--- title: 'Demand Generation Lead at Attio' canonical: 'https://feeny.ai/job/demand-generation-lead-attio-new-york-1ygs5e4mkvvk' type: 'job' last_seen: '2026-09-08' --- # Demand Generation Lead at Attio - **Company:** Attio - **Location:** New York, NY - **Compensation:** $185k–$225k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-08-04 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.ashbyhq.com/attio/423d0ef3-daa7-4e8a-92e5-260908495d28 ## Job description Attio is the CRM for agentic revenue. Designed for the most ambitious go-to-market teams, it gives companies the power to understand every customer, automate at scale, and build their go-to-market motion exactly as they need. We've raised $116M from some of the world's best investors: GV (Google Ventures), Redpoint, Balderton, Point Nine, and 01A. We hire builders who thrive on complex technical challenges, hold themselves to a high bar, and genuinely care about delighting the people who use what they build. The team here brings sharp judgement, real craft, and the drive to do exceptional work. We're obsessed about the details and energized by the frontier. If you want to do the best work of your career, this is the right place. ## ABOUT THE ROLE Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality—from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth. We’re looking for a Demand Generation Lead to own one of Attio’s most important growth opportunities: building the demand engine that helps us win larger customers. You’ll lead our demand generation strategy across mid-market and enterprise accounts. Working closely with Sales, SDRs, Product Marketing, Growth Marketing, and Studio, you’ll build and scale our account-based marketing motion, lead field marketing initiatives, define our lead qualification strategy, and create the programmes that consistently generate qualified pipeline. This is a hands-on, high-impact role suited to someone who combines strategic thinking with exceptional execution. You’ll be responsible for standing up new programmes, partnering closely with Sales, and continuously optimising how demand is generated, nurtured, and converted into pipeline as Attio continues to scale. ## WHAT YOU’LL DO Demand generation: Own Attio’s demand generation strategy, delivering integrated campaigns that generate qualified pipeline across mid-market and enterprise accounts. Account-based marketing: Build and scale our ABM programme, partnering closely with Sales to engage high-value target accounts. Field marketing: Plan and execute events, executive dinners, roundtables, and other in-person experiences that accelerate pipeline and strengthen customer relationships. Lead management: Own lead qualification, scoring, nurture programmes, and sales handoff processes to maximise conversion throughout the funnel. Sales partnership: Work closely with Sales and SDRs to align on pipeline goals, enable account engagement, and continuously improve campaign performance. Performance optimisation: Measure campaign effectiveness, uncover insights, and continually experiment to improve pipeline generation and marketing ROI. ## WHAT YOU’LL BRING Demand generation expertise: A proven track record of building and scaling demand generation or account-based marketing programmes that drive measurable pipeline growth within B2B SaaS. Strategic ownership: Experience operating in a senior, high-autonomy role, building new marketing programmes and influencing cross-functional stakeholders. Marketing operations: Strong understanding of lead scoring, qualification frameworks, funnel management, and sales handoff processes. Commercial mindset: Strong analytical skills, with the ability to use data to inform decisions and optimise marketing performance. Cross-functional collaboration: Experience partnering effectively with Sales and SDR teams around shared pipeline goals. Executional excellence: Excellent project management and organisational skills, with the ability to manage multiple initiatives in a fast-paced environment. ## WHAT WE OFFER - US benefits - Competitive salary of $185,000 - $225,000 - Equity in an early-stage tech company on an incredible trajectory - 25 days holiday plus local public holidays - Apple hardware - Medical, dental, and vision coverage through Sequoia One - 401K - Enhanced family leave - Team off-site in fun places! (We've been to Barcelona, Lisbon, Malta, and Split so far) WHAT DOES THE HIRING PROCESS LOOK LIKE? - Initial conversations - 30-minute intro with a member of our Talent team - 30-minute track record interview with our VP Marketing - Core interviews - A set of working sessions exploring your approach to demand gen and ABM strategy, pipeline and MQL thinking, and values alignment - Final stage - 30-minute closing conversation with a member of our leadership team - Offer call (if it's a mutual fit) ## About Attio ## Company Overview - **One-liner**: Attio is an AI-native CRM platform that helps go-to-market teams build pipeline, automate workflows, and manage customer relationships with real-time data and