---
title: 'Data scientist/ML Engineer: Personalization and automated decisioning at Gen Digital Inc.'
canonical: 'https://feeny.ai/job/data-scientist-ml-engineer-personalization-and-automated-decisioning-gen-g7d7ybfgmpzg'
type: 'job'
last_seen: '2026-09-10'
---

# Data scientist/ML Engineer: Personalization and automated decisioning at Gen Digital Inc.

- **Company:** [Gen Digital Inc.](https://feeny.ai/companies/gen-digital-inc)
- **Location:** Prague, Czech Republic
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-06
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/gen-digital/7fc60a67-ebb8-4f1e-a391-c2291511dafd

## Job description

Gen is a global leader dedicated to powering Digital Freedom through trusted consumer brands, including Norton, Avast, and LifeLock. Our products help people live their digital lives safely, privately, and confidently.

## About the role

Gen’s Martech organization is evolving from manually defined campaign and message-selection rules toward intelligent, learned decisioning. We’re looking for a senior/staff-level Personalization & Decisioning Engineer to become the founding engineer for this transformation. You’ll build and own the systems that decide which message or creative to deliver, to whom, and when. This includes a contextual-bandit-based message-selection platform, a content-embedding pipeline that enables new creative to generalize immediately, and the low-latency serving and feedback infrastructure that connects these capabilities to production experiences. You’ll partner with product, marketing, data science, engineering, business, and compliance stakeholders to improve relevance and outcomes while ensuring safeguards—including frequency caps, eligibility rules, customer protections, and required disclosures—remain enforced above the models.

## What you’ll do

- Build low-latency online serving systems and reliable feedback loops for impressions, selections, conversions, outcomes, and model learning.
- Establish evaluation, experimentation, monitoring, and rollback practices for safe production operation.
- Translate business and compliance requirements into durable system safeguards, including frequency caps, eligibility conditions, suppression rules, and disclosures.
- Design, build, and operate a production-grade contextual bandit for message and campaign selection.
- Own the content-embedding pipeline that supports rapid generalization to new creative without requiring a full history of prior interactions.
- Make pragmatic modeling and architecture choices, using the simplest approach that meets business needs and earning complexity through measurable value.
- Mentor engineers and help shape the technical direction and roadmap for personalization and decisioning across Martech.

## What you’ll bring

- Significant experience designing and delivering production machine-learning or decisioning systems, typically at a senior or staff level. ML frameworks experience (TensorFlow, PyTorch, ....)
- Strong software engineering fundamentals and experience building reliable, observable services, real-time inference APIs, event-driven feedback systems, and production data pipelines.
- Practical knowledge of experimentation and online evaluation, including metrics, bias, exploration versus exploitation, and failure modes.
- Experience with embeddings, representation learning, content understanding, or systems that generalize to new items.
- Sound judgment about model complexity, operational risk, and when a simpler solution is the right one.
- Ability to communicate clearly with technical and non-technical stakeholders and align partners around trade-offs.
- Software development experience (Python, Java, etc)

## Preferred qualifications

- Experience with personalization, lifecycle marketing, campaign optimization, recommender systems, or customer engagement platforms.
- Experience shipping a contextual bandit, recommender system, ranking system, or comparable online decisioning capability into production is a plus.
- Familiarity with privacy, consumer protection, compliance, or regulated-product considerations in personalization.
- Experience setting technical direction for a new platform and mentoring engineers across teams.

## Why this role matters

You’ll help define how Gen connects people with the right product, message, and experience at the right time. Your work will turn personalization from a collection of static rules into an intelligent, measurable, and responsibly governed decisioning capability that can scale across Gen’s brands and customer journeys. Gen is committed to building an inclusive workplace where diverse perspectives are valued and every person can do their best work.

## About Gen Digital Inc.

## Company Overview
- **One-liner**: Gen is a global leader in Cyber Safety, powering Digital Freedom through its trusted consumer brands Norton, Avast, LifeLock, and MoneyLion.
- **Entity Type**: Public (ticker not confirmed in provided sources; refer to SEC filings)
- **Headquarters**: Dual headquarters in Tempe, Arizona, United States, and Prague, Czech Republic
- **Founded**: Not explicitly disclosed; the merged entity (Gen) was formed in 2022 following the combination of NortonLifeLock and Avast
- **Founders**: Not publicly available for the merged company; predecessor brands were founded by Peter Norton (Norton) and Pavel Baudiš & Eduard Kučera (Avast)

## Core Business
- **Primary industry**: Cybersecurity (Cyber Safety), digital privacy, identity protection, and financial wellness
- **Target customers**: B2C (individuals and families), with some B2B2C offerings for enterprises and institutions (breach response, employee benefits)
- **Mission or purpose statement**: “Powering Digital Freedom” – giving people the confidence, tools, and insights to control, manage, and grow their digital and financial lives

## Products & Services
- **Norton**: Award-winning cybersecurity, online privacy, and device protection for individuals and families (SaaS security suites, VPN, password manager, etc.)
- **Avast**: AI-powered threat detection and digital security products focused on malware, privacy, and real-time protection (freemium model, top-ranked by industry experts)
- **LifeLock**: Identity theft protection with proactive monitoring, alerts, and dedicated Identity Restoration Specialists (U.S. leader)
- **MoneyLion**: Digital financial wellness platform offering Instacash, RoarMoney, Credit Builder Plus, and a marketplace for financial products (B2C and B2B2C)

