--- title: 'Demand Generation Manager at PeopleGrove' canonical: 'https://feeny.ai/job/demand-generation-manager-peoplegrove-remote-a8grby4j9fww' type: 'job' last_seen: '2026-10-18' --- # Demand Generation Manager at PeopleGrove - **Company:** PeopleGrove - **Location:** Remote - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-10-07 - **Last confirmed live:** 2026-10-18 - **Apply:** https://jobs.lever.co/peoplegrove/9ecc7aa4-6a33-4483-8c58-3a621fd87d8e ## Job description Location: Remote (3x Per Year Travel Required) Division: Marketing Classification: Exempt Reports To: SVP of Marketing We are seeking a performance- and data-driven Demand Generation Manager who thrives on measurable results, continuous optimization, and technical marketing excellence. In this role, you will design, execute, and optimize multi-channel campaigns that attract, engage, and convert higher education decision-makers. You will be the HubSpot power user for marketing automation, reporting, and lead lifecycle management—ensuring that every campaign is tracked, analyzed, and improved. Working closely with sales, you’ll align marketing activities to pipeline goals, continuously test and refine strategies, and drive sustainable revenue growth. If you have a growth mindset, love experimenting with new approaches, and want to see your work directly influence business outcomes, this is the role for you ## Key Responsibilities Campaign Execution - Design and execute integrated campaigns across email, paid media, content, and webinars. - Leverage HubSpot for campaign automation, lead nurturing, and audience segmentation. - Develop landing pages and A/B tests to optimize conversion rates. - Manage and refine paid acquisition efforts (PPC, retargeting, social ads). Funnel Optimization & Revenue Alignment - Own the lead-to-revenue funnel, identifying opportunities to improve conversion rates. - Collaborate with sales to optimize MQL-to-SQL handoff and pipeline contribution. - Implement and evolve lead scoring models based on engagement and fit. Performance Tracking & Insights - Manage contact and company data to effectively segment ICP marketing contactable audiences for a high volume of personalized campaigns - Measure performance against KPIs and monitor ROI, CPL, CPA, and pipeline impact for all campaigns. - Build and deliver actionable performance dashboards in HubSpot. - Use data-driven insights to continually improve targeting, messaging, and channel mix. Content & Thought Leadership Activation - Partner with marketing team members to turn thought leadership, customer stories, and events into demand-driving assets. - Repurpose content for multiple channels to maximize reach and impact. Collaboration & Process Improvement - Maintain a shared marketing activities calendar to ensure alignment across campaigns and events. - Document and refine demand generation processes for scalability. - Drive sales and marketing alignment through regular check-ins and shared performance reviews. Required Qualifications - Bachelor’s degree in marketing, business, communications, or related field. - 5+ years in demand generation or growth marketing for a B2B SaaS company. - Proven track record of meeting or exceeding lead and revenue targets. - Expert-level HubSpot skills (automation, workflows, lead scoring, data management, reporting). - Proficiency in SEO, paid media management, and conversion rate optimization. - Strong analytical skills with the ability to translate data into actionable strategies. - Exceptional collaboration skills and ability to work cross-functionally in a remote environment. - Minimal travel (<10% annually). ## Preferred Qualifications - HubSpot certifications in Marketing Hub and Reporting. - Familiarity with webinar platforms like Zoom and event-driven marketing strategies. - Experience in higher education technology or email marketing. Ready to Make an Impact? If you’re passionate about measurable marketing impact and want to own demand generation in a high-growth, mission-driven SaaS company, we’d love to hear from you. Apply now and be part of a team that’s transforming higher education! ## About us As the trusted leader in student and alumni lifecycle engagement, clinical and non-clinical experiential education and career readiness, PeopleGrove+CORE Higher Education Group helps colleges and universities drive real outcomes. With a combined focus on meaningful engagement and simplifying the complexities of clinical and non-clinical experiential learning, the company partners with institutions to prepare students for career success and beyond. Leveraging over 16 years of industry leadership and a dedicated team of over 100 professionals, PeopleGrove+CORE offers innovative software solutions to scale and optimize a wide range of programs. This includes mentorship, career readiness, competency tracking, and seamless student placement and progress monitoring in clinical settings. The platform is designed to meet the demands of programs of all sizes, from those with ten students to tens of thousands. At the center of our mission is the belief that career success is built on meaningful experiences and human connection. By pairing AI-powered tools with high-touch engagement, they empower institutions to personalize, streamline, and scale their efforts. This creates lasting value for students, alumni, and the communities they serve by anchoring the student journey in the power of experience, connection, and support. ## About PeopleGrove ## Company Overview - **One-liner**: PeopleGrove is a Career Access Platform that partners with universities to provide mentorship, networking, career exploration, and experiential learning tools, helping students build social capital and succeed in their careers. - **Entity Type**: Private (backed by The Riverside Company; acquired CORE Higher Education Group in 2024) - **Headquarters**: Warwick, Rhode Island, USA (post-merger); also has offices in San Francisco, Wilmington, and Arlington, with remote employees in India, Canada, Ireland, and Germany - **Founded**: 2015 - **Founders**: Not publicly disclosed ## Core Business - **Primary industry**: Education