---
title: 'Design Coordinator at Tractian'
canonical: 'https://feeny.ai/job/design-coordinator-tractian-sao-paulo-kyp1r75vt8h2'
type: 'job'
last_seen: '2026-09-08'
---

# Design Coordinator at Tractian

- **Company:** Tractian
- **Location:** São Paulo, Brazil
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-19
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.gem.com/tractian-technologies-inc-/am9icG9zdDrpY3IKb3D2aNMojaHpLBP-

## Job description

## Why Join US

Tractian is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.

Marketing at Tractian The Tractian Marketing team bridges the gap between our innovative products and the technical audience we serve, combining Growth, Branding, and Product Marketing to reach and resonate with both prospects and customers. Our team collaborates deeply with Sales, Product, and Customer Success to ensure our visual identity and messaging reflect Tractian expertise and commitment to operational excellence.

What will you do As Design Coordinator, you will scale the team that defines how a fast-scaling global brand looks and communicates. Scaling here means three things at once: growing and developing the people, raising the brand itself as the company grows, and building the tools, workflows, and AI-powered processes that let the team produce more without losing quality. This role is for a creative leader who owns the brand at a technical level, sets direction with credibility earned through craft, and treats AI as part of how modern creative teams work. You develop people as deliberately as you develop work, and you are energized by building the creative foundation of a company while it scales.

## Responsibilities

- Lead, grow, and retain the design team, owning hiring at a consistent cadence, structured feedback, career progression, and the rituals a fast-growing team needs.
- Own the brand system end to end: visual identity, guidelines, and the governance that keeps every touchpoint and every market on-brand as output scales.
- Define and track brand health through a clear measurement framework, including aided/unaided awareness, consideration, brand preference, share of search, branded search trends, brand associations, and consistency across key markets and touchpoints.
- Build and evolve the design system, tracking its efficiency (component reuse, speed to produce, consistency across assets) and improving it over time.
- Set creative direction across brand and marketing design, holding one quality bar across Brazil, Mexico, and the U.S.
- Bring AI into the team’s daily practice. Use it to accelerate ideation, production, and iteration, and raise the whole team’s output without lowering the bar.
- Move the team from regional execution toward global creative strategy, so each market shapes the work instead of only delivering it.
- Partner with Growth, Product Marketing, Sales, and Customer Success to turn business goals into creative that supports acquisition, engagement, and retention.
- Direct, brief, and critique high-impact projects with creative authority, setting the vision without becoming the production bottleneck.
- Help sharpen brand positioning and messaging around the Industrial AI category, working with marketing leadership and external agencies.
- Run creative operations (onboarding, naming, QA, and workflows) so quality stays high across many projects at once.

## Requirements

- Bachelor’s degree in Graphic Design, Visual Communication, or a related field.
- 6+ years in brand and creative design, with real experience leading and developing a design or brand team, not only delivering as an individual.
- Deep brand management. You have owned brand governance, kept a visual identity consistent at scale, and can define what good looks like in a way the team can follow.
- You measure the brand. You know how to track brand evolution, creative performance, and design-system efficiency, and you use that data to make decisions, not just to report.
- AI-native creative. You already use AI tools every day to speed up your own process, from ideation to image and video generation to iteration, and you actively push a team to work the same way.
- Direction-setter who still contributes creatively: you brief, storyboard, and critique with authority earned through craft.
- Strong people-development skills across coaching, feedback, and career progression.
- Ownership of brand and messaging, not only execution, ideally in a B2B or SaaS context.
- Strong portfolio across branding, brand systems, and high-impact creative for digital and campaigns.
- Advanced Adobe Creative Suite and Figma, with real fluency building and scaling design systems.
- Comfortable with ambiguity and a fast, test-and-iterate pace.
- English for daily work with global stakeholders. Portuguese and/or Spanish a strong plus.

Bonus Points

- Experience leading a rebrand or building a brand identity from scratch.
- Built AI workflows, custom agents, or automations that measurably sped up a creative team.
- Background bridging brand, product, and digital design across regions.
- Previous experience in sales enablement or product marketing.
- Familiarity with motion design (After Effects) and 3D modeling and rendering.
- Exposure to B2B, industrial, or technical audiences.

## Compensation & Benefits

- Competitive Compensation
- 30 days of paid annual leave
- Education and courses stipend
- Earn a trip anywhere in the world every 4 years
- R$1.035/month for meals allowance
- Health plan with national coverage and without coparticipation
- Dental Insurance: we help you with dental treatment for a better quality of life.
- Wellhub Membership: Access a wide range of gyms and training programs.

