---
title: 'Demand Generation Manager at A-LIGN External'
canonical: 'https://feeny.ai/job/demand-generation-manager-a-lign-external-united-states-jzp6xh00z53y'
type: 'job'
last_seen: '2026-09-14'
---

# Demand Generation Manager at A-LIGN External

- **Company:** A-LIGN External
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-07-31
- **Last confirmed live:** 2026-09-14
- **Apply:** https://job-boards.greenhouse.io/align/jobs/8631872002

## Job description

## About the Role

The Demand Generation Manager works to execute Marketing activities and drive pipeline growth through the development, execution, and optimization of demand generation programs. In this role, you will be responsible for the execution of a variety of demand generation initiatives designed to increase brand awareness, generate qualified leads, and support revenue growth. As the Demand Generation Manager, you will provide exceptional marketing strategies to help support the continued growth of our fast-paced company. A-LIGN will depend on you as the Demand Generation Manager to manage paid media programs across channels including paid search, paid social, CTV/OTT, display advertising, and content syndication, while also supporting broader demand generation efforts such as webinars, account-based marketing campaigns, and content-driven nurture programs. This role partners closely with cross-functional teams to analyze pipeline performance, evaluate funnel metrics, and leverage data-driven insights to optimize campaign effectiveness, inform investment decisions, and maximize marketing impact. The ideal candidate is a strategic and analytical marketer who takes ownership of programs, embraces experimentation, and thrives in a results-oriented environment.

Reports to

Director of Demand Generation

Pay Classification

Full-Time, Exempt

## Responsibilities

- Own end-to-end execution of paid media programs across key demand channels, including paid search, paid social, display, retargeting, and content syndication — optimizing each for brand visibility and pipeline contribution
- Analyze campaign and pipeline performance on a regular basis, identifying trends, gaps, and optimization opportunities; present findings and recommendations to marketing leadership and cross-functional stakeholders
- Manage a multi-million dollar demand generation budget; track spend pacing, reallocate investment toward higher-performing channels, and maintain accountability to pipeline targets
- Test and evaluate emerging or underutilized channels — including podcast sponsorships, newsletters, virtual events, and third-party lead programs — to identify incremental pipeline opportunities
- Maintain a structured testing cadence across creative, messaging, audience segments, and landing page experiences to drive continuous performance improvement
- Partner with GTM Operations to ensure proper lead routing, attribution tracking, and CRM hygiene

## Minimum Qualifications

## EDUCATION

- Bachelor's degree in marketing, business, communications, advertising, or other relevant field

## EXPERIENCE

- 3+ years of B2B demand generation or digital marketing experience
- Hands-on experience managing search ads, social ads, and other paid media channels both in-house and through agency partners
- Proficiency in Salesforce for pipeline tracking and reporting; experience with a marketing automation platform such as Pardot
- Comfort managing a multi-million dollar advertising budget, including spend tracking and channel-level reallocation decisions
- Exposure to the cybersecurity, compliance, or professional services industry is a plus

## SKILLS

- Strong analytical mindset with the ability to translate campaign data into actionable insights; comfortable building and presenting performance dashboards and reports
- Highly organized and execution-oriented — you build structure around programs, manage timelines without oversight, and hold yourself accountable to outcomes
- Effective cross-functional collaborator with a track record of working well with Sales, BDR, Content, and Product Marketing to launch integrated programs
- Strong creative and copywriting instincts – you can write compelling ad copy and landing pages, and you have a genuine point of view on what makes creative work
- Great web fundamentals with a strong perspective on conversion rate and website performance optimization
- Self-motivated and comfortable operating in a fast-moving environment where priorities shift and agility is valued
- Strong attention to detail, with a drive to continuously raise the quality and impact of your work

## Benefits

- Healthcare, Dental, and Vision Benefits
- Employer Paid Life Insurance and Disability Insurance
- EAP - Employee Assistance Program
- Pet Insurance
- 401(k) Plan with Employer Matching
- Competitive Bonus Structure
- Home Office Reimbursement
- Certification Reimbursement
- Personalized Career Coaching
- Generous Paid Time Off
- Paid Office Closure December 25-January 1
- Vacation Bonus
- Summer Hours

## About A-LIGN

A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.

Come Work for A-LIGN!

Apply online today at A-LIGN.com and learn about life at A-LIGN by following us on [LinkedIn](https://www.linkedin.com/company/a-lign/posts/?feedView=all).

