---
title: 'Demand Generation Marketing Manager at Dotmatics'
canonical: 'https://feeny.ai/job/demand-generation-marketing-manager-dotmatics-canada-xt82ey81enkk'
type: 'job'
last_seen: '2026-10-15'
---

# Demand Generation Marketing Manager at Dotmatics

- **Company:** Dotmatics
- **Location:** Canada
- **Compensation:** $123k–$145k
- **Work type:** remote
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-10-15
- **Apply:** https://www.dotmatics.com/jobs/apply?gh_jid=4742901005

## Job description

Our Why At Dotmatics

At Dotmatics, a Siemens company,  we believe science, data, and decision-making must be deeply intertwined for innovation to thrive. Our Portfolio includes Luma, LumaLab Connect, ELN Platform, Graphpad Prism, Geneious, SnapGene, Protein Metrics, OMIQ, FCS Express, LabArchives, NQuery, EasyPanel, SoftGenetics and Virscidian.

We have a vision for a new Lab of the Future that will change the future of scientific research.

We have created the world’s most comprehensive digital science platform – best-of-breed software applications already used by more than 2 million scientists, together in a single ecosystem united by a powerful, flexible enterprise data platform. This is not flat data buried away in digital graveyards. This is dynamic, multi-dimensional decision-making.

Scientific enterprises need a new level of effectiveness to achieve tomorrow’s breakthroughs. Illness will not wait. The biosphere will not wait. We are tireless in our vision, because the time for innovation is now.

Shaping the Future of Science At Dotmatics

Our global team of more than 800 colleagues are dedicated to supporting our customers in over 180 countries. Together, with our scientific community of users, we accelerate scientific innovation in order to make the world a healthier, cleaner, and safer place to live.

You’ll join a collaborative, global team pushing the boundaries of scientific innovation.  Your ideas and efforts will have a tangible impact, accelerating scientific progress and discovery. We offer a dynamic, remote-friendly environment that fosters high integrity and collaboration, empowering you to excel. Dotmatics is a company built by scientists, for scientists. Combined, we are now the world’s largest cloud-based scientific research R&D platform. We need your help to keep growing and pioneering the future.

We are Science Driven. We are Customer Centric. We are Better Together.

What do we need

We are seeking to hire a Demand Generation Manager to join our fast moving team.  Scientists are working on some of the hardest problems in the world. Your job is to make sure they find the tools that help them do it.

That starts with reaching the right people, in the right places, in a way that earns their curiosity. As Demand Generation Manager at Dotmatics, you will build the programs that make it happen, find the channels and partners that put our story in front of scientists and scientific businesses, and own the reporting that shows how they move through the buying journey.

Part of your time will be spent building: designing campaigns, getting them out the door, and measuring what happens. The rest will be spent working alongside colleagues across the organization to bring those campaigns to life, including colleagues in Solution Marketing, Marketing Operations, Sales, Product, and more.

We're looking for someone who is curious about science and the people doing it, who is as comfortable in a funnel report as in a creative brainstorm about how to reach a new audience, and who gets energy from building something that doesn't exist yet. If that sounds like you, we'd love to talk.

In this role you will get to:

- Build and run multi-channel campaigns across email, paid media, partner advertising, and inbound, including how we show up in AI-driven search, to help us connect with the right people. You'll own the paid budget, deciding where to invest and what to try next.
- Build relationships with agencies, vendors, and media partners who extend our reach and put our story in the right places.
- Surround our events with digital programs that carry them beyond the venue, before, during, and after.
- Turn positioning and messaging into campaign assets and content that resonate with the personas we want to reach, and find creative ways to put that content in front of scientists.
- Own the demand funnel end to end, analyzing conversion at each stage, understanding the lifecycle of a deal, and building the reporting and forecasting that show where we can improve efficiency and output.
- Work across the marketing team to launch campaigns, and share what the data teaches you so we can close the loop, iterate, and grow.

We are looking for people who have 8+ years in a role where demand generation and science intersect: B2B marketing to scientific businesses, whether in life sciences, consumer goods, research software, lab automation, or similar.  You should hold at least 3 or more years experience in Salesforce, and at least 1 year working with Pardot.

The key Skills we are looking for

- Scientific grounding to communicate credibly with our technical audience. You know how research moves from discovery to market and what scientists care about. You work easily with subject matter experts to get the details right. That grounding can come from a degree, time in a lab, or years working with a company that serves scientists, such as a tools, instrumentation, or software vendor.
- Strong command of data with 2 or more years of reporting and dashboard building experience: you are analytical by nature, and can leverage data to build a clear picture of how buyers move through the funnel, what each channel delivers, and what to expect from it next. You effectively use that analysis to make informed decisions about what we do next.
- Depth in email and paid media, and fluency in channels like LinkedIn, Google, and G2. Experience with other approaches, such as partner advertising, is also valuable.
- Range to work both ways: heads-down on your own to build and measure, and in partnership with colleagues to bring campaigns to life.
- Generative AI fluency.
- Marketing vendor evaluation skills.

Total Rewards

Dotmatics utilises a national market-based approach to base pay benchmarking and pay band development. The candidate's final starting pay is based on job-related skills, experience, job specific qualifications & location. In addition to base salary, Dotmatics has implemented a total rewards strategy, which is the combination of compensation, benefits and recognition.

