---
title: 'Demand Generation Manager at ‎ConnectWise'
canonical: 'https://feeny.ai/job/demand-generation-manager-connectwise-united-states-yk7bgcxdp6zy'
type: 'job'
last_seen: '2026-09-06'
---

# Demand Generation Manager at ‎ConnectWise

- **Company:** ‎ConnectWise
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-08-17
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.greenhouse.io/connectwise/jobs/4724677005

## Job description

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.

Game-changers, innovators, culture-lovers—and humankind.

We invite discovery and debate. We recognize key moments as milestones.

We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!

General Summary:

The Demand Generation Manager, OT runs go-to-market for the Office Technology (OT) dealer vertical the way a general manager runs a business — owning the pipeline number, the narrative activation, the plan, and how centralized resources (digital, content, paid, outbound, field, and PMM) come together to hit it. This is a GTM ownership role, not a campaign execution role: the Demand Generation Manager owns pipeline creation, campaign strategy, and sales alignment end-to-end, while also activating the large population of dormant dealer program members and building the relationship and event infrastructure that supports both.

Essential Duties & Responsibilities:

- Serve as the single point of accountability for the OT vertical's end-to-end GTM motion: the pipeline number, campaign portfolio, sales feedback loop, and how centralized resources across digital, outbound, content, PMM, and field come together to hit it
- Build and run a target account activation motion for the large population of dormant dealer program members, using account-based outreach, content, and education to convert them into active pipeline
- Own event strategy and follow-through for OT events: use attendee and account intelligence to prioritize high-value accounts, align on-site messaging with company priorities, and convert post-event follow-up into pipeline.
- Partner with Sales and RevOps to build reporting rhythms that track pipeline performance, surface leakage, and drive continuous optimization; maintain tight feedback loops with sales leadership on lead quality and campaign effectiveness.
- Act as the internal champion for the OT vertical, attending cross-industry meetings to stay current on the channel, communicating pipeline status and results to leadership, and surfacing gaps in the demand engine with recommendations to close them.
- Identify gaps in the demand engine for OT and bring forward recommendations to close them

Knowledge, Skills, and/or Abilities Required:

- Track record of owning pipeline targets in B2B demand generation, with the ability to run both broad demand programs and high touch, account based campaigns within a specialized, relationship driven vertical
- Strong cross-functional instincts: you know how to align with Sales, work with PMM and Field Marketing, and get things done without perfect conditions
- Experience with event based marketing and turning event presence and attendee intelligence into qualified pipeline
- Ability to assess what is working and what is not and drive change with conviction
- Hands-on experience with Martech (Salesforce, Marketo or HubSpot, Outreach or similar) and a solid grasp of funnel mechanics
- Data-driven mindset: you build reporting as a standard part of your workflow, not an afterthought

Educational/Vocational/Previous Experience Recommendations:

- 6+ years in B2B demand generation with a track record of owning pipeline targets and delivering results, not just executing tasks
- Experience marketing to a channel, dealer, or reseller audience, or comfort getting up to speed quickly in a specialized, relationship driven vertical
- Experience in a SaaS or IT channel environment strongly preferred
- Bachelor’s degree in a related field or equivalent work experience

Working Conditions:

- 20-30% travel may be required for OT industry events
- Remote or hybrid depending on location

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.

## About ‎ConnectWise

## Company Overview
- **One-liner**: ConnectWise provides an AI-native, unified platform for IT service providers (MSPs and internal IT teams) to manage operations, deliver services, secure clients, and grow their business.
- **Entity Type**: Private (Private Equity-backed; majority owned by Thoma Bravo)
- **Headquarters**: Tampa, Florida, USA
- **Founded**: 1982
- **Founders**: Not publicly available

## Core Business
- **Primary Industry**: IT Service Management (ITSM), Professional Services Automation (PSA), Remote Monitoring & Management (RMM), and Cybersecurity for Managed Service Providers (MSPs) and Internal IT Departments.
- **Target Customers**: B2B; primarily MSPs, IT solution providers, and internal corporate IT teams of mid-sized to large enterprises.
- **Mission**: To power IT businesses by simplifying operations, enhancing experiences, and driving growth, thereby leading the direction of the IT industry forward. [connectwise.com](https://www.connectwise.com/company/careers)

