---
title: 'Demand Generation and Account-Based Marketing Manager at Agiloft'
canonical: 'https://feeny.ai/job/demand-generation-and-account-based-marketing-manager-agiloft-united-states-vfba1cyyh8kx'
type: 'job'
last_seen: '2026-09-25'
---

# Demand Generation and Account-Based Marketing Manager at Agiloft

- **Company:** Agiloft
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-22
- **Last confirmed live:** 2026-09-25
- **Apply:** https://jobs.lever.co/agiloft/b92fd1df-3b9d-4f24-a076-9362e7dbbf2e

## Job description

As the most trusted global leader in data-first contract lifecycle management (CLM) software, Agiloft helps organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging contracts using our flexible Data-first Agreement Platform (DAP). With contract data as the foundation, customers quickly and collaboratively reach agreement and leverage contract visibility to thrive with competitive advantage. Employing powerful, pragmatic artificial intelligence as a legal force multiplier, and robust integration capabilities as a data liberator, organizations around the world trust Agiloft’s certified implementers to deliver connected, intelligent, and autonomous solutions across the entire contract lifecycle.

Top analysts like Gartner, Forrester, and IDC agree, all showing Agiloft as a leader in the CLM space. Our no code platform is easily managed and administered by business users, which is why Agiloft is the contract you keep: nearly a full 100% of new customers are satisfied with their initial implementations, and some 97% of customers renew every year. Ours is a growing, vibrant, successful company that is at the forefront of a market that is becoming a must-have for all organizations.

We believe that the way to build the strongest, most vibrant place to work is to bring in individuals from all walks of life, and to support them in bringing their authentic selves to their day, every day. Our working philosophy is that “EX = CX”: when employee experience is excellent, so is customer experience. We support multiple Employee Resource Groups (ERGs), and offer a working environment that supports healthy work/life balance, including floating holidays and a quarterly, no-questions-asked wellness day.

Position Overview Agiloft is looking for a Demand Generation & Account-Based Marketing Manager to generate qualified pipeline within priority markets, segments, and accounts through integrated demand generation and account-based marketing strategies. This individual contributor will translate growth priorities into targeted programs that reach the right buyers, activate priority accounts, and create and accelerate pipeline. The role owns campaign strategy and execution across 1:1, 1:few, and 1:many motions, balancing highly personalized account engagement with scalable demand generation approaches. Working closely with Sales, SDRs, Product Marketing, Partner Marketing, and Marketing Operations, this role will use market intelligence, customer insights, intent signals, performance data, and sales input to determine where and how Agiloft should engage target audiences. The Demand Generation & ABM Manager will independently make informed decisions about audience segmentation, campaign strategy, channel mix, personalization, testing, and optimization within assigned target markets. This role will orchestrate campaigns across digital, email, events, content, social, partners, sales plays, and other relevant channels. Data, AI, automation, and marketing technology will support faster research, more relevant personalization, scalable execution, and continuous campaign optimization. Strong human judgment remains essential for translating insights into strategy, evaluating performance, prioritizing opportunities, and determining where investment will have the greatest pipeline impact. This role will be successful by consistently translating market opportunities into measurable pipeline, improving campaign effectiveness through experimentation and optimization, and creating repeatable approaches that scale successful demand generation and ABM strategies.

Job Responsibilities

Pipeline Generation & Market Activation

- Own integrated demand generation and ABM programs designed to generate qualified pipeline within assigned target markets, segments, industries, and accounts.
- Translate company growth objectives and market opportunities into campaign strategies across 1:1, 1:few, and 1:many motions.
- Determine appropriate audiences, campaign approaches, channel mix, offers, and investment priorities using market intelligence and performance signals.
- Build repeatable frameworks that scale successful account-based strategies into broader industry, segment, and pipeline-generation programs.
- Partner with Sales and SDR teams to align marketing programs with territories, account priorities, pipeline needs, and opportunities for growth.

Account & Audience Strategy

- Develop a deep understanding of Agiloft's target industries, buyer challenges, buying committees, competitive landscape, and market trends.
- Research and identify account opportunities, buyer needs, intent signals, and market dynamics using CRM data, AI-enabled tools, third-party data, and Sales insights.
- Develop segmentation and targeting strategies that prioritize audiences based on business opportunity and likelihood to engage.
- Determine where personalized experiences can meaningfully influence buyer behavior and where scalable approaches are more appropriate.
- Partner with Marketing Operations to maintain high-quality target account, audience, and buying-center segmentation.

Integrated Campaign Execution & Sales Activation

- Orchestrate integrated campaigns across relevant channels, including digital advertising, email, webinars, events, content, social media, gifting, partner marketing, and coordinated Sales and SDR plays.
- Develop campaign briefs, messaging frameworks, promotional copy, landing page and email copy, presentations, sales enablement materials, and other assets required to activate programs.
- Collaborate with Product Marketing, Partner Marketing, Marketing Operations, Sales, and SDR teams to deliver relevant messaging, content, offers, and buyer experiences.
- Enable Sales and SDR teams with account insights, campaign follow-up strategies, outbound messaging, talk tracks, and other resources that support effective buyer engagement.
- Manage campaigns from planning through launch and optimization, balancing speed, quality, strategic alignment, and business impact.

