---
title: 'Demand Generation Manager at Osano'
canonical: 'https://feeny.ai/job/demand-generation-manager-osano-remote-kvfy6azcrp8q'
type: 'job'
last_seen: '2026-10-18'
---

# Demand Generation Manager at Osano

- **Company:** Osano
- **Location:** Remote
- **Work type:** remote
- **Posted:** 2026-09-26
- **Last confirmed live:** 2026-10-18
- **Apply:** https://job-boards.greenhouse.io/osano/jobs/5435834008

## Job description

## About Osano

Osano is an innovative B-Corporation built around a simple belief: privacy is a fundamental right. Since day one, we’ve been focused on giving modern enterprises the ability to innovate quickly, stay competitive, and earn customer trust by respecting data privacy and complying with consent guidelines. Our products help organizations operate confidently in a rapidly evolving regulatory and technological landscape.

## About the Role

Osano is looking for a Demand Generation Manager to help build and execute programs that create awareness, generate qualified pipeline, and ultimately drive revenue growth.

This is a hands-on individual contributor role for someone who enjoys both the strategic and executional sides of demand generation. You'll own campaigns from idea through execution and measurement, working closely with Sales, Marketing, Content, Product Marketing, and Revenue Operations to reach the right audiences with the right message at the right time.

We're looking for someone who is comfortable digging into performance data, experimenting with new approaches, and continuously improving how we generate and convert demand. You'll have meaningful ownership over your programs without direct people-management responsibilities.

## What You'll Do

- Develop and execute integrated demand generation campaigns and programs end to end to drive qualified pipeline against Osano's revenue goals.
- Build multi-channel programs across email, paid media, content syndication, sponsorships, webinars and events, content, organic channels, and account-based marketing.
- Own Osano's in-house paid media program across core and emerging channels like Google/Bing search, LinkedIn, YouTube, Reddit, and ChatGPT
- Partner closely with Sales to ensure campaigns align with target accounts, pipeline priorities, and the needs of the go-to-market organization.
- Collaborate with Product Marketing and Content to develop compelling campaign messaging, offers, and assets for key audiences and stages of the buyer journey.
- Work with Revenue Operations to ensure campaigns, lead flows, attribution, and reporting are set up accurately within our marketing and CRM systems.
- Monitor campaign performance and pipeline contribution, using data to identify what's working, what isn't, and where we should invest next.
- Analyze funnel performance across lead generation, conversion, pipeline creation, and revenue to identify opportunities for improvement.
- Develop audience segments and targeted programs based on industry, persona, account characteristics, intent, and buyer behavior.
- Test and optimize messaging, channels, creative, audiences, and conversion paths to continually improve campaign performance.
- Help develop and refine Osano's account-based marketing strategy and execute programs targeting high-value accounts.
- Manage campaign budgets and make recommendations on how to allocate spend based on performance and business priorities.
- Partner with Marketing Operations to maintain strong campaign tracking, reporting, and attribution.
- Stay current on demand generation trends, channels, and tools, bringing new ideas and experiments to the team.
- Share campaign insights and results with Marketing, Sales, and other stakeholders, translating performance data into clear recommendations and next steps.

## What We're Looking For

- 5+ years of experience in demand generation, growth marketing, integrated marketing, or a related B2B marketing role, preferably within SaaS or technology.
- Demonstrated experience building and executing integrated campaigns that contribute to pipeline and revenue.
- Strong understanding of the B2B buyer journey and how marketing programs influence prospects from initial awareness through opportunity creation.
- Experience working across multiple demand generation channels, including email, paid media, content, webinars/events, and ABM.
- Hands-on experience running paid search and LinkedIn campaigns in the platforms yourself, not through an agency, with a track record of scaling spend efficiently.
- Strong analytical skills with the ability to interpret campaign and funnel data and turn insights into action.
- Experience with marketing automation and CRM platforms such as HubSpot and Salesforce.
- Familiarity with campaign attribution, funnel metrics, lead management, and pipeline reporting.
- Comfortable owning projects independently and moving between strategy and hands-on execution.
- Strong project management skills with the ability to manage multiple campaigns, stakeholders, deadlines, and priorities at once.
- Collaborative mindset and experience partnering closely with Sales, Revenue Operations, Product Marketing, and Content.
- Curious and experimental approach—you enjoy testing ideas, learning from the results, and continuously improving performance.
- Clear communicator who can explain both campaign strategy and performance to stakeholders across the organization.

