---
title: 'Demand Generation Marketing Manager at New Western Corporate'
canonical: 'https://feeny.ai/job/demand-generation-marketing-manager-new-western-corporate-irving-a4ak61ycevwg'
type: 'job'
last_seen: '2026-09-12'
---

# Demand Generation Marketing Manager at New Western Corporate

- **Company:** New Western Corporate
- **Location:** Irving, TX
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-28
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/newwesterncorporate/bec1cecb-e2fd-4e45-b46e-a325f42e6aa7

## Job description

## About New Western

New Western has been named a Glassdoor Best Place to Work three years in a row (2023, 2024, 2025). We are a leading real estate investment marketplace specializing in sourcing distressed residential properties for investors. Operating in nearly 50 markets across 20 states, our innovative approach revitalizes neighborhoods, creates affordable housing options, and addresses the housing supply crisis. Join us to make a meaningful impact on the real estate market while contributing to a collaborative, mission-driven team.

## Role Description

We’re looking for a hands-on Demand Generation Marketing Manager who thrives at the intersection of strategy, analytics, execution, and people leadership.

This is a marketing operations and demand generation role — not a creative or brand marketing position. The ideal candidate is a business-minded marketer who understands how marketing activity translates into pipeline, revenue, and business results. They are equally comfortable digging into performance data, evaluating how marketing dollars are invested, communicating insights to executive leadership, and rolling up their sleeves to get work done.

Think of this person as a business athlete and player-coach: highly organized, analytical, collaborative, adaptable, and driven to deliver results. They can zoom out to develop strategy and zoom in to troubleshoot campaign performance, improve processes, manage projects, or coach a team member through execution.

Success in this role requires strong judgment, curiosity, accountability, and the ability to connect marketing performance to broader business priorities across multiple markets. The right person will bring structure to complexity, turn data into decisions, and continuously improve how demand generation programs are planned, measured, and optimized.

If you enjoy analyzing what’s working, understanding where marketing dollars are going, building better systems, developing people, and solving problems alongside your team, this role is built for you.

ON-SITE POSITION MON-FRI, IRVING, TX

Core Responsibilities

- Lead, coach, and develop a small team of approximately 3–5 marketing professionals, balancing people leadership with hands-on involvement in execution.
- Own demand generation performance across campaigns and initiatives, monitoring KPIs and identifying opportunities to improve lead generation, conversion, efficiency, and overall marketing contribution.
- Dig into marketing performance data to understand what is working, what isn’t, and why — translating findings into clear actions and recommendations.
- Evaluate and manage marketing investments, ensuring marketing dollars are allocated thoughtfully based on performance, business priorities, and market-specific needs.
- Communicate marketing performance and insights to executive leadership, providing clear, concise recommendations that support business and investment decisions.
- Partner cross-functionally with senior leadership and teams across the organization to align demand generation priorities with business objectives.
- Translate strategic priorities into clear plans, projects, timelines, owners, and measurable outcomes.
- Manage external marketing partners, agencies, technology providers, and vendors, holding partners accountable for performance and deliverables.
- Establish and improve marketing processes, systems, reporting, and workflows that increase efficiency, visibility, and accountability.
- Ensure campaigns and projects are executed accurately, on time, and against defined performance objectives.
- Remove obstacles and solve problems quickly, while remaining actively involved in the day-to-day work of the team.
- Balance competing priorities and adapt quickly as business needs, market conditions, and performance data change.
- Foster a culture of accountability, continuous improvement, collaboration, and results.
- Use data and business context — not assumptions — to make decisions and recommend where marketing resources should be focused.

