---
title: 'Demand Generation Manager at Cato Networks'
canonical: 'https://feeny.ai/job/demand-generation-manager-cato-networks-united-states-xq8nkyb6p7v5'
type: 'job'
last_seen: '2026-11-01'
---

# Demand Generation Manager at Cato Networks

- **Company:** Cato Networks
- **Location:** United States
- **Posted:** 2026-10-29
- **Last confirmed live:** 2026-11-01
- **Apply:** https://www.catonetworks.com/careers/careers-post/5016937101?gh_jid=5016937101

## Job description

Cato Networks is the converged network and security cloud for the AI era.

As AI reshapes cybersecurity, enterprises face a dual challenge: unlocking AI’s potential while defending against AI-driven attacks. Cato addresses both through a unified, cloud-native platform, providing the visibility and context to prioritize risks and stop threats in real time across users, applications, data, and AI agents.

Join us as we scale: take on ambitious technological challenges and shape the next generation of enterprise security at a company trusted by thousands of organizations worldwide.

The Demand Generation Manager – North America owns the end-to-end demand generation strategy and execution for the region, with accountability for a marketing-sourced pipeline target.

This role translates regional sales targets into demand generation plans and independently drives programs from planning and campaign creation through execution, measurement, and optimization. You will serve as the primary demand generation partner for North America sales, addressing regional demand generation needs while aligning with the global marketing strategy.

Success requires a hands-on marketer who takes initiative, learns quickly and independently, and builds strong relationships across a large, global marketing organization and regional sales teams.

This is a remote role that involves close collaboration with US Sales and global Marketing teams. To ensure alignment across working hours, we're prioritizing candidates based in the Eastern or Central Time Zones.

Responsibilities:

Core Ownership & Responsibilities

- Own North America demand generation end-to-end, including regional strategy, planning, campaign creation, execution, measurement, and optimization.
- Own the regional marketing-sourced pipeline target, translating sales goals into demand generation plans and adjusting programs and investment based on results.
- Build and run webinars, content syndication, email marketing, nurture programs, paid digital campaigns in partnership with the PPC team, and account-based marketing.
- Measure campaign and funnel performance, identify opportunities for improvement, and act on findings to improve conversion, lead quality, and pipeline generation.
- Serve as the primary demand generation partner for North America sales, aligning programs with priority accounts, segments, territories, and buying groups.
- Own and manage the North America demand generation budget, including planning, forecasting, tracking, and spend optimization.

Cross-Functional Collaboration & Vendor Management

- Build strong working relationships with Sales, regional marketing, Content, Localization, PPC, and Marketing Operations to deliver North America demand generation programs.
- Partner with global marketing teams to adapt campaigns, messaging, and assets to North American buyer needs while maintaining alignment with global strategy.
- Coordinate cross-functional resources, timelines, and dependencies, independently driving programs from planning through completion.
- Own vendor selection and manage relationships with third-party vendors and agencies supporting webinars, content syndication, digital campaigns, and ABM initiatives.
- Manage vendor contracts, renewals, deliverables, and budgets, coordinating with Procurement and Legal as needed.
- Set clear vendor expectations, track performance and delivery, and optimize partnerships based on lead quality, pipeline contribution, and cost efficiency.
- Partner with Sales, SDR/BDR teams, and Marketing Operations to align on lead qualification, routing, follow-up, and feedback on campaign outcomes.
- Provide regional sales and marketing stakeholders with clear visibility into campaign performance, pipeline contribution, and recommended actions.

Requirements:

- 5+ years of experience in B2B demand generation or growth marketing, with hands-on ownership of regional programs.
- Experience working in cybersecurity, security, or networking companies.
- Proven experience owning a marketing-sourced pipeline target and delivering measurable pipeline contribution.
- Experience developing and executing demand generation programs for North America.
- Demonstrated end-to-end campaign ownership, from planning and creation through execution, measurement, optimization, and follow-up.
- Hands-on experience with webinars, content syndication, email marketing, nurture programs, and paid digital campaigns in partnership with paid-media specialists.
- Experience developing and executing account-based marketing programs in close partnership with sales.
- Deep understanding of Salesforce and hands-on experience using it to track campaign performance, analyze funnel conversion, and measure pipeline contribution.
- Practical experience with marketing automation platforms and campaign reporting tools.
- Strong understanding of the B2B funnel, lead lifecycle, buying groups, and campaign attribution.
- Experience working in global companies with large marketing teams and collaborating across regions and functions.
- Proven ability to build strong working relationships with Sales, Content, PPC, Marketing Operations, regional marketing, and other stakeholders.
- Ability to work independently, take initiative, prioritize competing needs, and drive programs to completion.
- Ability to learn new tools, processes, and subject matter quickly through self-directed learning.
- Experience managing campaign budgets, third-party vendors, and agencies.
- Experience using AI and automation to improve campaign execution, personalization, and operational efficiency.
- Strong project management and stakeholder management skills.

Cato provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Health Savings/Flexible Spending Accounts, flexible time-off, paid parental leave and disability benefits.

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.