autonomous agents. - **Entity Type**: Private (Series B; $52M raised August 2025) - **Headquarters**: London, United Kingdom - **Founded**: 2019 - **Founders**: Adam Kingsley (CEO), Anne Zaragoza (CTO), Tom Wagner (VP of Sales) – note: LinkedIn also lists Nicolas Sharp as Founder and CEO, indicating a discrepancy. [attio.com](https://attio.com/) | [linkedin.com](https://uk.linkedin.com/company/attio) ## Core Business - **Primary industry**: Software Development / Customer Relationship Management (CRM) - **Target customers**: B2B; mid-market and enterprise go-to-market teams (Sales, Customer Success, Finance) - **Mission**: To provide the revenue platform engineered for scale, where AI agents work alongside humans to capture every signal and move every deal forward. ## Products & Services - **[Attio CRM Platform]**: A fully customizable, data-driven CRM with an adaptive data model, live customer context (Universal Context™), and AI-powered agents that automate lead capture, deal progression, renewal tracking, and reporting. Delivered as SaaS. - **[Attio Agents]**: Autonomous revenue agents that execute playbooks (e.g., lead outreach at 2am, renewal alerts) and make over 1 million API calls per week. [attio.com](https://attio.com/) - **[Data Enrichment]**: Built-in enrichment that learns from connected inboxes and calendars to populate records automatically. ## Market Standing - **Valuation/Market Cap**: Not disclosed (private) - **Key Metric**: Annual Revenue of ~$15.5M (LinkedIn estimate) and Total Funding of $137.5M across 6 rounds. [linkedin.com](https://uk.linkedin.com/company/attio) - **Notable Investors/Partners**: Series B included 5 investors; Series A (2023) had 3 investors. Specific names not listed in search results. - **Growth Signals**: 150 employees (+87.2% YoY), 52,691 LinkedIn followers, 45 active job postings (+246% YoY), 1,000+ agents running concurrently, 100M MCP tool calls per month. [linkedin.com](https://uk.linkedin.com/company/attio) | [attio.com](https://attio.com/) ## Competitive Advantages - **Universal Context™**: A single, live layer of customer data that every team and agent acts on, eliminating silos. - **AI-Native Architecture**: Sub-50ms latency, millions of records, and built-in agents that operate 24/7 – differentiating from legacy CRMs like Salesforce or HubSpot. - **Adaptive Data Model**: The CRM automatically structures itself around the user’s business processes from day one (via connected email/calendar). ## Strategic Focus - Scaling the platform for enterprise customers and expanding the agent ecosystem. - Deepening AI capabilities (autonomous agents, MCP tool calls) to reduce manual GTM work. - Growing headcount across Engineering, Sales, Customer Success, and Product – with a particular emphasis on building out the US and European offices. ## Why Work Here - **Culture**: Described as built for “the people who own the number” – ambitious, data-driven, and fast-moving. - **Work Policy**: Hybrid – 3 days per week on-site at London HQ; remote options for roles in Portugal, Ireland, Germany, and other European countries; also hybrid in New York and San Francisco. [builtin.com](https://builtin.com/company/attio) - **Perks**: Not explicitly detailed, but the company emphasizes security (ISO 27001, GDPR, CCPA) and a modern tech stack. - **Engineering Culture**: Heavy investment in infrastructure (sub-50ms latency, millions of records), AI agents, and platform engineering. Open roles include Staff Product Engineer, Senior Platform Engineer, and Data Engineering Lead. [attio.com/careers](https://attio.com/careers) ## Sources 1. [attio.com](https://attio.com/) 2. [linkedin.com](https://uk.linkedin.com/company/attio) 3. [builtin.com](https://builtin.com/company/attio) 4. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/attio) ## Other roles at Attio - [Talent Partner [Technical]](https://feeny.ai/job/talent-partner-technical-attio-london-q47ztb0qg9y7) — London, United Kingdom - [Senior Platform Engineer](https://feeny.ai/job/senior-platform-engineer-attio-london-nbbvt76fbzw6) — London, United Kingdom - [Senior Platform Engineer](https://feeny.ai/job/senior-platform-engineer-attio-poland-hcxmr4qcda3k) — Poland - [Senior Platform Engineer](https://feeny.ai/job/senior-platform-engineer-attio-london-5tja3996nb8f) — London, United Kingdom - [Staff Product Engineer](https://feeny.ai/job/staff-product-engineer-attio-united-kingdom-9p8xzqq91sxd) — United Kingdom - [Senior Product Engineer [Backend]](https://feeny.ai/job/senior-product-engineer-backend-attio-united-kingdom-w54mtqx6vv6t) — United Kingdom - [Product Engineer](https://feeny.ai/job/product-engineer-attio-united-kingdom-dwk08m7gkjt8) — United Kingdom - [Security Engineering Lead](https://feeny.ai/job/security-engineering-lead-attio-poland-f290bqkt3z4x) — Poland - [Security Engineering Lead](https://feeny.ai/job/security-engineering-lead-attio-united-kingdom-6dawt2cptvs7) — United Kingdom - [Security Engineering Lead](https://feeny.ai/job/security-engineering-lead-attio-london-213ncv6c1hn7) — London, United Kingdom