--- title: 'Demand Generation Marketing Manager at Adyen' canonical: 'https://feeny.ai/job/demand-generation-marketing-manager-adyen-stockholm-rsv78yh3ba5g' type: 'job' last_seen: '2026-09-09' --- # Demand Generation Marketing Manager at Adyen - **Company:** Adyen - **Location:** Stockholm, Sweden - **Posted:** 2026-07-22 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/adyen/jobs/8009551 ## Job description This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. Adyen is looking for a data-driven, proactive, and collaborative Demand Generation Manager to join our team. This role will be based in our Stockholm office and report directly to the Head of Marketing. ## About the Role The Demand Generation role is focused on driving measurable impact for Adyen’s new customer acquisition efforts. In this role, you’ll be responsible for planning, executing, and optimizing targeted Account-Based Marketing (ABM) campaigns across owned channels, paid media, and events. The ideal candidate is experienced in meeting revenue-based goals through 1:Many, 1:Few, and 1:1 ABM campaigns, collaborating closely with SDRs, Sales, and Event teams. This is a matrixed-role requiring seamless collaboration across the region and Global Marketing teams to generate sales-accepted opportunities. ## What You'll Do - Multi-Channel ABM: Plan, set up, and optimize 1:Many, 1:Few, and 1:1 account-based marketing campaigns to drive pipeline. - Event-Driven Demand Generation: Leverage both external trade shows and Adyen-owned events as core demand generation vehicles—driving targeted prospect attendance, designing pre-/post-event nurture tracks, and ensuring rigorous pipeline follow-up. - Targeting & Segmentation: Partner with SDRs and Sales to identify high-priority target accounts and build highly segmented lists based on market priorities. - Content & Messaging: Map, plan, and create compelling messages and creative tailored to prioritized accounts and specific event touch-points. - Digital Collaboration: Collaborate closely with the Digital Marketing Manager to create effective media strategies that surround target accounts. - Campaign Execution: Build and run regional email programs, direct marketing efforts, and optimized landing pages to convert interest into sales-accepted opportunities. - Global Alignment: Work closely with the Global Acquisition Marketing team to implement and scale localized strategies. - Analytics & Optimization: Leverage analytics tools to measure and determine the effectiveness of campaigns and event activations across all touch points. ## Who You Are - 3+ years of experience in a B2B demand generation or integrated marketing role, with a proven track record of driving net-new customer acquisition. - 5+ years of experience in marketing or similar - Proficiency with ABM and marketing automation tools; knowledge of Marketo is a strong plus. - Analytical mindset with experience using data to optimize campaigns. Experience with Looker (or similar BI tools) is a plus. - A healthy balance between strategic thinking and hands-on execution—you can design the plan and build it, too. - Agile & Self-Motivated: A self-starting contributor with the ability to multitask, prioritize responsibilities, and navigate a fast-paced environment. - Native spoken and written Swedish is required. - Fluent spoken and written English is required. - Travel: Willingness and ability to travel domestically and internationally 20%+ (e.g., to support key trade shows and Adyen events). Our Diversity, Equity and Inclusion commitments Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen. Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application! What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. [Learn more about our hiring process here](https://careers.adyen.com/how-we-hire). Don’t be afraid to let us know if you need more flexibility. This role is based out of our Stockholm office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles. ## About Adyen ## Company Overview - **One-liner**: Adyen provides a unified financial technology platform with end-to-end payment capabilities, data insights, and financial products designed for ambitious global businesses. - **Entity Type**: Public (ticker not specified in provided sources) - **Headquarters**: Amsterdam, Netherlands - **Founded**: 2006 - **Founders**: Pieter van der Does (Co-founder, CEO) and others ## Core Business - Primary industry: Financial technology (fintech) – payments, embedded finance, and data analytics. - Target customers: B2B, Enterprise (retail, travel & hospitality, SaaS platforms, marketplaces, food & beverage, digital media, financial services). - Mission: “Engineered for ambition” – help businesses grow faster with a single, modern platform. ## Products & Services - **Unified Payments Platform**: Accept, settle, and move money online, in-app, and in-store via one API supporting 200+ local payment methods and 150+ currencies. - **Adyen for Platforms**: Enables marketplaces and SaaS platforms to manage payments, payouts, and money movement for their users. - **Adyen Issuing**: Issue physical and virtual cards under the client’s brand. - **Adyen Embedded Finance**: Embed payments, accounts, card issuing, and capital into third-party products. - **Risk Management & Fraud Tools**: Built‑in optimization to reduce fraud and lower payment costs. - **Terminal API & Point of Sale (POS)**: Integrated in‑person payment hardware. - **Adyen Giving**: Donation feature for charitable contributions at checkout. - **Adyen Agentic** (new): AI‑platform commerce capabilities. ## Market Standing - **Valuation/Market Cap**: Not provided in search results (public company). - **Key Metric**: Processed volume of €970.1 BN in 2023 [adyen.com/about]. - **Notable Customers/Partners**: Meta, Nord Security, L’Occitane, Rectangle Health, Vagaro, Groupon (first global enterprise merchant) [adyen.com]. - **Growth Signals**: - 4,000+ employees representing 115+ nationalities [adyen.com/about]. - 28–29 offices across Europe, North America, Asia Pacific, Latin America, and the Middle East [adyen.com/about]. - Obtained US, UK, EU banking licenses and acquiring licenses in Japan, UAE, Malaysia, Puerto Rico, Singapore, Hong Kong, Australia, New Zealand [adyen.com/about]. - Launched Adyen Agentic and continues to expand embedded finance offerings. ## Competitive Advantages - 99.999% historical platform uptime [adyen.com]. - Single API that supports multiple use cases and channels, reducing integration complexity. - Fully in‑house built technology (no third‑party patchwork). - Direct acquiring licenses in multiple regions, providing local expertise and compliance. - Data‑driven optimizations powered by trillions of euros in transaction data. - Engineering‑first culture with a focus on speed, autonomy, and long‑term thinking. ## Strategic Focus - Expand global footprint and acquiring licenses. - Grow embedded finance and platform products (Adyen for Platforms, Issuing, Capital). - Launch AI‑powered commerce via Adyen Agentic. - Maintain high reliability and compliance (US, UK, EU banking licenses). - Attract and retain top engineering talent to solve complex financial challenges. ## Why Work Here - **Culture**: “Office‑first” with flexibility – believes in‑person collaboration builds genuine connection [careers.adyen.com]. - **Benefits**: “Adyen+” monthly financial contribution for individual needs (childcare, language courses, home office setup), plus health insurance, commute allowance, lunch in office, and local benefits. - **Engineering**: Engineers tackle unique challenges in financial technology; culture emphasizes launching fast, iterating, winning as a team, and creating your own path (“The Adyen Formula”). - **Global Team**: 115+ nationalities across 28 offices; diverse, collaborative environment. ## Sources 1. [adyen.com/about](https://www.adyen.com/about) 2. [adyen.com](https://www.adyen.com/) 3. [careers.adyen.com](https://careers.adyen.com/) 4. [careers.adyen.com/vacancies](https://careers.adyen.com/vacancies) 5. [careers.adyen.com/formula](https://careers.adyen.com/formula) ## Other roles at Adyen - [Enterprise Sales Manager](https://feeny.ai/job/enterprise-sales-manager-adyen-berlin-2rd7m65qgbke) — Berlin, Germany - [Senior Strategy Manager, Digital Content, Media & Communications](https://feeny.ai/job/senior-strategy-manager-digital-content-media-communications-adyen-san-francisco-w114rbqr3zjx) — San Francisco, CA - [GTM Engineer](https://feeny.ai/job/gtm-engineer-adyen-new-york-0hq89xg10d3r) — New York, NY - [Technical Project Manager - Software Release](https://feeny.ai/job/technical-project-manager-software-release-adyen-amsterdam-1hf3zxn6z4nj) — Amsterdam, Netherlands - [Optimization Manager](https://feeny.ai/job/optimization-manager-adyen-amsterdam-h9p6ck22jmgw) — Amsterdam, Netherlands - [Technical Support Engineer - Finance](https://feeny.ai/job/technical-support-engineer-finance-adyen-bengaluru-w59c462qxg9x) — Bengaluru, India - [Compliance Officer, Growth Programs (Japanese speaking)](https://feeny.ai/job/compliance-officer-growth-programs-japanese-speaking-adyen-singapore-kkyjmsbj909m) — Singapore - [Corporate Tax Manager - US & International Tax](https://feeny.ai/job/corporate-tax-manager-us-international-tax-adyen-san-francisco-xamsn6mbtvan) — San Francisco, CA - [Team Lead - Salesforce Commercial](https://feeny.ai/job/team-lead-salesforce-commercial-adyen-amsterdam-nycf1nzgw189) — Amsterdam, Netherlands - [Compliance Officer - Growth Programs](https://feeny.ai/job/compliance-officer-growth-programs-adyen-amsterdam-wz1v9t5kkv42) — Amsterdam, Netherlands