--- title: 'Demand Generation Lead at Staffbase' canonical: 'https://feeny.ai/job/demand-generation-lead-staffbase-toronto-kfs6n0d4ef6h' type: 'job' last_seen: '2026-09-09' --- # Demand Generation Lead at Staffbase - **Company:** Staffbase - **Location:** Toronto, Canada - **Posted:** 2026-08-31 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/staffbase/jobs/8765890002 ## Job description ## About Staffbase We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication with the first AI-native Employee Experience Platform. Our industry-leading and award-winning agentic AI communications channels - intranet, employee app and email solutions - create engaging experiences that connect and empower employees. Headquartered in Chemnitz, Germany and New York City, with offices in Berlin, London, Sydney, Tokyo, Prague, and Minneapolis–St. Paul, our diverse team of 550+ employees supports 1,500+ customers—reaching over 14 million employees—in transforming their employee experience. We are proud to be a Unicorn company—privately valued at over $1 billion—demonstrating strong growth, innovation, and lasting impact in our industry. Together, we’re shaping the future of workplace communication. Staffbase is seeking a Demand Generation Lead to own and scale our marketing-led pipeline strategy and execution. In this role, you will evolve a high-performing acquisition engine that drives predictable, high-quality pipeline across digital, ABM, and field amplification channels. You’ll partner closely with Sales to ensure tight full-funnel alignment - from awareness to SQL creation and opportunity progression. This is a player-coach leadership role. You will set demand strategy for Global Markets (Americas, UKIMEA, APAC), work with regional leaders to ensure market alignment, and stay close to execution — directly managing agency relationships while personally driving key programs and experimentation. The ideal candidate has successfully scaled integrated demand programs in a fast-growing B2B SaaS or AI-native technology company. You’re comfortable owning pipeline outcomes and building systems that create durable, repeatable growth. You’re a strategic thinker, but are happy to roll up your sleeves and dive into execution. This role offers the autonomy of a builder environment with close collaboration with colleagues. ## What you’ll be doing - Growth Strategy & Channel Leadership - Own and execute the demand generation strategy across paid media, content, and ABM to drive awareness, lead generation, and measurable pipeline growth aligned with business goals - Develop and operationalize the marketing funnel: Establish clear goals, performance metrics, and reporting across lead and opportunity stages - Determine how acquisition investments are allocated across channels to maximize pipeline and long-term business impact - Build and scale ABX programs that deliver highly personalized engagement for target accounts and drive sales adoption of the ABX motion as a unified pipeline engine - Design and optimize content frameworks aligned to the buyer journey — ads, landing pages, nurture streams - Directly manage and develop one or two marketers and/or agency partners, coaching and directing while staying personally close to execution - Act as a strategic advisor to business leaders: bring a clear point of view, own your outcomes, and build a program that compounds over time - Be the core regional voice that sets priorities for centrally reporting inbound engine teams — including web, AIO/SEO, and product marketing - Data, Analytics & Experimentation - Implement attribution and reporting frameworks that show what's actually driving pipeline, across both performance and ABM channels - Improve conversion rates across the entire marketing funnel, diagnosing performance shifts and uncovering the underlying drivers behind success or decline - Run a structured testing program — channels, creative, targeting, messaging — and use the results to reallocate spend, not just report on it - Evaluate emerging channels, platforms, and acquisition opportunities and determine where we should invest next - Partner with Marketing Ops to keep dashboards and pipeline metrics honest and current ## What you need to be successful - Skills + Experience - 6 - 9 years leading performance marketing, growth marketing, or paid acquisition programs, with accountability for business outcomes - Strong understanding of funnel metrics, attribution models, campaign analytics, and performance optimization - B2B SaaS background; bonus - experience in HR tech or employee experience software - Experience with Clay, LinkedIn Campaign Manager, Google Ads, HubSpot, Salesforce, etc. - Experience working across multiple regions or markets - Prior experience managing teams and/or agency relationships - Familiarity with AI tools for campaign automation, content creation, and workflow - Who You Are - A builder and an operator: you understand channels, creative, and growth economics, and you turn insight into results, not just decks - A player-coach: comfortable managing one or two marketers and/or an agency while personally running the programs that matter most - AI-fluent by default: you combine human judgment and strategic thinking with AI-powered execution as a core part of how you work, not a bolt-on - A direction setter: you form a point of view and drive alignment; you don't wait to be told what to do - Comfortable owning pipeline outcomes: durable, repeatable growth, not one-quarter wins - Energized by the autonomy of a builder environment, balanced with close collaboration across sales and central marketing - What We're Looking For - A direction setter: you form a point of view, bring it forward, and drive alignment. You do not wait to be told what to do - A track record of scaling. Demonstrated success developing and scaling growth strategies grounded in experimentation, customer insight, and rigorous analysis - Strong partner to sales: you earn credibility by delivering value, knowing the accounts and the deals, and creating a shared rhythm with sales that delivers pipeline - Roll up your sleeves: you’re a strategic thinker, but are happy to roll up your sleeves and dive into execution—never above any task that advances the business - A clear communicator: your reporting and proposals are tight, plain-language, and decision-ready. You translate complexity into clarity, avoiding marketing buzzwords - A high-output, low-ego operator: you lead with clarity, urgency, and humility. You are energized by ambiguity and growth, comfortable figuring things out as you go, and you see an undefined space as an opportunity rather than a blocker ## What you'll get - Competitive Compensation - we offer attractive salary packages including LTIP (unit-based Long Term Incentive Plan) - Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $2400 - Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August - Support - we’re offering a RRSP plan with company match and health plans, including dental & vision as well as competitive Paid Parental Leave to support new parents - Volunteer Day - you’ll get one day off per year for supporting a social project In compliance with local law, we are disclosing the compensation, or a range thereof. