---
title: 'Data Scientist II, Marketing at Thumbtack'
canonical: 'https://feeny.ai/job/data-scientist-ii-marketing-thumbtack-ontario-qw1w9866q2nj'
type: 'job'
last_seen: '2026-11-12'
---

# Data Scientist II, Marketing at Thumbtack

- **Company:** Thumbtack
- **Location:** Ontario, Canada
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-11-10
- **Last confirmed live:** 2026-11-12
- **Apply:** https://jobs.ashbyhq.com/thumbtack/0b760f61-107f-4464-9913-30752fde85a9

## Job description

Thumbtack helps millions of people confidently care for their homes. Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.

## About the Data Science Team

The data science team empowers Thumbtack to use data to guide business decisions. We collaborate with partners across the company to solve the most analytically challenging problems -- everything from how we set prices across hundreds of local services categories, to evaluating the impact of a new business model on company performance, to identifying early predictors of high-quality customers. We are a tight-knit, intellectually curious team that is committed to improving Thumbtack and improving each other.

## About the role

As a Marketing Data Scientist II at Thumbtack, you’ll be expected to leverage your analytical expertise, marketing knowledge, communication and collaboration skills to drive a variety of high-impact projects. You will embed directly with the paid marketing team to help optimize various marketing channels, drive personalization and discover new channels. Outside growth marketing work, you’ll contribute to our broader Data Science team and company data culture by sharing your learnings, partnering with others, and building new capabilities for how we can use data to guide decisions.

## What you’ll do

- Own end-to-end analytics for growth marketing, partnering with Marketing, Finance, and external partners to understand user behavior, define target audiences, measure campaign performance, and forecast and allocate budgets.
- Translate ambiguous business questions into rigorous analyses and clear recommendations that improve individual campaign performance and optimize the overall marketing channel mix.
- Design, execute, and interpret experiments and quasi-experiments to enable causal inference and inform high-stakes marketing investment decisions.
- Partner closely with MarTech, Product Management, and Engineering to scope, build, and evaluate new capabilities—such as developing local market intelligence framework and improvements to customer LTV bidding systems—ensuring measurable performance gains.
- Develop deep domain expertise in growth marketing measurement, experimentation, customer segmentation, and targeting optimization, and apply that expertise to influence strategy and execution.
- Collaborate with cross-functional partners to build scalable analytical solutions, tools, and frameworks that unlock sustained growth.
- Raise the bar for Thumbtack’s data culture by designing, maintaining, and documenting high-quality, trusted data tables and metrics that enable self-serve decision-making across teams.

In order to be successful, you must bring

- Bachelor’s degree in statistics, mathematics, data science, economics, or a related quantitative field (advanced degree a plus).
- 3+ years of experience in marketing data science, strong understanding of digital marketing and experience with marketing measurement and performance optimization.
- Advanced SQL skills, proficiency in Python or R, and experience using Looker or similar BI tools to drive insights.
- Experience working with large and imperfect datasets at scale, and building and applying statistical and/or machine learning models to solve real-world business problems.
- A passion for problem-solving and critical thinking, with the ability to navigate ambiguity and turn data into clear, actionable insights.
- Strong business judgment and the ability to identify signal in noisy, imperfect data.
- Excellent communicator and compelling storyteller, with the ability to listen deeply, explain complex concepts clearly, and influence cross-functional partners.

Expected salary ranges

- For candidates living in Ontario and British Columbia, the expected total cash compensation (base salary + variable pay, if applicable) range for this role is currently $168,300.00 - $217,800.00.

Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com. For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our [Job Applicant Privacy Policy](https://www.thumbtack.com/job-applicant-privacy-policy). We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. [Check out our blueprint on how to spot the fakes.](https://careers.thumbtack.com/recruiting-scams)

## About Thumbtack

## Company Overview
- **One-liner**: Thumbtack is a technology platform that connects homeowners with local service professionals for home repairs, maintenance, and improvements, while providing AI-powered tools and guidance.
- **Entity Type**: Private (Series E, $774.4M total funding)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2008
- **Founders**: Marco Zappacosta, Jonathan Swanson, Sander Daniels

## Core Business
- **Primary industry/industries**: Home Services Marketplace, Software Development
- **Target customers**: B2C (homeowners) and B2B (local service professionals, SMBs)
- **Mission or purpose statement**: To help millions of people confidently care for and improve their homes, while empowering local professionals to turn their talents into thriving businesses.

## Products & Services
- **Thumbtack Platform**: A mobile app and website where homeowners can find, compare, and book local pros for home services across 500+ project categories. Includes personalized guidance, AI tools, and a best-in-class hiring experience.
- **Pro Tools**: A suite of business management tools for the 300,000+ local service businesses on the platform, helping them find profitable jobs, manage bookings, and grow their operations.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (last reported valuation of $1.7B in 2021 per secondary market data)
- **Key Metric**: Annual Revenue of $300M (LinkedIn estimate); Total Funding of $774.4M
- **Notable Investors/Partners**: Sequoia Capital, Tiger Global Management, Javelin Venture Partners, Baillie Gifford, CapitalG
- **Growth Signals**: Over 12 million 5-star projects completed; 90 million+ projects started on the platform; 1,109 employees (+17.2% YoY); operates in 13 countries; acquired Setter (2020); the home services industry is less than 10% penetrated online, representing a $600B market opportunity.

## Competitive Advantages
- **Scale and Trust**: With over 12 million 5-star reviews and 300,000+ pros, Thumbtack has built a trusted, nationwide network that is difficult for new entrants to replicate.
- **Data and AI Moat**: The company is investing heavily in AI-native tools (e.g., AI-powered Marketing Analytics Agent) to improve matching, personalization, and operational efficiency for both homeowners and pros.
- **Dual-Sided Network Effects**: More homeowners attract more pros, and better pro tools attract more homeowners, creating a self-reinforcing growth loop.

## Strategic Focus
- **AI-First Transformation**: Thumbtack is rethinking workflows across the company, reducing repetitive tasks, and exploring how AI can improve day-to-day operations for both employees and users.
- **Expanding the "Home Care" Ecosystem**: Moving beyond a simple marketplace to become a comprehensive home care platform that provides guidance, AI tools, and a seamless hiring experience.
- **Virtual-First Talent Strategy**: Building a distributed workforce across the U.S., Canada, and the Philippines to access top talent while maintaining in-person connection through offsites and events.

## Why Work Here
- **Culture**: 94% of employees rate Thumbtack a great place to work. The company emphasizes a "virtual-first, not virtual-only" model, offering flexibility with opportunities for in-person connection.
- **Benefits**: $1,000 USD remote work support stipend (paid semi-annually), professional coaching via BetterUp, mental health resources from Modern Health and Therify, 12 weeks paid parental leave for all parents (birthing parents get 8 additional weeks), generous fertility benefits, flexible PTO, and 18 companywide holidays including a week-long end-of-year shutdown.
- **Engineering Culture**: Strong focus on data and AI, with engineers working at the intersection of these fields to solve real business problems. The company is "nimble enough to ensure your work is making an impact."
- **Remote Policy**: Virtual-first, with the ability to work from anywhere in the United States, Ontario/British Columbia (Canada), or the Philippines.
- **Employee Rating**: 4.1/5.0 on LinkedIn (682 reviews), with high marks for Work-Life Balance (4.2) and Culture (4.0).

## Sources
1. [thumbtack.com](https://www.thumbtack.com/about)
2. [careers.thumbtack.com](https://careers.thumbtack.com/)
3. [linkedin.com](https://www.linkedin.com/company/thumbtack-inc.)
4. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/thumbtack)
5. [careers.thumbtack.com/jobs](https://careers.thumbtack.com/jobs)

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