---
title: 'Decision Science Analyst at Kobie Marketing'
canonical: 'https://feeny.ai/job/decision-science-analyst-kobie-marketing-st-petersburg-vpa17fpb1zvj'
type: 'job'
last_seen: '2026-10-26'
---

# Decision Science Analyst at Kobie Marketing

- **Company:** Kobie Marketing
- **Location:** St Petersburg, FL
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-01-14
- **Last confirmed live:** 2026-10-26
- **Apply:** https://jobs.lever.co/kobie/c1f24d06-8984-475e-aa4d-e47125aa1127

## Job description

Join a National Top Workplace

Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We’re always looking for talented individuals who are ready to join a collaborative, growth-focused culture. As a partner to some of the world’s most recognized brands, we are leaders in loyalty, helping brands build lasting emotional connections with their consumers.

Join Us from Anywhere While our headquarters are nestled in sunny St. Petersburg, Florida, Kobie embraces a flexible work environment, offering teammates the freedom to work remotely. We understand the importance of work-life balance and support our team with:

- Flexible Time Off to recharge when needed
- Nine Company-Wide Holidays
- A diverse suite of benefits prioritizing your growth, development, and personal well-being

Discover more about our perks and benefits here.

Kobie is a values-led organization where we believe that everyone is a leader, regardless of their position or role.

Travel Requirements: As a remote-first organization headquartered in St. Petersburg, Florida, Kobie values meaningful in-person connection and collaboration that strengthens our teams, supports our clients, and enhances our culture. While travel requirements vary by role, periodic travel may be required to support business objectives, team collaboration, customer engagements, training, and company events. Candidates should be able and willing to travel as needed to fulfill the responsibilities of the role.

About the team and what we’ll build together

We find actionable insights in our clients’ loyalty data that help drive enterprise value. We create real time dashboards to inform internal and external stakeholders. You'll bring your experience with a breadth of marketing techniques, an ease of working with customer data, and an understanding of advanced mathematics and statistical techniques. This position is a client-facing, hands-on role that is responsible for helping shape our clients’ strategic direction for their loyalty initiatives.

## How you will make an impact

- Play a key role as part of a team responsible for delivering data-driven, actionable customer insights that directly contribute to increased sales/profit through our clients’ customer loyalty programs, while collaborating closely with Strategy and Client Services teams to align on client objectives and deliver impactful results.
- Build and maintain audience lists to support the CRM team in executing targeted campaigns and achieving engagement goals.
- Provide actionable recommendations that drive business objectives by drawing out key insights from in-depth, complex data sources based on a thorough understanding of client’s strategy, success criteria, and program objectives
- Develop data visualizations and narratives that make data and analysis consumable by all levels and expertise of internal and external stakeholders
- Collaborate with Data Engineering and Business Intelligence teams to design and develop new tools, models, and data sources to support our clients’ business objectives and overcome challenges
- Proactively create learning agendas, test plans, and solutions that make attribution unassailable and maximize key KPIs such as incremental ROI and LTV
- Manage workflow, scope and prioritization of client requests and Kobie investments

## What you need to be successful

- 2-4+ years previous relevant customer analytics and/or marketing/CRM experience
- Great storyteller with data that can influence senior stakeholders with insights and recommendations
- Familiarity with data exploration and data visualization tools like Tableau, PowerBI , or Sigma
- Demonstrated success using customer segmentation techniques such as RFM, cluster analysis and regression modeling to drive targeted marketing
- Solid project management skills and experience in juggling multiple projects at a time
- Bachelor’s Degree in Statistics, Marketing, Economics, or Computer Science
- Python/SQL programming experience preferred
- Master’s in Statistics, Economics or Applied Mathematics, or MBA, preferred
- Proficiency in fundamental marketing and loyalty principles, preferred

Who we are  As a trusted partner, Kobie delivers market-leading, end-to-end loyalty solutions designed to enable customer experiences for the world's most successful brands. We do this with a strategy-led technology approach that uncovers the truth behind what drives consumers on an emotional level. We believe that our team's passion and expertise are the driving forces behind our success and are proud to be named a Top Workplaces in the USA, where the best and brightest in loyalty drive our mission of growing enterprise value through loyalty.

A place for all We celebrate and embrace diversity at Kobie! Employment at Kobie is based solely on an individual's merit and qualifications, which are directly related to professional competence. We do not discriminate against any teammate or applicant because of race,color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other characteristic protected by applicable law.