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Staffbase's total compensation package for employees. Pay Range: $123,000 - $165,000 CAD base salary per year. Other rewards may include commissions and program-specific awards. In addition, Staffbase provides a variety of benefits to employees, including health insurance coverage, equity, paid parental leave, an employee growth budget, life and disability insurance, a retirement savings plan, wellness days, paid holidays, and paid time off (PTO). ## #LI-AC1 ## About Staffbase ## Company Overview - **One-liner**: Staffbase is an AI-native employee experience platform that connects Comms, HR, and IT to deliver trusted, personalized communication and knowledge to every employee, from the corner office to the frontline. - **Entity Type**: Private (founder-led, stage not publicly disclosed) - **Headquarters**: Chemnitz, Germany - **Founded**: 2014 - **Founders**: Frank Wolf, Martin Böhringer, Lutz Gerlach [staffbase.com/about-us](https://staffbase.com/about-us) ## Core Business - **Primary industry**: Employee communications, internal communications, HR technology, digital workplace - **Target customers**: B2B – Enterprise and mid-market organizations across industries (healthcare, retail, manufacturing, etc.) - **Mission/purpose**: “We exist so no employee gets left behind.” [staffbase.com/about-us](https://staffbase.com/about-us) ## Products & Services - **Staffbase Intranet**: AI-powered employee hub that organizes content, knowledge, and tools in one personalized place. (SaaS) - **Employee App**: Mobile-first channel for frontline workers, with tasks, services, and AI-driven updates. (SaaS) - **Digital Signage**: Physical display updates for on-site employees. (SaaS/hardware integration) - **Email**: Governed, personalized email campaigns integrated with existing tech stacks. (SaaS) - **AI Assistant**: Purpose-built assistant that delivers instant answers grounded in trusted company knowledge, with automated governance and content quality checks. (AI/SaaS) - **Service & Knowledge Delivery**: Tools to help employees find answers, access HR services, and complete tasks without back-and-forth. (SaaS) - **Integrations**: Deep partnerships with Microsoft 365, ServiceNow, Workday, Google Workspace, and more. (Platform) ## Market Standing - **Valuation**: Not publicly disclosed - **Key Metric**: Over 1,500 enterprise customers, connecting 14 million employees across 75 countries and 190 languages [staffbase.com](https://staffbase.com/) - **Notable Investors**: Not specified in available sources (backed by a "real guarantee" and founder-led) - **Growth Signals**: - 3x Leader in Gartner Magic Quadrant for Intranet Packaged Solutions - G2 Leader across four categories (Intranet & Frontline Platforms) - 2026 Clearbox Choice Award Winner across three categories - 30,000+ member community of employee experience professionals - Trusted by high-profile customers like Alaska Airlines and Bethany Children’s Health Center [staffbase.com](https://staffbase.com/) ## Competitive Advantages - **AI Quality Layer**: Ensures every AI-generated answer is accurate, contextual, and aligned with organizational policies before reaching employees. - **Multi-channel single source of truth**: One platform governing intranet, app, email, and digital signage, reducing fragmentation. - **Frontline-first philosophy**: Built from the belief that the hardest-to-reach employee sets the bar for everyone else. - **Governance & compliance**: Automated workflows, content ownership, and compliance features for security-sensitive industries (healthcare, finance, etc.). - **Deep integrations**: Works with existing enterprise tools (Microsoft 365, ServiceNow, Workday) rather than replacing them. ## Strategic Focus - Deepening AI capabilities (AI Assistant, automated governance, knowledge quality) - Expanding frontline worker support and mobile-first experiences - Strengthening compliance and security features for regulated industries - Continuing to scale globally while maintaining founder-led culture ## Why Work Here - **Culture**: Values-driven (“Let’s own it”) with a focus on ownership, growth mindset, authenticity, and customer obsession. Strong emphasis on collaboration and continuous improvement [staffbase.com/jobs/culture](https://staffbase.com/jobs/culture/) - **Work model**: Hybrid work options with flexible working time models; offices in Chemnitz, Berlin, Dresden, New York, London, and more - **Benefits**: - 31 vacation days (incl. one floating holiday) plus fully paid Fridays off during August - Annual flex work allowance of EUR 1,560 / USD 1,608 / GBP 1,356 / AUD 2,400 - Long Term Incentive Plan (LTIP) and competitive salary packages - Voluntary day off per year for social projects, employee referral bonus - Employee Resource Groups (ERGs) for community and awareness - Health and wellness: ergonomic workplaces, office snacks, regular team events - **Engineering culture**: Focus on empowerment, ownership, and technical excellence; roles across product security, platform engineering, and technical product management. Recruitment process includes a “shOWN-time” task to demonstrate skills [staffbase.com/jobs](https://staffbase.com/jobs/) ## Sources 1. [staffbase.com](https://staffbase.com/) 2. [staffbase.com/about-us](https://staffbase.com/about-us) 3. [staffbase.com/jobs](https://staffbase.com/jobs/) 4. [staffbase.com/jobs/culture](https://staffbase.com/jobs/culture/) 5. [linkedin.com/company/staffbase](https://linkedin.com/company/staffbase) 6. 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