## #LI-AP1

## About Cato Networks

## Company Overview
- **One-liner**: Cato Networks provides the world’s leading single-vendor SASE (Secure Access Service Edge) platform, converging networking and security into a global, AI-powered cloud service.
- **Entity Type**: Private (Series G funded, valuation >$4.8B)
- **Headquarters**: Tel Aviv, Israel
- **Founded**: 2015
- **Founders**: Shlomo Kramer (Co-Founder & CEO) and Eyal Heiman (Co-Founder & CTO)

## Core Business
- **Primary industry**: Computer and Network Security (SASE, SD-WAN, Zero Trust, Cloud Security)
- **Target customers**: Enterprise organizations (B2B) of all sizes, from mid-market to large global enterprises
- **Mission or purpose statement**: To redefine enterprise security for the digital and AI era by simplifying infrastructure, unifying policy, and embedding security and AI into the digital business.

## Products & Services
- **Cato SASE Cloud Platform**: A cloud-native service that converges SD-WAN, network security (firewall, threat prevention), Zero Trust Network Access (ZTNA), Cloud Access Security Broker (CASB), Data Loss Prevention (DLP), and Digital Experience Monitoring (DEM) into a single, global, AI-powered cloud service.
- **Cato SSE (Security Service Edge)**: A standalone security offering that provides zero-trust protection, AI-driven incident detection, and data security independent of networking infrastructure.
- **Cato Next Gen Networking**: A software-defined, cloud-optimized networking solution for resilient, high-performance connectivity between users, sites, and clouds.
- **Cato AI Security**: A suite of capabilities securing AI interactions, including safe use of third-party AI, runtime protection of homegrown AI apps, and protection against agentic AI threats.
- **Unified Management (CMA) & Platform API**: A single-pane-of-glass management application and API for policy enforcement, monitoring, and automation.

## Market Standing
- **Valuation**: Over $4.8 billion (as of 2025)
- **Key Metric**: Over $350 million in Annual Recurring Revenue (ARR) in 2025, growing at 43% year-over-year.
- **Total Funding**: Over $1 billion raised since 2015 (Series G of $409M led by Vitruvian Partners and ION Crossover Partners in July 2025).
- **Notable Investors/Partners**: Greylock, Lightspeed Venture Partners, Aspect Ventures, U.S. Venture Partners, Swisscom Ventures, Vitruvian Partners, ION Crossover Partners.
- **Growth Signals**: Named a Leader in the 2025 Gartner® Magic Quadrant™ for SASE Platforms for the second consecutive year. Over 4,000 enterprise customers across thousands of global locations. Headcount grew 34.5% YoY to over 1,500 employees.

## Competitive Advantages
- **First-Mover & Category Creator**: Cato pioneered the SASE category, which Gartner later named, giving it deep expertise and a proven track record.
- **Unified Platform**: True single-vendor SASE with a single-pass engine, single data lake, and single policy enforcement, eliminating the complexity of managing multiple point solutions.
- **Global Cloud-Native Architecture**: A self-optimizing global cloud service that rapidly deploys new capabilities and maintains security posture without customer effort.
- **AI-Native Security**: Built-in AI for threat prevention, optimization, and governance of AI usage, positioning it for the next wave of enterprise security.
- **Strong Financials & Backing**: Over $1B in funding and a $4.8B+ valuation signal strong market confidence and long-term stability.

## Strategic Focus
- **SASE Convergence**: Driving the adoption of unified networking and security from the cloud, replacing legacy MPLS and disjointed security stacks.
- **AI Security**: Capitalizing on the growing need to secure and govern AI usage within enterprises, including agentic AI.
- **Global Expansion**: Expanding its employee base (25+ countries) and customer footprint, with strong presence in North America, Europe, and APJ.
- **Platform Depth**: Continuously adding new capabilities (e.g., XDR, DEM, AI Security) to deepen the platform’s value and increase customer stickiness.

## Why Work Here
- **High-Growth Environment**: The company is in a hypergrowth phase (43% ARR growth, 34.5% headcount growth), offering significant career advancement opportunities and the chance to work on cutting-edge technology.
- **Industry Leadership**: Employees work on a category-defining platform recognized by Gartner, with the chance to shape the future of enterprise security.
- **Experienced Leadership**: Founded by Shlomo Kramer (co-founder of Check Point and Imperva), providing a proven playbook for building a successful security company.
- **Global & Diverse Team**: Over 1,500 employees across 25 countries, with a strong emphasis on internal promotion and professional growth.
- **Culture & Perks**: Employees rate the company 4.3/5.0 on Glassdoor (251 reviews), with high marks for career development (4.2), culture (4.1), and compensation (4.1). The company emphasizes a “biggest and most rewarding challenge” ethos, with pride in employee growth.
- **Remote/Hybrid Policy**: Not explicitly stated, but the global nature of the team (25 countries) suggests a flexible, remote-friendly culture, with significant hubs in Tel Aviv, the US, UK, and Philippines.

## Sources
1. [Cato Networks Official Site](https://www.catonetworks.com/)
2. [Cato Networks Careers Page](https://www.catonetworks.com/careers/)
3. [Cato Networks Company Page](https://www.catonetworks.com/company/)
4. [LinkedIn Company Profile](https://il.linkedin.com/company/cato-networks)
5. [Tracxn Company Profile](https://tracxn.com/d/companies/catonetworks/__ewuh_6rJuGM335IVQhRs851Q5ox4fDz1E6orZgkXKsg)

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