---
title: 'Demand Generation at Sent, Inc.'
canonical: 'https://feeny.ai/job/demand-generation-sent-inc-new-york-brtx5gcfsq24'
type: 'job'
last_seen: '2026-09-10'
---

# Demand Generation at Sent, Inc.

- **Company:** Sent, Inc.
- **Location:** New York, NY
- **Compensation:** $155k–$225k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-06-26
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/sent/b406f876-7496-4c8f-914c-05783f840821/application

**Skills:** Demand Generation, Growth Marketing, SQL, API Integration, Landing Page Development, Experimentation, Data Analysis, Messaging API, Telecom, API Infrastructure

> The Demand Generation Lead owns the full path to signup and live production for Sent's messaging infrastructure. This technical, experiment-driven role involves running high-velocity testing cadences, building self-serve activation funnels, and managing full-funnel demand across paid, SEO, and lifecycle channels.

## Job description

## About Sent

Sent is an infrastructure for sending A2P messages across SMS, WhatsApp, and RCS through a single unified API. Our intelligent routing model automates channel selection based on deliverability and cost, ensuring lower cost and global reach without any channel-specific integrations. We recently closed a $12M Series A backed by Companyon Ventures, Bessemer Venture Partners, UIF, and others. We're hiring to build the best infrastructure to replace multi-channel messaging stacks.

## The Role

We're hiring a Demand Gen expert to build the engine that turns Sent's growing developer mindshare into signups, activated accounts, and real pipeline. The job is to own the full path to signup and live production. This is a technical, experiment-driven role. You'll run a high-velocity testing cadence across the funnel, and you'll build a lot of it yourself: you write the code to pull your own numbers, you ship the landing page, and you understand the product well enough to use it. You'll be the person who knows, down to the dollar, what a qualified signup costs, which experiments moved it, and where the best developers come from. As one of our earliest marketing hires, you'll inherit the demand engine directly from our CEO and own its number moving forward. You'll also work hand in hand with our developer relations function, turning technical content, demos, and community engagement into measurable demand. You know how DevRel actually works, how the ecosystem behaves, and how to plug into it without coming off as a marketer. Where DevRel builds trust and mindshare, you build the loops that capture and convert it.

## What you'll do

- Run a structured growth experimentation cadence: form hypotheses, ship tests across landing pages, onboarding, pricing, and paid creative, read the results honestly, and double down on what wins
- Own the self-serve activation funnel end to end: signup → first API call → first production send. Instrument it, find where developers drop off, and write the experiments that fix it
- Partner closely with DevRel to turn technical content, demos, talks, and community presence into distribution and demand, and build the measurement to show what's landing
- Engage credibly in the developer ecosystem, Hacker News, X, Reddit, Discord, GitHub, dev newsletters and podcasts, and turn that engagement into repeatable acquisition channels
- Own full-funnel demand across paid (search, social, podcast/newsletter sponsorships), SEO, lifecycle, and events, building repeatable systems and growth loops rather than one-off campaigns
- Build your own tooling and tracking: write SQL against the warehouse, stand up landing pages, script automations, integrate the marketing stack via API, and build the occasional interactive demo or programmatic-SEO play without waiting on engineering
- Own marketing's contribution to revenue, self-serve and sales-assisted, and report cleanly on CAC, conversion rates, payback, and experiment ROI
- Partner with sales on lead scoring, handoff, and targeted account-based plays for larger logos, and with DevRel and content to turn technical work into distribution

## What you bring

- At least 4 years in demand generation or growth marketing, with experience owning a funnel or a number end to end, ideally at a developer-first, API, or infrastructure company
- You've carried a pipeline or self-serve revenue target and hit it, and you can show which experiments got you there
- Experience working alongside DevRel or developer marketing, and a real feel for the developer ecosystem, how communities behave, what earns credibility, and what gets you ignored
- You code. Deeply technical skillset is expected
- Experimentation rigor: you think in hypotheses and growth loops, you can design a clean test, and you know when a result is real versus noise
- You know how to market to developers
- Experience with messaging API, telecom, and API infrastructure is a big plus but not required

Our Commitment to You

- Meaningful equity with high growth potential
- Top-tier medical, dental, vision fully covered
- 401(k) with 100% match up to 4%
- Unlimited PTO
- Beautiful NYC workspace with daily meals and unlimited snacks
- New MacBook Pro + Apple Studio Display
- Wellhub Gold or Equinox membership stipend

Sent, Inc. is an Equal Opportunity Employer committed to building a diverse and inclusive team. We encourage applications from candidates of all backgrounds and experiences.

## About Sent, Inc.

## Company Overview
- **One-liner**: Sent is a unified API platform that enables developers to send messages across SMS, WhatsApp, RCS, and other channels through a single, intelligent interface.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: New York, New York, United States
- **Founded**: 2023 (December)
- **Founders**: Daniel Vataj (CEO), Betim Drenica (CTO)

## Core Business
- **Primary industry**: Messaging infrastructure / Developer tools / Telecommunications
- **Target customers**: B2B – developers, engineering teams, and businesses (SMB to Enterprise) that need reliable, multi-channel messaging.
- **Mission or purpose**: To solve the reliability and complexity problems in messaging infrastructure, giving developers a simple, transparent, and dependable way to communicate with users across any channel.

