---
title: 'Demand Generation Manager at ApartmentIQ'
canonical: 'https://feeny.ai/job/demand-generation-manager-apartmentiq-remote-ny9pj1xzh9te'
type: 'job'
last_seen: '2026-10-15'
---

# Demand Generation Manager at ApartmentIQ

- **Company:** ApartmentIQ
- **Location:** Remote
- **Work type:** remote
- **Posted:** 2026-10-02
- **Last confirmed live:** 2026-10-15
- **Apply:** https://job-boards.greenhouse.io/apartmentiq/jobs/8250015

## Job description

We’re Changing the PropTech Industry

We’re a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. Our focus is on our category-leading AI and data SaaS products with triple-digit growth rates.

We’re a fully remote team of 100+ spread across the U.S. from coast to coast. We operate on a strict no a**holes policy and are proud to have built a community of highly performant people that take our work seriously, but not ourselves. And, we're looking for exceptional people to help further accelerate our growth.

While we’ve raised $30MM+ to date from some of the world’s best investors, we’re profitable with a strong balance sheet and an indefinite runway. We pride ourselves on achieving rapid growth without having to incinerate capital.

## About Our Products

[ApartmentIQ](https://www.apartmentiq.io/) is the all-in-one data platform powering smarter decisions across multifamily - covering 40M units with daily property and market intelligence used for surveys, research, and revenue management. We're trusted by 65% of the NMHC Top 50. Our sister company, [MavenAI](https://www.hiremaven.ai/), delivers AI-powered marketing automation built by industry experts and integrated directly with property management systems, serving over 2M units.

## The Role

As the Demand Generation Manager for MavenAI, you’ll own and execute the day-to-day programs that power our modern demand engine, helping us scale our suite of data tools and agents for multifamily marketing (MavenAI). Working closely with Marketing Ops, Sales, Product Marketing, and Field teams, you'll execute high-impact initiatives including digital, content, events, direct mail, and outbound tactics that drive expansion into new verticals, convert high-value accounts, deliver measurable revenue impact, and more pipeline predictability. If you're looking to own key execution levers of growth and actively build what great GTM looks like in our category, we’d love to meet you.

What You'll Do:

- Program Execution & Campaign Management
- Deploy Multi-Channel Campaigns: Execute day-to-day demand gen and ABM programs that drive pipeline across key segments and buying committees.
- Targeting & Playbooks: Partner across GTM teams to implement target account lists, build segments, and deploy full-funnel campaign plays.
- Channel Innovation: Continually test and optimize new channels, ad creatives, and audiences to identify fresh growth opportunities and increase channel efficiency.
- Execution & Optimization
- Conversion Optimization: Partner with Web and Product Marketing to optimize landing pages, forms, CTAs, and campaign messaging for maximum conversion.
- Rapid Iteration: Run fast experimentation cycles on ad copy, creative assets, and outbound tactics based on performance data and sales feedback.
- Measurement & Operational Support
- Pipeline Tracking: Monitor and report on campaign ROI, conversion rates, and pipeline velocity, escalating insights to marketing leadership.
- Infrastructure & Ops: Partner with Marketing & RevOps to ensure proper campaign tracking, lead routing, lead scoring, and attribution.
- Budget Tracking: Track day-to-day ad spend and campaign forecasting to ensure resources are being deployed efficiently.
- Performance Expectations and Key Metrics
- Increase the predictability and reliability of pipeline contribution through consistent, measurable demand generation programs

What We’re Looking For:

- 5+ years of hands-on experience in B2B marketing, with a dedicated focus on executing demand generation and customer acquisition campaigns.
- Experience working in a fast-paced, high-growth startup or technology company environment.
- Deep tactical expertise in at least 2 growth channels (e.g., Paid Social/Search, ABM tools, Email Marketing/Lifecycle, SEO, or Outbound support).
- A highly execution-biased, systems-oriented marketer who loves digging into the tools and getting campaigns across the finish line.
- Strong working knowledge of marketing automation platforms, CRM systems, and other marketing technologies (HubSpot, Salesforce, LinkedIn Campaign Manager, AI productivity tools, etc.).
- Excellent collaborator with a history of aligning tightly with Sales, SDRs, and core marketing team members.

Why Choose Us:

- Remote-First: We offer the freedom to work from home across most of the U.S. You’ll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together.
- Competitive Compensation: We believe in hiring the best and paying accordingly. You’ll receive a competitive salary that reflects your impact and expertise.
- Paid Time Off: Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family’s biggest milestones.
- Your Health Matters: Stay healthy with high-quality Medical, Dental, and Vision insurance plans for you and your family.
- Peace of Mind (On Us): We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance.
- Protection for Your Whole Crew: Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too.
- Invest in Your Future: Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company.

If you need assistance and/or a reasonable accommodation in the application or recruiting process, please contact your recruiter.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

We want to alert you to potential recruiting scams targeting job seekers. Please note that our company will never request payment, personal information, or any confidential details during the interview process.

