---
title: 'Demand Generation Lead at Frontera'
canonical: 'https://feeny.ai/job/demand-generation-lead-frontera-denver-pp3xrmhkaca9'
type: 'job'
last_seen: '2026-09-05'
---

# Demand Generation Lead at Frontera

- **Company:** Frontera
- **Location:** Denver, CO / San Francisco, CA
- **Posted:** 2026-08-05
- **Last confirmed live:** 2026-09-05
- **Apply:** https://job-boards.greenhouse.io/fronterahealth/jobs/5204715007

## Job description

Frontera is reimagining how children with autism and other behavioral health needs get the care they deserve. We bring together world-class clinicians, technologists, and autism specialists to build cutting-edge AI tools that help care teams work smarter and spend more time with the children and families who need them most.

Our platform is HIPAA-compliant and designed for the real-world needs of behavioral health teams - from psychologists to ABA therapists. By combining evidence-based care with powerful technology, we’re expanding access to high-quality services for families everywhere.

## Our Mission

Frontera exists to close the care gap: every child, no matter where they live, should be able to access effective behavioral healthcare.

## Role Overview

We're looking for a Demand Generation Lead to own execution for the demand generation engine that builds pipeline across our technology solutions for ABA clinics. You'll run multi-channel campaigns, own our event marketing program end to end, and lead co-marketing with technology and channel partners — all while carrying a real pipeline number. This is a builder's seat on a small team: you'll design the process as you go, not inherit one.

## What You'll Own

- Demand generation programs: Plan and execute multi-channel campaigns that generate qualified pipeline from ABA clinic operators, clinical directors, and clinicians themselves. Channels will include paid, email, content syndication, ABM, and web.
- Event marketing: Run promotion for every conference we sponsor or exhibit at. From pre-show audience building, booth traffic, on-site activation support, and post-event follow-up sequences that actually convert. You’ll measure event ROI and decide which events we partner in again.
- Partner marketing: Lead all co-marketing with our technology and channel partners. Joint campaigns, co-branded content, webinars, and shared pipeline motions. You work directly with partner enablement to activate this channel.
- Pipeline accountability: You carry a marketing-sourced and marketing-influenced pipeline target.

## Qualifications

- 6+ years in B2B demand generation or growth marketing, including time in a high-growth environment
- Track record owning a pipeline number, not just program delivery
- Hands-on with HubSpot, paid social, and campaign reporting
- Direct experience running field and event marketing programs end to end
- Partner or channel co-marketing experience
- Comfortable with ambiguity on a small team where you build the process as you go
- Healthcare, health tech, or multi-site provider experience is a strong plus

We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual’s qualifications and experience, with consideration given to the factors listed above. All full-time employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, and 4 weeks of PTO per year.

Expected Salary Range in Denver: $155,000 to $185,000

Expected Salary Range in San Francisco: $175,000 to $205,000 Why Frontera?

- Opportunity to be at the forefront of innovation in pediatric healthcare.
- Work on challenging and impactful projects that leverage cutting-edge technologies.
- Collaborate with a talented and passionate team in a fast-paced and dynamic environment.
- Make a real difference in the lives of children and families in rural communities.
- Competitive salary and benefits package.

Our Denver Office & Perks

- Dog-friendly office.
- Catered lunch from local Denver restaurants five days a week, plus occasional breakfasts and dinners.
- Robust snack program and great coffee options (including cappuccino machine and cold brew cans).
- Regular team events and low-key socials.
- Up to $150/month commuter stipend, discounted nearby parking, and a discounted Colorado Athletic Club membership.
- Thoughtfully designed space for focus, collaboration, and connection.
- Competitive health benefits, stock options, 401(k), and generous PTO.

Join us in building the future of behavioral healthcare!

## About Frontera

## Company Overview
- **One-liner**: Frontera Health is an AI-native platform and care delivery organization that uses cognitive AI to accelerate diagnosis and treatment for children with autism and other behavioral health needs, with a focus on expanding access in rural and underserved communities.
- **Entity Type**: Private (Seed stage; raised $32M)
- **Headquarters**: Denver, Colorado, United States
- **Founded**: 2023
- **Founders**: Amol Deshpande (Founder), Manu Kohli (Co-Founder), Jeff Flores (Co-Founder)

## Core Business
- **Primary industry**: Behavioral health technology / Autism care
- **Target customers**: B2B – clinical psychologists, ABA practitioners, mid- to large-sized ABA providers; B2C – families (via upcoming family-facing app)
- **Mission statement**: "Frontera exists to close the care gap: every child, no matter where they live, should be able to access effective behavioral healthcare." [fronterahealth.com](https://fronterahealth.com/about/)

