---
title: 'Demand Generation Manager at Bobyard'
canonical: 'https://feeny.ai/job/demand-generation-manager-bobyard-san-francisco-3s0p59kd6rgv'
type: 'job'
last_seen: '2026-09-06'
---

# Demand Generation Manager at Bobyard

- **Company:** Bobyard
- **Location:** San Francisco, CA
- **Compensation:** $115k–$135k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-20
- **Last confirmed live:** 2026-09-06
- **Apply:** https://jobs.ashbyhq.com/bobyard/0e798e93-474d-484e-869b-35d0ac876f76

## Job description

## About Bobyard

Construction is a trillion industry still running on manual work. Contractors measure and count materials off drawings by hand — it takes forever, and it caps how many jobs they can bid. Bobyard uses AI to automate takeoffs and estimates, cutting takeoff time by 50–90% and letting contractors send more bids. We're Series A, backed by 8VC, Primary, and Pear, and growing uncomfortably fast.

## About the role

Marketing at Bobyard has real channels — paid, content, social, events, partnerships — and real early traction. What it doesn't have yet is one person turning those channels into a coordinated pipeline machine instead of five separate efforts competing for the same creative resources. That's this role. You'll own the strategy and channel mix, and you'll be judged the same way we are internally: on marketing-sourced pipeline dollars.

## What you'll do

- Own the marketing-sourced pipeline number and report on it weekly against target
- Plan and run integrated campaigns across paid, content, and events — set the audience, the goal, and the channel mix for each cycle
- Brief content, paid, and events teams so campaigns are planned together instead of competing for the same creative resources in real time
- Own MQL-to-SQO conversion tracking and work with Sales to keep speed-to-lead tight on high-intent leads
- Partner with our GTM engineer on lead routing and attribution accuracy — you don't own the automation stack, but you live in it
- Define nurture strategy — audience, stages, messaging, exit criteria
- Identify and pitch new channels worth testing, backed by a real case for why

## What we're looking for

- 4+ years running B2B demand generation with a pipeline dollar number you personally owned and can talk through in detail
- Strong analytical instincts — you know your numbers cold and adjust budget based on what's converting, not what you planned three weeks ago
- A track record of working directly with Sales on lead handoff, routing, and conversion
- Comfortable partnering with channel leads and marketing ops/automation
- Real experience running multi-channel campaigns

## Nice to have

- B2B SaaS experience selling into a non-technical or trades-adjacent buyer
- Experience at a founder-led or early-stage company where you had to build the playbook, not inherit one
- Familiarity with HubSpot or similar

## What we offer

- $115K–$135K base + variable comp tied to quarterly pipeline targets + meaningful early-stage equity (4-year vest, 1-year cliff)
- A real number to own, and the room to build the whole motion around it
- A small, sharp marketing team already running paid, content, social, and events — you're the one who makes them work together
- Hybrid in SF (101 2nd Street)

Comp Philosophy

We are proud to offer competitive, top-of-market compensation because we want to celebrate the dedicated people who ship amazing work and drive our success. Our individual compensation is thoughtfully tailored based on your role, experience, and contributions, alongside performance-based rewards.

## About Bobyard

## Company Overview
- **One-liner**: Bobyard provides an AI-powered platform that automates construction takeoffs and cost estimates for trades like landscaping, electrical, and HVAC, helping contractors bid faster and more accurately.
- **Entity Type**: Private (Series A)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2023
- **Founders**: Michael Ding

## Core Business
- **Primary industry/industries**: Construction Technology (ConTech), AI-powered Software
- **Target customers**: B2B; General contractors, subcontractors, and specialty trade businesses in landscaping, electrical, mechanical, flooring, and other construction sectors.
- **Mission or purpose statement**: To revolutionize the construction industry by automating the takeoff and estimation process, making it 10x faster and eliminating costly mistakes.