## Products & Services
ConnectWise offers a comprehensive ecosystem of products and a community platform. Key offerings include:
- **ConnectWise Platform**: The core, AI-native unified platform that integrates PSA, RMM, and cybersecurity tools into a single "System of Action."
- **ConnectWise Asio**: The cloud-based platform backbone that provides unified data, workflows, and AI agents for predictive IT operations.
- **ConnectWise ScreenConnect**: A widely-used remote desktop and support tool (formerly ConnectWise Control).
- **ConnectWise Automate**: An RMM solution for endpoint monitoring, patching, and management.
- **ConnectWise Manage**: A PSA solution for ticketing, project management, CRM, and billing.
- **ConnectWise Cybersecurity Solutions**: A portfolio including endpoint detection and response (EDR), backup and disaster recovery, and security awareness training.
- **ConnectWise IT Nation**: A global community of over 100,000 IT professionals focused on peer networking, events, and education. [connectwise.com](https://www.connectwise.com/company/about-us)
- **ConnectWise Marketplace**: An open ecosystem of third-party integrations, vendor solutions, and business applications.

## Market Standing
- **Valuation**: Not publicly disclosed (private company). A 2023 report by various outlets cited a valuation of over $6 billion following a secondary sale. (Conflicting reports exist; no recent official valuation confirmed).
- **Key Metric**: Total Funding (Private, PE-backed). ConnectWise has raised significant capital through private equity, with Thoma Bravo acquiring a majority stake in 2019. Total funding amounts are not standardly published for PE-backed firms.
- **Notable Investors**: Thoma Bravo (Majority Owner) and previous investors include Bain Capital and ConnectWise founders/management.
- **Growth Signals**:
    - Actively hiring across multiple global offices (US, India, UK, Netherlands, Philippines, Australia) as of July 2026. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/connectwise)
    - Launched of the "Predictive Intelligence Platform" and AI-native platform strategy in 2025/2026.
    - Published the "2026 MSP Threat Report", showing continued investment in security thought leadership. [connectwise.com](https://www.connectwise.com/)

## Competitive Advantages
- **Unified Platform Strategy**: ConnectWise is consolidating PSA, RMM, and security into one AI-native platform, which is a major differentiator against best-of-breed competitors that require managing multiple vendors.
- **Massive Community**: The "IT Nation" community with over 100,000 members creates a powerful network effect and retention moat that is difficult for competitors to replicate.
- **Deep MSP Focus**: The company is purpose-built for the MSP business model, with product features and go-to-market strategies that specifically target the needs of service providers.
- **AI-First Innovation**: Early investment in predictive AI and autonomous service delivery positions them to lead the next generation of IT management.

## Strategic Focus
ConnectWise's current priority is leading the transition from reactive IT support to "Predictive IT." This means moving beyond tools that assist humans to systems that can autonomously resolve issues. Their strategy relies on unifying data across all platform modules to feed their AI engine, enabling predictive remediation, automated workflows, and proactive security. [connectwise.com](https://www.connectwise.com/)

## Why Work Here
- **Culture & Values**: The company publicly emphasizes a culture built on "Extreme Ownership," "Growth Mindset," "Integrity & Transparency," "Partner Obsessed," and "High Velocity, Low Chaos." They describe themselves as an inclusive culture that welcomes all "game-changers, innovators, culture-lovers". [connectwise.com](https://www.connectwise.com/company/careers)
- **Remote/Hybrid Policy**: The company offers significant flexibility. Job listings clearly indicate "US-Remote," "IND Remote," and office-based roles (e.g., Tampa, Pune, London), suggesting a flexible-first approach depending on the role and team. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/connectwise)
- **Benefits**: They offer a comprehensive benefits package including Flexible Time Away, a Masters Assistance Program, a Colleague Referral Program, Company Paid Benefits, a Mental Health Advocate program, a Retirement Savings Plan/Pension, and a Life Plan Benefit. [connectwise.com](https://www.connectwise.com/company/careers)
- **Recognition**: ConnectWise is consistently recognized as a top place to work, indicating strong internal employee satisfaction. [connectwise.com](https://www.connectwise.com/company/careers)

## Sources
1. [connectwise.com](https://www.connectwise.com/company/careers)
2. [connectwise.com](https://www.connectwise.com/company/about-us)
3. [connectwise.com](https://www.connectwise.com/)
4. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/connectwise)
5. [connectwise.com](https://www.connectwise.com/company/careers/opportunities)

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