--- title: 'Demand Generation Lead at Runlayer' canonical: 'https://feeny.ai/job/demand-generation-lead-runlayer-new-york-y2qcv7cavjm0' type: 'job' last_seen: '2026-09-05' --- # Demand Generation Lead at Runlayer - **Company:** Runlayer - **Location:** New York, NY / United States - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-04-22 - **Last confirmed live:** 2026-09-05 - **Apply:** https://jobs.ashbyhq.com/runlayer/0b589844-c448-45ce-9209-67405e3d4adb/application **Skills:** Google Ads, LinkedIn Ads, SEO, AEO, Attribution modeling, Funnel analysis, Pipeline reporting, Landing page optimization, Growth experimentation, Profound, Claude > Build Runlayer's paid acquisition engine from scratch, owning paid ads, landing pages, SEO/AEO, and growth experimentation. Partner with PMM and sales to drive pipeline for an enterprise AI security platform. ## Job description ## ABOUT RUNLAYER AI is transforming how every company operates, but most enterprises are stuck. They want to move fast with AI Agents, tools, and workflows, but they can't do it safely. We're fixing that. Our team built AI Actions for OpenAI, shipped Zapier Agents to millions of users, and launched the first remote MCP server with Anthropic. We helped establish the protocol, and now we're building the platform enterprises need to actually put AI to work. Runlayer is one platform for MCPs, Skills, and Agents: purpose-built security, fine-grained governance, and complete observability so organizations can go all-in on AI across the entire company without the risk. We just raised a $30M Series A led by Felicis, with participation from Khosla Ventures, bringing our total raised to $42M. Already trusted by Gusto, Instacart, Opendoor, dbt Labs, and Decagon. ## ABOUT THE ROLE As our Demand Gen Lead, you'll build Runlayer's demand generation engine from zero — paid acquisition, inbound, email and lifecycle, ABM, and the attribution infrastructure underneath it all. We run no paid today (all inbound is organic), but we have the budget, the deal sizes, and the pipeline pressure to make paid a real channel. This is a true zero-to-one build: you'll be hands-on-keyboard as a player-coach first, then hire and lead a team underneath you as the function scales. Reports to the Head of Marketing. Remote-friendly (we have a NYC office on Bond Street if you're local). 20% travel. ## WHY YOU'LL THRIVE HERE - Impact: Build the demand gen motion from scratch for the enterprise platform to run AI faster & safely - Excellence: Work alongside founders and a senior GTM team closing Fortune 500 deals through pure inbound - Ownership: Own demand gen end-to-end — channel strategy, campaigns, landing pages, systems, and attribution — and grow a team beneath you ## WHAT YOU'LL DO - Build and run paid acquisition across Google, LinkedIn, and other B2B channels — starting from zero, experimenting fast, and scaling what works - Own ABM strategy and execution against our target enterprise accounts - Own landing page strategy and production for campaigns and paid traffic - Own email and lifecycle marketing: nurture programs, newsletters, and re-engagement of our existing database - Drive SEO and AEO as AI search becomes a core lead source - Build the marketing systems foundation hands-on — campaign tracking, lead capture, UTM/attribution instrumentation, and reporting in HubSpot (we're building this from scratch; you won't inherit a stack) - Define lead quality, routing, and handoff with SDRs and sales — and own pipeline reporting for marketing-sourced leads - Run growth experiments across channels to find what scales, and kill what doesn't - Partner with PMM on campaign messaging and with field marketing on digital amplification (conferences, partner campaigns, events) - Hire and manage the demand gen team as the function grows ## WHAT WE'RE LOOKING FOR - 5–7 years in demand gen or growth marketing at B2B SaaS, infra, or developer tools companies — senior manager level, or director at a smaller company - Experience in a sales-led, high-ACV enterprise motion (six-figure deals, long sales cycles) — this is not a PLG/self-serve role - People management experience: you've managed at least 1–2 people and can build and lead a team, but you're comfortable operating solo as a player-coach first - Proven track record building demand gen or paid acquisition programs from scratch — you've done the zero-to-one, not just optimized an inherited machine - Hands-on operator, not a project manager: you set up your own campaigns, systems, and reporting rather than handing work off to marketing ops - Strong paid ads chops across Google, LinkedIn, and emerging channels - Data-driven: comfortable with attribution models, funnel analysis, and pipeline reporting, and able to build that instrumentation yourself (HubSpot experience a plus) - Understanding of SEO and AEO; experience with tools like Profound is a plus - Comfortable running experiments fast and killing what doesn't work - Gritty and startup-tested: you've built in scrappy environments and know what it means when nothing exists yet ## BONUS QUALIFICATIONS - ABM program experience targeting large enterprise accounts - Deep technical product background — you can learn the product yourself rather than relying on PMM for every brief - AI-native, uses Claude ## WHAT WE OFFER We provide a competitive package designed to attract and retain top talent who can work effectively with enterprise customers. - Competitive salary and equity — compensation that reflects your expertise and customer-facing responsibilities. - Paid time off — paid vacation, paid sick leave, and paid parental leave. - Professional development — budget for conferences, courses, and certifications in AI, enterprise software, and customer success. - Top-tier