A-LIGN is an Equal Opportunity Employer. Minorities, women, disabled, and veterans encouraged to apply!

## About A-LIGN External

## Company Overview
- **One-liner**: A-LIGN is a technology-enabled security and compliance partner that helps organizations navigate cybersecurity risks through auditing, certification, and managed compliance services.
- **Entity Type**: Private (funding stage not disclosed)
- **Headquarters**: Tampa, Florida, United States (with additional offices in London, Galway, Panama City, Sofia, and Gurugram)
- **Founded**: 2009
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Cybersecurity, Compliance, Audit, Risk Management
- **Target customers**: B2B – startups to global enterprises; heavily focused on regulated industries (tech, healthcare, government, finance)
- **Mission or purpose statement**: “Help companies like yours navigate the complexities of cybersecurity and compliance by offering customized solutions that align specifically with each organization's unique goals and objectives.” [a-lign.com](https://www.a-lign.com/about)

## Products & Services
- **SOC 1 and SOC 2 Audits**: Licensed auditor for System and Organization Controls reports.
- **ISO 27001 / 27701 / 22301 Certifications**: Accredited certification body for information security, privacy, and business continuity.
- **HITRUST CSF Assessment**: HITRUST CSF Assessor Firm.
- **FedRAMP**: Accredited 3PAO for cloud service provider authorizations.
- **CMMC (Cybersecurity Maturity Model Certification)**: C3PAO for defense supply chain compliance.
- **PCI DSS**: Qualified Security Assessor Company.
- **A-SCEND Platform**: Proprietary compliance management platform for evidence collection, audit tracking, and reporting.
- **Penetration Testing & Ransomware Preparedness**: Additional security testing services.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total funding not disclosed; key operational metrics include 6,400+ clients globally, 36,000+ audits completed, and 400+ auditors [a-lign.com](https://www.a-lign.com/).
- **Notable Investors/Partners**: Not publicly listed; partners with leading GRC automation tools (e.g., compliance automation providers) [a-lign.com](https://www.a-lign.com/).
- **Growth Signals**: Offices across 6 countries; recognized as #1 Top SOC 2 report issuer and Top 3 FedRAMP assessor; 96% customer satisfaction rating; expanded services to include CMMC and FedRAMP.

## Competitive Advantages
- **Single-provider model**: Offers the widest breadth of compliance frameworks (SOC, ISO, HITRUST, FedRAMP, PCI, CMMC) under one roof, reducing vendor fragmentation.
- **Proprietary technology**: A-SCEND platform streamlines audit evidence collection and communication.
- **Scale and reputation**: Largest issuer of SOC 2 and HITRUST reports; top FedRAMP assessor; trusted by thousands of organizations.
- **Quality focus**: 24-hour response time and high customer satisfaction (96%).

## Strategic Focus
- **Current priorities**: Continuing to expand global presence, deepening FedRAMP and CMMC capabilities, and enhancing the A-SCEND platform to further automate compliance workflows.
- **Direction for growth**: Pursuing new markets (government, healthcare, defense) and scaling the auditor workforce to meet demand.

## Why Work Here
- **Culture**: Emphasizes human connection, quality, integrity, and innovation. Core values: “Be all in”, “Commit to quality”, “Do the right thing”, “Innovate constantly”. Annual company event called CLIMB.
- **Workplace flexibility**: Multiple global locations; home office reimbursement suggests hybrid/remote options are available for some roles.
- **Benefits**: Healthcare/dental/vision, employer-paid life and disability insurance, 401(k) with match, generous PTO (including paid office closure Dec 25–Jan 1), summer hours, certification reimbursement, personalized career coaching, and access to A-LIGN University for continuous learning.
- **Diversity & Inclusion**: Prioritizes DEI; encourages individuals from all backgrounds to apply.
- **Career growth**: Opportunities to move between cybersecurity, audit, and operations tracks; sponsorship for certifications like CISA, CISSP, CEH.

## Sources
1. [a-lign.com/about](https://www.a-lign.com/about)
2. [a-lign.com/](https://www.a-lign.com/)
3. [a-lign.com/careers](https://www.a-lign.com/careers)
4. [linkedin.com/company/a-lign](https://www.linkedin.com/company/a-lign)
5. [boards.greenhouse.io/align](https://boards.greenhouse.io/align)

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