---
title: 'Deliverability & Compliance Manager (Cross-channel with SMS focus) at Omnisend'
canonical: 'https://feeny.ai/job/deliverability-compliance-manager-cross-channel-with-sms-focus-omnisend-croatia-96w9t2f3tzpw'
type: 'job'
last_seen: '2026-11-09'
---

# Deliverability & Compliance Manager (Cross-channel with SMS focus) at Omnisend

- **Company:** Omnisend
- **Location:** Croatia
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-18
- **Last confirmed live:** 2026-11-09
- **Apply:** https://jobs.lever.co/omnisend/bc3d4a8a-b29e-4277-8b2e-2950a533d1f2

## Job description

Working at Omnisend is... kind of boring. Not the soul-crushing kind of boring — more like the “no drama, no chaos, just smart people doing great work” kind. The kind that lets you focus on what matters, without pointless meetings, micromanagement, or bureaucracy. We’re data-driven. We test, we iterate, we improve. Gut feelings don’t drive decisions — insights do. We trust each other. We’re transparent, give actionable feedback, and honestly listen. No egos, no hand-holding — just a team of experienced professionals moving fast, adapting easily, and delivering impact. Omnisend is customer-funded and customer-driven. Our work is rooted in solving real problems that help ecommerce brands grow. No empty promises — we bring in results. And yes, we have fun. But the grown-up kind — workations, team gatherings, the occasional party. No forced fun, no awkward icebreakers. Just genuine moments with a team that actually enjoys working together.

We are looking for a Deliverability & Compliance Manager with a cross-channel focus and deep SMS expertise to help protect sender reputation, maintain compliance, and improve customer outcomes across Omnisend’s messaging channels. The primary focus of this role will be SMS operations, including toll-free number and Sender ID verification, 10DLC registration, carrier policies, delivery-receipt analysis, rejection investigation, opt-in and opt-out correctness, provider coordination, and customer-impacting incident resolution. The role will also contribute to broader Deliverability & Compliance initiatives across email and SMS byimproving shared processes, documentation, standards, escalation workflows, and operational reporting. This is a hands-on individual-contributor role that does not involve people managemen

## What you’ll do

- SMS deliverability and compliance
- Investigate rejected, failed, delayed, or partially delivered SMS messages.
- Analyze delivery receipts, provider responses, error codes, carrier behavior, and account configuration.
- Diagnose whether an issue is related to customer setup, content, provider behavior, carrier filtering, account security controls, or a potential product defect.
- Manage toll-free number, 10DLC, Sender ID, and related SMS registration workflows.
- Review business documentation and identify missing or incorrect information required for verification or number porting.
- Investigate rejection patterns and recommend actions to prevent repeat failures.
- Apply carrier policies, content restrictions, opt-in requirements, opt-out handling, and suppression rules.
- Coordinate with SMS providers on verification delays, rejected submissions, delivery issues, and suspected provider-side incidents.
- Support customer-impact remediation, including escalation to Billing when provider incidents result in failed messages or credit-impacting issues. Cross-channel deliverability and compliance
- Contribute to deliverability and compliance operations across email and SMS.
- Support email authentication and sender-reputation initiatives involving SPF, DKIM, DMARC, domain or IP warmup, bounce monitoring, complaint monitoring, and blocklist prevention.
- Participate in compliance audits for relevant senders, accounts, and customer cohorts.
- Identify patterns that affect deliverability across channels and recommend shared controls or process improvements.
- Help establish consistent standards for consent, suppression, sender identity, content compliance, escalation, and incident documentation.
- Apply channel-specific requirements while maintaining a consistent cross-channel operating framework. Incident investigation and escalation
- Own complex deliverability and compliance cases from initial investigation through resolution.
- Prepare concise escalation summaries that include the issue, impact, evidence, root-cause hypothesis, requested action, and next steps.
- Coordinate with Customer Support, Technical Support, Billing, Product, Engineering, Legal or Compliance, and external providers.
- Identify when an issue requires a product fix, provider escalation, policy clarification, customer action, or operational workaround.
- Follow up with responsible teams and confirm that resolution and prevention actions have been completed.
- Contribute to post-incident reviews and ensure that recurring issues are tracked over time. Documentation and operational improvement
- Create and maintain playbooks, SOPs, templates, troubleshooting guides, and escalation workflows.
- Improve the speed, consistency, and quality of SMS registration and approval processes.
- Standardize internal and customer-facing explanations for common verification, rejection, deliverability, and compliance scenarios.
- Identify opportunities for small operational automations that reduce manual effort, errors, and unnecessary handoffs.
- Turn recurring incidents into prevention measures, product feedback, or process changes.
- Share knowledge with CX, Deliverability & Compliance, Product, and Engineering teams. Communication and stakeholder management
- Explain technical deliverability and compliance topics clearly to technical and non-technical audiences.
- Provide Customer Support teams with accurate guidance and customer-ready language.
- Communicate provider delays, verification decisions, compliance restrictions, and technical findings in a concise and practical way.
- De-escalate difficult customer-impacting situations while maintaining policy consistency.
- Keep stakeholders informed about risks, blockers, progress, and expected resolution paths.

We expect that you’ll bring:

- Experience in deliverability, messaging operations, SMS operations, telecommunications, technical support, compliance operations, trust and safety, or a related field.
- Strong practical knowledge of SMS registration and deliverability, including toll-free verification, 10DLC, Sender ID, carrier filtering, delivery receipts, and provider workflows.
- Familiarity with email deliverability concepts such as SPF, DKIM, DMARC, sender reputation, domain or IP warmup, bounces, and complaints.
- Strong investigation and root-cause analysis skills.
- Ability to manage complex operational cases from intake through resolution.
- Experience coordinating escalations across Support, Engineering, Product, Billing, Compliance, or external providers.
- Strong written communication skills and the ability to create clear documentation.
- Excellent attention to detail when reviewing account information, customer documentation, message content, provider responses, and incident evidence.
- Ability to work independently while maintaining clear stakeholder communication.
- Good judgment when applying policies and deciding when to escalate.

