---
title: 'Demand Generation Lead at Perplexity'
canonical: 'https://feeny.ai/job/demand-generation-lead-perplexity-san-francisco-79fqqwy6mehf'
type: 'job'
last_seen: '2026-09-06'
---

# Demand Generation Lead at Perplexity

- **Company:** [Perplexity](https://feeny.ai/companies/perplexity)
- **Location:** San Francisco, CA
- **Compensation:** $200k–$215k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-03-17
- **Last confirmed live:** 2026-09-06
- **Apply:** https://jobs.ashbyhq.com/Perplexity/2be717cb-ad3e-4052-a464-79b107a70406/application

**Skills:** SQL, Looker, Omni, Hex, Tableau, AI-driven outbound engines, Programmatic personalization, Attribution measurement, BI tools

> The Demand Generation Lead owns the end-to-end demand generation strategy for enterprise products, partnering with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth. This high-impact, autonomous role involves architecting AI-native demand engines, executing multi-channel camp...

## Job description

Perplexity is seeking a highly motivated and skilled Demand Generation Lead to join our GTM team. This is a high-impact, high-autonomy role. You’ll own Perplexity’s demand generation engine for our enterprise and business products, partnering closely with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth.

If you’re the kind of marketer who builds their own tools, automates ruthlessly, and treats every campaign as an experiment—this role was written for you.

## RESPONSIBILITES

- Own Perplexity’s end-to-end demand generation strategy with direct accountability for enterprise top of funnel growth and downstream conversion to revenue.
- Architect and operate a modern demand engine using AI-native tooling—programmatic outbound, AI-personalized sequences, intent-based targeting, and automated workflows—that generates qualified pipeline at scale. We don’t buy, we build.
- Design and execute multi-channel campaigns across paid, organic, ABM, events, partnerships, and emerging channels, continuously testing new motions, killing what doesn’t work, and doubling down on incremental impact.
- Develop segmentation and targeting strategies for priority enterprise buyer personas, including IT leaders, executives, developers, and AI decision-makers.
- Partner with Product Marketing, Sales, and Revenue Operations to own and continuously improve the marketing-to-sales funnel.

## WHAT WE’RE LOOKING FOR:

- 5+ years building and scaling multiple growth channels at a fast paced startup with a proven track record of revenue growth
- Experience and deep interest in building homegrown AI-driven outbound engines, programmatic personalization, and rapid experimentation platforms to scale yourself.
- Analytically rigorous: You are deeply data-driven, comfortable in SQL, attribution measurement, and BI tools like Looker, Omni, Hex, and Tableau. You build your own dashboards, define your own metrics, and make decisions based on evidence, not intuition.
- Thrives in ambiguity: You operate independently with urgency and ownership in fast-paced, early-stage environments where processes are still being defined.

## About Perplexity

## Company Overview
- **One-liner**: Perplexity builds an AI-powered answer engine that delivers accurate, real-time answers to any question, serving curious minds and professionals who demand precision and speed.
- **Entity Type**: Private (total funding $1.7B across 16 rounds)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2022
- **Founders**: Aravind Srinivas, Denis Yarats, Johnny Ho, Andy Konwinski

## Core Business
- **Primary industry**: AI-powered search and knowledge retrieval, Software Development
- **Target customers**: B2C (general users), B2B (enterprise API customers), and power users seeking reliable information
- **Mission**: “AI for people who expect more – more accuracy, more agency, more signal, less noise.”

## Products & Services
- **Perplexity AI (Free Tier)**: Real-time conversational search engine that synthesizes web results with citations, accessible via web and mobile app. *Type*: SaaS
- **Perplexity Pro**: Subscription offering enhanced features such as advanced AI models, multimodal search, and increased usage limits. *Type*: SaaS (subscription)
- **Perplexity API Platform**: Enables developers to integrate Perplexity’s search and reasoning capabilities into their own applications. *Type*: API
- **Perplexity Browser Extension**: Brings AI-powered search directly into the browser for quick answers without leaving the page. *Type*: Browser extension

## Market Standing
- **Valuation/Market Cap**: Not publicly available in provided sources (prior reports indicate ~$9B valuation as of 2024, but not confirmed in this data set)
- **Key Metric**: Total funding $1.7B (16 rounds); annual revenue ~$50M (LinkedIn estimate)
- **Notable Investors/Partners**: Not explicitly listed in provided search results; widely known investors include IVP, NEA, Jeff Bezos, and others (not sourced here)
- **Growth Signals**: Headcount grew 11.3% YoY to 1,152 employees; operates in 54 countries; LinkedIn followers grew 131.8% yearly to >1.6M; active hiring across 48+ open roles including AI Research, Engineering, and Go-to-Market teams

