---
title: 'Demand Generation Manager at KPA'
canonical: 'https://feeny.ai/job/demand-generation-manager-kpa-lafayette-ryngpj150r46'
type: 'job'
last_seen: '2026-09-07'
---

# Demand Generation Manager at KPA

- **Company:** KPA
- **Location:** Lafayette, CO
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-03
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/kpaonline/2e4a95e0-90ec-48f9-a05e-40a9a04c9434

## Job description

KPA has spent over four decades earning a reputation as the company automotive businesses trust with compliance. More than 15,000 of them count on us to protect their people, their customers, and their operations across Environmental Health & Safety (EHS), Sales, Advertising, Privacy, and HR. Underneath it is one conviction: that documented is not the same as safe. A binder of current paperwork has never prevented an injury, so we built the company to close that gap. Software that's always watching out, training that reaches the newest person on the floor, and 150 consultants who keep finding what actually goes wrong. We think that work is worth doing somewhere people want to be, and Built In Colorado has named KPA one of the state's Best Places to Work seven years running.

Don’t meet every job requirement? At KPA, we are dedicated to building a diverse, inclusive, and authentic workplace. Studies have shown some people are less likely to apply unless they meet every requirement. If you’re excited about the role but your past experience doesn’t align perfectly with every qualification, we still encourage you to apply! You might just be the right candidate for this or other roles. As a growing company KPA values its employees by supporting them with a full benefits package including Medical, Dental, Vision, Flexible Spending Accounts, PTO, Paid and Floating Holidays, 401k with Company match and immediate vesting, Company-funded Life Insurance, Employee Assistance Programs, and No-cost Mental Health Benefits. Please note: we may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. KPA is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, and compensation, to all qualified applicants and employees without regard to race, religion, religious dress/grooming, color, ethnicity, sex (including sex stereotyping), sexual orientation, gender identity or gender expression, national origin, ancestry, citizenship status, creed, uniform service member status, military or veteran status, marital status, pregnancy, breast-feeding and/or pregnancy-related conditions, age, protected medical condition, leave status, physical or mental disability, genetic characteristics, or any other legally-protected status in accordance with the requirements of all federal, state and local laws. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. If you need assistance or an accommodation due to a disability, you may contact us at hr@kpa.io. Please see our Candidate Privacy Notice here

## About KPA

## Company Overview
- **One-liner**: KPA helps automotive businesses manage regulatory compliance, workplace safety, and HR risk through software, consulting, and training.
- **Entity Type**: Private (PE-backed; acquired by Providence Equity Partners in 2018) [linkedin.com](https://linkedin.com/company/kpa-llc)
- **Headquarters**: Westminster, Colorado, United States [linkedin.com](https://linkedin.com/company/kpa-llc)
- **Founded**: 1986 [linkedin.com](https://linkedin.com/company/kpa-llc) [builtin.com](https://builtin.com/company/kpa)
- **Founders**: Not publicly available in the sources reviewed
- **Other Offices**: Pittsburgh, Tigard, and Lafayette; workforce distributed across 6 countries including the US, Kenya, Indonesia, Canada, and South Africa [linkedin.com](https://linkedin.com/company/kpa-llc)

## Core Business
- **Primary Industry**: Environmental health & safety (EHS), regulatory compliance, HR/risk management software and services for the automotive industry.
- **Target Customers**: B2B; automotive dealerships, service centers, and related automotive businesses — from SMBs to enterprise operations.
- **Mission/Purpose**: KPA’s stated purpose is helping automotive businesses “keep their people safe, protect their operations, and stay ahead of compliance” as the automotive industry’s #1 trusted compliance partner [hs.kpa.io](https://hs.kpa.io/who-we-are).

## Products & Services
- **[Vera Suite](https://hs.kpa.io/who-we-are)**: Compliance and safety management software that keeps compliance programs organized, automated, and audit-ready. It surfaces risk across multiple locations at a glance.
- **Compliance Consulting**: Expert consulting services that help clients interpret regulations, handle audit findings, and build practical, ongoing compliance solutions. KPA has 125+ EHS and F&I consultants.
- **Compliance Training**: An award-winning training library focused on real-world automotive scenarios and role-specific courses.
- **KPA Partner Program**: Flexible partnership structures for consulting firms, industry associations, and compliance experts to deliver KPA’s software, training, and expertise to their clients.
- **Reynolds DMS Integration**: A direct integration with Reynolds’ dealership management system, connecting daily dealership operations with compliance tracking in one workflow.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company).
- **Key Metric (Private)**: Third-party reported total funding of $5M; estimated annual revenue of $68.3M [linkedin.com](https://linkedin.com/company/kpa-llc)
- **Notable Investors/Partners**: Providence Equity Partners (owner); Reynolds (DMS integration partner); various consulting firms and industry associations via the KPA Partner Program.
- **Growth Signals**:
  - KPA’s website reports 15,000+ automotive businesses served; Built In lists 10,000+ clients — conflicting reports [hs.kpa.io](https://hs.kpa.io/who-we-are) [builtin.com](https://builtin.com/company/kpa)
  - Recent acquisitions: Compli (2019), Multimedia Training Systems (2020), iScout (2021), Auto Advisory Services, and Tddm [linkedin.com](https://linkedin.com/company/kpa-llc)
  - LinkedIn following grew to 23,566, up 42.8% year-over-year [linkedin.com](https://linkedin.com/company/kpa-llc)
  - Employee count data conflicts: LinkedIn/Growjo reports 253 employees (-4% YoY), while Built In reports 405 total employees [linkedin.com](https://linkedin.com/company/kpa-llc) [builtin.com](https://builtin.com/company/kpa)

