--- title: 'Demand Gen Lead at Bland' canonical: 'https://feeny.ai/job/demand-gen-lead-bland-san-francisco-g22y3nxqfct2' type: 'job' last_seen: '2026-09-10' --- # Demand Gen Lead at Bland - **Company:** Bland - **Location:** San Francisco, CA - **Employment:** full-time - **Posted:** 2026-07-28 - **Last confirmed live:** 2026-09-10 - **Apply:** https://jobs.ashbyhq.com/bland/92c9d58d-5cfa-4d30-b16d-b078e432712e ## Job description Demand Generation Lead ## About Bland AI We’re a Series C startup that has raised over $100M from Emergence Capital, Scale Venture Partners, Y Combinator, and the founders of PayPal and Twilio. Our mission is to build the world's most human AI phone agents. Thousands of businesses rely on Bland AI to automate customer conversations while delivering an experience customers actually enjoy. We're growing quickly, and marketing plays a critical role in that growth. Every campaign, event, product launch, and piece of content exists for one reason: generate pipeline and help enterprise companies discover Bland. We're looking for someone to own that engine. ## Why This Role Exists Marketing at Bland is entering its next stage. We've built a strong foundation across content, brand, events, product marketing, and paid acquisition. Now we're looking for someone to own the systems, campaigns, reporting, and optimization that turn those efforts into predictable pipeline. You'll own demand generation end-to-end—from campaign strategy and paid media to attribution, lifecycle marketing, HubSpot operations, reporting, and conversion optimization. This isn't a role where you'll inherit a perfectly optimized machine. We're looking for someone excited to build one. ## What You'll Do Own Pipeline Generation Own our demand generation strategy with one goal in mind: generate high-quality enterprise pipeline. Build quarterly campaign plans across paid, email, events, ABM, content, and product launches while constantly improving efficiency and conversion rates. Build Our Marketing Engine Own HubSpot and marketing automation. Create scalable lifecycle programs, lead routing, lead scoring, nurture campaigns, attribution models, dashboards, and reporting infrastructure that gives the entire company visibility into marketing performance. Run Paid Acquisition Manage and optimize our paid programs across LinkedIn, Google, Meta, retargeting, and emerging channels. Constantly test messaging, audiences, creative, and landing pages to improve ROI. Drive Account-Based Marketing Partner closely with Sales to build campaigns targeting high-value enterprise accounts. Coordinate personalized campaigns across advertising, outbound, events, gifting, and content. Own Marketing Analytics Measure everything. Build dashboards that track campaign performance, pipeline creation, CAC, conversion rates, attribution, and marketing efficiency. Identify what's working, eliminate what's not, and continuously improve performance. Optimize the Funnel Improve every stage of the buyer journey—from first website visit through closed-won. Experiment with landing pages, lifecycle campaigns, nurture sequences, product demos, and conversion optimization. Partner Across Marketing Work closely with Brand, Content, Product Marketing, Growth, Events, Sales, and RevOps to ensure every marketing initiative contributes to pipeline. Must-Have Qualities Builder Mentality You've built demand generation programs from scratch or significantly improved existing ones. You enjoy creating systems as much as running campaigns. Analytical You love dashboards, attribution, conversion rates, and understanding why campaigns succeed or fail. Marketing without measurement isn't interesting to you. Hands-On Operator You're comfortable jumping into HubSpot, launching campaigns, building workflows, writing emails, creating dashboards, or troubleshooting automation yourself. Ownership You don't wait for someone else to solve problems. You identify bottlenecks, propose solutions, and execute. Strong Technical Marketing Skills You understand modern B2B demand generation across paid media, lifecycle marketing, marketing automation, CRM management, attribution, and reporting. Mission-Aligned You want to help define how enterprise companies adopt AI over the next decade. Nice to Haves - 5–7 years of B2B SaaS demand generation experience - Deep HubSpot expertise - Experience with enterprise sales motions - Experience building attribution models and marketing dashboards - Familiarity with ABM platforms and account-based marketing - SQL, RevOps, or marketing operations experience - Experience partnering closely with Sales teams You'll Thrive Here If... You love owning metrics. You enjoy building systems that scale. You care about pipeline more than vanity metrics. You're excited by ambiguity and moving quickly. You want to work alongside ambitious people who care deeply about winning. You want your work to directly influence company growth. Ambition Matters Most We care more about what you've built than where you've worked. If you've built demand generation engines, love solving complex growth problems, and are excited about building the next generation of enterprise AI, we'd love to meet you. ## Compensation & Perks - Competitive salary - Meaningful equity - Comprehensive benefits - Beautiful office in Levi's Plaza, San Francisco - Work alongside one of the fastest-growing AI companies