---
title: 'Demand Generation Manager at Benevity'
canonical: 'https://feeny.ai/job/demand-generation-manager-benevity-calgary-nqanqh2nye6v'
type: 'job'
last_seen: '2026-09-25'
---

# Demand Generation Manager at Benevity

- **Company:** Benevity
- **Location:** Calgary, Canada
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-18
- **Last confirmed live:** 2026-09-25
- **Apply:** https://jobs.ashbyhq.com/benevity/f6e7c0a9-4172-4b67-b388-32955026abc9

## Job description

Meet Benevity Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!

As our Demand Generation Manager, you will serve as a strategic marketer driving our Enterprise go-to-market (GTM) initiatives to generate a high-converting pipeline for Benevity’s global business. In this role, you will take ownership of a dedicated portfolio, designing and executing full-funnel demand generation strategies that elevate brand engagement and support revenue goals. Partnering closely with cross-functional teams, you will combine data-driven insights with creative execution to deliver exceptional client experiences while expanding our impact. What you’ll do:

- Develop and execute full-funnel demand generation strategies across webinars, email campaigns, and paid channels
- Align enterprise marketing initiatives with company-wide goals to maximize pipeline growth and revenue
- Partner with Product Marketing to translate positioning and target market insights into actionable campaigns
- Lead multi-channel campaigns that deliver engaging, outcome-focused experiences for prospective clients
- Collaborate with channel partners to identify and execute the most effective media mix for target audiences
- Own lead volume and pipeline targets, ensuring high-quality conversions that translate directly to business growth
- Foster strong interdepartmental relationships to ensure consistent messaging and seamless campaign execution
- Evaluate campaign performance using key analytics to continually optimize marketing programs
- Share data-driven insights and strategic recommendations with leadership to enhance overall results

What you’ll bring:

- 3+ years of experience in demand generation or related marketing roles within B2B software or Enterprise SaaS
- Demonstrated success in designing and managing full-funnel enterprise marketing campaigns that drive pipeline growth
- Hands-on proficiency with key CRM and marketing automation platforms, specifically Salesforce and HubSpot
- Familiarity or experience with modern growth and outreach tools such as LinkedIn Campaign Manager and Clay
- Collaborative leadership approach with a proven ability to align cross-functional teams toward shared goals
- Strong analytical mind with a track record of translating marketing metrics into actionable campaign improvements
- Inclusive, clear communication style for sharing insights and influencing partners without direct authority
- Self-starter mindset paired with strong organizational skills to balance high-priority deliverables effectively

Discover your purpose at work We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more … Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose. If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become … It’s time to join Benevity. We’re so excited to meet you.

Where We Work At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being. For those located near one of our offices, while there’s no set requirement for in-office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it’s for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most.

Join a company where DEIB isn’t a buzzword Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams. We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine. That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity. Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to accommodations@benevity.com.

## About Benevity

## Company Overview
- **One-liner**: Benevity provides an AI-native enterprise platform for corporate social responsibility, unifying employee giving, volunteering, grants, employee resource groups, challenges, and impact reporting.
- **Entity Type**: Private (late-stage with minority investment; received a $38M minority equity investment from JMI Equity in 2026)
- **Headquarters**: Calgary, Canada
- **Founded**: 2008
- **Founders**: Rick Essex (co-founder)

## Core Business
- **Primary industry/industries**: Corporate Social Responsibility (CSR) software, Employee Engagement, Grants Management, Impact Reporting
- **Target customers**: B2B, primarily large enterprises (965+ purpose-driven clients globally)
- **Mission or purpose statement**: “Be a force of good” — embedding purpose into business strategy while ensuring trust, security, and measurable impact.