equipment — your choice of laptop and accessories to create your ideal work environment. - Health benefits — comprehensive health, dental, and vision coverage. - Customer interaction opportunities — work directly with innovative companies and see the immediate impact of your work. Not quite the right fit? Reach out to careers@runlayer.com careers@anysource.com with details about your experience and interests. ## About Runlayer ## Company Overview - **One-liner**: Runlayer provides an AI control plane that enables enterprises to securely govern, deploy, and monitor AI agents and tools across their organization. - **Entity Type**: Private (Series A) - **Headquarters**: New York, New York, United States - **Founded**: 2025 - **Founders**: Andrew Berman (CEO), Tal Peretz, Vitor Balocco ## Core Business - **Primary industry**: Enterprise AI Security & Governance / AI Infrastructure - **Target customers**: B2B, Enterprise (engineering, security, IT, operations, and business teams) - **Mission or purpose statement**: Give every employee the golden path to use agents, then watch adoption multiply. AI enablement, security, and control in one platform. ## Products & Services - **Runlayer Agents**: On-demand agents running on Runlayer infrastructure. Employees can create agents for recurring work while platform owners keep approved tools, scoped credentials, policy, and audit in place. - **Runlayer Catalog**: Reusable skills and plugins teams can publish and share with agents, giving AI capabilities an owner, approval state, dependency context, and usage history. - **MCP Gateway**: Approved MCP (Model Context Protocol) access across AI clients and third-party agents, routing requests through identity, policy, and audit controls. - **Runlayer Watch**: Shadow AI discovery and response tool that finds unmanaged MCPs, skills, plugins, and client configs. - **Runlayer Guard**: Execution-time security checks for AI tool use, inspecting risky tool behavior before sensitive actions continue. - **Agent IAM & Governance**: Actor-aware access control for AI usage, evaluating who is acting, which client or agent is involved, and what conditions apply. - **ROI & Observability**: Adoption metrics, decisions, findings, and audit history showing what teams use and where access is blocked. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Total Funding of $41M ($11M Seed in November 2025, $30M Series A in June 2026) - **Notable Investors/Partners**: Felicis (lead), Khosla Ventures (lead). Backed by the best minds in AI & security, including the Head of Security from Cursor. - **Growth Signals**: - Raised $30M Series A in June 2026 from Felicis & Khosla Ventures - Named to "Rising in Cyber 2026" - Named the default for AI-native teams like Instacart, Gusto, Lemonade, dbt Labs, and AngelList - Headcount of 24 employees with +11.5% monthly growth - Operating in 5 countries (US, Poland, Israel, Spain, Canada) - Founding team has raised over $200M cumulatively and built AI at scale (Zapier MCP, Zapier Agents) ## Competitive Advantages - **Founding team expertise**: Co-founders built and launched Zapier MCP (Zapier's fastest growing product) and Zapier Agents, used by millions. They have firsthand experience solving the exact problem Runlayer addresses. - **Comprehensive platform**: Unlike a simple MCP gateway, Runlayer adds catalog, identity controls, reusable capabilities, observability, and agent workflows — making governed agent work practical across the entire company. - **Enterprise-ready**: Supports SSO/SCIM, self-hosted deployment, MDM rollout, and a sophisticated policy model that maps access to users, groups, roles, attributes, agent accounts, clients, tools, resources, and runtime conditions. - **18,000+ pre-built MCPs**: Start with a massive library of MCPs for common enterprise tools, plus the ability to add internal MCPs. - **Shadow AI discovery**: Unique capability to surface unmanaged AI usage from agents, MCPs, skills, plugins, and client configs. ## Strategic Focus - **Current priorities**: Scaling the platform to meet enterprise demand, expanding the agent runtime and catalog, deepening security and governance capabilities, and growing the go-to-market team. - **Direction for growth**: Becoming the default AI control plane for enterprises rolling out AI agents across engineering, security, IT, operations, and business teams. ## Why Work Here - **Culture highlights**: Values include "Shipping," "Built this before," and leveraging AI internally. The team is described as "AI experts" who have built AI at scale. Emphasis on practical, real-world problem solving. - **Remote/hybrid/office policy**: Hybrid/Remote roles available. Offices in NYC and San Francisco. Some roles are specifically NYC or SF-based. - **Notable perks or engineering culture**: - Founding team with deep AI expertise (Zapier, Nanit, Vowel) - Working on cutting-edge AI infrastructure and security problems - Small, high-impact team (24 employees) with significant funding ($41M) - Open roles across Engineering (Security, SRE, Platform, Identity, Product), Product (Design, Engineering), and GTM (Field Engineering, Demand Gen, Forward Deployed Engineer, Product Marketing, Enablement, Creative Director, Account Executive, Developer Relations) - Talent sourced from top companies: Zapier (6 employees), EQ Fitness, Rilla, Taboola, Nanit, Oso, Intel, GLG, C3 AI, Permit.io ## Sources 1. [runlayer.com](https://www.runlayer.com/) 2. [runlayer.com/about](https://www.runlayer.com/about) 3. [runlayer.com/platform](https://www.runlayer.com/platform) 4. [linkedin.com/company/runlayer](https://www.linkedin.com/company/runlayer) 5. [cbinsights.com](https://www.cbinsights.com/company/runlayer) 6. 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