Pipeline Performance & Optimization

- Define and monitor success measures tied to pipeline creation, account progression, opportunity acceleration, revenue impact, and other relevant business outcomes.
- Use engagement and campaign metrics as diagnostic signals to understand performance and identify opportunities for improvement.
- Continuously test and optimize audiences, messaging, channels, offers, personalization strategies, and campaign approaches.
- Partner with Marketing Operations on reporting, attribution, funnel analysis, dashboards, and account-level performance insights.
- Communicate campaign performance, pipeline impact, learnings, risks, and recommendations clearly to Marketing, Sales, and leadership stakeholders.
- Leverage AI, automation, and marketing technology to improve research, campaign planning, personalization, execution, analysis, and scalability while applying sound judgment to outputs and recommendations.

Other duties as assigned.

Required Qualifications

- 8+ years of experience in demand generation, growth, performance, digital, field, or related B2B marketing disciplines, including significant experience developing strategic ABM programs.
- Demonstrated experience generating pipeline through integrated 1:1, 1:few, and 1:many campaigns within B2B technology or similarly complex buying environments.
- Proven ability to translate business and market opportunities into audience, campaign, channel, and optimization strategies.
- Strong analytical skills with experience using segmentation, targeting, intent, funnel, pipeline, and performance data to make decisions and improve business outcomes.
- Experience partnering effectively with Sales and SDR organizations to align priorities and activate coordinated marketing and sales motions.
- Hands-on experience with CRM and marketing technology platforms such as Salesforce and HubSpot, Marketo, or similar platforms.
- Experience working with ABM, data, personalization, or buyer-intelligence technologies such as 6sense, Demandbase, Clay, ZoomInfo, Clearbit, Folloze, Qualified, or comparable platforms.
- Demonstrated proficiency using AI-enabled tools for research, analysis, personalization, content development, and workflow efficiency, with the judgment to validate outputs and apply them appropriately.
- Strong critical thinking and decision-making skills, including the ability to interpret incomplete or conflicting signals and determine appropriate action.
- Strong project management and prioritization skills with demonstrated ability to manage multiple programs and stakeholders in a high-growth environment.
- Excellent written, verbal, and cross-functional communication skills.

## Preferred Qualifications

- Experience in SaaS, high-growth technology, legal technology, or another industry with complex B2B buying journeys.
- Experience marketing to multiple members of enterprise buying committees.
- Experience developing repeatable demand generation frameworks across multiple industries, segments, or markets.
- Bachelor's degree or equivalent relevant experience; advanced degree is a plus.

Ensuring a diverse and inclusive workplace is our priority. We are committed to an environment of acceptance where you are free to bring your full self to work. All employment decisions at Agiloft are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, national or social ethnic origin, sex, age, sexual orientation, gender identity and/or expression, parental status, marital status, Veteran status, or any other status protected by the laws or regulations in the locations where we operate. If you have a need that requires accommodation during the recruiting process, please let us know by contacting Director, Talent Acquisition, Brad Toothman at brad.toothman@agiloft.com.

Applicants from underrepresented groups such as minorities, veterans, or individuals with disabilities encouraged to apply.

Applications will be reviewed as submitted. There will be no application deadline for this opportunity.

## About Agiloft

## Company Overview
- **One-liner**: Agiloft provides a data-first Contract Lifecycle Management (CLM) and AI platform that helps enterprises automate, govern, and extract value from their contracts.
- **Entity Type**: Private (Strategic investment from KKR, prior growth equity from FTV Capital)
- **Headquarters**: Redwood City, California, United States
- **Founded**: 1991
- **Founders**: Colin Earl

## Core Business
- **Primary industry**: Contract Lifecycle Management (CLM) Software / Legal Technology
- **Target customers**: Enterprise legal, procurement, and sales operations teams (B2B, Enterprise)
- **Mission statement**: "To transform contracts from static agreements into powerful drivers of growth."

## Products & Services
- **Agiloft CLM Platform**: The core enterprise-grade Contract Lifecycle Management solution that centralizes, automates, and governs every stage of the contract process—from request and negotiation to execution and value recognition. It features a flexible, no-code architecture that allows any approved team member to configure workflows, approval chains, and processes without writing code.
- **Astra**: A contracts AI platform designed to help legal and procurement teams uncover answers, apply their standards, and make every contract improve the next. AI is embedded throughout the platform for extraction, risk analysis, and contract interrogation, with configurable agents that review, negotiate, and onboard contracts automatically.
- **Data-First Agreement Platform (DAP)**: Extracts actionable intelligence from every agreement to drive smarter decisions on revenue, risk, and operations across the organization.
- **Integrations**: Works with Salesforce, SAP, Oracle, and over 1,000 other pre-built connectors to sync data between Finance, Sales, Legal, and IT systems.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Annual revenue of $36M (as per LinkedIn data); Total funding of $45M across prior rounds.
- **Notable Investors/Partners**: KKR (strategic investment in 2024), FTV Capital (growth equity investment). Key leadership includes CEO Eric Laughlin, CTO John Pechacek, CPO Andy Wishart, CRO Kevin Niblock, and CLO Jason Barnwell.
- **Growth Signals**: Headcount of 313 employees (+17.5% YoY, +60 people); First acquisition completed in 2025 (Screens.AI); Launch of the Astra AI platform in 2025; 100+ product reviews averaging 4.7/5.0; Employer rating of 4.1/5.0 from 142 reviews.