in the world ## About Bland ## Company Overview - **One-liner**: Bland provides an enterprise voice AI platform for building, deploying, and monitoring AI phone agents that hold natural conversations at scale. - **Entity Type**: Private (Series C, over $100M raised) - **Headquarters**: San Francisco, California, USA - **Founded**: 2023 - **Founders**: Isaiah Granet and a second co-founder (Y Combinator Summer 2023 batch) ## Core Business - **Primary industry**: AI voice agents / enterprise AI infrastructure - **Target customers**: Large enterprises, regulated industries (healthcare, finance, insurance, etc.) – B2B - **Mission**: To automate phone calls that previously required a human, with security and trust built from the ground up. ## Products & Services - **Bland Voice AI Platform (SaaS / On‑premises)**: A full‑stack platform combining custom speech‑to‑text, large language model (LLM), text‑to‑speech, and telephony. Supports inbound and outbound calls across voice, SMS, iMessage, and web chat. Unified memory across channels and real‑time observability. - **Conversational Pathways**: A proprietary programming language that enables users to create branching, deterministic call flows to reduce hallucinations. - **Forward Deployed Engineering**: Professional services that build the first production agent end‑to‑end in 2–6 weeks, integrating with the customer’s CRM, telephony, and scheduling tools. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (latest round: Series C) - **Key Metric (Funding)**: Over $100M total raised (Series C announced in 2025) - **Notable Investors/Partners**: Y Combinator (S23), Team Ignite Ventures, Max Levchin (PayPal co‑founder), Jeff Lawson (Twilio co‑founder) - **Growth Signals**: 522M+ calls resolved to date, 47M+ calls per month, ~100 employees, $2M ARR achieved within four months of the initial pivot. Certifications include SOC 2 Type II, HIPAA, PCI DSS v4.0, and GDPR – enabling adoption in highly regulated verticals. ## Competitive Advantages - **Full‑stack ownership**: Bland built its own voice models, LLM, text‑to‑speech, and speech‑to‑text – not a wrapper around third‑party APIs. This provides lower latency (~400ms) and full control over model behavior. - **Compliance‑first design**: SOC 2, HIPAA, PCI DSS, and GDPR out of the box. Self‑hosted and on‑premises deployments available for sensitive workloads. - **Proprietary orchestration**: The Conversational Pathways language allows deterministic, auditable call flows that reduce hallucination risk. - **Rapid deployment**: Typical go‑live in 30 days with dedicated Forward Deployed Engineer support. ## Strategic Focus - **Regulated industries**: Deepening traction in healthcare, financial services, and insurance where compliance and data residency are critical. - **Global expansion**: Multi‐language support (40+ languages, real‑time translation in 23) and data residency options in US, EU, and APAC. - **Channel expansion**: Unifying agent memory across voice and messaging to offer a single omnichannel AI assistant. ## Why Work Here - **Culture**: “We hire for obsession, not pedigree.” Emphasis on work ethic, accountability, and direct ownership. Flat structure with minimal approval chains (“No committees. No approval chains. Ship the right thing, measure the result, iterate.”) - **Engineering focus**: The company built its own models and infrastructure – ideal for engineers who want to work on frontier AI problems rather than stitching together APIs. - **Location & flexibility**: Based in San Francisco with remote (US) options for some roles. The office environment is startup‑intense; the co‑founder famously slept on a closet floor during the early pivot. - **Notable perks**: Not explicitly listed, but the company highlights a “build it yourself” ethos, early‑stage equity, and direct impact on a product that processes tens of millions of calls per month. ## Sources 1. [bland.com](https://www.bland.com/) 2. [bland.ai](https://www.bland.ai/about) 3. [ycombinator.com](https://www.ycombinator.com/companies/bland-ai) 4. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/bland) ## Other roles at Bland - [Machine Learning Intern](https://feeny.ai/job/machine-learning-intern-bland-san-francisco-kkfd0gny0xrn) — San Francisco, CA - [Product Designer](https://feeny.ai/job/product-designer-bland-san-francisco-81j89tzf6sj4) — San Francisco, CA - [Events Marketer](https://feeny.ai/job/events-marketer-bland-san-francisco-tjs0awvzs3js) — San Francisco, CA - [Brand Designer](https://feeny.ai/job/brand-designer-bland-san-francisco-43wftqk489g6) — San Francisco, CA - [Accounting Manager](https://feeny.ai/job/accounting-manager-bland-san-francisco-dkew6fr8jqnx) — San Francisco, CA - [Enterprise Solutions Engineer](https://feeny.ai/job/enterprise-solutions-engineer-bland-san-francisco-cy9ktjta2e80) — San Francisco, CA - [Financial Analyst](https://feeny.ai/job/financial-analyst-bland-san-francisco-kmqj4dffxb4f) — San Francisco, CA - [Partner Success Manager](https://feeny.ai/job/partner-success-manager-bland-san-francisco-ns0cqk4yfyk3) — San Francisco, CA - [Agent Solutions Engineer](https://feeny.ai/job/agent-solutions-engineer-bland-san-francisco-jnzxhz1j9rr7) — San Francisco, CA - [Machine Learning Researcher, Multimodal LLMs](https://feeny.ai/job/machine-learning-researcher-multimodal-llms-bland-san-francisco-wepqxv9kf2tm) — San Francisco, CA