---
title: 'Demand Gen Lead at Paces'
canonical: 'https://feeny.ai/job/demand-gen-lead-paces-brooklyn-5jbdb7srrdd9'
type: 'job'
last_seen: '2026-09-12'
---

# Demand Gen Lead at Paces

- **Company:** Paces
- **Location:** Brooklyn, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-23
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.gem.com/paces/am9icG9zdDqZSJAzwaHF06k3nybGthZK

## Job description

🌎 The Opportunity In the next 30 years, the world will transform every part of the built environment to be climate positive green infrastructure. But [today’s renewable energy development process](https://www.canarymedia.com/articles/transmission/lbnls-nationwide-interconnection-survey-has-good-news-and-bad-news-for-clean-energy) can’t move fast enough to meet global goals. Paces exists to change that. We are providing software and services to accelerate power development and unlock one of the greatest opportunities of our time: transforming how infrastructure gets built and ensuring it’s built with renewable energy.

🛠️ Our Solution Paces is building the development engine for renewable infrastructure and power projects. We have built Agentic AI that automates early-stage due diligence and pairs it with in-house expertise to accelerate late-stage diligence. The result: projects move from siting to construction-ready in a fraction of the time. Our platform streamlines siting, interconnection, and permitting for renewable energy and data center developers, real estate firms, EV charging companies, and more.

🧑‍🎨 Our Team Our team consistently reports that working at Paces offers the most impactful, meaningful work of their careers. Based in Brooklyn, New York, we’ve brought together incredible individuals with experience from technology and energy industry leaders including Meta AI, DeepMind, and Tesla, many high growth startups,TotalEnergies, Con Edison and GE. We released the [Paces Agent](https://www.paces.com/post/paces-agent-autonomous-ai-accelerated-power-development) earlier this year and have an ambitious product roadmap to deliver on our mission. Paces is growing rapidly and looking for exceptional people to join who want to have a massive positive climate impact while building a great culture! We are looking for a Demand Generation Lead to join our Marketing team, reporting directly to the VP of Marketing

🏆 What You’ll Achieve

- Build an efficient, repeatable pipeline engine: paid, organic, ABM, events and partnerships — that compounds instead of resetting every quarter.
- Establish and lead Paces’ account-based marketing motion, including but not limited to: segmentation, target account lists, and personalized programs aimed at solar, BESS, and data center developers.
- Orchestrate an agent-first operation: design, deploy, and operate a bench of specialized AI agents — outbound personalization, conversion-signal monitoring, pipeline and attribution reporting — that do real production work from day one.
- Launch full-funnel attribution so every dollar of spend and every agent’s output ties directly to pipeline and revenue and optimizes CAC.
- Partner directly with Sales and Product Marketing to sharpen ICP targeting based on what’s converting in the market.
- Own the demand generation strategy, channel mix, and the quality bar for your agent bench — kill what isn’t compounding, double down on what is.

📈 Requirements

- 5-8 years in demand generation or ABM, including roles owning pipeline/SAL targets in a B2B SaaS environment.
- Direct, hands-on ABM experience — segmentation, target account selection, personalized multi-channel programs, and the results to back up the experience.
- This is an agent-first role: you’ll design and operate AI agents as your core execution layer, so real hands-on experience building or deploying agents/automations for marketing workflows is essential.
- Expertise with marketing automation, attribution, and ABM tooling (e.g., HubSpot, 6sense, Demandbase, or similar).
- Experience partnering directly with sales leadership on pipeline targets and handoff SLAs.
- Strong analytical fluency. You think in funnels and conversion, are comfortable owning funnel metrics end-to-end, and enjoy presenting to business partners and leadership, leading with insights.

✨ About You

- Leading a bench of agents to get the work done genuinely excites you — this is an agent-first role by design.
- You think in systems and repeatable engines as a way to scale and accelerate campaign impact.
- You default to data over opinion, but don’t let analysis paralysis slow you down.
- You communicate crisply with sales and leadership, translating performance into business impact they can act on.
- You want to build the pipeline motion for a category that’s still being defined, not maintain a playbook that already exists.

🚀 Bonus Points

- Prior hands-on experience building or deploying AI agents/automations in a marketing or RevOps context.
- Experience marketing to a technical or infrastructure-adjacent buyer (energy, construction, real estate, industrial software).
- Familiarity with the energy transition, power markets, or climate/energy policy landscape.

💰 Compensation and Benefits

- $140,000- $170,000 annual compensation
- Competitive equity compensation
- 401(k) match
- Health, dental and vision insurance
- Paid company holidays & PTO
- Hybrid work in the office in Williamsburg, Brooklyn ~3x per week

☀️ About Paces 🛠️ If you’re a builder who wants to actively construct a more climate positive future, join us! 🗺️ We are enabling the [climate optimum use for all the world’s land](https://www.jamesmcwalter.com/post/optimum) and are thought leaders in the evolving [data center](https://offgridai.us/) and [renewables](https://www.paces.com/white-papers/pre-development-at-scale-modeling-risk-in-early-stage-solar-development) markets. 🌞 We have world class customers and are growing! 📢 We’ve raised $18M+ led by [Navitas Capital](https://www.navitascap.com/portfolio), [Resolute Ventures](https://resolute.vc/) and [Y Combinator](https://www.ycombinator.com/).