-

## Qualifications

Required Qualifications

- 3–5+ years of progressive marketing experience, ideally with significant exposure to demand generation, marketing operations, performance marketing, or revenue-focused marketing.
- Demonstrated experience leading, coaching, and developing a small team while remaining hands-on.
- Strong analytical skills and the ability to interpret marketing performance data, identify trends, and translate insights into practical business recommendations.
- Experience managing marketing budgets, investments, campaigns, or programs and understanding the relationship between spend, performance, and business outcomes.
- Exceptional project management and organizational skills, with the ability to manage multiple priorities, stakeholders, timelines, and deliverables simultaneously.
- Strong business acumen and the ability to connect marketing activity to broader organizational goals.
- Excellent communication skills, including the ability to present performance, insights, and recommendations to executive leadership.
- Proven ability to collaborate effectively across functions and influence stakeholders without relying solely on direct authority.
- Comfortable balancing strategic thinking with detailed, hands-on execution.
- Strong judgment, problem-solving, and decision-making skills.
- Highly organized, detail-oriented, and able to bring structure to complex or evolving environments.
- A results-oriented, accountable mindset with a bias toward action and continuous improvement.
- Comfortable receiving direct feedback, being coached, and operating in a high-performance, high-accountability environment.
- Adaptable, resilient, curious, and energized by changing priorities.
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.

## Preferred Qualifications

- Experience in a high-growth, multi-market, or performance-driven organization.
- Experience in real estate or a real estate-adjacent business.
- Experience with marketing automation, CRM, analytics, attribution, reporting, or other marketing technology.
- Experience partnering closely with sales, operations, finance, or other revenue-focused functions.
- Graduate-level degree in Marketing, Business, Communications, or another related field.

What Success Looks Like

In this role, success means:

- Marketing performance is visible, measurable, and understood.
- Marketing dollars are invested based on data, business priorities, and expected return — not simply historical spending.
- Executive leadership has clear visibility into what marketing is delivering and where opportunities exist.
- Demand generation programs continuously improve based on performance insights.
- Projects move forward with clear ownership, accountability, and timelines.
- The marketing team is well coached, organized, and equipped to deliver.
- Processes and systems make the team more efficient without adding unnecessary complexity.
- The organization views marketing as a strategic business function and measurable growth driver.

## About New Western Corporate

## Company Overview
- **One-liner**: New Western is the largest private marketplace for investment real estate in the U.S., connecting local investors with aged, outdated, and vacant homes to revitalize communities and address housing supply challenges.
- **Entity Type**: Private (bootstrapped; no public funding rounds disclosed)
- **Headquarters**: Irving, Texas, United States
- **Founded**: 2008
- **Founders**: Not publicly available (described as "a few hungry entrepreneurs" on the company's about page [newwestern.com](https://www.newwestern.com/our-story/))

## Core Business
- **Primary industry/industries**: Real Estate (Investment Marketplace, Property Technology)
- **Target customers**: B2B — real estate investors (flippers, landlords), sellers of aged/vacant homes
- **Mission or purpose statement**: Built to make real estate investing more accessible while helping solve one of the biggest challenges of our time: housing supply and affordability [newwestern.com](https://www.newwestern.com/our-story/)

## Products & Services
- **Investment Property Marketplace**: Curated inventory of single-family investment properties, with a property acquired every 13 minutes and over $17 billion in transactions completed. Uses proprietary algorithms and local field expertise to source deals.
- **Sherman Bridge® (Lending Marketplace)**: A diverse set of loan options structured for various investment strategies (provided via the company's integrated platform).
- **Spartan Title® (Title Company)**: An investor-focused title service to streamline closings.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (privately held, no disclosed funding rounds)
- **Key Metric (Annual Revenue)**: Not publicly available; company reports "over $17 billion in transactions completed" cumulatively since 2008 [newwestern.com](https://www.newwestern.com/our-story/)
- **Notable Investors/Partners**: None disclosed; company describes itself as self-funded and bootstrapped
- **Growth Signals**:
  - Average historical growth rate of 40% year-over-year [newwestern.com](https://www.newwestern.com/our-story/)
  - In 2022, doubled its geographic footprint ("most significant growth" year)
  - Currently operates across 40 markets with over 600 agents and professionals
  - LinkedIn followers: 25,001 (+21.4% yearly growth) [linkedin.com](https://linkedin.com/company/newwestern)
  - Headcount: 1,334 employees (+1.3% YoY) [linkedin.com](https://linkedin.com/company/newwestern)
  - Active job postings: 64 (up +4.9% quarterly, +1.6% yearly) [linkedin.com](https://linkedin.com/company/newwestern)
  - Recent launch of a Summer Internship Program (Summer 2027) for college juniors/seniors [linkedin.com](https://linkedin.com/company/newwestern)

