---
title: 'Demand Generation & Acquisition Specialist at IDT'
canonical: 'https://feeny.ai/job/demand-generation-acquisition-specialist-idt-tri-state-area-xcv82hct8z4s'
type: 'job'
last_seen: '2026-09-12'
---

# Demand Generation & Acquisition Specialist at IDT

- **Company:** IDT
- **Location:** Tri State Area
- **Compensation:** $100k–$130k
- **Work type:** hybrid
- **Posted:** 2025-10-28
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/idt/0991c5d5-d766-40bb-b509-39731b727a2e

## Job description

The Demand Generation & Acquisition Specialist is responsible for developing, executing, and measuring all lead generation campaigns to drive qualified leads into the sales pipeline. A strong digital presence is integral in building the net2phone brand, nurturing target audiences, showcasing thought leadership, and building brand loyalty with clients and prospective clients, and as such, the demand generation and acquisition specialist will work with the product, marketing and sales teams to build compelling campaigns that drive results. This role is involved in every step of the customer engagement cycle from ideation to implementation and analysis. The Demand Generation and Acquisition Specialist is expected to research, monitor, analyze, test, and continually refine all components of campaign lifecycles in order to optimize lead generation and overall brand presence.

Responsibilities:

- Build, manage and develop campaigns that drive interest in net2phone services.
- Analyze and report results and make recommendations to continually improve metrics including click-through-rates, cost per lead, lead score, MQL, and close rates, present recommendations to the management team in a clear, logical, and compelling fashion.
- Identify new strategies to ensure that the most effective platforms and media are incorporated into campaigns.
- Manage multiple campaigns simultaneously and make adjustments as needed to optimize results. Perform A/B testing with regularity.
- Maintain knowledge of digital marketing best practices.
- Maintain knowledge of net2phone’s offerings, direct and indirect selling strategies, partner program and offerings, industry/product solutions, customer applications, competitive product differences, and competitor marketing strategies.
- Utilize Salesforce to create, monitor, and track report

EDUCATION/ CERTIFICATION/ # OF YEARS EXPERIENCE REQUIRED/ REQUIRED SKILLS:

- Bachelor’s Degree in marketing or related field
- 5+ years of experience and proven results in developing effective digital marketing and demand/lead-gen campaigns
- Highly accountable with the ability to handle multiple projects, manage competing priorities and workflows
- Experience with marketing automation tools; HubSpot strongly preferred.
- Exceptional written and communication skills
- Strong analytical and research skills
- Independent worker capable of managing multiple projects in parallel
- Ability to work in a fast-paced environment
- Marketing analytics and SEO experience

Net2phone is a global provider of unified communications-as-a-service (UCaaS) solutions for businesses, leveraging its parent company IDT's global network. It offers a cloud-based PBX system with features like video conferencing, call recording, mobile apps, and analytics to help businesses with their communications. The service is available through multiple plans and is accessible via web, mobile, and desktop applications.

## About IDT

## Company Overview
- **One-liner**: IDT Corporation is a global provider of communications, payment, and point-of-sale services for consumers and businesses, operating under brands like Boss Revolution and net2phone.
- **Entity Type**: Public (NYSE: IDT, Russell Microcap component)
- **Headquarters**: Newark, New Jersey, United States
- **Founded**: August 1990
- **Founders**: Howard Jonas

## Core Business
- Primary industry/industries: Telecommunications, cloud communications, unified communications, financial services, point-of-sale (POS) systems.
- Target customers: B2C (prepaid calling, mobile, money transfer) and B2B (VoIP, unified communications, POS for retailers, merchant services, SMS marketing).
- Mission or purpose statement: To connect family, friends, and loved ones globally through innovative, reliable, and affordable communication and payment services.

## Products & Services
- **[Boss Revolution]**: Prepaid phone cards, international calling, mobile top-up, and money transfer services for consumers.
- **[net2phone]**: Cloud-based unified communications and VoIP solutions for businesses.
- **[National Retail Solutions (NRS)]**: Touch-screen point-of-sale systems for independent retailers, including payment processing and transaction services.
- **[IDT Global / IDT Express]**: Wholesale carrier services and enterprise communication solutions.
- **[BOSS Wireless]**: Affordable mobile wireless service for consumers.

## Market Standing
- **Valuation/Market Cap**: Approximately $1.2 billion (as of recent data from LinkedIn).
- **Key Metric**: Annual revenue of $1.2 billion (FY2023: $1.24B); latest quarterly revenue (Q3 FY2026) was $315.7 million.
- **Notable Investors/Partners**: Publicly traded; major institutional shareholders. Key partners include AT&T (historic investment in Net2Phone).
- **Growth Signals**: +1.4% YoY headcount growth (944 employees on LinkedIn); operations in 49 countries; continuous innovation in VoIP and POS; expanding merchant services and SMS sales.

## Competitive Advantages
- **Entrepreneurial culture**: Encourages in-house entrepreneurship and rapid idea-to-market execution.
- **Global reach**: Customers and teams distributed across six continents, serving a large multicultural community.
- **Innovation legacy**: Pioneered international call re-origination, VoIP (Net2Phone), and now leads in POS for independent retailers.
- **Diversified revenue streams**: Consumer (Boss Revolution) and B2B (net2phone, NRS) segments reduce dependency on any single market.

## Strategic Focus
- Continue to expand NRS (POS) and merchant services footprint.
- Grow net2phone’s unified communications customer base.
- Enhance mobile and money transfer offerings under Boss Revolution.
- Leverage global team to enter new markets and improve service reliability and security.

## Why Work Here
- **Culture**: Collaborative, family-like atmosphere with “small company feel” despite global scale. Values frankness, accountability, and employee development.
- **Flexibility**: Flexible working arrangements and convenient office locations with transportation options.
- **Benefits**: Competitive pay, health/dental/vision, 401k, generous PTO, free breakfast, in-office gym, recreational leagues (baseball, basketball, pool, chess).
- **Growth**: Long average employee tenure; promotion from within; opportunities for mastery and advancement.
- **Diversity**: Multicultural workforce; inclusive environment; IDT Charitable Foundation supports education, food, and medical services.

## Sources
1. [idt.net – Careers](https://www.idt.net/careers/)
2. [linkedin.com – IDT Company Page](https://linkedin.com/company/idt)
3. [idt.net – About Us](https://www.idt.net/about-us/)
4. [wikipedia.org – IDT Corporation](https://en.wikipedia.org/wiki/IDT_Corporation)
5. [jobs.lever.co – IDT Job Listings](https://jobs.lever.co/idt)

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