---
title: 'Demand Generation Manager at CentralReach'
canonical: 'https://feeny.ai/job/demand-generation-manager-centralreach-holmdel-new-jersey-23m0b4yhcwn4'
type: 'job'
last_seen: '2026-09-10'
---

# Demand Generation Manager at CentralReach

- **Company:** CentralReach
- **Location:** Holmdel New Jersey, United States
- **Compensation:** $100k–$125k
- **Posted:** 2026-03-27
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/centralreach/jobs/4202872009

## Job description

CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.

We are looking for a Demand Generation Manager to own the strategy and execution of demand gen programs across our target markets. This role is responsible for cross-channel campaign management for all product lines, collaborating closely with Marketing leaders, Sales, and Customer Success. The ideal candidate has successfully scaled full-funnel demand programs in a fast-growing B2B SaaS or data-driven tech company, bringing a mix of strategy, analytical thinking, and hands-on execution. This role will report into the Director of Demand Generation and Marketing Ops.

Key Accountabilities:

- Define strategy for, manage, and optimize the execution of demand generation campaigns across both Marketing and cross-functional channels
- Own Marketing’s acquisition pipeline targets, and regularly report on pipeline health to Marketing leadership
- Manage tactics across inbound (paid and owned media) and ABM channels
- Clearly define key targeting segments with a focus on behavior-based triggers for nurture
- Collaborate closely with our partners in Sales to develop effective cross-functional conversion strategy across all channels
- Collaborate with agency partners and Integrated Marketing, Marketing Operations, and Product Marketing teams on campaign execution
- Regularly analyze and report on campaign performance and ROI to key stakeholders
- Partner with Marketing Operations on email marketing, lead tracking, and funnel conversion

Desired Skills and Experience:

- 6-8+ years of experience in Demand Gen and/or Performance Marketing roles
- Proven success owning pipeline goals
- Paid Media and Owned channel management
- Ability to multi-task and manage across multiple simultaneous programs
- Strong communication skills and collaborative excellency
- B2B Software-as-a-Service (SaaS) and Healthtech experience preferred
- Bachelor’s degree or equivalent work experience

## #LI-HYBRID

Base Salary Range $100,000—$125,000 USD

Backed by Roper Technologies, Inc. (Nasdaq: ROP), CentralReach is entering an exciting phase of growth, innovation, and scale.

Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility. As a hybrid company with collaborative offices in Ft. Lauderdale, FL; Holmdel, NJ; and Verona, Italy, we foster a workplace where top talent can thrive and make a real difference in the lives of those we serve.

We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees. Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative.

Be part of a market leader driving the future of care. Explore opportunities at [centralreach.com/careers](https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fcentralreach.com%2Fcareers%2F&data=05%7C02%7Cjamie.madarasz%40centralreach.com%7Cb7b1c0d4e2354127669a08dda36f3df3%7C515bdea7d91847b3b73f5700d21635ec%7C0%7C0%7C638846420463140236%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=WNerHqhY5w8%2Fh6TrRUbAh6uyPQJS8ymWAWaKuyJfaHo%3D&reserved=0).

Protecting your information is important to us.  Please take a moment to review our Notice of Privacy Practices for Job Applicants. [Applicant-Privacy-Notice-110725](https://centralreach365.sharepoint.com/:b:/s/ApplicantPrivacyNotice/IQBl-WqOdm5oQI9tZ2avE2_7AYJGJ5xXuv-ubvZ989Cf9tk?e=KdZc3m) to understand how we collect, use, store, and protect your personal information during the recruitment process.

## About CentralReach

## Company Overview
- **One-liner**: CentralReach provides the #1 AI-powered software platform for autism and intellectual/developmental disability (IDD) care, serving applied behavior analysis (ABA) practices, multidisciplinary clinics, and PreK-12 special education.
- **Entity Type**: Private (funding rounds not publicly disclosed)
- **Headquarters**: Fort Lauderdale, Florida, USA (with a second office in Holmdel, New Jersey)
- **Founded**: 2012
- **Founders**: A practicing Board Certified Behavior Analyst (BCBA) – name not publicly disclosed

## Core Business
- **Primary industry**: Healthcare IT / Autism & IDD Care Software
- **Target customers**: B2B – ABA therapy providers, multidisciplinary practices, PreK-12 school districts, and employers who support neurodiverse employees.
- **Mission or purpose statement**: “Unlock potential in autism and IDD care” – to help children and adults diagnosed with autism and related IDDs, and those who serve them, achieve better outcomes and live more independent lives.