## Market Standing
- **Valuation/Market Cap**: Not provided in search results; as a publicly traded company, refer to SEC filings for current market cap
- **Key Metric**: Nearly 500 million global users across the brand ecosystem; MoneyLion has processed $7.5B+ in transaction volume and served 81M+ users since launch
- **Notable Investors/Partners**: No specific investors cited; the company partners with leading institutions for breach response, employee benefits, and identity protection
- **Growth Signals**: 
  - Total cyberattacks blocked in 2024 is a key metric (exact number not shared)
  - MoneyLion’s rapid growth in transaction volume and user base
  - Expanding from protection into financial wellness and AI-driven personalization

## Competitive Advantages
- Family of trusted, globally recognized consumer brands (Norton #1 top-of-mind Cyber Safety brand, LifeLock leader in identity protection)
- Deep visibility into a vast threat network (machine learning and AI across ~500M users) enables superior threat detection and personalization
- Unique platform combining cybersecurity, privacy, identity restoration, and financial wellness – a “trust layer” for the digital economy
- Dual HQ presence (U.S. and Europe) provides diverse talent and regulatory insight

## Strategic Focus
- Building a unified AI-powered platform that delivers personalized, proactive, and automated Cyber Safety and financial empowerment
- Deepening leadership in Cyber Safety while extending into financial wellness to compound lifetime customer value
- Positioning Gen as the “trust layer” for the AI economy – bridging what AI can do and what consumers trust it to do
- Expanding B2B2C partnerships (breach response, employee benefits, identity protection for institutions)

## Why Work Here
- **Culture**: Emphasizes collaboration, innovation, a giving mindset, and customer obsession. Values include “Think Big. Be Bold.”, “Be Scrappy. Make it Happen.”, and “Play to Win. Together.”
- **Work model**: Hybrid – choose which days to be in the office with an expectation of three days per week; unlimited paid time off; recognized holidays; parental leave and leaves of absence
- **Benefits**: 
  - Employee Stock Purchase Plan (ESPP) 
  - Performance-based bonuses
  - Learning & development (Learn@Gen, mentorship, degree/certification reimbursement, 24/7 eLearning)
  - Wellness: virtual fitness, on-site gyms, Employee Assistance Program (EAP) extending to dependents
  - Adoption, foster care, fertility, and surrogacy benefits in 15+ countries
  - Global recognition program (“Inspire”) and diverse employee communities
- **Interview process**: Transparent – 15-30 min recruiter chat, 2-3 skill/team interviews (may include a task), then offer. Reflects the company’s collaborative culture.

## Sources
1. [gendigital.com](https://www.gendigital.com/us/en/) – Company overview, brand family, mission, and metrics
2. [gendigital.com](https://www.gendigital.com/us/en/who-we-are/) – Who We Are, strategy, and solution details
3. [gendigital.com](https://www.gendigital.com/us/en/life-gen/) – Careers page with culture, values, and interview process
4. [gendigital.com](https://www.gendigital.com/us/en/life-gen/jobs/) – Open roles listing
5. [gendigital.com](https://www.gendigital.com/us/en/benefits/) – Benefits overview (hybrid work, wellness, learning, compensation)

## Other roles at Gen Digital Inc.

- [Principal Product Manager, Enterprise Content Hub](https://feeny.ai/job/principal-product-manager-enterprise-content-hub-gen-digital-inc-united-states-snzjqdqjmzm7) — United States / New York, NY
- [Principal Product Manager - MoneyLion Marketplace](https://feeny.ai/job/principal-product-manager-moneylion-marketplace-gen-digital-inc-united-states-gx5gtgp2ntgv) — United States / New York, NY
- [LifeLock Lead Product Manager, Core Experiences & AI Assistant](https://feeny.ai/job/lifelock-lead-product-manager-core-experiences-ai-assistant-gen-digital-inc-1r5sp5qv3fr8) — United States / Mountain View, CA
- [Product Marketing & GTM Lead Manager - LifeLock](https://feeny.ai/job/product-marketing-gtm-lead-manager-lifelock-gen-digital-inc-united-states-tempe-1r7k6jpqvdwb) — United States / Tempe, AZ
- [Identity Alerts Specialist](https://feeny.ai/job/identity-alerts-specialist-gen-digital-inc-united-states-tempe-az-y2ek1b5dxcc9) — United States / Tempe, AZ
- [Customer Service Agent](https://feeny.ai/job/customer-service-agent-gen-digital-inc-united-states-tempe-az-xt4scaz9zxe2) — United States / Tempe, AZ
- [Senior Solutions Engineer](https://feeny.ai/job/senior-solutions-engineer-gen-digital-inc-united-states-new-york-ny-x4gzjfcn4z1y) — United States / New York, NY
- [Sr Princ Product Manager - Digital Footprint Control](https://feeny.ai/job/sr-princ-product-manager-digital-footprint-control-gen-digital-inc-united-yv7917kacr77) — United States / Mountain View, CA
- [Head of Enterprise Marketing](https://feeny.ai/job/head-of-enterprise-marketing-gen-digital-inc-united-states-new-york-ny-8t9d3xdsn55c) — United States / New York, NY
- [Privacy Support Analyst](https://feeny.ai/job/privacy-support-analyst-gen-digital-inc-chennai-rdctz4ce6nqr) — Chennai, India