---
title: 'Demand Partnerships Director, Italy at Equativ'
canonical: 'https://feeny.ai/job/demand-partnerships-director-italy-equativ-milan-a13sm1557vrt'
type: 'job'
last_seen: '2026-10-20'
---

# Demand Partnerships Director, Italy at Equativ

- **Company:** Equativ
- **Location:** Milan, Italy
- **Work type:** hybrid
- **Posted:** 2026-10-13
- **Last confirmed live:** 2026-10-20
- **Apply:** https://jobs.lever.co/equativ/3cd8acf5-6ac2-4271-93bc-9f31bc3dda83

## Job description

## About the Role

We are seeking a highly strategic and well-connected Demand Partnerships Director to lead our agency and demand-side business in Italy. This is not a standard sales role; it is a "Market Maker" position. You will be responsible for elevating Equativ’s market perception, leveraging your personal credibility and "Trust" to secure long-term partnerships, and driving the exponential growth of both our Curation (Equativ Maestro) and premium Managed Service businesses.

Reporting to the Managing Director, you will play a pivotal role in strengthening and expanding our Managed Service offering (acquiring new business) alongside our scalable curation solutions, deeply integrating Equativ into the core buying strategies of major HoldCos, independent agencies, and direct brands.

## Key Responsibilities

- Strategic Deal Making (JBPs): Lead the negotiation, structuring, and execution of upfront Trading Agreements and Joint Business Plans (JBPs) with major HoldCos (e.g., GroupM, Dentsu, Publicis, OMG) and independent agencies to secure predictable revenue and increase our share of wallet.

- Curation (Equativ Maestro) & SPO Evangelism: Drive the top-down adoption of Equativ Maestro. Evangelize Supply Path Optimization (SPO) strategies to Chief Investment Officers and Heads of Trading, shifting agency budgets to our high-margin curated deals.

- Managed Services New Business: Actively prospect and acquire new business for our premium Managed Service offering, positioning it as a high-value, white-glove solution for direct brands and agencies. Ensure a balanced growth strategy between Curation and Managed Services.

- Cross-Functional Synergy: Work in tight synergy with the Supply & Publisher Deals team to identify, package, and aggressively monetize exclusive local inventory, first-party data, and emerging CTV opportunities for key demand partners.

- Revenue Growth: Take ownership of the Italian demand revenue target, focusing on accelerating Programmatic revenue and securing new business across both self-serve and premium white-glove managed service tiers.

- Market Feedback Loop: Act as the primary feedback loop between the Italian market and Global Product/Tech teams, ensuring our Curation and Product roadmaps align with local agency needs.

## About You

- Executive Network: You possess a deep, C-level and senior executive network across Italian HoldCos, Agency Trading Desks (Head of Trading, Chief Investment Officers), and direct brands. You bring a high level of "Trust" and personal credibility to the market.

- Deal Structuring Expertise: Proven experience in structuring, negotiating, and managing complex commercial deals, volume incentive programs, and retroactive rebates (Trading Agreements).

- Ad-Tech Fluency: Deep understanding of the programmatic ecosystem, DSP/SSP dynamics, Supply Path Optimization (SPO), Curation business models, and the evolving privacy-first data landscape.

- Strategic Mindset: You are a strategic thinker who can move beyond selling single campaigns, capable of selling infrastructure, efficiency, and exclusive access to senior agency leadership.

- Leadership & Drive: You are highly autonomous, resilient, and driven by ambitious growth targets, comfortable navigating a fast-paced and evolving ad-tech environment.

- Language: Native Italian and fluent English are mandatory.

## What We Offer

- A pivotal role in scaling a high-growth ad-tech company in the Italian market.

- A competitive compensation package with a bonus structure heavily weighted towards the successful execution of long-term strategic deals (JBPs) and net revenue growth.

- The opportunity to shape the future of Equativ’s demand strategy in Southern Europe.

