarketing.com/meet-our-leadership-team/) ## Core Business - **Primary industry**: Digital Marketing / Advertising Services - **Target customers**: B2B and B2C brands across industries including consumer services, consumer packaged goods (CPG), private equity, healthcare, fashion, and retail. Serves both leading and emerging brands globally. - **Mission/purpose**: To make profit predictable by operating at the intersection of data, technology, and human intelligence, providing total transparency and accountability for driving business impact [powerdigitalmarketing.com](https://powerdigitalmarketing.com/). ## Products & Services - **nova (Proprietary Technology Platform)**: A data intelligence platform that analyzes a company’s digital ecosystem using multiple first-party data sources to build informed, custom marketing plans. De-risks investments by optimizing capital allocation and providing actionable insights [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing). - **Growth Marketing Services**: Comprehensive suite including strategic consulting, search engine optimization (SEO), paid search (PPC), paid social media, programmatic media, conversion rate optimization (CRO), lifecycle marketing, content marketing, creative services, and retail marketplace management. - **Data Intelligence & Analytics**: Consulting and measurement services to provide clear, actionable insights and reporting on ROI and business impact. - **PR & Affiliate Marketing**: Services to manage public relations and affiliate partnerships. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. - **Key Metric**: Annual revenue of **$76.0 million** (LinkedIn estimate) [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing). - **Total Funding**: Raised private equity. A round in 2019 was led by **Periscope Equity**. A secondary market transaction in 2022 was led by **Court Square Capital Partners**, which is now the parent company [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing). - **Notable Investors/Partners**: Court Square Capital Management, L.P. (parent company), Periscope Equity. - **Growth Signals**: - **Headcount**: 907 employees, with **+26.9% YoY growth** (+483 people year-over-year) [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing). - **Client Retention**: High retention rate (stated as "because exceeding expectations is our standard") [powerdigitalmarketing.com](https://powerdigitalmarketing.com/). - **Performance**: Claims to deliver YoY revenue growth 2.6x faster than the industry average for clients [powerdigitalmarketing.com](https://powerdigitalmarketing.com/). - **Global Reach**: Operates in 42 countries, with significant presence in the US, Colombia, India, Brazil, and the UK [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing). - **Acquisition**: Acquired Factorial Digital in 2019 [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing). ## Competitive Advantages - **Proprietary Technology (nova)**: A key differentiator that provides data-driven marketing plans and capital allocation optimization, reducing guesswork for clients. - **Integrated Model**: Combines strategic consulting, data intelligence, channel expertise, and technology under one roof, offering a holistic, full-funnel approach rather than siloed services. - **Transparency & Accountability**: Emphasizes total transparency with "receipts" for what drives business impact, positioning itself as a partner focused on measurable ROI and EBITDA growth. - **Talent & Training**: Invests heavily in employee development with over 100 training sessions per year, a dedicated onboarding program, and a strong focus on culture and growth mindset [powerdigitalmarketing.com](https://powerdigitalmarketing.com/company/careers/). ## Strategic Focus - **Growth & Scalability**: Continuing to scale the agency globally, with active hiring across multiple countries and departments. - **Technology-Led Innovation**: Further developing the nova platform and its data intelligence capabilities to maintain a competitive edge in a rapidly changing digital landscape (especially around data privacy and first-party data). - **Deepening Industry Verticals**: Targeting specific high-growth verticals such as healthcare, CPG, retail, and private equity with specialized teams and services. - **Talent Acquisition & Development**: Prioritizing building a best-in-class team with a strong growth mindset, as evidenced by their robust training programs and emphasis on employee experience. ## Why Work Here - **Culture**: Described as collaborative, innovative, and driven by a "growth mindset." The company values having fun while striving for excellence. A dedicated DE&I committee works to educate, celebrate, and give back to diverse communities [powerdigitalmarketing.com](https://powerdigitalmarketing.com/company/careers/). - **Remote/Hybrid Policy**: Offers remote positions across the United States, Latin America (Argentina, Brazil, Colombia, Ecuador, Honduras, Mexico, Peru, Costa Rica), the United Kingdom, and other locations. The company is globally distributed with a remote-first approach for many roles. - **Benefits**: Includes 401k match, unlimited PTO, paid service hours, mental health recharge days, and medical coverage [powerdigitalmarketing.com](https://powerdigitalmarketing.com/company/careers/). - **Professional Development**: Provides a seamless onboarding training program and over 100 additional training sessions per year for professional and personal development. The company invests significantly in employee growth and internal mobility. - **Engineering & Tech Culture**: The technology team (nova engineering, data intelligence, product) is integrated with the business, working on proprietary tools that directly impact client outcomes. This offers a unique blend of agency work and product development in a fast-paced, data-driven environment. - **Diversity & Inclusion**: Actively fosters an inclusive workplace with dedicated initiatives and training, and a diverse global team spanning many nationalities and backgrounds. ## Sources 1. [Power Digital Marketing Official Website](https://powerdigitalmarketing.com/) 2. [Power Digital Marketing - LinkedIn Company Page](https://www.linkedin.com/company/powerdigitalmarketing) 3. [Power Digital Marketing - Careers Page](https://powerdigitalmarketing.com/company/careers/) 4. [Power Digital Marketing - Leadership Team Page](https://powerdigitalmarketing.com/meet-our-leadership-team/) 5. [Power Digital Marketing - Employee Development Page](https://powerdigitalmarketing.com/leading-employee-development-program/) ## Other roles at Power Digital - [Paid Media Strategist, Fashion](https://feeny.ai/job/paid-media-strategist-fashion-power-digital-united-states-6bb1r0rpzkhv) — United States - [IT Project Manager, CTO's Operating Partner](https://feeny.ai/job/it-project-manager-cto-s-operating-partner-power-digital-nicaragua-efse089h66k9) — Nicaragua - [IT Project Manager, CTO's Operating Partner](https://feeny.ai/job/it-project-manager-cto-s-operating-partner-power-digital-mexico-5t91kw5a9a5r) — Mexico - [IT Project Manager, CTO's Operating Partner](https://feeny.ai/job/it-project-manager-cto-s-operating-partner-power-digital-costa-rica-0y8jz9t2p7qm) — Costa Rica - [IT Project Manager, CTO's Operating Partner](https://feeny.ai/job/it-project-manager-cto-s-operating-partner-power-digital-ecuador-akv7n5ahq4nz) — Ecuador - [IT Project Manager, CTO's Operating Partner](https://feeny.ai/job/it-project-manager-cto-s-operating-partner-power-digital-argentina-ma4htabc4ypn) — Argentina - [IT Project Manager, CTO's Operating Partner](https://feeny.ai/job/it-project-manager-cto-s-operating-partner-power-digital-brazil-x24gnfgz14ke) — Brazil - [IT Project Manager, CTO's Operating Partner](https://feeny.ai/job/it-project-manager-cto-s-operating-partner-power-digital-colombia-dfwjw9p5b1xe) — Colombia - [Data Operations Lead, B2B](https://feeny.ai/job/data-operations-lead-b2b-power-digital-nicaragua-7gfw8ttk17tg) — Nicaragua - [Data Operations Lead, B2B](https://feeny.ai/job/data-operations-lead-b2b-power-digital-costa-rica-qnsfgrfjk56b) — Costa Rica