## Products & Services
- **Sent API**: A single RESTful API that abstracts multiple messaging channels (SMS, WhatsApp, iMessage, RCS). Handles authentication, rate limiting, retries, and automatic fallback between channels. Includes a sandbox mode for testing.
- **Intelligent Routing Engine**: Real-time decision-making for message delivery based on cost, delivery success rates, recipient preferences, and geographic optimization.
- **Smart Routing & Failover**: Automatically attempts delivery through fallback channels (e.g., SMS → WhatsApp) when the primary channel fails, requiring no additional code.
- **Real-Time Analytics & Webhooks**: Track message lifecycle, delivery confirmations, read receipts (where available), bounce reasons, and aggregate performance metrics.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total Funding – conflicting reports: **$5.8M** per company website [sent.dm](https://www.sent.dm/en/company/about-us) vs. **$4.55M** per LinkedIn (Pre-Seed $1.0M + Seed $3.5M) [linkedin.com](https://www.linkedin.com/company/sentdm)
- **Notable Investors**: Bessemer Venture Partners, Urban Innovation Fund (Seed round lead); prior round includes 2 unnamed investors. Advisor/Investor: Brett Perlmutter.
- **Growth Signals**:
  - Sent over **550 million** messages (company website)
  - **5,000+** active developers on the platform
  - Headcount grew **650% YoY** to 25 employees (LinkedIn)
  - Opened engineering presence in Kosovo and operations in Botswana
  - **99.9%** uptime SLA guarantee

## Competitive Advantages
- **Unified API vs. point integrations**: Single integration for multiple channels, reducing maintenance overhead.
- **Intelligent routing & failover**: Automatic cost and delivery optimization without developer intervention.
- **Developer-first experience**: Clean docs, public roadmap, honest pricing, and transparent error handling.
- **Global by design**: Distributed team (US, Kosovo, Botswana) enables local compliance and carrier relationships.
- **Built by engineers who felt the pain**: Founders personally experienced messaging reliability failures, driving product obsession.

## Strategic Focus
- Expand supported channels (always evaluating new ones like RCS and iMessage).
- Deepen outbound compliance capabilities – hiring for international messaging compliance roles (WhatsApp, RCS).
- Grow self-serve developer funnel through SEO, paid channels, and lifecycle experimentation.
- Strengthen partnership ecosystem (technology, channel, and carrier partners).
- Scale enterprise sales with dedicated Account Executives and Technical Account Managers.

## Why Work Here
- **Culture highlights**: “Built for developers, by developers” – transparency in pricing, public roadmap, and honest docs. Values: Reliability, Simplicity, Innovation, Transparency.
- **Work model**: In-office at the New York City HQ (157 W…), with a globally distributed team across Kosovo and Botswana. Remote/hybrid policy not explicitly stated, but roles are listed as “In-Office” on Built In NYC.
- **Engineering culture**: Strong emphasis on developer experience, automation, and owning the full stack. Team includes Staff Engineer for Networks & Protocols. Open roles currently in compliance, demand generation, partnerships, account executive, and technical account manager.
- **Notable perks**: Startup equity, early employee impact, and opportunity to shape messaging infrastructure for millions of users. Public roadmap and open feedback loop with the developer community.

## Sources
1. [sent.dm – About Us](https://www.sent.dm/en/company/about-us)
2. [LinkedIn – Sent](https://www.linkedin.com/company/sentdm)
3. [Built In NYC – Sent Jobs](https://www.builtinnyc.com/company/sent/jobs)
4. [Sent API Docs – Platform Overview](https://docs.sent.dm/start/concepts/platform-overview)
5. [Ashby – Sent Jobs](https://jobs.ashbyhq.com/sent)

## Other roles at Sent, Inc.

- [Strategic Finance](https://feeny.ai/job/strategic-finance-sent-inc-new-york-w8qaqqc9k7ry) — New York, NY
- [Sales Engineer](https://feeny.ai/job/sales-engineer-sent-inc-new-york-zz5cz2pq32mh) — New York, NY
- [Content Engineer](https://feeny.ai/job/content-engineer-sent-inc-new-york-1ekv8mp5jdy7) — New York, NY
- [Compliance Engineer](https://feeny.ai/job/compliance-engineer-sent-inc-kosovo-tc3hy9478av8) — Kosovo
- [QA Engineer](https://feeny.ai/job/qa-engineer-sent-inc-kosovo-tkzcj2xp1q6a) — Kosovo
- [Founding Partnerships](https://feeny.ai/job/founding-partnerships-sent-inc-new-york-33jcvcb7qm78) — New York, NY
- [Developer Advocate](https://feeny.ai/job/developer-advocate-sent-inc-new-york-761f7p5bgexp) — New York, NY
- [Full Stack Engineer](https://feeny.ai/job/full-stack-engineer-sent-inc-kosovo-cmzsmbnkph1x) — Kosovo
- [Frontend Engineer (Next.js)](https://feeny.ai/job/frontend-engineer-next-js-sent-inc-kosovo-cp3ft75y5cx8) — Kosovo
- [Backend Engineer (.NET)](https://feeny.ai/job/backend-engineer-net-sent-inc-kosovo-a2y38t101z9h) — Kosovo