## Products & Services
- **Diagnosis & Assessment Builders**: AI-powered reports that turn unstructured data (intake forms, clinical notes, interview recordings, video) into insurance-ready diagnostic and assessment reports in just 2–3 hours (vs. traditional 10+ hours). Clinically validated in Frontera’s owned clinics. [fronterahealth.com](https://fronterahealth.com/)
- **Session Navigation**: Timestamp-based video analysis tool for tracking treatment plan progress, detecting behaviors (tacting, maladaptive behavior) and enabling asynchronous supervision. Launched in late 2025. [missionviewpoint.com](https://www.missionviewpoint.com/platform-profile-frontera-health/)
- **Digital Phenotyping Engine**: Proprietary AI trained on text, video, and voice data to detect subtle clinical moments (e.g., crying, screaming) and connect insights for more accurate care. [fronterahealth.com](https://fronterahealth.com/)
- **Frontera Starter Fellowship**: A program offering free software and mentoring support to early-career ABA providers. [fronterahealth.com](https://fronterahealth.com/about/)
- **FronteraCare.com**: A dedicated resource for parents/caregivers (upcoming family-facing app for care coordination and video sharing). [missionviewpoint.com](https://www.missionviewpoint.com/platform-profile-frontera-health/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Total Funding – **$32M** (Seed round closed March 18, 2025) [linkedin.com](https://www.linkedin.com/company/fronterahealth)
- **Notable Investors/Partners**: Lux Capital (lead), Lightspeed Venture Partners (lead), plus 3 other investors. Partners include Passage Health (integration), AT4K, LinusBio (Diagnostics Network). [linkedin.com](https://www.linkedin.com/company/fronterahealth)
- **Growth Signals**:
    - Headcount: ~80 employees as of early 2026 (+38.5% YoY) [linkedin.com](https://www.linkedin.com/company/fronterahealth); another source (MissionViewpoint, Nov 2025) reported 107 US staff – conflicting signals, but trend is strong hiring.
    - 7 active job postings (Jan 2026), with monthly posting growth of +40%. [linkedin.com](https://www.linkedin.com/company/fronterahealth)
    - Launched Diagnostics Network with AT4K and LinusBio. [missionviewpoint.com](https://www.missionviewpoint.com/platform-profile-frontera-health/)
    - Expanded owned-and-operated ABA clinics in rural New Mexico (Alamogordo, Clovis, Hobbs, Las Cruces, Roswell, Santa Teresa). [fronterahealth.com](https://fronterahealth.com/about/)

## Competitive Advantages
- **Clinician-in-the-loop AI**: Not a ChatGPT wrapper – uses thousands of pages of BCBA-trained prompt engineering frameworks that reason like an ethical clinician. [fronterahealth.com](https://fronterahealth.com/)
- **Real-world validation**: All tools are built and tested in Frontera’s own ABA clinics in rural New Mexico, creating a direct clinician-to-developer feedback loop. [fronterahealth.com](https://fronterahealth.com/)
- **Open integration model**: Integrates with existing practice management systems (e.g., Passage Health) and supports structured exports, avoiding vendor lock-in. [missionviewpoint.com](https://www.missionviewpoint.com/platform-profile-frontera-health/)
- **Health equity focus**: Offers technology free of charge to clinics serving foster or homeless populations. [missionviewpoint.com](https://www.missionviewpoint.com/platform-profile-frontera-health/)

## Strategic Focus
- **Reduce time to diagnosis**: Targeting the 15% of centers with waitlists >1 year by automating documentation and enabling telehealth-based care in rural areas. [fronterahealth.com](https://fronterahealth.com/)
- **Expand asynchronous clinical workflows**: Video-based supervision and session navigation to scale scarce BCBA resources. [missionviewpoint.com](https://www.missionviewpoint.com/platform-profile-frontera-health/)
- **Prepare for value-based contracts**: Building outcome-measurement capabilities using session video and structured data. [missionviewpoint.com](https://www.missionviewpoint.com/platform-profile-frontera-health/)

## Why Work Here
- **Mission-driven culture**: "AI for health equity" – directly improving access for underserved families. [fronterahealth.com](https://fronterahealth.com/)
- **Remote/hybrid policy**: Roles available in Denver (HQ), San Francisco, and fully remote in Bogotá and Medellín, Colombia. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/fronterahealth)
- **Engineering culture**: Backend, ML platform, DevOps, and full-stack roles focused on AI/ML, data platforms, and real-world clinical impact.
- **Notable perks**: Opportunity to work on a proprietary AI stack (not just another LLM wrapper), directly alongside clinical experts.

## Sources
1. [Frontera Health Website](https://fronterahealth.com/)
2. [Frontera Health About Page](https://fronterahealth.com/about/)
3. [Frontera Health Careers (Greenhouse)](http://job-boards.greenhouse.io/fronterahealth)
4. [Frontera Health LinkedIn](https://www.linkedin.com/company/fronterahealth)
5. [MissionViewpoint Provider Profile](https://www.missionviewpoint.com/platform-profile-frontera-health/)

## Other roles at Frontera

- [Head of Information Security/Compliance](https://feeny.ai/job/head-of-information-security-compliance-frontera-denver-qy9wft0z1nwe) — Denver, CO
- [IT Operations Manager](https://feeny.ai/job/it-operations-manager-frontera-denver-tvxkrnq07n2q) — Denver, CO
- [Staff Product Manager](https://feeny.ai/job/staff-product-manager-frontera-denver-by4z9eqm6wxh) — Denver, CO / San Francisco, CA
- [Recruiter - RBT Programs](https://feeny.ai/job/recruiter-rbt-programs-frontera-denver-qdze1x27b24e) — Denver, CO
- [Community and Referral Development Lead](https://feeny.ai/job/community-and-referral-development-lead-frontera-nm-nj8s71jcjnk3) — , NM
- [Staff+ Software Engineer - B2B Provider Platform](https://feeny.ai/job/staff-software-engineer-b2b-provider-platform-frontera-denver-dxcdcnpvwnen) — Denver, CO / San Francisco, CA
- [Engineering Lead - Integrations Platform](https://feeny.ai/job/engineering-lead-integrations-platform-frontera-denver-16n25yfttmg4) — Denver, CO / San Francisco, CA
- [Head of Customer Success](https://feeny.ai/job/head-of-customer-success-frontera-denver-v47qr6563tx7) — Denver, CO / San Francisco, CA
- [Demand Generation Lead](https://feeny.ai/job/demand-generation-lead-v7-new-york-r9gm4z9yyzk4) — New York, NY
- [Demand Generation Lead](https://feeny.ai/job/demand-generation-lead-staffbase-toronto-kfs6n0d4ef6h) — Toronto, Canada