---
title: 'Demand Generation Manager at Gorgias'
canonical: 'https://feeny.ai/job/demand-generation-manager-gorgias-toronto-gdwxyx5agc00'
type: 'job'
last_seen: '2026-09-22'
---

# Demand Generation Manager at Gorgias

- **Company:** Gorgias
- **Location:** Toronto, Canada
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-17
- **Last confirmed live:** 2026-09-22
- **Apply:** https://jobs.ashbyhq.com/gorgias/805089dd-46fe-4c25-885d-2f416953f44b

## Job description

We believe conversations will become the #1 way to shop. At Gorgias, we’re building the platform that makes this real: a unified AI agent that sells, supports, and re-engages customers across the entire journey. Conversational Commerce is the future of ecommerce, and we’re leading that shift. Our mission is to turn every interaction between a brand and its customers into a relationship: personal, seamless, and intelligent. By combining deep product expertise with the latest in AI, we’re making shopping feel more natural, human, and connected than ever before. To win, we focus relentlessly on:

- Quality: conversations that feel authentic and on-brand.
- Experience: effortless shopping from chat to checkout.
- Re-engagement: personal, 1-1 dialogue instead of noisy marketing.

The opportunity is massive. As AI reshapes how people buy, Gorgias is building the foundation for the next decade of ecommerce, where every brand has its own intelligent agent and every customer feels understood. Join us to make Conversational Commerce real.

## Why this role exists

Demand generation at Gorgias is being rebuilt from the ground up. The demand gen function as it exists today is operations-heavy but campaign-light: we can build systems, but we haven't been running the multichannel campaigns a modern demand gen function runs. This hire is the marketer who changes that — someone who has done demand gen the traditional way, knows the fundamentals of every channel, and now layers AI on top for efficiency. You will be the first true campaign strategist on the team, and you'll help define the playbook rather than inherit one.

## What you'll do

- Run paid media end to end across paid search, paid social, G2, and other paid advertising programs — strategy, execution, and optimization.
- Build and maintain email nurture programs for our subscriber base, designed to move leads through the funnel to sales.
- Own campaign strategy and execution across channels — taking positioning, messaging, and content from the product marketing team and turning it into campaign-ready programs that actually ship. Campaigns can't perform when they're not launched; your job is getting them out the door.
- Drive conversion optimization on landing pages and forms, partnering with our web developer (who sits outside marketing) to improve conversion rates.
- Own the lead-to-sales handoff: prep campaign leads for sales and equip sales on how to work them.
- Build the demand math: help establish our pipeline targets — how many meetings, leads, and qualified leads we need to generate X pipeline — and track against them. This measurement doesn't exist today; you'll help create it.
- Apply ABM principles (platform-agnostic — Demandbase, 6sense, or equivalent) across programs.
- Use AI daily to streamline repetitive work and find efficiencies in campaign operations — as a power user, not a builder. Custom systems and automations are the GTM Ops team's job; yours is knowing what to ask for.
- Feed the playbook: test, learn, and work with the hiring manager to turn what works into documented, repeatable processes.

## What we're looking for

- 3–5+ years in demand gen, growth marketing, or digital marketing at B2B tech companies — the channel fundamentals are real.
- Hands-on paid media experience across search and social, plus email marketing automation.
- Genuine multichannel experience — running campaigns across channels yourself and collaborating with partner marketing, sales, and content teams.
- A strategic campaign marketer, not a specialist: we don't want someone who has only ever run paid search inside a big company.
- Comfortable using AI tools to work faster and smarter in the day-to-day.
- Builder mentality for a zero-to-one environment. This is the big one. There are no pre-existing processes here — we are building them. If you need a playbook handed to you, this isn't the role. If the idea of walking into a function that's being rebuilt from scratch energizes you, it is.
- Resilient, direct, and unflappable. You'll have strong leadership above you, but you need to be able to operate independently when it counts.

## Nice to have

- HubSpot experience (we use it, and we'll teach you our instance either way).
- Experience at a scrappy, high-growth, or chaotic-stage company where you had to figure things out without support teams around you.
- Experience working with product marketing to convert positioning into campaign messaging.

## What we offer

- A rare opportunity to build a demand gen function from zero with full ownership of campaign strategy, at one of the fastest-growing companies in e-commerce support.
- A leadership team that wants to test, learn, and have fun doing it — while fixing what isn't working.

Interview process

- Hiring manager call (Eric)
- Case study: channel optimization — given a sample dataset (market size, current conversion rates by channel), present a campaign framework for getting from here to there. Framework and pitch, not full campaign build.
- Panel with Eric and Matilda (product marketing) — including how you'd turn PMM output into campaign messaging
- Final leadership call with Heather

AI at Gorgias At Gorgias, AI is a natural extension of how we work and build. Our teams use it every day to research, write, analyze, code, and craft better customer experiences. Everyone has access to premium AI tools (ChatGPT, Claude, Granola & others) and an annual L&D budget to explore new ones. The real magic happens when we share what we learn. Our #powerup Slack channel is a digital petri dish of new tools and workflows, and each team has AI champions who showcase fresh ideas during weekly company-wide standups, now practically AI demo sessions. We see AI not as a replacement for creativity or empathy, but as a multiplier, helping us move faster, think deeper, and serve customers better.