What Success Looks Like

In this role, success isn't measured simply by the number of campaigns launched or leads generated. You'll help Osano build a demand generation engine that consistently reaches the right audiences and translates marketing investment into meaningful business results.

You'll be successful when you're:

- Generating qualified pipeline that supports company revenue goals.
- Improving conversion throughout the marketing and sales funnel.
- Building repeatable, scalable campaigns rather than relying on one-off tactics.
- Giving the team clear visibility into campaign and channel performance.
- Using data and experimentation to continually improve marketing effectiveness.
- Building strong alignment between Marketing and Sales around audiences, campaigns, and pipeline.

## Who You Are

You're equal parts marketer, operator, and problem solver. You can zoom out to think about campaign strategy and the buyer journey, then zoom in to build, launch, analyze, and optimize the program yourself.

You're comfortable with numbers but don't lose sight of the people behind them. You understand that great demand generation isn't just about producing more leads—it's about creating the right engagement with the right buyers and turning that engagement into sustainable pipeline and revenue.

Most importantly, you're someone who likes to own your work. You don't need a large team beneath you to make an impact; you're energized by rolling up your sleeves, collaborating across the business, and seeing your ideas translate into measurable results.

## Why Us

- A well-defined career path that’s not just “climbing the ladder” - learn different competencies, skills, and concepts as you progress and get recognized for it.
- Supportive leadership and peers - from sales engineering and product marketing to sales development and demand generation - you’re never in this alone.
- You’ll be stepping into a space that’s on fire – the privacy and regulatory landscape is only growing with a ton of opportunity in front of us.
- You’ll become a privacy expert, including the opportunity to receive your Certified Information Privacy credential.
- You’ll be representing a product that makes prospects say, “This is so awesome” when you demo it.

## Benefits

- Competitive compensation + ownership interest for an early stake in our success!
- Unlimited paid time off with a requirement to take at least two weeks off per year.
- We're continuously a Best Place for Working Parents and offer paid parental leave for all new parents + believe that family, however you define it, comes first.
- Osano sponsors individual premiums for base plans at 100% and dependent premiums at 50% for Medical, Dental, and Vision Insurance via Aetna.
- A fully, permanently remote company so you can work from anywhere in the U.S.
- Receive a MacBook + $600 to craft your home workspace
- Annual company trip designed to foster connection, creativity, and fun together!
- Mental health benefits with free memberships to mindfulness + talk therapy services

A Bit More About Osano

Osano is a leading data privacy platform that helps organizations quickly and confidently comply with laws like GDPR, CCPA, and other global privacy regulations. From consent management to vendor risk monitoring, Osano makes complex privacy tasks refreshingly simple, so companies can focus on what they do best, while we handle the rest.

We’re backed by top-tier investors including Baird Capital, Jump Capital, and LiveOak, and we’re scaling fast with a multi-year runway and ambitious growth plans. We’ve also been recognized as a Great Place to Work for four years running, with 97% of employees saying Osano is a great place to work.

As we grow, we're looking for individuals who lean into modern technologies and smarter systems to drive efficiency, clarity, and speed; both in our product and in how we operate. If you're excited by the idea of helping build a high-growth, privacy-first company that embraces thoughtful automation, emerging tech, and intentional collaboration, we’d love to hear from you.

Osano is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, genetic information, disability, veteran status, or any other characteristic protected by applicable law.

## About Osano

## Company Overview
- **One-liner**: Osano is an all-in-one data privacy platform that helps organizations build, manage, and scale their privacy programs to stay compliant with global data privacy laws.
- **Entity Type**: Private (Venture-backed)
- **Headquarters**: Austin, Texas, United States
- **Founded**: 2018
- **Founders**: Arlo Gilbert and Scott Hertel

## Core Business
- **Primary industry/industries**: Data Privacy Compliance Software / Legal Technology
- **Target customers**: B2B, serving organizations of all sizes (from startups to enterprises) that need to comply with data privacy laws like GDPR, CCPA, and others.
- **Mission or purpose statement**: Osano believes data privacy is a fundamental human right and aims to make it easy for companies to do the right thing by minimizing the risk and complexity of privacy compliance.