## Products & Services
- **Enterprise Impact Platform**: Unified, AI-native SaaS platform for giving, volunteering, grants, employee groups, challenges, and reporting.
- **Donate**: Employee giving module with payroll deduction, company matching, and real-time tax receipts.
- **Volunteer**: Manage and track volunteer hours, including mobile-first experiences for deskless workers.
- **Grants**: Full lifecycle grant management (applications, scoring, disbursement, compliance) with AI-powered grant application summaries.
- **Employee Groups**: ERG management that scales globally, ties participation to business outcomes.
- **Challenges**: Gamified experiences to drive behavior change and daily engagement.
- **Reporting Suite**: Consolidates all impact data into a single “Trusted Impact” number (aggregate dollar value of every hour, dollar, and action).
- **Match Assurance**: Fraud detection and anomaly flagging for donation matching.
- **Global Money Movement**: Disbursement in 200+ countries with 99.7% payment success, automated sanctions/tax/governance compliance, and continuous nonprofit validation for 2.5M organizations.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric – Total Funding**: At least $38M minority equity investment from JMI Equity in 2026; earlier Series C round (amount undisclosed) noted in company timeline.
- **Notable Investors/Partners**: JMI Equity (minority investor)
- **Growth Signals**:
  - Named to Fast Company Most Innovative Companies 2026.
  - Headcount: 742 employees.
  - $16.6B donated to nonprofits through the platform to date; $20.1B in total grants managed.
  - 965+ purpose-driven clients.
  - 27% average increase in employee participation for clients.

## Competitive Advantages
- **Unified platform**: Replaces 5+ point solutions with one integrated system, reducing vendor sprawl and improving audit readiness.
- **AI-native architecture**: Built on a responsible AI governance framework (not bolted-on), offering features like grant application summaries and receipt extraction.
- **Risk mitigation**: Continuous nonprofit validation (2.5M orgs), intelligent fraud detection on every transaction, and automated sanctions/tax compliance — resulting in an average $100k annual tax savings per client.
- **Global scale**: Disburses funds in local currencies across 200+ countries with 99.7% payment success and full tax reconciliation.
- **Nearly two decades of refinement**: Platform has been built and optimized since 2008, with deep regulatory compliance and secure payment infrastructure.

## Strategic Focus
- **AI-first social impact**: Embedding responsible AI across the entire platform to save time on administrative tasks (e.g., receipt extraction, grant scoring) and allow program managers to focus on strategic impact.
- **Employee mobilization**: Expanding offerings for deskless/remote employees, ERG tools, and challenges to increase participation.
- **Unified impact measurement**: Pushing the “Trusted Impact” number as a universal metric to justify CSR spending to CFOs and boards.
- **Continued product innovation**: Recent launches include Employee Groups (2024) and Challenges (2026).

## Why Work Here
- **Culture**: Strong emphasis on diversity, equity, inclusion, and belonging (DEIB) — described as part of Benevity’s DNA with active employee networks (Pride, Black Employee Network) and diverse leadership.
- **Work model**: Hybrid — hub offices for connection/collaboration but flexibility to work in a way that suits individual and team needs.
- **Perks**:
  - 4 weeks of vacation (encouraged to take all days).
  - Flexible health benefits tailored to individual/family needs globally.
  - Parental leave: short-term paid leave, salary top-up for extended leave, and a bonding bonus for any parent.
  - Stock options for all employees (private company).
  - Donation matching and volunteer rewards (company matches donations, rewards volunteer hours with funds to donate).
  - Mental health and wellbeing support: Employee and Family Assistance Program, regular wellbeing sessions, mental health training for leaders.
- **Leadership development**: Internal and external training, ongoing learning opportunities, an online leader hub.
- **Job opportunities**: Currently hiring across multiple roles; careers page at [jobs.ashbyhq.com/benevity](https://jobs.ashbyhq.com/benevity).

## Sources
1. [benevity.com](https://benevity.com/)
2. [benevity.com/join-the-team](https://benevity.com/join-the-team)
3. [benevity.com/about-us](https://benevity.com/about-us?hsLang=en)
4. [ca.linkedin.com/company/benevity](https://ca.linkedin.com/company/benevity)
5. [boards.greenhouse.io/benevity](https://boards.greenhouse.io/benevity/jobs/5219028004)

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