## Competitive Advantages
- **Real-time, cited answers**: Unlike traditional chatbots, Perplexity grounds answers in live web results with transparent sources, building trust and accuracy.
- **Multimodal and agentic capabilities**: Continuously pushes frontier research (e.g., query-aware context compression, agents for knowledge work) that differentiates from generic LLM interfaces.
- **Vertical integration from research to product**: In-house AI research team tackles open problems unique to Perplexity’s scale, enabling fast iteration on novel methods.
- **Strong brand and user base**: Rapid consumer adoption with millions of monthly active users and high engagement.

## Strategic Focus
- **Pushing the frontier of search**: Evolving from retrieval services to code generation, agents, and full autonomy in knowledge work.
- **Expanding enterprise and API revenue**: Growing B2B footprint with API platform and enterprise solutions.
- **Global hiring and office expansion**: Offices in San Francisco, Palo Alto, New York, Austin, Washington D.C., London, Berlin, and Belgrade, with “4 days in office” hybrid model.
- **Investing in AI research**: Dedicated research division (Perplexity Research) exploring reasoning, agents, and systems to redefine how people navigate the internet.

## Why Work Here
- **Culture & Environment**: “Thoughtful support” culture with emphasis on craftsmanship, ownership, entrepreneurship, scholarship, and partnership. Hybrid schedule (4 days in-office) based on location.
- **Perks**: Daily catered meals (breakfast, lunch, dinner in office), office snacks, ride home program, commuter benefits, home office reimbursement, fitness classes, gym memberships.
- **Compensation & Benefits**: Competitive salary and equity packages; retirement plans with company match; flexible PTO; holiday shutdown between Christmas and New Year; 12 weeks paid bonding leave; comprehensive health, dental, and vision insurance.
- **Relocation & Visa Support**: Relocation assistance and visa/green card sponsorship for eligible roles. Partners with immigration firm to support the process.
- **Engineering Excellence**: “Technical assessment for relevant roles”; values hands-on contribution, broad skill sets, and merit-based evaluation. Frequent Tech Talks and exposure to greenfield AI research problems.

## Sources
1. [perplexity.ai/hub/careers](https://www.perplexity.ai/hub/careers)
2. [jobs.ashbyhq.com/perplexity](https://jobs.ashbyhq.com/perplexity)
3. [perplexity.ai](https://www.perplexity.ai/)
4. [linkedin.com/company/perplexity-ai](https://www.linkedin.com/company/perplexity-ai)
5. [research.perplexity.ai](https://research.perplexity.ai/)

## Other roles at Perplexity

- [Member of Technical Staff (Software Engineer, Infrastructure)](https://feeny.ai/job/member-of-technical-staff-software-engineer-infrastructure-perplexity-san-phdw5wsw1ys9) — San Francisco, CA
- [Virtual Events Manager](https://feeny.ai/job/virtual-events-manager-perplexity-san-francisco-9z3wjardvdqq) — San Francisco, CA
- [Field Marketing Manager](https://feeny.ai/job/field-marketing-manager-perplexity-san-francisco-3dfbnq1x8c0j) — San Francisco, CA
- [Product Manager, SMB Growth](https://feeny.ai/job/product-manager-smb-growth-perplexity-san-francisco-kd2qx39ttej6) — San Francisco, CA
- [Product Manager, Mobile Apps](https://feeny.ai/job/product-manager-mobile-apps-perplexity-san-francisco-v9491j337kha) — San Francisco, CA
- [Product Manager, AI Capabilities](https://feeny.ai/job/product-manager-ai-capabilities-perplexity-san-francisco-n1xpbf9crx7x) — San Francisco, CA
- [Product Manager, Growth](https://feeny.ai/job/product-manager-growth-perplexity-san-francisco-bfyfj56nx1hk) — San Francisco, CA
- [Product Manager, Core Experience](https://feeny.ai/job/product-manager-core-experience-perplexity-new-york-mm01d1n10g8h) — New York, NY
- [Motion Designer](https://feeny.ai/job/motion-designer-perplexity-new-york-k6wvzd3d4mam) — New York, NY
- [Brand Designer, Growth](https://feeny.ai/job/brand-designer-growth-perplexity-san-francisco-75m10qjkqy8a) — San Francisco, CA