## About Equativ

## Company Overview
- **One-liner**: Equativ is a global, independent end-to-end media platform that provides AI-driven ad tech solutions for advertisers, publishers, broadcasters, and retailers.
- **Entity Type**: Private (Acquired by Bridgepoint in 2023; $406M in total funding)
- **Headquarters**: Paris, France
- **Founded**: 2005 (originally as Smart AdServer)
- **Founders**: Not publicly available (born from within a premium publisher)

## Core Business
- **Primary industry/industries**: Advertising Technology (AdTech), Digital Media, Programmatic Advertising
- **Target customers**: B2B — serving advertisers, publishers, broadcasters, and retailers (50,000+ brands globally)
- **Mission or purpose statement**: To make advertising better and smarter, leading to better marketing results while consumers benefit from an improved and elevated advertising experience. [equativ.com](https://www.equativ.com/company)

## Products & Services
- **Maestro by Equativ**: A unified platform for buyers and sellers offering AI-powered optimization, real-time insights, and cross-channel campaign management with precision and safety.
- **AI-Powered Programmatic Agents**: A suite of tools that automate planning, optimization, reporting, and campaign diagnostics, cutting planning time by up to 40%.
- **Creative Ad Enhancements**: Proprietary technology that automatically enhances standard ad formats (CTV, Video, Display, Native) to boost engagement, comprehension, and conversions, powered by attention and cognitive behavior research.
- **Retail Media Solutions**: Monetization tools for retailers and agencies to drive conversions and reach high-intent shoppers across on-site and off-site channels.
- **CTV Stack**: Comprehensive connected TV offering including server-side ad insertion (SSAI), an ad server, and shoppable formats for a user-centric viewer experience.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue of **€197.1M**; Total Funding of **$406M**
- **Notable Investors/Partners**: Acquired by **Bridgepoint** (2023). Key acquisitions include LiquidM (2019) and Sharethrough.
- **Growth Signals**: Headcount of ~596 (+18.3% YoY, +111 people); global team across 18 countries and 21 offices; serves 50,000+ brands globally. [linkedin.com](https://www.linkedin.com/company/equativ)

## Competitive Advantages
- **Independence & Transparency**: One of the most trusted independent ad tech platforms, operating without the conflicts of ownership by a major walled garden.
- **20+ Year Track Record**: Longevity and deep expertise in the ad ecosystem, having evolved from a premium publisher's internal ad server.
- **Vertically Integrated & Comprehensive**: A single, unified platform covering supply, demand, data, and creative — from ad server to DSP to retail media.
- **Attention-Focused Innovation**: Creative enhancement technology built on research into attention and cognitive behavior, providing a differentiated value proposition.

## Strategic Focus
- **AI and Automation**: Heavy investment in AI-powered agents to streamline campaign management and reduce manual work for buyers and sellers.
- **CTV Expansion**: Building out a comprehensive CTV stack with SSAI, shoppable ads, and enhanced viewability.
- **Retail Media**: Scaling its retail media solution to help retailers and brands monetize inventory and connect with high-intent shoppers.
- **Sustainability**: Offering sustainability-focused offerings as part of its platform.

## Why Work Here
- **Culture & Values**: Emphasizes three core values: **Be Brave** (ownership, trust, continuous improvement), **Be Thoughtful** (work-life balance, DE&I, integrity), and **Be Stronger Together** (collaboration, global programs). [equativ.com](https://www.equativ.com/careers/culture)
- **DE&I**: DEIB is at the forefront of company values, celebrating differences in age, ethnicity, race, religion, and more.
- **Flexible Work**: Flexible work schedules and generous paid time off are offered.
- **Global & Collaborative**: A team of 750+ people across 43 nationalities and 21 countries, with 17 offices globally.
- **Benefits**: Includes career acceleration and global learning opportunities, family-focused leave benefits, country-specific pension plans, and a company-wide Globetrotter program.
- **Engineering & Technical Focus**: 20% of the workforce is in technical roles (142 people), with opportunities for growth in a fast-moving AdTech environment.
- **Work Model**: Promotes a hybrid/office policy with a flexible schedule. [equativ.com](https://www.equativ.com/careers)
- **Headcount & Growth**: 596 employees (+18.3% YoY), indicating a scaling company with room for career advancement. [linkedin.com](https://www.linkedin.com/company/equativ)

## Sources
1. [equativ.com - Company Overview](https://www.equativ.com/company)
2. [equativ.com - Careers](https://www.equativ.com/careers)
3. [equativ.com - Culture](https://www.equativ.com/careers/culture)
4. [linkedin.com - Equativ Company Page](https://www.linkedin.com/company/equativ)
5. [equativ.com - Homepage](https://www.equativ.com/)

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