## Competitive Advantages
- **100% automotive focus**: KPA’s products, training, and consulting are built around the specific regulations, risks, and operational realities of automotive businesses [hs.kpa.io](https://hs.kpa.io/who-we-are).
- **Integrated three-pillar model**: Software + consulting + training form one continuous compliance program rather than point solutions.
- **Deep domain expertise**: 40 years of EHS and F&I experience, backed by 125+ specialized consultants.
- **Ecosystem integrations**: Direct integration with Reynolds DMS creates switching costs and daily operational stickiness.
- **Scale and trust**: Tens of thousands of businesses rely on KPA for compliance, reducing incidents and violations.

## Strategic Focus
- Continue building a complete, integrated compliance platform for automotive businesses.
- Deepen partnerships and integrations, including dealer management systems like Reynolds.
- Expand software automation, training, and consulting capabilities through acquisitions and organic innovation.
- Position KPA as the proactive “safety steward” that helps clients see around corners and avoid incidents before they happen [hs.kpa.io](https://hs.kpa.io/who-we-are).

## Why Work Here
- **Remote-first hybrid workplace**: Most roles are primarily remote, with some in-office collaboration. Daily office attendance is optional, and teams meet in person for collaboration and on-site work [hs.kpa.io](https://hs.kpa.io/careers) [builtin.com](https://builtin.com/company/kpa)
- **Company culture**: KPA emphasizes meaningful work, safety stewardship, proactive partnership, DEI, and open communication. It describes itself as combining “the stability of a 40-year-old industry leader with the energy of a company that’s still growing” [hs.kpa.io](https://hs.kpa.io/careers).
- **Benefits**: Competitive PTO, paid holidays, paid parental leave, 401(k) with company match, paid volunteer days, tuition reimbursement, certification funding, and ongoing learning/development [hs.kpa.io](https://hs.kpa.io/careers).
- **Employee sentiment is mixed**: LinkedIn employer rating is 3.4/5 from 181 reviews; work-life balance (3.6) and compensation (3.5) rate highest, while culture (3.3) and career growth (3.2) rate lower [linkedin.com](https://linkedin.com/company/kpa-llc).
- **Open roles at time of research**: Environmental Health & Safety Consultant, Automotive F&I Consultant, Account Executive, Legal & Compliance Specialist, Demand Generation Manager, and General Interest [jobs.lever.co](https://jobs.lever.co/kpaonline) [builtin.com](https://builtin.com/company/kpa)

## Sources
1. [hs.kpa.io](https://hs.kpa.io/who-we-are)
2. [hs.kpa.io](https://hs.kpa.io/careers)
3. [linkedin.com](https://linkedin.com/company/kpa-llc)
4. [jobs.lever.co](https://jobs.lever.co/kpaonline)
5. [builtin.com](https://builtin.com/company/kpa)

## Other roles at KPA

- [Legal & Compliance Specialist – Auto Retail](https://feeny.ai/job/legal-compliance-specialist-auto-retail-kpa-westminster-vhdd878746vv) — Westminster, CO
- [Environmental Health & Safety Consultant](https://feeny.ai/job/environmental-health-safety-consultant-kpa-livermore-9mpfyxrzm8x7) — Livermore, CA
- [Technical Support Specialist](https://feeny.ai/job/technical-support-specialist-kpa-remote-fp7x51f9pg71)
- [Senior Information Security Engineer](https://feeny.ai/job/senior-information-security-engineer-kpa-lafayette-metjmbs9ymdb) — Lafayette, CO
- [Account Executive - Automotive](https://feeny.ai/job/account-executive-automotive-kpa-atlanta-y22gtmbvah12) — Atlanta, GA
- [Environmental Health & Safety Consultant](https://feeny.ai/job/environmental-health-safety-consultant-kpa-baltimore-z9c24666pbxt) — Baltimore, MD
- [Environmental Health & Safety Consultant](https://feeny.ai/job/environmental-health-safety-consultant-kpa-phoenix-yz3h1vb5sdd5) — Phoenix, AZ
- [Help Desk Technician](https://feeny.ai/job/help-desk-technician-kpa-lafayette-gs53nmjrcq9d) — Lafayette, CO
- [General Interest Application](https://feeny.ai/job/general-interest-application-kpa-remote-67jsmpbd0drq)
- [Demand Generation Manager](https://feeny.ai/job/demand-generation-manager-spara-new-york-m93mya13c6c0) — New York, NY