What we offer in return:

- Compensation starting from 3000 EUR/month based on experience
- An unlimited learning budget for self-improvement complying with the best interest of Omnisend
- Working methods and best practices inspired by the best tech companies in Silicon Valley
- Senior colleagues that enable us to have a high-performing, productive environment where your growth will accelerate
- Private health insurance
- Remote work possibilities
- Hybrid work (in Vilnius, Kaunas, Charleston): three days a week in the office with your team, two from home. Fully remote if you’re based elsewhere
- Possibility to work from anywhere in the world
- Unlimited access to psychotherapy
- A workstation budget
- Personalized work anniversary gifts (house cleaning, spas, international flights & more that you choose depending on the year)
- Attractive workations and team-led team-building events

## About Omnisend

## Company Overview
- **One-liner**: Omnisend is a marketing automation platform built specifically for ecommerce brands, helping them drive revenue through email, SMS, and other channels powered by AI and data.
- **Entity Type**: Private (Bootstrapped/Organic Growth, with minor funding rounds)
- **Headquarters**: Vilnius, Lithuania (with offices in Kaunas, Lithuania and Charleston, South Carolina, USA)
- **Founded**: 2014
- **Founders**: Rytis Lauris (Co-founder, CEO)

## Core Business
- **Primary Industry**: Ecommerce Marketing Automation / SaaS (Software as a Service)
- **Target Customers**: B2B; specifically ecommerce brands (SMBs to mid-market).
- **Mission/Purpose**: To make ecommerce marketing easier, more intuitive, powerful, and personal for the people behind every store. They aim to help online brands grow through smarter, more personal customer relationships.

## Products & Services
- **Omnisend Platform**: An omnichannel marketing automation platform that integrates email, SMS, and push notifications.
    - **AI**: AI-powered tools for copywriting, send-time optimization, and audience segmentation.
    - **Campaigns**: Create and send email and SMS campaigns, either together or separately, with on-brand assets.
    - **Automation**: Pre-built workflow templates (welcome, abandoned cart, post-purchase) that generate significant revenue on autopilot (claiming 70% of revenue comes from automations).
    - **Segmentation**: Customer segmentation based on behavior, purchase history, and engagement.
    - **Integrations**: Seamless integration with over 200+ ecommerce platforms (Shopify, WooCommerce, BigCommerce, etc.) and other tools.

## Market Standing
- **Valuation/ Market Cap**: Not publicly available (privately held, unlikely to have a public valuation from the last 12 months).
- **Key Metric**:
    - **Annual Revenue**: Estimated at ~GBP 26.5M (source: LinkedIn data).
    - **Total Funding**: ~EUR 186,000 (small, early funding; company is primarily customer-funded and profitable).
    - **Customers**: Over 150,000 online stores globally.
- **Notable Investors/Partners**: Partnership with Amazon Advertising. Key integrations include Shopify, BigCommerce, WooCommerce, Magento, and others.
- **Growth Signals**:
    - **Headcount**: Grown to 250+ employees from 208 in the previous year (+7.4% YoY).
    - **Recognition**: Listed in Deloitte’s Technology Fast 500 in EMEA and the Deloitte Technology UK Fast 50 (38th place).
    - **Global Footprint**: Distributed workforce across 19 countries, with hubs in Vilnius, Kaunas, and Charleston.

## Competitive Advantages
- **Ecommerce Focus**: A deep, singular focus on ecommerce allows for highly specialized features and integrations that general marketing platforms lack.
- **Unified Omnichannel**: True integration of email, SMS, and push notifications within a single platform, making it easier to manage multi-channel campaigns.
- **Customer-Funded Growth**: The company is largely bootstrapped and customer-funded, suggesting a strong product-market fit and sustainable business model without the pressure of venture capital demands for growth at all costs.
- **Cost-Effectiveness**: Marketed as providing up to 35% smaller invoices than competitors like Klaviyo, a key selling point for cost-conscious SMBs.

## Strategic Focus
- **AI Integration**: Deeply embedding AI into the core product to automate tasks like copywriting, audience targeting, and send-time optimization, allowing marketers to focus on strategy.
- **Platform Expansion**: Continuing to build out integrations and features to become the central operating system for ecommerce marketing.
- **Customer Experience**: Maintaining a focus on "real people" support to differentiate from larger, more automated competitors.

## Why Work Here
- **Company Culture**: Described as a place that values efficiency, autonomy, and delivering results. They emphasize a lack of "chaos and drama," focusing on "smart people doing great work together."
- **Work Policy**: **Hybrid & Remote-friendly**. Offers flexible working hours and the ability to work from home. Physical offices are available in Vilnius, Kaunas, and Charleston.
- **Engineering Culture**: Over 70% of product colleagues are reported to be senior, providing a strong learning environment for engineers.
- **Benefits**:
    - Unlimited learning budget for relevant resources.
    - Quarterly salary and performance reviews.
    - Private health insurance.
    - 3rd pillar pension investment options (for Lithuanian employees) or retirement plan matching up to 5% (for US employees).
    - Growth trajectory of a successful, stable company (11+ years of consistent growth).

## Sources
1. [omnisend.com](https://www.omnisend.com/about-us/)
2. [omnisend.com](https://www.omnisend.com/careers/)
3. [omnisend.com](https://www.omnisend.com/)
4. [linkedin.com](https://tw.linkedin.com/company/omnisend)

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