## About Paces

## Company Overview
- **One-liner**: Paces is an AI-powered platform that accelerates renewable energy and data center infrastructure development by automating early-stage site diligence, de-risking projects, and shortening the path to shovel-ready.
- **Entity Type**: Private (Series A)
- **Headquarters**: Brooklyn, New York, United States
- **Founded**: 2022
- **Founders**: James McWalter (CEO) and Charles Bai (CTO)

## Core Business
- **Primary industry**: Renewable energy infrastructure / Clean energy software
- **Target customers**: Renewable energy developers, data center developers, real estate firms, EV charging companies, heavy energy users (e.g., hydrogen plants, direct air capture), and financial firms evaluating green assets
- **Mission**: To become the development engine for power projects and renewable infrastructure, enabling teams to move from siting to construction-ready in a fraction of the time.

## Products & Services
- **Paces AI Agent**: An AI agent that autonomously completes key workflows for site viability, grid constraint assessment, and permitting analysis.
- **Paces Software Platform**: A unified stack of software, modular reports, and expert-validated services that automates early-stage due diligence and accelerates late-stage diligence.
- **Power and Permitting Reports**: Expert-validated reports delivered at 5× speed, combining human expertise with AI to provide actionable results.
- **Development-as-a-Service (DaaS)**: In-house development management services for late-stage diligence, including transmission planning and power market analysis.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total funding of **$13.9M** (Series A of $11M led by Navitas Capital, with prior rounds from Resolute Ventures and Y Combinator)
- **Notable Investors/Partners**: Navitas Capital, Resolute Ventures, Y Combinator
- **Growth Signals**:
  - Headcount of 58 employees (LinkedIn), growing rapidly with 13 open positions
  - Workforce distributed across United States, Mexico, and Australia
  - LinkedIn followers: 8,220 (yearly growth +53.4%)
  - Claims to help developers reach power up to 3× faster and halve time to shovel-ready

## Competitive Advantages
- **Rare team composition**: Combines world-class software engineers from Meta AI, DeepMind, AWS, NASA, and Tesla with energy industry veterans from TotalEnergies, Nexamp, Con Edison, and GE.
- **Agentic AI for due diligence**: Automates workflows that traditionally require expensive manual effort, enabling parallel development stages.
- **Full-stack approach**: Integrates software, AI, and expert services to cover both early-stage and late-stage diligence, reducing project cancellation risk (80% of clean energy projects fail due to insufficient early due diligence).

## Strategic Focus
- Accelerate the deployment of renewable energy and data center projects to meet skyrocketing energy demand and climate goals.
- Expand platform capabilities to support a wider range of energy infrastructure, including solar, EV charging, data centers, and industrial loads.
- Scale pipeline without scaling headcount by automating diligence and de-risking decisions earlier.

## Why Work Here
- **Impact**: Employees describe their work as "the most impactful, meaningful work of their career" – directly contributing to climate-positive infrastructure.
- **Culture**: Offsites for thinking and connection, karaoke, unconferences where team members share passions (from espresso to Capoeira), lunch-and-learns, and a dog-friendly office (with a dog calendar).
- **Work policy**: All current openings are listed as **in-office** in Brooklyn, NY. The team values in-person collaboration.
- **Perks**: Fun, collaborative environment with a strong mission; opportunity to work alongside top talent from both tech and energy sectors.

## Sources
1. [paces.com](https://www.paces.com/)
2. [paces.com/about](https://www.paces.com/about)
3. [jobs.gem.com/paces](https://jobs.gem.com/paces)
4. [ycombinator.com/companies/paces](https://www.ycombinator.com/companies/paces)
5. [linkedin.com/company/pacesai](https://www.linkedin.com/company/pacesai)

## Other roles at Paces

- [VP of Product](https://feeny.ai/job/vp-of-product-paces-brooklyn-pfvk5kcq8zsg) — Brooklyn, NY
- [Regulatory Analyst](https://feeny.ai/job/regulatory-analyst-paces-brooklyn-h1pa14q7kg78) — Brooklyn, NY
- [Product Marketer](https://feeny.ai/job/product-marketer-paces-brooklyn-wd3strs4de5a) — Brooklyn, NY
- [Software Engineer, Geospatial Systems](https://feeny.ai/job/software-engineer-geospatial-systems-paces-brooklyn-0bdx8077kkjn) — Brooklyn, NY
- [Product Manager](https://feeny.ai/job/product-manager-paces-brooklyn-xpgyhn9c1fja) — Brooklyn, NY
- [VP of Engineering](https://feeny.ai/job/vp-of-engineering-paces-brooklyn-4ev8tcgx82yg) — Brooklyn, NY
- [Software Engineer, Full Stack](https://feeny.ai/job/software-engineer-full-stack-paces-brooklyn-xzaey2t9x8bn) — Brooklyn, NY
- [Software Engineer (Junior)](https://feeny.ai/job/software-engineer-junior-paces-brooklyn-gxraf75crsv0) — Brooklyn, NY
- [Power Markets Analyst](https://feeny.ai/job/power-markets-analyst-paces-brooklyn-ergxhzjgsz8g) — Brooklyn, NY
- [Director, Transmission Planning](https://feeny.ai/job/director-transmission-planning-paces-brooklyn-7rt0fnqn1bda) — Brooklyn, NY