## Products & Services
- **Bobyard Platform (AI-Powered Takeoffs & Estimates)**: A SaaS platform that uses Computer Vision (CV) and Natural Language Processing (NLP) models to automate the quantification and measurement of construction plans. Features include:
    - **Auto Count**: Instantly detects and counts symbols for planting, irrigation, and electrical work.
    - **Auto Area Measurement**: Automatically measures materials like pavers and concrete.
    - **Auto Length Measurement**: Measures beds, edges, and hardscape in seconds.
    - **Database & Vendor Quotes**: Tracks historical costs, vendor quotes, and assemblies.
    - **Custom Templates**: Adaptable formulas for specific business workflows.
    - **Flexible Exports**: Generates clean, professional estimates.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Total Funding raised of **$38.6M** across two rounds.
- **Notable Investors/Partners**: 8VC (Lead investor in Series A), Pear VC, Primary Venture Partners. Partners with the "Disruptors" to empower landscape leaders.
- **Growth Signals**:
    - **Massive Headcount Growth**: 37 employees as of mid-2026, representing a **+562.5% year-over-year increase** [linkedin.com]. Monthly headcount growth is **+23.3%** [linkedin.com].
    - **Active Hiring**: 26 active job postings, with a **+2500% year-over-year increase** in job postings [linkedin.com].
    - **Product Expansion**: Launched "Bobyard 2.0" in April 2026 and a new "Electrical Takeoff Product" in June 2026, signaling expansion across multiple trades [tracxn.com].
    - **Customer Results**: Customers report **65% faster takeoffs**, a **20% revenue increase**, and **5x bid volume** [bobyard.com].

## Competitive Advantages
- **Focus on "Trades"**: Unlike general construction software, Bobyard is specifically tailored for the needs of landscapers, electricians, and mechanical contractors, providing specialized features like auto-counting of irrigation symbols.
- **AI-Native**: Built from the ground up with Computer Vision and NLP, offering a level of automation (e.g., instant symbol recognition) that legacy takeoff software cannot match.
- **Rapid Traction in a Legacy Industry**: The construction industry is notoriously slow to adopt tech. Bobyard's strong customer testimonials and 562% headcount growth indicate strong product-market fit in a massive, underserved $12T industry [bobyard.com].

## Strategic Focus
- **Multi-Trade Expansion**: Rapidly rolling out new products for different trades (electrical, mechanical, flooring) to capture more of the construction estimation market.
- **Scaling the Platform**: Moving from a single-use tool to a consolidated "AI Workbench" (Bobyard 2.0) that serves as the central hub for estimation for all types of contractors.
- **Aggressive Hiring**: With 26 open roles and a focus on Sales, Engineering, and Customer Success, the company is clearly investing heavily in go-to-market and product development.

## Why Work Here
- **Culture & Values**: The company emphasizes "Execution over everything" and "Immediate, outsized impact," promising that your work will shape mission-critical workflows for a $12T industry [bobyard.com].
- **Remote/Hybrid Policy**: Based in San Francisco (HQ) and Menlo Park, California. The careers page states, "We believe in the power of in-person collaboration," suggesting a strong preference for in-office or hybrid work in the Bay Area [bobyard.com].
- **Rewards for Excellence**: Bonuses are tied directly to exceptional performance across all roles, not just sales. High performance is "measured, recognized, and rewarded" [bobyard.com].
- **Perks & Benefits**: Competitive salary, equity options, 401(k), health/dental/vision insurance, free lunch (and dinner for overtime), and the chance to help build a "massive company" [bobyard.com].
- **Growth Trajectory**: For job seekers, a company growing headcount by 562% YoY offers significant opportunities for career advancement and ownership.

## Sources
1. [bobyard.com](https://www.bobyard.com/)
2. [bobyard.com/careers](https://www.bobyard.com/careers/)
3. [linkedin.com/company/bobyard](https://www.linkedin.com/company/bobyard)
4. [builtin.com/company/bobyard](https://builtin.com/company/bobyard)
5. [tracxn.com/d/companies/bobyard](https://tracxn.com/d/companies/bobyard/__IDEttZmVgz6sEYZ1CoNtgfRsxhMB0sxGHiBNtHDBPLE)

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