Certain positions are also eligible for variable pay; your recruiter will discuss the full compensation package details.

Other Total Rewards Offered

- Private Healthcare
- Company Pension Plan
- Wellness Benefits (Mental Health Apps and Fitness Perks)

This is the range that we, in good faith, believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.

Base Pay Range $122,930.82—$144,626.49 CAD

Research shows us the[confidence gap](https://www.theatlantic.com/magazine/archive/2014/05/the-confidence-gap/359815/) and imposter syndrome can get in the way of meeting outstanding candidates, so please don’t hesitate to apply — we’d love to hear from you.

By submitting your application, you agree that Dotmatics may collect your personal data for recruiting, global organization planning, and related purposes. Dotmatics [Privacy Notice](https://www.dotmatics.com/privacy-policy) explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over Dotmatics use of your personal information.

Dotmatics is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work.

## About Dotmatics

## Company Overview
- **One-liner**: Dotmatics provides a cloud‑based scientific R&D platform that connects best‑in‑breed software applications to accelerate research and innovation.
- **Entity Type**: Private (wholly owned subsidiary of Siemens AG following a $5.1 billion acquisition completed July 1, 2025)
- **Headquarters**: Boston, Massachusetts, United States
- **Founded**: 2005
- **Founders**: Stephen Gallagher, Alastair Hill

## Core Business
- **Primary industry**: Scientific R&D software for life sciences, biopharma, clinical research, and academia.
- **Target customers**: B2B – biopharma companies, contract research organizations (CROs), academic institutions, and forensic/genetic testing labs.
- **Mission**: “To accelerate scientific innovation and help make the world a healthier, cleaner, and safer place to live.”

## Products & Services
- **Dotmatics Platform**: Cloud‑based enterprise data management platform that harmonizes data from instruments and software for AI‑ready analysis.
- **Luma Agent**: Agentic AI assistant that plans, executes, and documents research workflows, from data query to audit‑ready reports.
- **GraphPad Prism**: Widely used statistical analysis and graphing software for scientists.
- **SnapGene**: Molecular biology visualization and cloning software with detailed documentation.
- **Geneious Suite**: Bioinformatics tools for molecular biology, genomics, and antibody screening.
- **LabArchives**: Electronic lab notebook for capturing and collaborating on experimental data.
- **Other Applications**: OMIQ (flow cytometry), Protein Metrics, nQuery, SoftGenetics (clinical/forensic genetics), and M‑Star.

## Market Standing
- **Valuation/Market Cap**: Acquired by Siemens AG for $5.1 billion (announced April 2025, closed July 2025)
- **Key Metric**: 2 million+ users, 10,000+ customers, 800+ employees (LinkedIn data: 364 employees as of mid‑2025, with 4.7% YoY growth)
- **Notable Investors/Partners**: Insight Partners (lead prior to acquisition), Siemens (current parent); customers include Illumina, GSK, Waters Corporation, and PerkinElmer.
- **Growth Signals**: Launch of Luma AI agent; acquisition of SoftGenetics expanding into clinical and forensic markets; 20%+ LinkedIn follower growth; 65% average NPS score.

## Competitive Advantages
- **Ecosystem play**: Open platform that unites multiple industry‑leading scientific applications (GraphPad Prism, SnapGene, Geneious) with a data‑driven backbone.
- **AI leadership**: Luma Agent provides end‑to‑end automation with full traceability, a key differentiator in the lab‑of‑the‑future space.
- **Siemens backing**: Access to global industrial reach, resources, and digital infrastructure after acquisition.
- **User base loyalty**: 2 million active scientists across 180+ countries; strong brand recognition in academia and biopharma.

## Strategic Focus
- Transitioning to an AI‑native "Lab of the Future" with Luma Agent as the central orchestrator.
- Expanding into clinical and forensic genetic analysis via recent acquisitions.
- Deepening integration with Siemens’ digital industry portfolio to offer end‑to‑end R&D solutions.
- Continuing to build a multimodal science platform that structures data for AI/ML applications.

## Why Work Here
- **Culture**: “Science Driven, Customer Centric, Better Together” – built by scientists for scientists.
- **Work model**: Remote‑friendly with hubs in Boston, UK (Bishop’s Stortford), San Diego, Auckland, Tokyo, Cork, and others.
- **Employee ratings**: 4.1/5 on LinkedIn (work‑life 4.2, culture 3.9, compensation 3.8, career 3.7).
- **Engineering roles**: Senior Full Stack Engineer (Node.js), Staff Data Engineer, Senior Data Analytics Engineer, Performance Test Engineer.
- **Impact**: Work on products used by millions of researchers globally, with the opportunity to shape AI‑driven scientific discovery.

## Sources
1. [dotmatics.com](https://www.dotmatics.com/) – Main site, product overview, Luma Agent details.
2. [dotmatics.com/about-us](https://www.dotmatics.com/about-us) – Mission, vision, company history, acquisition by Siemens.
3. [dotmatics.com/about-careers](https://www.dotmatics.com/about-careers) – Culture, remote/hybrid policy, 800+ employees, global hubs.
4. [linkedin.com/company/dotmatics](https://www.linkedin.com/company/dotmatics) – Employee count, revenue, funding, acquisitions, recent departures, job postings.
5. [dotmatics.com/jobs](https://www.dotmatics.com/jobs) – Current open positions.

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