## Products & Services
- **CentralReach Platform (All-in-One)** : AI-powered SaaS platform for clinical data collection, scheduling, billing, claims management, and compliance. Includes modules for ABA and multi-disciplinary therapies (speech, occupational therapy).
- **cari™ (AI Assistant)**: An AI layer trained on over a billion data points and 40+ BCBA reviews. Provides real-time assistance for note drafting, claim auditing, and scheduling.
- **ClaimCheckAI®**: Pre-submission claims auditing tool that reduces denials by catching missing or incorrect information.
- **ClaimAcceleratorAI™**: Automates claims checks and intelligently routes clean claims to shorten reimbursement cycles.
- **NoteGuardAI™**: Reviews clinical notes for errors, compliance risks, and completeness before submission.
- **NoteDraftAI™**: Generates real-time first drafts of session notes from session details to save provider time.
- **ScheduleAI®**: Intelligent staff and client scheduling automation that minimizes conflicts and adapts to changing needs.
- **CR BillMax**: Revenue cycle management (RCM) service for billing and collections.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Over 185,000 professionals trust the platform (as of 2025); 400 total employees.
- **Notable Investors/Partners**: Not disclosed (private company)
- **Growth Signals**:
  - Named to Inc. Magazine’s 2025 list of fastest-growing private companies in the Southeast for the 5th time.
  - Named a Top AI Company of 2025 by the Software Report.
  - Named a 2025 Best Place to Work in New Jersey.
  - Won Dual Stevie® Awards in 2025 for People-Focused CEO (Chris Sullens) and AI Technology Breakthrough of the Year (ClaimCheckAI).
  - User base grew from 115,000 (Built In, 2024) to 185,000+ professionals.

## Competitive Advantages
- **Niche focus**: Deep specialization in autism and IDD care, with roots in ABA therapy – a market with high regulatory and compliance demands.
- **AI moat**: Proprietary AI (cari) trained on the largest dataset in the industry (1B+ data points) and refined by clinical experts.
- **Integrated platform**: Combines clinical, scheduling, billing, and claims in one system, reducing the need for multiple vendors.
- **Established trust**: Trusted by 185,000+ professionals and consistently recognized as a top workplace and fastest-growing company.

## Strategic Focus
- **AI-driven automation**: Continued investment in AI features to reduce administrative burden and improve clinical outcomes.
- **Expanding beyond ABA**: Growing platform capabilities to support multidisciplinary therapies (speech, occupational therapy) and special education.
- **Addressing the care gap**: Using technology to scale access to autism and IDD services amid a growing neurodiverse population.

## Why Work Here
- **Culture & Mission**: Mission-driven work with a direct impact on the autism and IDD community. Recognized as a Best Place to Work in NJ and by Built In for culture.
- **Work Model**: Hybrid work environment – remote-first but with offices in Fort Lauderdale, FL, and Holmdel, NJ. Most roles are remote-eligible within the US.
- **Benefits**:
  - Two robust medical plans, low-cost dental/vision, 24/7 Teladoc, pet insurance, EAP
  - 401(k) with strong company match, employer HSA contribution, financial advisor access
  - Generous PTO, paid holidays, extra PTO day for volunteering (CR Cares)
  - Paid parental leave, family medical leave
  - Comprehensive onboarding, career pathing, leadership development, quarterly CR Talks sessions
  - Company charitable match, diversity and inclusion initiatives (mandated unconscious bias training, inclusive hiring)
- **Engineering Culture**: Tech stack includes Ruby on Rails, React, React Native, Angular, Node.js, AWS, Kubernetes, Terraform, SQL. Emphasis on career growth and innovation.

## Sources
1. [CentralReach Careers – Culture & Benefits](https://centralreach.com/careers/)
2. [CentralReach About – Company Overview](https://centralreach.com/about/company/)
3. [CentralReach Homepage – Products & AI](https://centralreach.com/)
4. [CentralReach Job Board – Greenhouse](https://job-boards.greenhouse.io/centralreach/jobs/4147040009)
5. [Built In – CentralReach Perks & Culture](https://builtin.com/company/centralreach?base_route_name=entity.node.canonical&overridden_route_name=entity.node.canonical&page_manager_page=node_view&page_manager_page_variant=node_view-panels_variant-0&page_manager_page_variant_weight=-1)

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