---
title: 'Demand Generation Manager at Sourgum'
canonical: 'https://feeny.ai/job/demand-generation-manager-sourgum-jersey-city-1qkes7ynykz7'
type: 'job'
last_seen: '2026-09-10'
---

# Demand Generation Manager at Sourgum

- **Company:** Sourgum
- **Location:** Jersey City, NJ
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-04
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/sourgum/20226834-8968-4d7a-b76b-0f18987c7ebe

## Job description

Sourgum is transforming the $100B+ waste and recycling industry through cutting-edge technology that makes waste removal simpler, smarter, and more cost-effective. Our innovative haulsourcing platform powers high-quality waste and recycling services for businesses at significantly lower costs—saving our customers an average of 20%. Leveraging proprietary datasets, an advanced operating system, and a carefully curated network of 5,000+ trusted vendors, we help companies of all shapes and sizes streamline their operations while advancing sustainability efforts.

We’re a fast-growing, venture-backed company (just closed our Series A!) on a mission to modernize an outdated industry — and we’re just getting started. Our investors include Spark Capital, Founder Collective, Suffolk Technologies, 186 Ventures, and River Park Ventures, the same funds that backed category-defining companies like Slack, Anthropic, Uber, Venmo, and Amazon Pharmacy.

If you’re driven by the opportunity to build something groundbreaking, we’d love to meet you. The Role: The role is hybrid 3 days in the office based out of Jersey City, NJ We’re looking for a data-driven, creative, and results-oriented Demand Generation Manager to join our marketing team. This role is critical in developing and executing campaigns that drive awareness, generate high-quality leads, and support our revenue growth goals. You’ll work cross-functionally with sales, content, product, and digital marketing to build a scalable demand generation engine. What you’ll be doing:

- Plan, execute, and optimize multi-channel demand generation campaigns (email, paid media, webinars, ABM, content syndication, etc.)
- Collaborate with sales to define target audiences and align lead generation strategies with pipeline goals
- Manage and refine marketing automation workflows and lead nurturing programs
- Monitor, measure, and report on campaign performance metrics such as MQLs, CPL, conversion rates, and ROI
- Own and manage paid channels including LinkedIn, Google Ads, and display networks
- Partner with content marketing to develop assets that support campaign goals
- Continuously test and iterate on messaging, targeting, and creative to improve performance
- Ensure accurate lead tracking and attribution in CRM and marketing automation tools (e.g., HubSpot)

The qualifications you need:

- 4-6 years of experience in B2B demand generation, growth marketing, or digital marketing
- Proficiency with marketing automation and CRM platforms (e.g., HubSpot)
- Strong analytical skills and ability to turn data into actionable insights
- Experience running and optimizing paid media campaigns
- Excellent project management and communication skills
- Familiarity with SEO and SEM, landing page optimization, and A/B testing
- Self-starter with a bias for action and experimentation

## Benefits

- Company stock options as part of your compensation package, giving you the opportunity to share in our company's success and build long-term financial growth.
- A positive and collaborative work environment with a focus on innovation and sustainability.
- Flexible/Unlimited PTO
- Comprehensive benefits package including health insurance (medical, dental, vision, LTD, Life Insurance, etc.), retirement plans (401K).
- Access to hundreds of gyms, studios, and wellness apps—all through one easy membership provided by your Wellhub.
- Yearly Personal Development Budget
- Opportunities for professional development and career advancement within a growing company.

## About Sourgum

## Company Overview
- **One-liner**: Sourgum is a technology-driven waste and recycling services platform that provides nationwide, transparent, and reliable waste management through a network of vetted haulers.
- **Entity Type**: Private (Series A)
- **Headquarters**: Jersey City, New Jersey, United States
- **Founded**: 2019
- **Founders**: Joe DiNardi-Mack and Luciano DiNardi

## Core Business
- **Primary industry**: Environmental Services / Waste Management
- **Target customers**: B2B – businesses with single or multiple sites (SMB to enterprise)
- **Mission**: Achieve zero waste within the waste & recycling industry by aligning sustainability with profitability.

## Products & Services
- **Sourgum Platform**: A controlled marketplace and SaaS platform for managing waste and recycling services nationwide. Includes transparent pricing, real-time tracking, dispatching, automated reporting, and enterprise integrations.
- **Nationwide Hauling Network**: Access to 5,000+ vetted local haulers for dumpster rentals, recurring pickups, compost, e-waste, hazardous waste, and more.
- **Customer Portal**: 24/7 visibility into service activity, invoices, and reporting.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Total Funding – $12.5M (Series A, led by Spark Capital, with Suffolk Technologies and Founder Collective participating)
- **Notable Investors/Partners**: Spark Capital (lead), Suffolk Technologies, Founder Collective
- **Growth Signals**: 40 employees (96.7% YoY growth), 14,000+ customers, 13 active job postings, headcount up from ~11 to 40 in a year.

## Competitive Advantages
- **End-to-End Control**: Owns the entire customer experience (pricing, scheduling, billing, issue resolution) unlike traditional brokers.
- **Proprietary Technology**: Built by industry insiders, automating dispatching, service tracking, and reporting.
- **Radical Transparency**: No hidden fees, fuel surcharges, or surprise charges; customers see real-time data.
- **Deep Industry Experience**: Founded by fourth-generation waste industry veterans with hands-on experience.

## Strategic Focus
- Scale the nationwide network of haulers and continue building technology to modernize the $100B+ waste industry.
- Drive sustainability through operational efficiency and waste diversion.
- Grow enterprise and multi-site customer base.

## Why Work Here
- **Culture**: Emphasis on transparency, urgency, and hands-on problem solving. Team includes industry veterans and technologists.
- **Growth Trajectory**: Rapid headcount growth (96.7% YoY) indicates scaling phase and career advancement opportunities.
- **Work Environment**: Hybrid/office not explicitly stated; HQ in Jersey City with additional offices in Canada. Open roles include Senior Software Engineer, Forward Deployed Engineer, and Head of Product.
- **Impact**: Opportunity to transform a traditional, fragmented industry with modern technology and data-driven operations.

## Sources
1. [sourgum.com](https://www.sourgum.com/)
2. [sourgum.com/about](https://www.sourgum.com/about/)
3. [sourgum.com/team](https://www.sourgum.com/team/)
4. [linkedin.com/company/sourgumwaste](https://www.linkedin.com/company/sourgumwaste)
5. [pitchbook.com](https://pitchbook.com/profiles/company/520789-78)

## Other roles at Sourgum

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