## Competitive Advantages
- **Marketplace scale**: Poised as the nation's largest private single-family investment marketplace, with exclusive deal flow that is difficult for smaller competitors to replicate.
- **Data-driven sourcing**: Proprietary algorithms and local field expertise for acquiring properties at scale across 40+ U.S. markets.
- **Integrated ecosystem**: Offers lending (Sherman Bridge®) and title services (Spartan Title®) to create a frictionless, end-to-end experience for investors — a moat against pure listing platforms.
- **Brand trust**: Over 250,000 local investors on the platform; $17B in cumulative transactions.

## Strategic Focus
- Continued geographic expansion (recent hypergrowth into new markets outside Texas including Atlanta, Philadelphia, California, and Florida).
- Deepening the integrated platform model (combining marketplace, lending, and title services).
- Leveraging technology and AI to improve property sourcing, market intelligence, and the investor/seller experience.
- Focus on solving housing supply and affordability at scale through revitalization of vacant homes.

## Why Work Here
- **Culture**: Named a Glassdoor Best Place to Work for three consecutive years (based entirely on employee feedback) [newwestern.com](https://www.newwestern.com/our-story/). Also recognized as Fortune's Best Places to Work in Real Estate for three years running.
- **Workplace values**: "Relentlessly driven," "Do things the right way even if it's harder," and "Competition brings out the best in us" [careers.newwestern.com](https://careers.newwestern.com/working-here/).
- **Work environment**: On-site roles at headquarters in Irving, TX (e.g., Marketing Manager, Strategic Partnerships Manager, Field Recruiter) and other office locations (Los Angeles, CA). Operations across 31 offices in the U.S. including Conshohocken (PA), Maryland Heights (MO), Scottsdale (AZ), Pittsburgh (PA), and Houston (TX).
- **Employee ratings** (1,064 reviews on LinkedIn): Overall 4.2/5.0 — Work-Life 4.3, Compensation 3.9, Culture 4.4, Career 4.3 [linkedin.com](https://linkedin.com/company/newwestern).
- **Career path options**: Three distinct pathways — Licensed Real Estate Agent, Unlicensed Future Agent (training provided), or Corporate Professional [careers.newwestern.com](https://careers.newwestern.com/working-here/). Notable recent departure: VP of Talent Acquisition (Jan 2026), indicating active HR team transition.
- **Salary examples**: Disposition role ~$87,504/year; Dispositions Agent ~$53,277/year; Sales Manager ~$68,288/year [linkedin.com](https://linkedin.com/company/newwestern).
- **AI in hiring**: May use AI tools to support parts of the hiring process (application review, resume analysis) [jobs.lever.co](https://jobs.lever.co/newwesterncorporate).

## Sources
1. [New Western — Our Story](https://www.newwestern.com/our-story/)
2. [New Western — Careers (Corporate Jobs)](https://www.newwestern.com/careers/corporate/jobs/)
3. [New Western — Culture Page](https://careers.newwestern.com/working-here/)
4. [New Western Corporate — Lever Jobs Board](https://jobs.lever.co/newwesterncorporate)
5. [New Western — LinkedIn Company Page](https://linkedin.com/company/newwestern)

## Other roles at New Western Corporate

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- [Strategic Partnerships Manager](https://feeny.ai/job/strategic-partnerships-manager-new-western-corporate-irving-d6gcw687ze2c) — Irving, TX
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