We are fiercely committed to fostering a workplace where teammates can bring their authentic selves to work every day. Our DEI initiatives, including various committees, ensure that principles of equity, diversity, and inclusion are deeply ingrained throughout Kobie. While our leadership team fully supports our policy of nondiscrimination and equal opportunity, it is the responsibility of all teammates to uphold these values.

Ready to join us? If you’re ready to make an impact and grow in a supportive, innovative environment, we’d love to hear from you. Apply today and join the best and brightest in loyalty!

## About Kobie Marketing

## Company Overview
- **One-liner**: Kobie Marketing is a global loyalty marketing company that helps brands grow enterprise value through strategy-led, AI-powered loyalty solutions.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Saint Petersburg, Florida, United States (with a major office in Bengaluru, India)
- **Founded**: 1990 (nearly 40 years of operation)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Loyalty Marketing / Marketing Services
- **Target customers**: B2B – enterprise brands across retail, travel & hospitality, financial services, entertainment, QSR, telecom, and more.
- **Mission / Purpose**: “To grow enterprise value for brands through loyalty” [kobie.com](https://kobie.com/about/).

## Products & Services
- **Kobie Alchemy® Loyalty Cloud**: A composable, AI-powered loyalty platform that enables personalization at scale, real-time data capture, and seamless integration with existing stacks. Offers both technology and strategic services.
- **Strategic Consulting & Services**: End-to-end loyalty program design, optimization, and management, leveraging human-guided AI and deep data expertise.
- **AI-Powered Personalization**: Machine learning and generative AI capabilities to deliver tailored experiences across channels.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metrics**: Annual Revenue of **$172.2M** (latest available) [linkedin.com](https://linkedin.com/company/kobie); **274 employees** [linkedin.com](https://linkedin.com/company/kobie)
- **Notable Investors / Partners**: Not publicly listed; clients include “the world’s most iconic brands”
- **Growth Signals**:
  - Recognized as the **only provider named a Leader** in both the Forrester Wave™: Loyalty Technology Solutions (Q1 2023) and Loyalty Services (Q2 2024) [kobie.com](https://kobie.com/about/).
  - Expanding global footprint with a new Bengaluru office and hosting **Kobie LaunchPad 2026**, a university AI hackathon in India to attract engineering talent.
  - Active hiring for AI, engineering, and client services roles across the US and India.

## Competitive Advantages
- **Only Forrester Leader in both loyalty technology and services** – a rare dual recognition.
- **Nearly 40 years of domain expertise** in loyalty marketing.
- **Composable, API-first technology** that integrates flexibly with clients’ existing stacks.
- **Human-guided AI** approach that combines strategic consulting with machine learning for personalization at scale.
- **Strong culture and remote-first model** that attracts top talent (awarded Top Workplace USA and Top Remote Workplace).

## Strategic Focus
- **AI-first loyalty**: Investing heavily in AI/ML and generative AI to drive real-time personalization and data insights.
- **Global expansion**: Building a talent hub in Bengaluru, India, and running university hackathons to source engineering talent.
- **Composable architecture**: Offering modular technology that lets clients choose what they need, when they need it.
- **Deepening enterprise partnerships** across retail, travel, financial services, and telecom verticals.

## Why Work Here
- **Award-winning culture**: Named a Top Workplace in the USA and Top Remote Workplace – values-driven environment with “freedom and responsibility” [kobie.com](https://kobie.com/culture/).
- **Remote & hybrid flexibility**: Headquarters in St. Petersburg, FL, but teammates across 25+ US states and India. Hybrid options available; many roles are fully remote.
- **Growth & development**: Strong people strategy fostering leadership and ownership; bi-annual L.O.V.E. Awards (peer-nominated) celebrate values-driven contributions.
- **Comprehensive benefits**: Health insurance, free fitness programs, virtual health visits, flexible time off, competitive pay, 401k matching, annual profit sharing and bonuses.
- **DE&I commitment**: Diversity, equity, and inclusion are woven into the culture; paid volunteer time off and support for local causes (e.g., St. Pete Free Clinic).
- **Engineering & AI focus**: Open roles include Lead AI Engineer, AI Engineer, Lead DevOps Engineer, Senior Software Engineer – indicating a strong tech investment and modern stack.

## Sources
1. [Kobie About Page](https://kobie.com/about/)
2. [Kobie Culture & Careers](https://kobie.com/culture/)
3. [LinkedIn Company Profile](https://linkedin.com/company/kobie)
4. [Kobie Careers (Lever)](https://jobs.lever.co/kobie)
5. [Kobie Jobs Page](https://kobie.com/jobs/)

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