## Competitive Advantages
- **Data-first CLM approach**: Differentiates from competitors by not just storing contracts but extracting actionable intelligence to drive business decisions.
- **Embedded AI (Astra)**: AI is not a bolt-on feature but is baked into the core platform for extraction, risk analysis, and automated negotiation, with auditable outputs and traceable decisions.
- **No-code configurability**: The platform's flexible architecture allows rapid deployment and customization without IT support, lowering time-to-value.
- **Deep enterprise integrations**: Over 1,000 pre-built connectors (with Salesforce, SAP, Oracle) ensure seamless workflow across an organization's existing tech stack.
- **Strong partner backing**: Strategic investment from KKR signals confidence in the company's long-term growth trajectory.

## Strategic Focus
- **AI-first expansion**: The launch of Astra and the acquisition of Screens.AI point to a strong push toward embedding advanced AI agents throughout the contract lifecycle.
- **Continued M&A**: The first acquisition (Screens.AI) suggests a strategy of acquiring niche technologies to accelerate product capabilities.
- **Scaling the customer base**: With a growing headcount and a focus on enterprise accounts (visible in current job postings), the company is aggressively expanding its market presence.
- **Product-led growth**: The emphasis on a "data-first agreement platform" and configurable, no-code solutions positions them to win deals against legacy CLM providers.

## Why Work Here
- **People-first culture**: The company explicitly states a people-first culture with a focus on diversity, equity, and inclusion, supported by dedicated Employee Resource Groups (ERGs).
- **Fully remote and globally distributed**: Agiloft is a fully remote company with employees across 14 countries, including the United States, India, Canada, the United Kingdom, and Russia.
- **Learning & development**: Employees receive a quarterly development budget, unlimited access to Udemy, and 24 hours of dedicated growth time per year.
- **Comprehensive benefits**: Medical, dental, and vision coverage for employees and family; paid parental leave; 401(k) with company match; remote work stipend (internet reimbursements); annual company offsite.
- **Strong employer rating**: 4.1/5.0 on LinkedIn (Work-Life: 4.2, Compensation: 4.1, Culture: 4.2, Career: 4.0), indicating a healthy work environment.
- **Innovation at scale**: Working on a platform that processes millions of contracts, with the opportunity to shape how AI is applied in a critical enterprise domain.

## Sources
1. [Agiloft Official Site](https://www.agiloft.com/)
2. [Agiloft About Us](https://www.agiloft.com/about-us)
3. [Agiloft Careers Page](https://www.agiloft.com/careers)
4. [Agiloft Lever Job Board](https://jobs.lever.co/agiloft)
5. [Agiloft LinkedIn](https://linkedin.com/company/agiloft)

## Other roles at Agiloft

- [Strategic Account Manager](https://feeny.ai/job/strategic-account-manager-agiloft-united-states-54hqbg4thmwx) — United States
- [Senior FedRamp Program Manager](https://feeny.ai/job/senior-fedramp-program-manager-agiloft-united-states-zpbvqrvetzwd) — United States
- [Senior Integration Engineer](https://feeny.ai/job/senior-integration-engineer-agiloft-canada-tq3p3vkn6fb9) — Canada
- [Senior Integration Engineer](https://feeny.ai/job/senior-integration-engineer-agiloft-united-states-cjbzn2m1rkqf) — United States
- [Strategic Customer Success Manager – Remote](https://feeny.ai/job/strategic-customer-success-manager-remote-agiloft-united-kingdom-1y7rkd2ckxke) — United Kingdom
- [Senior IT Solutions Architect - Remote](https://feeny.ai/job/senior-it-solutions-architect-remote-agiloft-united-states-km5ke5dkep4j) — United States
- [AI Ops Engineer GTM](https://feeny.ai/job/ai-ops-engineer-gtm-agiloft-united-states-0yz23zx2r4zd) — United States
- [Senior Procurement Subject Matter Expert](https://feeny.ai/job/senior-procurement-subject-matter-expert-agiloft-united-states-ks2khwd9m51f) — United States
- [Staff Software Engineer - Platform and Cloud Services](https://feeny.ai/job/staff-software-engineer-platform-and-cloud-services-agiloft-canada-4n5mbzgzkr6q) — Canada
- [Enterprise Account Executive](https://feeny.ai/job/enterprise-account-executive-agiloft-united-states-yrsw7yge4tfn) — United States