## Products & Services
- **Osano Platform (Core)**: An all-in-one SaaS platform that includes consent management, data subject rights (DSR) automation, data mapping, assessments, and vendor risk management. The platform is designed to automate complex compliance work and simplify privacy program management.
- **Consent Management**: Automated cookie consent banners and preference management to comply with global consent laws.
- **Subject Rights Automation**: Tools to handle data subject access requests (DSARs) and other individual rights requests efficiently.
- **Vendor Risk Management**: A database of over 11,000 vendors to help assess and manage third-party privacy risk.
- **Data Mapping**: Tools to discover and map personal data across the organization.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: The platform serves over 40,000 users and processes over 3 billion consents per month. It has a database of over 11,000 vendors.
- **Notable Investors/Partners**: Osano is venture-backed (specific lead investors were not detailed in the provided search results, but it is a venture-backed startup). It is a Certified B Corporation and a Public Benefit Corporation.
- **Growth Signals**: The company is actively hiring across multiple departments (Engineering, Sales, Customer Success, Product), indicating growth. It has been recognized by Great Place to Work® (ranked #50 on Fortune Best Workplaces in Texas™ 2024 for Small and Medium companies). CEO Bobby Jaffari previously built sales organizations from scratch at high-growth companies like Iterable and Freshworks, leading to successful IPOs.

## Competitive Advantages
- **"No Fines. No Penalties." Pledge**: Osano offers an industry-unique guarantee that provides customers confidence in their compliance.
- **B-Corp & Public Benefit Corp Status**: As the first data privacy platform to be a B Corporation, this differentiates them as a mission-driven company focused on societal good, not just profit.
- **Comprehensive Platform**: They provide a single, integrated platform for the entire privacy program (consent, DSR, data mapping, vendor risk), reducing the need for multiple point solutions.
- **Expert Monitoring**: A global team of privacy experts continuously monitors the regulatory landscape to keep the platform and its customers up to date.

## Strategic Focus
- **Automation and Scale**: Continuing to automate complex, manual privacy compliance work so companies can focus on critical priorities.
- **AI Integration**: The company is actively hiring a Senior AI Engineer, suggesting a strategic focus on integrating artificial intelligence into their platform to further automate and enhance privacy management.
- **Growth and Market Expansion**: Building out sales, customer success, and product teams to capture a larger share of the growing data privacy compliance market.

## Why Work Here
- **Culture & Mission**: Strong mission-driven culture centered on the belief that data privacy is a fundamental human right. The company is a Certified B-Corp and Public Benefit Corp.
- **Remote-First**: Osano is a fully distributed team with no central office. Employees work remotely from all over the United States.
- **Work-Life Balance**: Strong emphasis on "Family + Friends First" with flexible schedules, generous paid parental leave, and unlimited PTO.
- **Compensation & Benefits**: Offers transparent pay ranges in job listings, free medical/dental/vision insurance (Aetna), a great 401K, and access to Teladoc and OneMedical.
- **Diversity & Inclusion**: Prioritizes diversity in hiring from day one. Has three Employee Resource Groups (ERGs): Wosano (women), Pride (LGBTQIA+), and Parents. Has taken the Startup Diversity and Inclusion Pledge.
- **Mental Health**: Company-paid therapy options and an open culture that talks about mental health.
- **Transparency**: Operates with a "Work in Public" philosophy where non-confidential work is viewable by all employees in chat channels, ensuring alignment.
- **Recognition**: Certified as a Great Place to Work® (96% of employees say it's a great place to work, vs. 57% at a typical U.S. company).

## Sources
1. [osano.com - About](https://www.osano.com/company/about)
2. [osano.com - Careers](https://www.osano.com/company/careers)
3. [greenhouse.io - Osano Jobs](http://job-boards.greenhouse.io/osano)
4. [greatplacetowork.com - Osano Profile](https://www.greatplacetowork.com/certified-company/7044184)

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