---
title: 'Data Strategist at Kulfi Collective'
canonical: 'https://feeny.ai/job/data-strategist-kulfi-collective-mumbai-jpdbjdrs20ca'
type: 'job'
last_seen: '2026-09-07'
---

# Data Strategist at Kulfi Collective

- **Company:** Kulfi Collective
- **Location:** Mumbai, India
- **Posted:** 2026-06-10
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/kulficollective/jobs/5253409008

## Job description

At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.

Data Strategist

## Role   Data Strategist

Reporting to   VP Creative Strategy Type   Full-Time Location   Worli, Mumbai  (Hybrid)

## THE KIND OF WORK YOU'LL SHAPE

Most data work at agencies sits in a folder. Performance reports, listening studies, platform decks. Filed, forgotten, occasionally cited. The work you'll shape here is the opposite: data that actually moves what creative does next, what clients decide, and what Kulfi builds for itself.

## THE ROLE

The Data Strategist leads the Analysis block, which are  two tracks, and both carry equal weight. The analytical practice: owning reporting across retainer accounts, running social listening, and doing platform research that shapes how strategy teams and clients think. The output should influence creative direction and client conversations. The product track: working with Engineering and the KulfiOS Transformation team to productise the function. You’ll design automated workflows that take the manual effort out of recurring analysis, and drive adoption across Kulfi’s teams. Over time, these become part of what we offer clients.

## WHAT YOU'LL DRIVE

Platform research and strategy

- Maintain a working understanding of platform and search dynamics across Instagram, YouTube, Reddit, and emerging channels: how formats, algorithms, and audiences are shifting
- Contribute to pitch work when the brief calls for a data-backed audience or platform narrative
- Work with Strategy leads to ground creative briefs in platform and audience data with enough specificity to shape output

Reporting and Listening

- Own performance reports for key retainer accounts across organic social, paid, creator content, and always-on activity
- Design and run listening studies across brand, category, creator, and audience conversation
- Define how each account measures success: the metrics, the benchmarks, the reporting cadence
- Set up the queries and categories that define what you're tracking. For accounts that need it, follow how conversations shift over months, not just a single moment
- Move from data to strategy. Reports and studies should land with a clear point of view on what happened, what drove it, and what to do next
- Deliver outputs in brief-ready form, not raw data dumps

KulfiOS product track

- Own the Analysis function’s product roadmap alongside Engineering and the KulfiOS Transformation team. Current builds: Social Reporting Dashboard, Listening Reports, Campaign Reports
- Set requirements, review outputs, sign off on what ships. Engineering builds it
- Drive adoption inside Kulfi across Strategy, Creative, and Account teams. A tool that sits unused has not been built
- Grow the block over time, including hiring the Data Associate who will support this function

## WHAT MAKES THIS ROLE DIFFERENT

- You’re leading a function, the shape of the Analysis block over the next two years is yours to define
- The product you build internally becomes  client offering over time
- You’ll work directly with VP Creative Strategy, Strategy leads, and clients, often on different briefs at the same time

## WHO YOU ARE

- 4-6 years in data strategy, analytics, or insights at a creative agency, media company, or platform
- Range across reporting, social listening, and platform research. You own all three without treating any as someone else’s job
- Fluent with social listening tools (Brandwatch, Sprinklr, Talkwalker, or equivalents) and platform analytics across Meta Ads, YouTube, and Instagram
- Can build a measurement approach from scratch: the right metrics, benchmarks, and the narrative that makes the data usable
- Have presented data-backed findings in a client room without a strategist needing to translate
- Genuine interest in building tools, not just using them. Know what can be automated and what cannot
- Moving from a data set to a crisp strategic recommendation is the core skill of this role
- You follow a brief to a finished output, not just surface signals and wait to be directed

## BEFORE YOU APPLY

This role is for someone who treats data as material for decisions, not a deliverable. If your experience skews dashboards-that-get-filed or studies-that-stop-at-the-insight, this probably isn’t the right fit yet. It’s a great fit if:

- You can point to a report or study that actually changed what a team or client did next
- You’ve pushed for automation in your current setup, not waited for it to arrive

More about Kulfi Collective We are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity.

Want to know more about Kulfi’s incredible work, our culture, the benefits we offer, our journey and everything in between? [Here](https://versed-blanket-639.notion.site/Why-join-Kulfi-e22ea2fce35943af856ff213f86ddf6e) is everything you need to know.

