---
title: 'Demand Generation Associate Manager at Pacvue'
canonical: 'https://feeny.ai/job/demand-generation-associate-manager-pacvue-united-states-hbvvrby18594'
type: 'job'
last_seen: '2026-11-04'
---

# Demand Generation Associate Manager at Pacvue

- **Company:** Pacvue
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-11-04
- **Apply:** https://job-boards.greenhouse.io/pacvue/jobs/6224579004

## Job description

About Us:

Pacvue is the leading Commerce Operating System, unifying retail media, commerce management, and advanced measurement across 100+ global marketplaces, including Amazon, Walmart, Target, and Instacart. Through Pacvue and Helium 10, our enterprise and SMB platforms, we empower over 70,000 brands, agencies, and sellers with AI-driven insights and technology to win in today’s rapidly evolving commerce landscape.

At Pacvue and Helium 10, great careers don’t just happen — they’re built. Here, you’ll rise as an industry leader, push the boundaries of innovation, own your journey, and thrive as part of an inclusive global community that’s redefining the future of commerce.

About the role:

You’ll join our marketing team as the hands-on builder and systems owner behind our lifecycle and demand generation programs, partnering closely with the rest of the marketing team to turn strategy into flawless execution. This role owns the technical execution layer, including HubSpot and Salesforce campaign builds, QA, attribution, and reporting, and also plays an active, hands-on role in lifecycle marketing itself, not just backend support for others. You’ll bring a growth marketing mindset to the role: analyzing campaign and funnel data, forming testing hypotheses, and running A/B and multivariate tests to continuously improve conversion. You’ll also support sales follow-up on engaged leads and accounts, helping keep momentum going after meetings and events to ensure a flawless handoff. Success in this role looks like clean, trusted campaign execution and attribution, plus a growing cadence of data-backed test results that measurably improve conversion.

Responsibilities:

- Own the end-to-end technical build of email and lifecycle campaigns in HubSpot, including audience/list segmentation, workflow logic, dynamic content, form and landing page setup.
- Write and edit email copy for nurture and campaign sends, in addition to building and maintaining the underlying workflows in HubSpot, translating campaign and lifecycle strategy into working automation.
- Own UTM taxonomy, campaign tagging, and tracking setup to ensure clean, consistent attribution across HubSpot and Salesforce.
- Serve as the primary QA owner for all campaign builds — testing links, personalization tokens, workflow logic, and rendering prior to launch.
- Own backend campaign reporting: build and maintain channel-level dashboards and pull performance data to give the team clear visibility into campaign performance.
- Support sales follow-up on engaged leads and accounts, including Gong call flows, thank-you emails, and follow-up sales materials, to help keep momentum going after meetings and events.
- Dig into campaign, email, and landing page performance data to spot conversion opportunities and drop-off points, and bring data-backed testing suggestions to the team.
- Design and run A/B and multivariate tests (e.g., using VWO) on landing pages and email programs, and report out results and recommendations.
- Identify and implement opportunities to templatize and streamline recurring builds for scale.

Skills & Qualifications:

- 5+ years of hands-on, expert-level experience building and managing campaigns in HubSpot, along with working knowledge of Salesforce.
- Deep, demonstrable technical fluency in marketing automation, workflows, lists/segmentation, forms, dynamic content, and UTM/attribution setup.
- Strong analytical skills with experience building reporting and identifying areas for improvement.
- Comfortable analyzing performance data to form testing hypotheses; experience running A/B or multivariate tests with a tool like VWO, Optimizely, or HubSpot's native A/B testing is a plus.
- Detail-oriented with a QA mindset; comfortable owning quality control for campaigns built by others on the team.
- Strong email copywriting skills. Comfortable writing and editing clear, on-brand nurture and campaign copy, not just building the emails.
- Familiarity with Gong or similar sales enablement tools is a plus.

Benefits:

- Flexible Paid Time Off
- Paid Holidays and Floating Holidays
- Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance
- 401k with Employer Match
- Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
- Paid Parental Leave
- Company-subsidized membership to Wellhub and Peloton
- Fertility and family-building support through Carrot

The annual base salary range for this position is $90,000-$110,000 USD. The actual salary will vary depending on the applicant’s experience, skills, and abilities as well as internal equity and market data for their location. This position is also eligible for an additional annual bonus compensation through one of Pacvue’s highly attractive incentive plans, full details will be provided during the recruitment process.

#LI-Remote Pacvue is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

## About Pacvue

## Company Overview
- **One-liner**: Pacvue is the leading commerce acceleration platform that unifies retail media, commerce management, and measurement to help brands and agencies maximize advertising performance and drive growth across global marketplaces.
- **Entity Type**: Private (acquired by Assembly in 2021) [linkedin.com](https://www.linkedin.com/company/pacvue)
- **Headquarters**: Los Angeles, California, United States [linkedin.com](https://www.linkedin.com/company/pacvue)
- **Founded**: 2018 [pacvue.com/about/about-us](https://pacvue.com/about/about-us/)
- **Founders**: Three retail industry veterans (names not publicly disclosed) [pacvue.com/about/about-us](https://pacvue.com/about/about-us/)

