--- title: 'Demand Gen Director at Tapcart Inc.' canonical: 'https://feeny.ai/job/demand-gen-director-tapcart-inc-united-states-3psj4w9ssewr' type: 'job' last_seen: '2026-09-09' --- # Demand Gen Director at Tapcart Inc. - **Company:** Tapcart Inc. - **Location:** United States - **Compensation:** $190k–$220k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-06-25 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.ashbyhq.com/tapcart/a0c241a5-d1b4-421d-98a2-685497984662/application **Skills:** HubSpot, MAP, AI-powered marketing systems, Workflow automation, Funnel metrics, Pipeline reporting, Performance analysis, Apollo, Zapier, Clay, Programmatic SEO, Content-led growth strategies > Tapcart seeks a Director of Demand Generation to own multi-channel pipeline generation, define marketing strategy, and build GTM systems using AI-powered tools. This senior role requires strong B2B SaaS experience, HubSpot proficiency, and leadership across cross-functional teams. ## Job description Tapcart is the leading mobile app platform for the world's fastest-growing Shopify brands. We help marketers and eCommerce teams strengthen their brands and create differentiated customer experiences through a direct mobile channel. Our platform powers mobile shopping for over 50 million consumers and processes more than $8 billion in revenue annually. Brands like Béis, Aviator Nation, and Ruggable trust Tapcart to turn mobile traffic into high-retention, high-growth relationships — with mobile apps launched in hours, not months. ## THE ROLE We're looking for a Director of Marketing (or Director of Demand Gen, depending on your background) to join our growing team at a pivotal moment in Tapcart's growth. This is a senior role that requires someone who can think at a strategic level and execute at a rapid pace. You'll be a key partner to the Head of Marketing, owning our demand generation engine while also contributing to broader marketing strategy, GTM planning, and team leadership. This is a classic startup marketing role with a director-level scope: you'll shape how we grow, manage real budget, influence how the team operates, and get your hands dirty doing the work. The ideal candidate has a strong demand gen and B2B SaaS background, a genuine command of AI-powered marketing systems, and the strategic instincts to evolve our positioning and GTM approach as the business scales. ## HOW YOU WILL MAKE AN IMPACT Own and scale our demand generation engine: You'll take full ownership of multi-channel pipeline generation — paid media, email, events, content, partner channels, SEO/AEO — with accountability for qualified pipeline and ROI. You know how to build a demand program that compounds over time, not just one that spends budget. Bring strategic marketing leadership to the team: You'll help define Tapcart's marketing strategy at the category level — refining our ICP targeting, messaging, campaign architecture, and go-to-market approach. You'll be someone the Head of Marketing can think out loud with and hand the keys to (and vice versa). Build and optimize GTM systems: You'll architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs. You build things that work while you sleep. Use AI to 10x our output: You'll be at the forefront of AI-driven marketing, deploying tools and automations that multiply the team's output — from trigger-based outbound and content systems to workflow automation and performance analysis. You build with AI, not just use it. Cross-functional collaboration and leadership: You’ll driving alignment with Sales, Rev Ops, Product, and CS and contribute to how we structure and prioritize as the teams grow. You're a player-coach who makes the people around them better. Connect brand to pipeline: You'll ensure Tapcart's campaigns and content aren't just producing impressions, they're producing pipeline. You'll collaborate on brand positioning and campaign concepts while holding yourself accountable to business outcomes. ## WHAT SKILLS YOU'LL NEED Proven demand generation leadership: You've owned multi-channel demand programs in a B2B SaaS environment and have a track record of building qualified pipeline. You've managed real budgets and can speak the language of marketing and sales metrics/KPIs. Strategic marketing instincts: You can zoom out and develop a positioning framework or GTM strategy, then zoom in and execute a campaign. You're not purely a performance marketer — you understand brand, narrative, and how they compound with paid and organic channels. AI-powered operational leverage: You use AI