## About ApartmentIQ

## Company Overview
- **One-liner**: ApartmentIQ provides a daily data and AI platform that gives multifamily operators the intelligence to understand their market and the AI tools to outperform it.
- **Entity Type**: Private (bootstrapped/growth-stage; $55M raised; cash-flow positive)
- **Headquarters**: Madison, Wisconsin, United States
- **Founded**: Approximately 2016–2017 (inferred from 8+ year employee tenures and company history)
- **Founders**: Adam Olien (Co-founder & CTO), Chad Aldous (Founding Designer)

## Core Business
- **Primary industry**: Multifamily real estate technology (PropTech)
- **Target customers**: Multifamily property owners, operators, asset managers, and investors (B2B, primarily Enterprise and SMB property management companies)
- **Mission or purpose**: Move the multifamily industry from manual spreadsheets to automated data and AI systems that drive smarter pricing, marketing, and investment decisions.

## Products & Services
- **ApartmentIQ Platform (Pro)**: An all-in-one market research tool that integrates daily market data on 40M+ units. Includes market surveys, competitive benchmarking, historical trends, and concession coverage.
- **Daylight (Revenue Management)**: AI-powered revenue management tool trained on the industry’s best daily data, recommending optimal rents to achieve occupancy goals.
- **MavenAI (AI Agent)**: An agent that automates marketing across channels like Google Business and social media, moving from manual workflows to automated decisioning.

## Market Standing
- **Valuation/Market Cap**: Not disclosed; reported $55M raised from top-tier investors.
- **Key Metric**: Cash-flow positive; top decile SaaS growth rate; annual renewal rate not specified but described as exceptional. Customers: 1,500+ PMCs covering 8M+ units.
- **Notable Investors/Partners**: The world’s best investors (specific names not listed in search results); customers include 70% of the NMHC Top 50.
- **Growth Signals**: 74.4% YoY headcount growth (to 65 employees); 123.1% yearly LinkedIn follower growth; 2400% yearly job posting growth; expanding internationally with presence in Kenya and Philippines; recently launched MavenAI agent.

## Competitive Advantages
- **Daily data freshness**: Tracks over 40M units daily with 95% concession coverage from 1.1M property websites, unlike outdated static datasets.
- **Comprehensive product suite**: Market research, revenue management, and AI marketing automation under one platform – creating stickiness and cross-sell opportunities.
- **Exceptional customer retention**: Trusted by 70% of NMHC Top 50; active daily usage; strong renewal rate referenced.
- **Cash-flow positive + disciplined scaling**: Allows long-term investment without dilutive pressure.

## Strategic Focus
- **AI-first automation**: Moving from data insights to autonomous agents (MavenAI) that act on data.
- **Deepening enterprise penetration**: Expanding account management and enterprise sales (director roles listed).
- **International expansion**: Building remote teams in Kenya and Philippines to scale support and operations.
- **Product-led growth**: Focusing on self-serve and automated market surveys to capture smaller operators.

## Why Work Here
- **Fully remote culture**: Remote-first with U.S. timezone coverage, quarterly team offsites, and an annual company offsite.
- **Strong employee retention**: Most employees have been with the company 4+ years, many 8+ years – indicating high satisfaction.
- **Low-ego, no-drama culture**: Explicit “no assholes” policy, described as a humble, lightweight team.
- **Ownership and impact**: Engineers and product managers own entire product areas; autonomy and fast pace are emphasized.
- **Competitive benefits**: Medical/dental/vision, 401(k) with match, flexible PTO, pet insurance, life insurance, and “unlimited tokens.”
- **Growth opportunities**: High growth (top decile SaaS rate) means roles expand quickly; job postings up 2400% YoY.

## Sources
1. [apartmentiq.io](https://www.apartmentiq.io/) – Company homepage
2. [apartmentiq.io/careers](https://www.apartmentiq.io/careers/) – Careers page with culture, benefits, remote policy
3. [linkedin.com/company/apartmentiq](https://www.linkedin.com/company/apartmentiq) – LinkedIn company page (employee count, growth, locations)
4. [builtin.com/company/apartmentiq](https://builtin.com/company/apartmentiq) – Built In profile with tech stack and remote workspace details
5. [job-boards.greenhouse.io/apartmentiq](https://job-boards.greenhouse.io/apartmentiq/jobs/7616343) – Current open roles and job descriptions

## Other roles at ApartmentIQ

- [Multifamily Fee Compliance Advisor](https://feeny.ai/job/multifamily-fee-compliance-advisor-apartmentiq-remote-bjf3qpw7d02f)
- [Sales Engineer](https://feeny.ai/job/sales-engineer-apartmentiq-remote-qkq2hz039hyg)
- [Multifamily Data Quality Analyst](https://feeny.ai/job/multifamily-data-quality-analyst-apartmentiq-remote-sf97bjprc09k)
- [Head of Product, AI Workflows](https://feeny.ai/job/head-of-product-ai-workflows-apartmentiq-remote-n9grerw6qtrq)
- [Staff Software Engineer - Data](https://feeny.ai/job/staff-software-engineer-data-apartmentiq-remote-vn4e4eaxdxhx)
- [Account Executive](https://feeny.ai/job/account-executive-apartmentiq-remote-mdef13az1t1g)
- [Senior Software Engineer - Applications](https://feeny.ai/job/senior-software-engineer-applications-apartmentiq-remote-8ztythf6tq26)
- [Data Scientist - Multifamily Analytics](https://feeny.ai/job/data-scientist-multifamily-analytics-apartmentiq-remote-9k9jk6yjk047)
- [Staff Product Manager](https://feeny.ai/job/staff-product-manager-apartmentiq-remote-964anx84mmf8)
- [Demand Generation Manager](https://feeny.ai/job/demand-generation-manager-footprint-new-york-fhjzactja2jg) — New York, NY