---
title: 'Demand Generation Manager at OneSignal'
canonical: 'https://feeny.ai/job/demand-generation-manager-onesignal-united-states-tn1xf9cngdxe'
type: 'job'
last_seen: '2026-10-28'
---

# Demand Generation Manager at OneSignal

- **Company:** OneSignal
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-26
- **Last confirmed live:** 2026-10-28
- **Apply:** https://jobs.gem.com/onesignal/am9icG9zdDr1j1vgc-IjWdsCMCh0f1aQ

## Job description

As a Demand Generation Manager, you’ll own integrated campaigns that generate qualified pipeline for OneSignal. You’ll lead our webinar and direct mail programs, build our ABM campaigns, and bring new ideas for reaching and converting our target audience. You’ll work with our paid media, content, and lifecycle teams to take campaigns from planning through launch, follow-up, and performance analysis. This is an opportunity to shape campaign strategy, test new ideas, and build programs you can own from strategy to execution. This role reports to the Head of Marketing and partners closely with SDRs, Sales, Customer Success, and the broader Marketing team to drive successful campaigns. We’re looking for someone who takes initiative, understands what makes a compelling campaign, and uses results to optimize decisions.

What You'll Do:

- Develop integrated campaigns that generate qualified leads and pipeline. Identify target audiences, develop campaign strategy, and create plans that connect audience needs to business goals
- Own campaign planning and coordination by setting goals, building timelines, and working with paid media, content, lifecycle, events, and marketing operations to bring campaigns to life across channels
- Run our webinar program end-to-end, including identifying topics and speakers, driving registrations and attendees, and planning follow-up
- Build ongoing and targeted direct mail campaigns that connect compelling offers with coordinated SDR and sales outreach to generate qualified meetings and pipeline
- Build our ABM program in partnership with sales, including aligning on target accounts, developing coordinated campaigns, and testing new approaches
- Work with SDRs and sales to create campaign follow up messaging
- Define campaign success metrics, report on MQLs, SQLs, and pipeline, and use data to recommend what to improve
- Bring recommendations for campaigns, channels, and experiments, prioritize them against business goals, and apply what you learn to future programs

What You'll Bring:

- 4+ years of demand experience in B2B SaaS
- Care for quality, all the way from ad copy to internal comms
- Proven track record of balancing strategy and execution with measurable outcomes
- Can move quickly, make sound decisions in an ambiguous environment and adapt as priorities evolve
- Ability to use CRM and marketing automation data to understand funnel performance, identify gaps, and recommend improvements
- Strong cross-functional collaboration skills with experience working with marketing and sales
- A can-do attitude and willing to take on challenges without clear direction
- Fluency using AI tools to accelerate research, drafting, and iteration while maintaining strong judgment and a high quality bar

The New York and California base salary for this full time position is between $120,000 to $150,000. Your exact starting salary is determined by a number of factors such as your experience, skills, and qualifications. In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits.

## About OneSignal

## Company Overview
- **One-liner**: OneSignal is a customer engagement platform that enables businesses to send personalized, omnichannel messages (push, email, SMS/RCS, in-app) to drive activation, retention, and revenue.
- **Entity Type**: Private (Series C)
- **Headquarters**: San Mateo, California, USA (with offices in New York, London, and a shared workspace in Singapore)
- **Founded**: 2011
- **Founders**: George Deglin (Co-Founder & CEO) and Long Vo (Co-Founder & COO)

## Core Business
- **Primary industry**: Customer engagement / Marketing technology (MarTech)
- **Target customers**: B2B – from SMBs to large enterprises; over 1 million businesses use the platform
- **Mission**: “Democratize customer engagement for all businesses around the world”

## Products & Services
- **OneSignal Platform**: Unified omnichannel orchestration hub for mobile push, web push, email, SMS/RCS, in-app messaging, and Live Activities. Includes segmentation, real-time behavioral triggers, journey automation, and analytics.
- **OneSignal AI**: In-product AI agent that generates message copy, designs emails, analyzes performance, and recommends next steps; can create and analyze multi-step Journeys.
- **SDKs & APIs**: Fast integration with Android, iOS, Flutter, React Native, Expo, Unity, and more. Connects to analytics, CDP, warehouse, and CRM tools.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total funding of $84.2M over 7 rounds (latest Series C in February 2023)
- **Notable Investors/Partners**: SignalFire, Y Combinator, HubSpot; 14 institutional investors and 1 angel investor
- **Growth Signals**:
  - Serves over 1 million businesses and sends 12 billion messages daily
  - Headcount of 171 as of June 2026 (Tracxn)
  - Recognitions: Great Place to Work® Certified, Fortune 100 Best Companies to Work For®, Deloitte Technology Fast 500™, G2 Leader 2026
  - Compliance: SOC 2 Type 2, ISO 27001, GDPR

## Competitive Advantages
- **Omnichannel orchestration** from a single dashboard with consistent brand voice
- **Fast integration** (SDKs and APIs ready in hours) and AI-powered automation
- **Enterprise-grade security and compliance** (SOC 2, ISO 27001, GDPR, regional data residency)
- **Scalable architecture** handling billions of messages daily for businesses of all sizes
- **Strong developer community** and extensive integration ecosystem

## Strategic Focus
- **Democratizing customer engagement** by making enterprise-grade tools accessible to all businesses
- **AI-first innovation** (OneSignal AI) to reduce manual work and improve campaign performance
- **Expanding omnichannel reach** (e.g., RCS, Live Activities) and deepening integrations with analytics/CDP/CRM platforms
- **Maintaining a remote-first, flexible work culture** while growing globally

## Why Work Here
- **Work flexibility**: Fully remote and hybrid options; no-meeting Wednesdays for deep focus; results-oriented culture
- **Perks**: Home office and wellness stipend, learning & development stipend
- **Culture**: Values include customer-first, ownership, transparency, collaboration with empathy, and continuous learning
- **Diversity & Inclusion**: Committed to creating an inclusive environment where employees bring their authentic selves
- **Awards**: Great Place to Work® Certified, Fortune 100 Best Companies to Work For®
- **Locations**: San Mateo (HQ), New York, London, and Singapore (shared workspace)

## Sources
1. [onesignal.com/careers](https://onesignal.com/careers)
2. [onesignal.com](https://onesignal.com/)
3. [onesignal.com/about](https://onesignal.com/about)
4. [ycombinator.com/companies/onesignal](https://www.ycombinator.com/companies/onesignal)
5. [tracxn.com/d/companies/onesignal](https://tracxn.com/d/companies/onesignal/__m5ycJzS7z96DPQZYdUsN2ifGGab0KTqN-m99zO8jMKA)

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