## Core Business
- **Industry**: Retail Media & Commerce Acceleration (AdTech / MarTech / eCommerce SaaS)
- **Target Customers**: B2B – brands (enterprise and SMB) and agencies selling on major online retailers
- **Mission/Purpose**: “Empower teams to win in the future of eCommerce” by providing the leading solutions that accelerate brands’ success in the evolving commerce and retail media landscape [pacvue.com/about/about-us](https://pacvue.com/about/about-us/)

## Products & Services
- **Pacvue Commerce**: Integrated omnichannel solution connecting store operations, inventory management, digital shelf, promotions, and search across retailers like Amazon, Walmart, Target, and Instacart – SaaS. [pacvue.com/platform](https://pacvue.com/platform/)
- **Pacvue Advertising**: Unified campaign management for search, DSP, social, and retail media across 100+ retailers; includes AI-powered automation (Pacvue Agent) for bid/budget optimization. [pacvue.com/platform](https://pacvue.com/platform/)
- **Pacvue Revenue Recovery**: AI-driven auditing and dispute management to recover lost revenue from deductions, shortages, and chargebacks; proactive prevention tools. [pacvue.com/platform](https://pacvue.com/platform/)
- **Pacvue Market Insights**: Real-time competitive intelligence and category performance analytics to uncover growth opportunities and align media strategy. [pacvue.com/platform](https://pacvue.com/platform/)
- **Pacvue Data-as-a-Service (DaaS)**: Standardized commerce data feeds from 100+ retailers for integration into BI tools and data warehouses. [pacvue.com/platform](https://pacvue.com/platform/)

## Market Standing
- **Valuation**: Not publicly disclosed (private company acquired by Assembly)
- **Key Metrics**:
  - $150B+ total GMV driven for brands and agencies (over past three years) [pacvue.com](https://pacvue.com/)
  - $13B total ad spend managed (over past three years) [pacvue.com](https://pacvue.com/)
  - 70,000+ global brands and agencies powered [pacvue.com/about/careers](https://pacvue.com/about/careers/)
  - Estimated annual revenue: $20M (per LinkedIn, likely third-party estimate) [linkedin.com](https://www.linkedin.com/company/pacvue)
- **Notable Investors/Partners**: Acquired by Assembly; retail media integrations with Amazon, Walmart Connect, Target, Instacart, and 100+ other retailers. [pacvue.com/platform](https://pacvue.com/platform/)
- **Growth Signals**:
  - 800+ employees globally [pacvue.com/about/careers](https://pacvue.com/about/careers/)
  - 23% year-over-year headcount growth [linkedin.com](https://www.linkedin.com/company/pacvue)
  - Operations in 15 countries [pacvue.com/about/careers](https://pacvue.com/about/careers/)
  - Launched Walmart Display Campaign Management (March 2025) and fully integrated Pacvue Commerce for Target (Feb 2025) [pacvue.com/blog](https://pacvue.com/blog/pacvue-launches-walmart-display-campaign-management/) [pacvue.com/blog](https://pacvue.com/blog/introducing-pacvue-commerce-for-target/)

## Competitive Advantages
- **First fully integrated Commerce Operating System** that unifies retail media, commerce management, and advanced measurement in one platform.
- **AI-powered automation** (Pacvue Agent) for governed, real-time optimization of bids, budgets, and pacing.
- **First-to-market retail media integrations** with major platforms (Amazon, Walmart, Target, Instacart) – powers 12% of total retail media ad spend worldwide. [pacvue.com](https://pacvue.com/)
- **Scale & reach**: 100+ retailers / 30+ countries for unified campaign execution and data.

## Strategic Focus
- Expand AI-driven automation and agentic workflows to reduce manual effort and improve profitability.
- Deepen integrations with new retailers (Walmart Display, Target omnichannel) and continue global expansion.
- Strengthen revenue recovery and market intelligence offerings to move clients from reactive operations to proactive growth.

## Why Work Here
- **Culture**: Emphasis on “Rise as an industry leader,” “Thrive in a global community,” and “Push the boundaries of innovation.” Employee Resource Groups, inclusive floating holidays, paid volunteer days, and customer-obsessed hackathons. [pacvue.com/about/careers](https://pacvue.com/about/careers/)
- **Work Environment**: Flexible PTO, generous paid parental leave, annual wellness benefits, company-wide fitness challenges. Global presence (15 countries) suggests hybrid/remote flexibility, though explicit policy not detailed.
- **Growth**: Cross-functional exposure, PacPartners Mentorship Program, Manager Excellence Training. Described as a place to “design growth pathways that nurture ambition and sharpen skills.”
- **Recognition**: Won 2024 MarTech Breakthrough Award for Campaign Management Innovation. [pacvue.com/about/about-us](https://pacvue.com/about/about-us/)

## Sources
1. [Pacvue About Us](https://pacvue.com/about/about-us/)
2. [Pacvue Platform Overview](https://pacvue.com/platform/)
3. [Pacvue Careers Page](https://pacvue.com/about/careers/)
4. [LinkedIn Company Profile](https://www.linkedin.com/company/pacvue)
5. [Pacvue Blog – Walmart Display Campaign Management](https://pacvue.com/blog/pacvue-launches-walmart-display-campaign-management/)
6. [Pacvue Blog – Commerce for Target](https://pacvue.com/blog/introducing-pacvue-commerce-for-target/)

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