AI use in Recruiting at Gorgias By submitting your application, you agree that Gorgias may collect and process your personal data for recruiting, workforce planning, and related purposes. For more information about how we process your data and your rights, please refer to our [Applicant Privacy Policy](https://www.gorgias.com/legal/applicant-privacy-policy).

Diversity & Inclusion at Gorgias We’re committed to creating an inclusive environment where everyone can thrive. We welcome applicants from all backgrounds, experiences, and perspectives because diverse teams drive innovation and better decision-making. If you need accommodations during the application or interview process, please contact us at accommodation@gorgias.com.

## About Gorgias

## Company Overview
- **One-liner**: Gorgias provides an AI-powered customer service platform specifically designed for ecommerce brands, unifying support channels and automating interactions to drive revenue.
- **Entity Type**: Private (Series C)
- **Headquarters**: Paris, France (with hubs in San Francisco, New York, Toronto, and Belgrade)
- **Founded**: 2015
- **Founders**: Alex Plugaru and Romain Lapeyre

## Core Business
- **Primary Industry**: Ecommerce Customer Service Software (Conversational AI/Helpdesk)
- **Target Customers**: B2B, primarily mid-market and enterprise ecommerce brands (Shopify merchants). They power over 16,400 merchants globally.
- **Mission**: Empower ecommerce brands to grow through AI-powered customer experience.

## Products & Services
- **Gorgias AI Agent + Helpdesk**: An omnichannel platform that unifies email, chat, SMS, WhatsApp, Instagram, and Facebook into a single inbox. The AI is pre-trained on ecommerce data and Shopify store information to automate up to 60% of support tickets (tier 1). It allows agents to perform actions like canceling orders, issuing discounts, or upselling directly within the conversation. It includes built-in analytics for revenue attribution.
- **Gorgias Integrations**: Deep, native integration with Shopify, plus connections to over 300 other tools including Klaviyo, Recharge, Yotpo, and others.

## Market Standing
- **Valuation/Funding**: Total funding of **$100M** (latest round was a $30M Series C in 2021).
- **Key Metric**: The company serves **16,400+ merchants** and claims to be the #1 rated helpdesk for ecommerce brands.
- **Notable Investors/Partners**: The company is a direct **OpenAI Partner** and is **Shopify-invested**.
- **Growth Signals**: The company has grown to **400+ team members** across global hubs. They serve renowned brands like **Steve Madden, Glossier, and BruMate**. They are a certified **B Corporation**.

## Competitive Advantages
- **Ecommerce-Native AI**: The AI is pre-trained on over 1 billion ecommerce conversations, giving it a deep understanding of Shopify data, customer intent, and common ecommerce scenarios from day one.
- **Deepest Integrations**: As a Shopify-invested company, their integration is native and does not require data syncing, providing full store context in every ticket.
- **Unified Platform**: Unlike competitors that bolt third-party AI onto a generic helpdesk, Gorgias’s AI and helpdesk are built as one system, allowing seamless context sharing between automation and human agents.
- **Revenue Focus**: The platform is designed to drive sales and measure the revenue generated by support interactions, not just resolve issues.

## Strategic Focus
- **AI-Powered Growth**: Continuing to leverage their OpenAI partnership to refine their AI agent for product recommendations, order management, and brand voice.
- **Deepening the Shopify Ecosystem**: Building features specifically for how Shopify brands operate, ensuring continuous innovation and platform stability, especially during peak seasons.
- **Expanding Revenue Attribution**: Helping brands see exactly how much revenue their support team generates.

## Why Work Here
- **Culture**: Values include "Always Put Our Customers First," "Be Honest, Direct, and Kind," "Strive for Excellence," and "Win as a Team." They emphasize transparency, with a transparent compensation calculator and clear career tracks.
- **Growth**: They offer a dedicated Learning & Development stipend, an "AI Academy" to teach the latest AI tech, and quarterly performance reviews focused on growth.
- **Work Policy**: Hybrid model with "awesome offices where we gather 2x per week." Hubs in Paris, San Francisco, New York, Toronto, and Belgrade.
- **Perks**: Market-leading base salaries, stock option plan for every role, pension matching, 5 vacation weeks, 12 remote days, parental leave top-up, sabbatical program after 4 years, monthly lunch stipend, and annual wellness stipend. Global department offsites every 12 months and a global company retreat every 18 months.

## Sources
1. [gorgias.com](https://www.gorgias.com/careers)
2. [gorgias.com](https://www.gorgias.com/)
3. [gorgias.com](https://www.gorgias.com/about-us)
4. [linkedin.com](https://www.linkedin.com/company/gorgias)
5. [pitchbook.com](https://pitchbook.com/profiles/company/113502-07)

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