## About Kulfi Collective

## Company Overview
- **One-liner**: Kulfi Collective is a modern media network and content studio that creates branded, immersive, and original video content for a global, digital-first audience.
- **Entity Type**: Private, Bootstrapped
- **Headquarters**: Mumbai, India
- **Founded**: 2020
- **Founders**: Akshat Gupt (Co-founder & Chief Creative Officer), Advait Gupt (Co-founder & CEO)

## Core Business
- **Primary Industry**: Online Audio and Video Media / Content Production
- **Target Customers**: B2B (brands and agencies seeking branded content) and B2C (digital audiences consuming original IPs)
- **Mission**: Making the world (wide web) a brighter place, one meaningful story at a time.

## Products & Services
Kulfi Collective operates through three distinct studios:

- **Supari Studios**: The flagship branded content studio focused on creating short-form and long-form video campaigns for brands. Known for high-impact, culturally relevant campaigns.
- **Post Office Studios**: An award-winning immersive content and media tech studio that develops scalable, tech-enabled video content (e.g., AR, VR, interactive experiences).
- **Keeda Media**: An original content studio focused on empowering creators to develop IPs that shape culture and ignite social discourse, targeting young audiences in India and globally.

The company also produces content for clients such as Spotify and Meta through specialized partnerships.

## Market Standing
- **Valuation**: Not publicly available (private, bootstrapped company).
- **Key Metric**: Employs 87 people with rapid headcount growth (+82.5% YoY).
- **Notable Clients/Partners**: Spotify, Meta (AI and social initiatives), and various major Indian brands.
- **Growth Signals**: Rapid talent acquisition (nearly doubled headcount in the last year), expansion of partnerships with global tech platforms (Spotify, Meta), and consistent awards recognition (Kyoorius, Tribeca, Webby).

## Competitive Advantages
- **Full-Stack Content Network**: Uniquely combines three specialized studios under one roof, offering brands everything from short-form social content to immersive tech and original IP creation.
- **Culture-First, Gen-Z Focus**: Deeply rooted in Indian youth culture and digital-native storytelling, giving them an edge in creating content that resonates with modern audiences.
- **Award-Winning Reputation**: Proven track record with multiple industry awards, signaling high creative quality and reliability.
- **Tech & Data Integration**: Actively hiring for AI Systems Engineers and Data Strategists, indicating a move toward tech-enabled content production and data-driven strategy.

## Strategic Focus
- **Tech-Enabled Creativity**: Investing in AI and data analytics (hiring for AI Systems Engineer and Data Strategist roles) to scale content production and improve audience targeting.
- **Global Expansion**: Positioned as "born in India and made for the world," with a clear intent to distribute content and attract clients globally.
- **Original IP Development**: Growing Keeda Media to own and control original content properties, reducing reliance on client-only work and building long-term asset value.

## Why Work Here
- **Culture**: Described as a "creative playground" with a strong emphasis on fun, curiosity, exploration, and collaboration. Company values include agility, celebration, collaboration, curiosity, empathy, raising the bar, and trust.
- **Remote/Hybrid Policy**: Hybrid environment. Historically, employees have operated from "Bangalore to Bogota," and the "Work from Anywhere" policy is listed as a perk.
- **Perks**: Health insurance, financial planning assistance, stock options, gender-neutral parental leave, learning and development budget, time off, and mental/physical well-being assistance.
- **Engineering/Tech Culture**: Growing a tech team focused on creative technology and AI. They are building an "AI Systems Engineer" role, suggesting a focus on building proprietary tools and platforms for content creation.
- **Reviews**: High employer rating (4.5/5 on 44 reviews), with particularly strong marks for culture (4.8) and career development (4.5).

## Sources
1. [kulficollective.com](https://www.kulficollective.com/about)
2. [kulficollective.com](https://www.kulficollective.com/careers)
3. [linkedin.com](https://in.linkedin.com/company/kulfi-collective)
4. [builtin.com](https://builtin.com/company/kulfi-collective)
5. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/kulficollective/jobs/5101106008)

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- [Associate Creative Director - Design](https://feeny.ai/job/associate-creative-director-design-kulfi-collective-mumbai-9hp57ayp2btf) — Mumbai, India
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