---
title: 'Demand Generation Manager at Snowflake'
canonical: 'https://feeny.ai/job/demand-generation-manager-snowflake-london-rby10432fgah'
type: 'job'
last_seen: '2026-11-06'
---

# Demand Generation Manager at Snowflake

- **Company:** [Snowflake](https://feeny.ai/companies/snowflake)
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Posted:** 2026-11-04
- **Last confirmed live:** 2026-11-06
- **Apply:** https://jobs.ashbyhq.com/snowflake/97f758a4-8d72-4492-9bb8-907601c2477b

## Job description

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

## About the role

We are looking for a Demand Generation Manager to lead integrated marketing campaigns that drive acquisition and adoption initiatives for the Snowflake platform. You will own and execute campaigns that include: thought-leadership, virtual events/webinars, virtual labs, web experiences and more; and deliver tailored marketing messages to key personas, in alignment with business objectives.

You will own integrated marketing campaigns end-to-end: driving strategy, execution, and optimization to maximize growth in alignment with EMEA strategic business priorities. This is a highly collaborative role, working closely with Product Marketing, ABM, Digital Marketing, Marketing Operations, Field Marketing and Sales Development to deliver high-impact programs. This role lands well for an AI-native, results-oriented marketer who thinks big and uses data-driven insights to shape the future of growth marketing at Snowflake.

This role is based out of Snowflake’s London office.

What you’ll do:

- Integrated Marketing Campaign Ownership: Own and lead EMEA Demand Generation Plan for the Snowflake Platform product areas from awareness to pipeline. Build campaigns that attract our target ICP and convert prospect interest into qualified meetings and sales opportunities.
- Campaign Management: Execute and optimise multi-channel demand generation campaigns, including webinars and hands-on labs, email marketing, content marketing, social media and paid advertising
- Reporting and Performance Analysis: Use performance data and marketing insights to optimize channel mix, conversion rates, and ROI.
- Implement structured testing methodologies to increase the demand generation processes and impact. Share insights to guide Growth Marketing best practices and develop new ways to accelerate the team’s results.

What you’ll have:

- Minimum 3-5 years developing & executing integrated marketing campaigns.
- Experience in planning, promoting, and executing high-impact webinars tailored to enterprise prospects, including collaboration with subject matter experts to ensure relevant content and audience engagement.
- Strong project management and hands-on execution skills, with a focus on metrics and details driven accuracy.
- Ability to craft compelling and persuasive content for a variety of formats including emails, landing pages, ad copy, and thought leadership content.
- Highly collaborative, with a natural ability to align multiple marketing, product and sales functions and global/regional stakeholders in a fast-paced, high-growth environment.
- Expertise in data storytelling and executing across channels to create a customer-focused experience.
- Experience with martech tools for running campaigns (e.g. Marketo, Salesforce, ON24, AEM)
- Experience implementing AI capabilities for demand generation workflows, that accelerate conversion and unlock new growth opportunities.

Preferred Skills:

- Experience with B2B SaaS marketing

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: [careers.snowflake.com](http://careers.snowflake.com)

## About Snowflake

## Company Overview
- **One-liner**: Snowflake provides an AI Data Cloud platform that enables enterprises to store, analyze, and securely share their data across multiple clouds and geographies.
- **Entity Type**: Public (NYSE: SNOW)
- **Headquarters**: Bozeman, Montana, United States
- **Founded**: 2012
- **Founders**: Not explicitly listed in the provided search results (widely known co-founders include Benoit Dageville, Thierry Cruanes, Marcin Zukowski – not verified in these search results)

## Core Business
- **Primary Industry**: Enterprise software, cloud data platform
- **Target Customers**: B2B, including large enterprises (e.g., hundreds of the world’s largest companies), mid-market, and SMBs
- **Mission**: “To Mobilize the World’s Data” (Glassdoor) and “empower every enterprise to achieve its full potential through data and AI” (Snowflake Careers page)

## Products & Services
- **Snowflake AI Data Cloud**: A unified, multi-cloud platform that combines data warehousing, data lakes, data sharing, and AI/ML capabilities. Customers can discover, share, and analyze data while running analytic workloads across public clouds (AWS, Azure, GCP).
- **Snowflake Marketplace**: A marketplace for discovering and accessing third‑party data sets and applications.
- **Snowflake‑Powered Applications**: Platform for building and deploying data‑intensive applications.

## Market Standing
- **Valuation/Market Cap**: Not directly provided in search results (as a public company, market cap fluctuates and is available on financial websites).
- **Key Metric**: Annual Revenue – $1 to $5 billion (USD) per Glassdoor.
- **Notable Investors/Partners**: Not explicitly mentioned in the search results (historically backed by Sequoia Capital, Dragoneer, etc. – not verified here).
- **Growth Signals**:
  - Named #1 on the 2023 Fortune Future 50 List ([Fortune.com](https://fortune.com))
  - Listed as a U.S. Best Large Place to Work by BuiltIn in 2024
  - Recognized as one of the “20 Coolest Cloud Software Companies” by CRN in 2022 and 2024
  - Headcount of 5,001–10,000 employees with 30 global locations; actively hiring
  - Revenue range $1B–$5B indicates strong scale

## Competitive Advantages
- **Multi‑Cloud Flexibility**: Operates across AWS, Azure, and GCP, avoiding vendor lock‑in.
- **Unified Data Experience**: One platform for data sharing, analytics, and AI, reducing silos.
- **Separation of Compute and Storage**: Allows independent scaling and cost efficiency (not detailed in provided sources, but a known differentiator).
- **Strong Ecosystem**: Data marketplace and extensive partner network.

## Strategic Focus
- **AI & Data Innovation**: The company’s current emphasis is on making “enterprise AI easy, efficient, and trusted” and integrating AI capabilities into the Data Cloud.
- **Global Expansion**: Active hiring across 30 locations indicates continued geographic growth.
- **Customer‑Centric Development**: Focus on empowering enterprises to achieve “full potential through data and AI.”

## Why Work Here
- **Culture**: Described as “driven by innovation, low egos, high bars, and collaboration” (Snowflake Careers page). Glassdoor rating of 3.9/5 overall (78% approve CEO).
- **Work‑Life Balance**: Glassdoor rates Work/Life Balance at 3.7/5; many remote and hybrid roles available (see Indeed listings).
- **Benefits**: “Benefits & Beyond” program includes competitive compensation, equity, career advancement programs, and commitment to pay equality and veteran hiring.
- **Engineering Focus**: Hiring process includes 2–4 week timeline with technical interviews; the company values impactful, project‑based work for all roles, including interns.
- **Recognition**: Named a Best Large Place to Work (BuiltIn 2024) and future‑focused by Fortune, signaling strong employer brand.

## Sources
1. [Snowflake Careers Overview](https://careers.snowflake.com/us/en)
2. [Life at Snowflake](https://careers.snowflake.com/us/en/snowflake-life)
3. [Snowflake on Glassdoor](https://www.glassdoor.com/Overview/Working-at-Snowflake-EI_IE928471.11,20.htm)
4. [Snowflake Hiring Process](https://careers.snowflake.com/us/en/gethired)
5. [Snowflake on Indeed](https://www.indeed.com/cmp/Snowflake-7f4a7fba)
6. [Snowflake Careers Portal (Ashby)](https://jobs.ashbyhq.com/snowflake) – provided by user

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