## About Tractian

## Company Overview
- **One-liner**: Tractian is an industrial operating system company that combines AI-driven hardware, software, and sensor technology to predict machine failures, eliminate production downtime, and boost operational efficiency for factories worldwide.
- **Entity Type**: Private (Series C, $120M raised as of December 2024)
- **Headquarters**: Atlanta, Georgia, United States (with a significant hub and co-origin office in São Paulo, Brazil)
- **Founded**: 2019
- **Founders**: Igor Marinelli (CEO and Founder)

## Core Business
- **Primary industries**: Industrial IoT, Predictive Maintenance, Asset Condition Monitoring, Artificial Intelligence, Manufacturing Software
- **Target customers**: B2B, Enterprise, Industrial operators (manufacturing plants, shop floors, maintenance teams)
- **Mission**: To eliminate production downtime and elevate human potential in factories worldwide — bridging the gap between humans and machines by making maintenance and reliability a streamlined, cost-efficient advantage.

## Products & Services
- **Tractian Asset Condition Monitoring Platform**: An end-to-end software solution that tracks, prioritizes, and acts on machine health data, providing clear priorities, reduced downtime, and higher uptime.
- **Industrial-Grade Sensors**: Hardware devices built for accuracy and high-fidelity data collection on machine vibration, temperature, and other condition metrics.
- **Industrial Copilot (AI)**: A GPT-based, specialized AI assistant that generates specific, actionable insights tailored to industrial environments, avoiding the context and accuracy issues of generic large language models.
- **Assisted Maintenance**: A category pioneered by Tractian, using AI to identify problems on machines and suggest preventive actions, supporting maintenance professionals in real time.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company); raised $120M in Series C in December 2024.
- **Key Metric**: Total funding across 7+ rounds includes a $120M Series C (Dec 2024), a BRL 230M Series B (Aug 2023), and earlier seed rounds; annual revenue not publicly available (reported as $5M by a third-party aggregator, but considered a low estimate not confirmed by the company).
- **Notable Investors/Partners**: Investor names not fully listed in public sources, but the Series C round included 4 investors and the Series B had 8 investors; the company has raised from multiple funds across its history.
- **Growth Signals**:
  - Headcount grew 51.4% YoY to 405 employees (with 287 net-new hires)
  - Ranked #24 Fastest-Growing Company in North America
  - 126 active job openings at time of research
  - 110,000+ LinkedIn followers, growing 20.1% yearly
  - Customers' operations generate over 5% of global industrial GDP
  - Clients see 6–12x ROI, with an average of $6,000 saved per monitored machine annually

## Competitive Advantages
- **Only end-to-end platform** in the market that combines hardware sensors, software, and AI to prevent machine failures and protect production.
- **Specialized AI for industry**: Unlike generic LLMs, Tractian’s Industrial Copilot is trained/contextualized for industrial environments, providing precise, accurate, and actionable insights.
- **First-mover category leadership**: Pioneered the "Assisted Maintenance" category and is recognized as a leader in IoT and Asset Management.
- **Deep industry expertise**: Built by and staffed with people who understand shop-floor challenges, ensuring the product is practical and adopted by frontline workers.

## Strategic Focus
- Scaling its position as the **Industrial Copilot** — moving beyond predictive maintenance to a broader AI-driven operational copilot that drives direct ROI.
- Expanding global footprint across North America, South America, and Europe (with existing offices in Atlanta, São Paulo, Germany, and Spain).
- Growing engineering, data, and go-to-market teams to accelerate product development and market penetration.
- Continuing to digitize the largely undigitized industrial sector, enabling AI-driven optimization for manufacturing plants of all sizes.

## Why Work Here
- **Meaningful work**: Directly empower the industrial and frontline workers who keep the global economy moving.
- **High-growth environment**: 51%+ yearly headcount growth and strong external recognition make this a fast-moving, high-visibility place to build a career.
- **Engineering culture**: Hardware developers, data scientists, and software engineers build cutting-edge technology from scratch on complex, hard-to-solve problems.
- **Values ("Blue Caps")**: Customer obsession, transparency, ownership, demanding-and-supportive leadership, and uncompromising quality.
- **Flexibility**: Work types include Remote, Hybrid, and On-site roles, depending on position and location.
- **Compensation & culture**: Employee reviews show a 4.0/5.0 overall rating, with strong marks for compensation (4.5) and career development (4.1).
- **Open technical roles**: Actively hiring for Analytics Engineer, Senior Data Engineer, Senior Frontend Software Engineer, and more.

## Sources
1. [tractian.com/en/about](https://tractian.com/en/about)
2. [tractian.com/en](https://tractian.com/en)
3. [careers.tractian.com](https://careers.tractian.com/)
4. [linkedin.com/company/tractian](https://www.linkedin.com/company/tractian)
5. [careers.tractian.com/jobs](https://careers.tractian.com/jobs)

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