technology (EdTech) – higher education software - **Target customers**: B2B – colleges, universities, and academic programs (500+ institutional partners, 750+ unique programs supported) - **Mission statement**: “To drive outcomes through meaningful engagement & experiential education by empowering colleges and universities to deliver value, prove impact, and ensure institutional effectiveness across the student and alumni lifecycle.” ## Products & Services PeopleGrove offers a unified product suite that covers the entire learner lifecycle, from enrollment to alumni engagement: - **PeopleGrove Platform (Career Access Platform)**: AI-powered smart career network that recommends Mentorship, Networking, Career Exploration, and Job Connections. Designed to help students (especially those without existing networks) build social capital. - **CORE Product Suite (formerly CORE Higher Education Group)**: Tools for managing clinical and non-clinical experiential education, including scheduling, tracking, compliance, and accreditation reporting. Widely used by nursing, pharmacy, health sciences, and other programs. - **Enrollment Yield Solutions**: Personalized engagement to boost enrollment and reduce summer melt. - **Student Retention Tools**: Scalable academic and emotional support resources. - **Alumni Engagement Platform**: Grow alumni participation and strengthen donor pipelines. - **Mentorship & Career Readiness**: Connect students with alumni and industry mentors using AI matching. ## Market Standing - **Valuation / Market Cap**: Not disclosed - **Key Metrics**: - **Annual Revenue**: $3.8M (pre-merger figure per LinkedIn; likely higher after integration) - **Total Funding**: $13.6M (across 6 funding rounds) - **Users**: 20+ million users across the country - **Institutional Partners**: 500+ (including 60% of US News Top 100 Universities) - **User Retention**: 96% retention rate, 5/5 average rating from user interactions - **Headcount**: ~250 employees (post-merger); 43.1% YoY growth (pre-merger) - **Notable Investors / Partners**: The Riverside Company (portfolio company) - **Growth Signals**: Merged with CORE Higher Education Group in 2024 and rebranded as one company; launched a unified website and product suite; expanded into clinical program management across 98% of key US clinical programs. ## Competitive Advantages - **Comprehensive lifecycle coverage**: The only platform that spans enrollment, student success, experiential learning, career readiness, alumni engagement, and mentorship in one integrated suite. - **Deep clinical education focus**: 98% of key clinical programs in the US use PeopleGrove/CORE – a strong moat in the healthcare education vertical. - **AI + human connection**: AI-powered matching and automation reduce administrative burden while maintaining the human element of mentorship and networking. - **High user satisfaction**: 96% retention rate and 5/5 average rating indicate strong product-market fit and user love. - **Private equity backing**: Riverside Company provides capital and strategic support for aggressive growth. ## Strategic Focus - **Integration and unification**: Combining the best of PeopleGrove and CORE into a single platform with deeper cross-product workflows. - **Accreditation and outcomes**: Helping institutions prove program effectiveness, meet accreditation standards, and improve student preparedness. - **Expanding into new academic programs**: Leveraging the clinical vertical to move into behavioral sciences, education, and other health sciences. - **AI-driven efficiency**: Continuing to invest in AI to automate scheduling, compliance, and matching, saving institutions time (e.g., 10 hours saved per week reported by users). ## Why Work Here - **Remote-first culture**: Work from anywhere in the US or India; flexible PTO and generous leave policies. - **Comprehensive benefits**: Premium healthcare (medical, dental, vision in the US), 401K, retirement plan, wellness benefits (Headspace, Gympass, Ginger, Omada), Employee Assistance Program. - **Travel and bonding**: Opportunities for team offsites and company-wide gatherings. - **Culture**: “Curiosity is rewarded and the unknown is embraced” – emphasis on growth, learning, and mission-driven work in education. - **Employee ratings**: 4.2/5 on LinkedIn (34 reviews), with high work-life balance (4.5), compensation (4.0), culture (4.0), and career growth (3.9). - **Impact**: Directly helps institutions drive enrollment, student success, and alumni impact – meaningful work for those passionate about education. ## Sources 1. [peoplegrove.com – Careers page](https://www.peoplegrove.com/about/careers/) 2. [peoplegrove.com – Main site](https://www.peoplegrove.com/) 3. [builtin.com – Company profile](https://builtin.com/company/peoplegrove) 4. [linkedin.com – PeopleGrove company page](https://linkedin.com/company/peoplegrove) 5. [businesswire.com – Merger announcement](https://www.businesswire.com/news/home/20251216671056/en/PeopleGrove-and-CORE-Higher-Education-Group-Rebrand-as-One-Company-Launch-Unified-Website-and-Product-Suite) ## Other roles at PeopleGrove - [Paralegal](https://feeny.ai/job/paralegal-peoplegrove-remote-7pg5mdbhes1e) - [Corporate Controller](https://feeny.ai/job/corporate-controller-peoplegrove-remote-nnpyjw3sahv2) - [Engagement Manager](https://feeny.ai/job/engagement-manager-peoplegrove-remote-jxhmgj06zamr) - [Senior Product Manager](https://feeny.ai/job/senior-product-manager-peoplegrove-remote-x7dhqdv8gsw6) - [Client Strategist](https://feeny.ai/job/client-strategist-peoplegrove-remote-gxycfrk1efbw) - [Lead Product Manager](https://feeny.ai/job/lead-product-manager-peoplegrove-remote-8rx6vx7perq7) - [Product Operations Manager](https://feeny.ai/job/product-operations-manager-peoplegrove-remote-9ez9md4qms0n) - [Implementation Manager](https://feeny.ai/job/implementation-manager-peoplegrove-remote-dw6f3dztzxe9) - [Product Success Specialist (Remote)](https://feeny.ai/job/product-success-specialist-remote-peoplegrove-mumbai-523q8r38q89d) — Mumbai, India - [Sales Development Representative](https://feeny.ai/job/sales-development-representative-peoplegrove-remote-e7zkky7dy5xy)