tools to build systems and workflows — automating research, enrichment, content production, and reporting — not just to write copy faster. You can evaluate new tools quickly and deploy them with purpose. Deep marketing tech fluency: You have strong working knowledge of HubSpot (or a comparable MAP) and can build workflows, lifecycle programs, and reporting dashboards from scratch. CRM hygiene and attribution aren't afterthoughts for you. Strong analytical instincts: You're fluent in funnel metrics, pipeline reporting, and performance analysis. You can pull your own data, identify what's working, and make the case for shifting resources with confidence. Leadership and cross-functional credibility: You've influenced without full authority — working across Sales, Rev Ops, Product, and Leadership to align on goals and get things done. You're a clear communicator who builds trust quickly. Startup operating mode: You're energized by fast-moving environments where priorities shift, budgets are tight, and results are what matter. You don't need a large team to operate at a high level — you know how to multiply your own output. ## BONUS IF YOU HAVE: - Experience in the Shopify or DTC e-commerce ecosystem - Hands-on experience with Apollo, Zapier, Clay, or similar GTM tooling - Background spanning both brand and performance marketing - Familiarity with programmatic SEO or content-led growth strategies - Prior experience hiring or managing marketing team members This position is not eligible for visa transfer or sponsorship.This position is remote eligible in the following states: AL, AZ, CA, CO, FL, GA, IL, MA, ME, MI, NV, NJ, NY, NC, OH, OR, PA, TN, TX, UT, VA, WA COMPENSATION DETAILS: This role includes a base salary, bonus, and equity as part of the total compensation package: - Base salary range: $170,000-$180,000 - Bonus: Up to 25% of base salary - Equity: Competitive equity package All final compensation details are based on experience. ## TAPCART PERKS AND BENEFITS 💰 Financial Wellness - 401(k) plan and equity grants for all full-time employees — because we grow together - Competitive compensation with room to grow 🏥 Health & Wellbeing - Affordable, high-quality medical, dental, and vision coverage - Mental health support via Headspace and Talkspace, ensuring your whole self is supported 🛋 Flexibility & Time Off - Flexible PTO policy — take the time you need to rest and recharge - 11 paid company holidays - Work remotely 🛒 Work-Life Balance with a Tapcart Twist - One-time home office setup stipend to get you started - Recurring merchant shopping stipend so you can experience the magic of Tapcart like our customers do WHY JOIN TAPCART? We're a Santa Monica-based tech company with the energy of a startup and the momentum of a market leader. At Tapcart, we believe building great products starts with building an environment where passionate people can thrive. Since our $50M Series B in 2021, we've continued scaling our platform and our community of merchants. Backed by world-class investors and trusted by leading eCommerce brands, we're on a mission to redefine mobile shopping — and we're just getting started. ## About Tapcart Inc. ## Company Overview - **One-liner**: Tapcart is a mobile commerce platform that enables Shopify brands to build, manage, and optimize fully personalized mobile shopping apps. - **Entity Type**: Private (Series B – latest round $65M led by Left Lane Capital) - **Headquarters**: Santa Monica, California, United States - **Founded**: 2017 - **Founders**: Eric Netsch (Founder & CEO) ## Core Business - **Primary industry**: Technology, Information and Internet (e-commerce infrastructure) - **Target customers**: B2B – Shopify merchants ranging from emerging DTC brands to established labels (2,000+ brands including LSKD, Shoe Palace, BÉIS, Princess Polly, BYLT Basics) - **Mission/purpose**: “Empower brands to create mobile moments that matter” (LinkedIn); website tagline: “Welcome to the future of mobile commerce” ## Products & Services - **Mobile App Builder (Tapcart Platform)**: No-code app design and management for Shopify stores – fully custom storefronts with loyalty centers, custom onboarding, and limitless design flexibility. - **AI-Powered Marketing Suite**: Includes AI push notifications, personalized “For You” feeds, in-app pop-overs, segmentation, A/B testing, and automated campaign workflows. - **AI Autopilot**: Agentic AI that syncs content, surfaces recommendations, and manages the app autonomously. - **Personalization Engine**: 1:1 shopper experiences based on behavioral