--- title: 'Demand Generation Associate at Forum Ventures' canonical: 'https://feeny.ai/job/demand-generation-associate-forum-ventures-toronto-syp39ne2etch' type: 'job' last_seen: '2026-10-18' --- # Demand Generation Associate at Forum Ventures - **Company:** Forum Ventures - **Location:** Toronto, Canada - **Compensation:** $90k–$110k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-10-07 - **Last confirmed live:** 2026-10-18 - **Apply:** https://jobs.ashbyhq.com/forum-ventures/4d29a67b-3984-43f1-bbbf-c049675ecd9f ## Job description Location: Toronto, ON (Hybrid) or New York City, NY (Remote) ## About Limina [Limina](https://www.getlimina.ai/en) is the contextual data intelligence platform built for the AI era. Evolved from Private AI, the world's most accurate PII and PHI de-identification engine, Limina governs sensitive data across the entire enterprise AI lifecycle: classification and redaction through agentic workflows, RAG pipelines, and real-time data security. Every prompt is a data transaction, and Limina governs every one of them. We deploy inside the customer's environment with no third-party data processing and produce audit-ready compliance outputs across HIPAA, GDPR, CPRA, PCI-DSS, and more. Trusted by enterprise leaders including Zurich Insurance, MUFG Bank, RBC, Intact Insurance, Boehringer Ingelheim, and Deloitte. ## The Role You'll join Limina's marketing team, reporting to the VP of Marketing. Your job is to bring more of the right people into our funnel. You'll plan, launch, and optimize the campaigns that turn privacy, security, and data leaders into engaged prospects. That includes webinars, email programs, content promotion, events, and paid channels. Our marketing function is young, so you'll get hands-on experience across every part of demand generation and see your work show up directly in the pipeline. You'll work closely with our Market Development Representative, who turns the engagement you create into conversations with sales. ## What You'll Do - Execute integrated campaigns from brief to launch. Build emails, landing pages, and forms, and coordinate timelines across the team. - Run our webinar program end to end: topics, speakers, promotion, registration, the live session, and follow-up. - Promote content across owned, earned, and paid channels, including email, LinkedIn, content syndication, and partner co-marketing. - Support paid media with audience building, ad copy, and performance tracking, working with any agencies or tools we use. - Grow our database with the right buyers. Build and clean target lists, manage imports, and keep segmentation accurate. - Coordinate event promotion, so prospects know we'll be there and book time with us before we arrive. - Own the logistics of our case study program. You'll source willing customers through Customer Success and Sales, schedule interviews, manage approvals, and keep the customer experience smooth from first ask to final sign-off. - Turn campaign content and case studies into assets reps can use in follow-up, adapting our existing messaging for new industries and use cases. - Build target lists and campaign materials for our ABM pilot, in partnership with the MDR. - Report on campaign performance: what's driving new leads, MQLs, and pipeline, and what isn't. Recommend where to shift effort. ## What We're Looking For - Experience: 0 to 2 years in B2B marketing, demand generation, marketing operations, or a related role. Internships and campaign work count. - Execution: You ship. You can take a campaign from idea to launch on a deadline and sweat the details along the way. - Analytical mindset: You're comfortable with numbers. You look at results, figure out why something worked or didn't, and adjust. - Writing: Clear, compelling copy for emails, landing pages, and ads, adapted for technical and compliance audiences. - Tools: Familiarity with a marketing automation platform or CRM, such as HubSpot, is a plus. So is experience with LinkedIn ads. - Relationship skills: You're comfortable working with customers and internal teams, and you make people feel their time is well spent. - Technical curiosity: You're willing to learn a technical product and eager to understand data privacy, AI, and compliance. - Low ego, high ownership: You see list cleanup, form testing, and UTM tracking as part of the craft. Growth Path This role builds a strong foundation in B2B marketing, with paths into senior demand generation, ABM, marketing operations, or campaign leadership as the team grows. How Success Is Measured - Net-new leads added to the database from target segments - MQLs generated by campaigns - Webinar registration and attendance rates - Campaign conversion rates and cost per lead - Pipeline sourced and influenced by marketing programs - Case studies completed per quarter - Rep-ready assets shipped and used in deals ## Why Limina - Category leadership: We're the most accurate contextual data intelligence engine on the market, trusted by regulated enterprises across financial services, insurance, healthcare, and technology. - Perfect market timing: Every organization building AI is grappling with how to govern sensitive data inside it. - Real impact early: You'll help build a marketing function from the ground up, and your campaigns will show up directly in pipeline. - Competitive compensation: Base plus variable, equity participation, and comprehensive benefits. ## About Forum Ventures ## Company Overview - **One-liner**: Forum Ventures is a founder-first venture studio, accelerator, and pre-seed fund dedicated to helping early-stage B2B software founders go from zero to one. - **Entity Type**: Private (Venture Capital / Accelerator / Studio) - **Headquarters**: New York, New York, United States (with offices in San Francisco and Toronto) - **Founded**: 2014 - **Founders**: Not publicly listed as a single founder; the firm was built by a team including Mike Cardamone (CEO & Managing Partner), Jonah Midanik (Managing Partner), James Murphy (Managing Partner), and others. ## Core Business - **Primary industry**: Venture Capital & Private Equity Principals (B2B software startup ecosystem) - **Target customers**: Pre-seed and seed-stage B2B software founders; also serves as a co-creator of new ventures through its studio arm. - **Mission**: To make the startup journey easier, more accessible, and successful for early-stage founders. ## Products & Services - **Accelerator**: A 12-week (or similar) program that acts as a fractional co-founder, providing hands-on go-to-market and fundraising support to help founders achieve customer traction and raise their first institutional round. - **Pre-Seed Fund**: A dedicated fund that invests in early-stage B2B software companies, leveraging the accelerator’s team and resources to provide more hands-on support than a typical pre-seed fund. - **Venture Studio**: An AI-first studio that co-creates new ventures from the concept stage, working with entrepreneurs to ideate, validate, launch, and scale B2B startups using a team of operators, product designers, and developers. ## Market Standing - **Valuation/Market Cap**: Not disclosed (private entity) - **Key Metric**: Annual Revenue of $40M (LinkedIn estimate); total follow-on funding raised by portfolio companies exceeds $1B. - **Notable Investors/Partners**: The firm itself has raised a $20M venture studio fund (announced 2025). Portfolio companies have gone on to raise from top-tier funds including A16z, Bessemer, Kleiner Perkins, General Catalyst, NEA, Emergence Capital, Menlo Ventures, Craft Ventures, and Founders Fund. - **Growth Signals**: 430+ companies funded, 1,300+ founder community members, 10 years of operation, 25,541 LinkedIn followers (+43.9% YoY), and a recent acquisition of Vanse AI (Feb 2025). ## Competitive Advantages - **Founder-first approach**: The team is composed entirely of former founders and operators who have built and scaled their own software companies, providing empathy and practical guidance. - **Full-stack support**: Offers a continuum from studio (idea stage) → accelerator (early traction) → pre-seed fund (capital), making it a one-stop shop for early-stage B2B founders. - **Massive community and network**: Over 1,300 founders in a deeply connected community, plus access to a wide network of mentors and experts. - **Proven track record**: $1B+ in follow-on funding raised by portfolio companies from top-tier VCs. ## Strategic Focus - **AI-first ventures**: The newly launched $20M venture studio fund is specifically focused on building AI-native B2B companies. - **Expanding geographic reach**: While headquartered in New York, the firm has offices in San Francisco and Toronto, and portfolio companies are global. - **Scaling the studio model**: Continuously looking for “studio founders” – individuals who have always wanted to start a company but need a co-creative partner to ideate, validate, and build. ## Why Work Here - **Culture**: A team of “doers and connectors” that operates like a startup – fail fast, iterate quickly, and embrace ambiguity. The firm is built by founders for founders, so the environment is entrepreneurial and supportive. - **Remote/Hybrid/Office**: Not explicitly stated, but roles are likely hybrid or in-office given the hands-on studio and accelerator model. The team is distributed across New York, San Francisco, and Toronto. - **Notable perks**: Opportunities to work directly with early-stage founders, participate in venture building, and be part of a small but mighty team that has outsized impact. The firm emphasizes diversity, equity, and inclusion. - **Open roles**: Current openings include positions on the Forum team, studio founder opportunities, and portfolio company roles (see careers page). ## Sources 1. [forumvc.com](https://www.forumvc.com/) 2. [forumvc.com/careers](https://www.forumvc.com/careers) 3. [forumvc.com/team](https://www.forumvc.com/team) 4. [jobs.ashbyhq.com/forum-ventures](https://jobs.ashbyhq.com/forum-ventures) 5. [linkedin.com/company/forumvc](https://www.linkedin.com/company/forumvc) ## Other roles at Forum Ventures - [Market Development Representative](https://feeny.ai/job/market-development-representative-forum-ventures-toronto-9g4fbc18kyhf) — Toronto, Canada - [Founder-To-Be, The Foundry](https://feeny.ai/job/founder-to-be-the-foundry-forum-ventures-united-states-xfrz7xhwsmce) — United States - [Supply Growth Lead](https://feeny.ai/job/supply-growth-lead-forum-ventures-toronto-a6435y5na16m) — Toronto, Canada - [Operations Associate](https://feeny.ai/job/operations-associate-forum-ventures-cambridge-9pca9y7prdk0) — Cambridge, MA - [Forward-Deployed Engineer](https://feeny.ai/job/forward-deployed-engineer-forum-ventures-chicago-3dq894cfdta0) — Chicago, IL - [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-forum-ventures-ottawa-nneyj69z6nvw) — Ottawa, Canada - [AI Founder, Physical Assets](https://feeny.ai/job/ai-founder-physical-assets-forum-ventures-united-states-j38vxk36bhgb) — United States - [AI Founder, Edge Hardware](https://feeny.ai/job/ai-founder-edge-hardware-forum-ventures-united-states-qh2hzbj1q33q) — United States - [AI Founder, Physical Cybersecurity](https://feeny.ai/job/ai-founder-physical-cybersecurity-forum-ventures-united-states-w0ryt2qkrctk) — United States - [AI Founder, Real World Data](https://feeny.ai/job/ai-founder-real-world-data-forum-ventures-united-states-zy4ehphfj4xg) — United States