data (searches, taps, cart adds) from over 100M processed orders. - **Developer Tools**: New developer docs and APIs for deeper customization. All offerings are SaaS (cloud-based, subscription). ## Market Standing - **Valuation / Market Cap**: Not publicly disclosed - **Key Metric**: Total funding – $84.1M raised across 5 rounds (Seed rounds 2018/2019, Series A $10M in 2020, Series B $65M in 2021) - **Notable Investors / Partners**: Left Lane Capital (lead Series B), SignalFire (lead Series A), Greycroft (lead Seed), Luma Launch, Shopify Ventures (portfolio company) - **Growth Signals**: - Processed over $9 billion in sales for DTC brands - 28 million+ hours spent shopping in Tapcart-powered apps - 2,000+ merchant customers - Headcount: 73 employees (operates in 5 countries), though down 20% YoY - Active hiring (5 open roles as of mid-2026), with +25% monthly job posting growth ## Competitive Advantages - **Deep Shopify integration** – built specifically for Shopify merchants, leveraging Shopify’s ecosystem and data. - **AI-driven personalization at scale** – uses proprietary data from over 100M orders to tailor every shopper’s experience (feeds, offers, notifications). - **“Autopilot” capability** – reduces manual merchandising and campaign management, a moat as competitors may lack such autonomous features. - **Large reference customer base** – proven with top DTC brands, creating network effects and trust. ## Strategic Focus - **AI-first automation** – making app management fully autonomous through agentic AI (AI App Studio, Autopilot). - **Expanding marketing suite** – adding loyalty centers, custom onboarding, and deeper personalization tokens. - **Remote-first scaling** – maintaining a distributed team across the US, India, Argentina, Portugal, and Canada. - **Developer experience** – new developer docs to attract technical teams and extend platform capabilities. ## Why Work Here - **Remote-first culture** – “Work, your way, wherever you are” – home office setup budget provided. - **Benefits**: Health & wellness coverage (medical, dental, vision + HSA), 401(k), equity, flexible PTO, 11 paid holidays, paid parental leave (birthing, non-birthing, adoption, foster). - **Perks**: Shopping stipend to use on Tapcart merchant apps, one-time home office stipend. - **Culture**: “Wildcards welcome” – values include “Caring” and emphasis on impact at the intersection of tech, commerce, and entrepreneurship. - **Engineering focus**: Senior React Mobile Engineer, Senior Fullstack Software Engineer roles open; small engineering team (25 technical staff) offers ownership and visibility. - **Interview process**: 3 steps (intro chat, hiring manager, team meet) – designed to be smooth and transparent. ## Sources 1. [tapcart.com](https://www.tapcart.com/) – product features, AI capabilities, customer metrics 2. [tapcart.com/careers](https://www.tapcart.com/careers) – benefits, remote policy, open roles 3. [linkedin.com/company/tapcart](https://www.linkedin.com/company/tapcart) – company details, funding, headcount, executives, financials 4. [builtin.com/company/tapcart/faq/workplace-perception](https://builtin.com/company/tapcart/faq/workplace-perception) – workplace perception (2026) ## Other roles at Tapcart Inc. - [Technical Support Agent - UK](https://feeny.ai/job/technical-support-agent-uk-tapcart-inc-london-wcfhjx4xf82e) — London, United Kingdom - [AI Ops Engineer - GTM](https://feeny.ai/job/ai-ops-engineer-gtm-tapcart-inc-santa-monica-4c7jnmhgergv) — Santa Monica, CA - [Strategic Account Executive (NY/LA)](https://feeny.ai/job/strategic-account-executive-ny-la-tapcart-inc-santa-monica-z46x4he0kgnt) — Santa Monica, CA - [Senior Account Executive (NY/LA)](https://feeny.ai/job/senior-account-executive-ny-la-tapcart-inc-santa-monica-pd3j4eg0nd0j) — Santa Monica, CA - [Account Executive (NY/LA)](https://feeny.ai/job/account-executive-ny-la-tapcart-inc-santa-monica-8p9vj236gdcn) — Santa Monica, CA - [Sr. React Native Engineer](https://feeny.ai/job/sr-react-native-engineer-tapcart-inc-santa-monica-rcsh307wypah) — Santa Monica, CA - [Sr. Full Stack Engineer](https://feeny.ai/job/sr-full-stack-engineer-tapcart-inc-santa-monica-yk3402gsv6pn) — Santa Monica, CA - [Sr. Product Engineer](https://feeny.ai/job/sr-product-engineer-tapcart-inc-santa-monica-4pas5shcy9es) — Santa Monica, CA - [Sr. AI Engineer](https://feeny.ai/job/sr-ai-engineer-tapcart-inc-santa-monica-6xxtasy9tfe1) — Santa Monica, CA - [Sr. Software Engineer](https://feeny.ai/job/sr-software-engineer-tapcart-inc-santa-monica-j13t4y6sqymn) — Santa Monica, CA